National Arts Marketing Project Conference 2019 Brochure

REGISTER

namp.americansforthearts.org/register

SOCIAL MEDIA EMAIL MARKETING

ANALYTICS STORYTELLING

REVENUE GENERATION

EQUITY

AUDIENCE DEVELOPMENT

“

Loved it—NAMPC provides so many useful resources and opportunities to learn and grow, both in the context of my organization and for my own professional development.

”

— 2018 NAMPC ATTENDEE

THIS YEAR

NAMPC

IS GETTING

PERSONAL

We’ve still got the sessions you love packed with big arts marketing ideas, plenty of opportunity to connect with peers, and the full line-up of expert speakers.

But this year takes those big ideas and best practices and makes them local and personal, breaking down challenges you face every day.

NAMPC focuses on sharing the great work happening in communities big and small across the country and will give you an insider’s view to their successful strategies.

Together we’ve got a lot of work to do, and we can’t wait to get started with you. COME JOIN US IN MIAMI!

90% OF NAMPC ATTENDEES

LEARNED SOMETHING NEW THEY CAN APPLY TO THEIR

WORK RIGHT NOW.

REGISTER

“

namp.americansforthearts.org/register

Funny and actionable and enlightening. I took TONS of notes and immediately went back to work and shared what I had learned with everyone.

”

— 2018 NAMPC ATTENDEE

THE 2019 NATIONAL ARTS MARKETING PROJECT CONFERENCE brings 35+ sessions

focused on practical skills for your career and features

100+ forward-thinking

experts from the field. From email and digital

campaigns to social media and branding, you create powerful and authentic arts marketing.

This year, we’re diving into ways to make your marketing go further and showcase your value with analytics, storytelling, elevator pitches, and much more.

NAMPC 2019 IS YOUR TIME TO ACCELERATE

YOUR CAREER

AND WORK

NAMPC PRESENTERS

NOT TO BE MISSED

INCLUDE Carlos Gil

Jeffrey L. Bowman

Keynote Speaker, CEO, Gil Media

Keynote Speaker, Founder and Chairman, Reframe the Brand

Ceci Dadisman

Yolonda Lavender

Andrew Goldberg

Dr. Zannie Voss

Digital Marketing Manager, FORM

Vice President, Marketing, Adrienne Arscht Center for the Performing Arts of Miami-Dade County

Executive Director, Black Arts & Cultural Center

Director, SMU Data Arts

Laurie Woolery

Keynote Speaker, Director of Public Works, The Public Theater

Erik Gensler

President, Capacity Interactive

Todd Vigil

Chief Marketing Officer, Phoenix Symphony

MIAMI’s brand is compelling

and authentic—diverse and vibrant neighborhoods, art deco architecture and colorful murals, sunshine, beaches, and a rich cultural history. The 2019 NAMPC headquarters is the InterContinental Miami hotel, located in the heart of a city bursting with art and culture and right on Biscayne Bay. From cafecitos and dominoes along Calle Ocho and the musical echoes of Ella Fitzgerald and Billie Holiday in Historic Overtown to the nearby Caribbean flavor of Little Haiti and the galleries of the Design District, the city is yours to explore.

Our host city will show you how arts marketing and opportunity go hand-in-hand when it comes to bringing people together and showcasing diverse cultures in an authentic way.

88%

OF RESPONDERS SAID

THE VALUE

OF NAMPC 2018

MATCHED OR OUTWEIGHED

THE COST

PRECONFERENCES THESE TWO IN-DEPTH LEARNING OPPORTUNITIES

EQUIP PARTICIPANTS WITH STRATEGIES AND TOOLS TO MAKE CHANGE HAPPEN IN THEIR COMMUNITIES.

ACCESSIBILITY IS THE KEY TO SUCCESSFUL INCLUSION Accessibility begins with policies and buy-in across the organization—from the Board of Directors to the house staff and volunteers. Without a comprehensive plan, true accessibility is disjointed and difficult to achieve. Preconference participants will examine each department of their organization and determine how they impact the access efforts of the organization.

IS IT TIME TO WRITE ARTS JOURNALISM’S OBITUARY? Arts and Culture journalism is a front-line casualty to changing communications trends—writers with decades of experience forced to leave or transitioning to new beats.

But some communities aren’t letting local arts coverage die or be peddled off to centralized news agencies. Discover the creative ways they are keeping their arts writers writing and their arts communities thriving.

REGISTER Register at namp.americansforthearts.org/register before November 1 to save on your 2019 NAMPC registration.

MAIN CONFERENCE ADVANCED RATES ADVANCED

Postmarked by: 11/01/2019

PROFESSIONAL MEMBER

NON MEMBER

STUDENT

ONE-DAY

$575

$675

$250

$325

PRECONFERENCE ADVANCED RATES PRECON & CONFERENCE

ADVANCED

Postmarked by: 11/01/2019

PRECON PLUS*

PRECON ONLY

MEMBER

NON MEMBER

MEMBER

NON MEMBER

MEMBER

NON MEMBER

$825

$975

$650

$700

$325

$375

*For an expanded Preconference experience, the Precon Plus option allows you to attend one of the Preconferences PLUS all of Saturday’s Main Conference programming for one flat rate!

HEADQUARTERS: InterContinental Miami Hotel 100 Chopin Plaza Miami, FL 33131 PHONE: 305.577.1000 The InterContinental Miami Hotel is our conference headquarters. Get a discounted room rate of $271 for single or double occupancy, excluding taxes. To receive the discounted rate, NAMPC attendees should mention Americans for the Arts when booking their room.

THANKS TO OUR SUPPORTERS

The board of directors and staff of Americans for the Arts would like to thank the many sponsors who have played a part in the success of the 2019 National Arts Marketing Project Conference.

PHOTO CAPTIONS: Spread 1 (clockwise): Courtesy of Greater Miami Convention & Visitors Bureau; Photo by Alma Salgrada. Spread 4 (clockwise): Courtesy of Greater Miami Convention & Visitors Bureau, Human Pictures; Courtesy of Greater Miami Convention & Visitors Bureau, Photo by Cris Ascunce; Courtesy of the Little Haiti Cultural Center; Courtesy of South Miami Dade Cultural Arts Center, Photo by Rachel Neville; Courtesy of Greater Miami Convention & Visitors Bureau; Photo by Human Pictures; Courtesy of Greater Miami Convention & Visitors Bureau, Photo by Bruno Fontino. Spread 5: Courtesy of the InterContinental Miami.

2 HANDS-ON PRECONFERENCES

30+ SESSIONS

CONFERENCE 100+ SPEAKERS

ARTS MARKETING PROJECT

NATIONAL

ARTSMARKETING.ORG/CONFERENCE

1000 Vermont Ave NW, 6th Floor Washington, DC 20005

Dulles, VA. Permit No. 3

PAID

Nonprofit Org. U.S. Postage