Americans for the Arts - 2018 Media Kit

AMERICANS FOR THE ARTS

2018 MEDIA KIT

As of 1/4/2018

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Americans for the Arts’ mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. We work with you and others to ensure that every American has access to the transformative power of the arts.

In this media kit, you will find an assortment of opportunities to target decision makers, leaders, and stakeholders in the arts and communities across the country. Americans for the Arts hosts a number of annual events, and produces web, print, email, and digital resources, offering a variety of ways to gain visibility and exposure for your organization, products, or services.

Refer to the table of contents below for pricing and availability for our advertising opportunities. For more information, contact us at exhibits@artsusa.org or call 202.371.2830.

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PACKAGES: Advertising across multiple touchpoints reaching conference

9-12

WEB ADVERTISING: AmericansfortheArts.org, including NAMP and

12-13 14 15-18

attendees, public artists, city departments, students, arts educators, Americans for the Arts members and arts leaders

Annual Convention webpages, and ARTSblog

EMAIL ADVERTISING:

Arts Education Connection, Monthly Wire member e-newsletter and Membership Quarterly

PRINT ADVERTISING: Arts Link member magazine EVENTS: Conference

Annual Convention and the National Arts Marketing Project

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National Arts Marketing Project Package November 9-12, Seattle, WA

The NAMP Conference brings together more than 600 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Reach these communications and marketing decisionmakers through multiple touchpoints before, during, and after this signature event!

PRICE: $2,650

TABLE TOP EXHIBIT • • • • •

PRINT ADVERTISING • • • •

Exhibit table at the NAMP conference 6’ table with 2 chairs and electricity One complimentary registration Two discount registrations, $300 each Attendee list PDF (name, title, company, and email)

Half Page 7.75” x 4.75”

Placement in NAMP onsite program Distributed to all NAMP conference attendees Half Page Ad 7.75” X 4.75” Artwork Deadline: 8/19

APP ADVERTISING • Banner ad in the NAMP conference app • Oct.12 - Nov 12, 2018, during and leading up to NAMPC • 4,200+ ad impressions

Ad

WEB ADVERTISING • New Drupal 7 website (NAMP.AmericansfortheArts.org) promoted in AFTA emails and social media • Placement on schedule and sessions pages • Ads run on a monthly basis • 6,200+ average pageviews/month • Sidebar ad: 276 px x 245 px

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog ads and Monthly Wire email banner ads

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Annual Convention Package June 15-17, Denver, CO

The Americans for the Arts Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakeholders and leaders, including art professionals, patrons, board members, planners, foundation and corporate representatives, elected officials, artists and more. Reach arts leaders across multiple touchpoints leading up to and during the conference!

PRICE: $3,000

TABLE TOP EXHIBIT • • • •

Exhibit space at the main Annual Convention 6’ table with 2 chairs and electricity One complimentary registration Two discount registrations, $300 each

PRINT ADVERTISING • Placement in Annual Convention onsite program • Distributed to all Annual Convention (including preconference) attendees • Half Page Ad: 7.75” X 4.75” • Artwork Deadline: 4/20

For more information, contact us at exhibits@artsusa.org or call 202.371.2830

WEB ADVERTISING • Placement on conference home, schedule pages and all session pages • Ads run on a monthly basis; limited availability • 14,000+ average pageviews/month

APP ADVERTISING • Banner ad in the Annual Convention app • May 17 - June 17, 2018, during and leading up to conference • 4,000 impressions

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog Ads, Public Art Web Package

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Who’s Who at Americans for the Arts Events National Arts Marketing Project Conference and Annual Convention

The Americans for the Arts Annual Convention offers an opportunity to engage with more than 1,600 decision makers, stakeholders and leaders, including art professionals, patrons, board members, planners, foundation and corporate representatives, elected officials, artists and more. Reach arts leaders across multiple touchpoints leading up to and during these events!

PRICE: $5,700

TABLE TOP EXHIBIT •

Exhibit space at the NAMP conference and choice of the main Annual Convention or the Public Art preconference • 6’ table with 2 chairs and electricity • One complimentary registration per conference • Two discount registrations per conference, $300 each

PRINT ADVERTISING • Placement in Annual Convention and NAMP onsite programs • Distributed to all conference attendees • Half Page Ad: 7.75” X 4.75”

Half Page 7.75”x 4.75”

WEB ADVERTISING • Placement on Convention and NAMP schedule pages and session pages • Ads run on a monthly basis; limited availability • 20,200 pageviews/month • Sidebar Ad: 220 px x 220 px; 276 px x 245 px

APP ADVERTISING • Banner ad in the Annual Convention and NAMP app • 8,200 app sessions • Specs: 600 px x 110 px

For more information, contact us at exhibits@artsusa.org or call 202.371.2830

NOTE: This pre-selected package can be customized to suit your advertising needs. Recommended additions: ArtsBlog Ads, Public Art Web Package and Monthly Wire email ads.

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Arts Education Package Connect with art educators, students, parents and advocates through online and email advertising PRICE: $1,000

EMAIL ADVERTISING: ARTS EDUCATION CONNECTION • • • •

Content: headline news on arts and education, and free resources Ads run on per issue basis every month Circulation: 26,000+ subscribers Banner Ad: 550 px x 100 px

WEB ADVERTISING: ARTSBLOG AD

• Month-long placement on blog main page, subpages and posts • 23,700+ average pageviews/month • Sidebar Ad: 276 px x 245 px

WEB ADVERTISING: ARTS EDUCATION Banner Ad

• • • •

Placement on Resources, National Arts Education Network pages Ads run on a monthly basis; limited availability 2,800 average pageviews/month Sidebar Ad: 276 px x 245 px

Public Art Package Hub for public art resources for local arts agencies and public artists across the the country.

PRICE: $2,000

PUBLIC ART TABLE TOP EXHIBIT

• Exhibit space at the Public Art preconference • 6’ table with 2 chairs and electricity • One complimentary registration, 2 discounted registrations

PRINT ADVERTISING: ONSITE PROGRAM • • • •

Half page ad in Annual Convention onsite program Distributed to all NAMP conference attendees Specs: 7.75” X 4.75” Artwork deadline: 4/20

Half Page 7.75”x 4.75”

WEB ADVERTISING: PUBLIC ART •

• •

Placement on Year in Review, Public Network and Digital Classroom pages Ads run on a monthly basis 3,000 average pageviews/month

Ad

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VIP Package This suite of high-profile and trusted communication resources offers advertisers brand visibility and access to a variety of key Americans for the Arts stakeholders, including arts and business leaders, Americans for the Arts members, board members, advocates and community leaders.

PRICE: $3,700

WEB ADVERTISING GOLD STAR WEB PACKAGE • Exclusive placement on Americans for the Arts Home page, 5 hub pages and Job Bank • Ads run on a monthly basis • 43,000+ average pageviews/month • Sidebar ad and banner ad ARTSBLOG SALON PRESENTER • Sponsor a weeklong series of posts focused around an overarching topic • Banner and top sidebar ads for a month • 23,700+ average pageviews/month For more information, contact us at exhibits@artsusa.org or call 202.371.2830

Sidebar Ad

PRINT ADVERTISING • Half Page back cover ad in Arts Link magazine • Reaches Americans for the Arts members including local arts agencies, art professionals and community leaders • Circulation: 2,500 printed; 5,500 emailed

EMAIL ADVERTISING •

• • Back Cover Half Page* 7.75” x 4.75”

Placement in Monthly Wire, Americans for the Arts member newsletter Ads run on per issue basis every month Circulation: 5,500+ subscribers

SOCIAL MEDIA • Sponsored post on Americans for the Arts Facebook page

NOTE: This pre-selected package can be customized to suit your advertising needs.

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Web Advertising: AmericansfortheArts.org GOLD STAR PACKAGE Exclusive promotion on americansforthearts.org’s high profile home page, five main hub pages and the Job Bank. For arts, community and business leaders across the country, this is the destination for action-oriented research, advocacy news, professional development tools and thought leadership.

Sidebar Ad: - 276 px x 245 px

$1000/month

46,000+ pageviews/month Program Pages - Americansforthearts.org Home - Research - Advocate - Connect - Lead - Become a Member - Job Bank

Sidebar Ad

JOB BANK • Popular resource for attracting top industry talent to arts organizations • Audience: Arts professionals, including administrators, educators, marketers and executives • “We recruit on many different job postings, but the moment we post a job on Americans for the Arts, we always receive a huge influx of qualified candidates.” Caroline Baron, Arena Stage Banner Advertisement: - 715 px x 105 px

$625

Pageviews/month: 27,000+

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Web Advertising: AmericansfortheArts.org • • • • •

Audiences: arts leaders, arts marketers, educators, students, public artists, and community leaders Average pageviews/month: 2,600+ Placement on a curated page group targeting a specific audience (see curated groups below) Artwork specs: JPEG, PNG, GIF; static or animated Ads run on a monthly basis; limited availability Sidebar Ad:

$450/month

- 276 px x 245 px - Preselected and custom page options

PUBLIC ART Advertise across the new Public Art Resource Center with resources, tools and opportunities for artists and public art program administrators. Plus, advertising on: Program Pages - At Our Events - Public Art & Placemaking Digital Classroom - Public Network Annual Presentations - Public Art Network Year in Review & Database Topic Pages - Cultural Districts - Culture & Communities - Public Art - Social Change

ARTS EDUCATION Program Pages - National Arts and Education Week - Arts Education Network - Encourage Creativity Topic Pages - Arts Ed Navigator - Arts Education - Tools and Resources - Arts Education Field Guide - E-book Series

Sidebar Ad *Pages and placement are subject to change and availability.

ARTS LEADERSHIP Program Pages - Arts Leadership Digital Classroom - At Our Events - Emerging Leaders Network - Webinars - On-Demand Webinars Topic Pages - Funding Resources - Volunteerism - Young Arts Professionals

CUSTOM* 3 Program Pages 2 Topic Pages

For more information, contact us at exhibits@artsusa.org or call 202.371.2830

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Web Advertising: ARTSblog For Arts Professionals in the Know • Audience: ARTSblog is a the popular space for arts and nonprofit managers, business leaders, educators, students, and advocates to share and learn from each other about a variety of specific topics related to the arts, community development, marketing, education and more.

• Average impressions per month: 23,700 • Placement on blog main page, subpages and posts • Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives) • Ads run on a monthly basis; limited availability “ARTSblog helps me connect to the national conversations in our field year round.

I don’thave to wait until Annual Convention to engage in meaningful dialogue.”

Megan Attermann, Grant and Communications Program Manager

Banner Advertisement*

SALONS AND ADVERTORIAL Blog Salon Presenter: $1,200/month - Weeklong series of posts focused around overarching themes - Banner and top sidebar placement - Promotional language in marketing materials Blog Advertorial: $1,200/month - Share your organization’s expertise with a blog on your topic of choice - 450-900 words - Opportunity to include images, gifs, videos and infographics - Pinned at the top of the ArtsBlog home page for two weeks - Promoted in social post and email communication

DISPLAY ADVERTISING Sidebar Advertisement: - 276 px x 245 px

$350/month

Banner Advertisement: - 830 px x 105 px

$625/month

Sidebar Sidebar Ad Advertisement*

*Pages and placement are subject to change and availability.

Featured 2018 Blog Salons Emerging and Mid-Career Leaders (May 7 - 11) Public Art (August 13 - 17) National Arts in Education Week (Sept. 10 - 14) National Arts Marketing Project (Oct. 15 - 19) Animating Democracy (November; Dates TBD)

**Dates and topics subject to change.

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Web Advertising: AmericansfortheArts.org ARTSU ADVERTISING • Hub for digital learning resources across program areas • Audience: Americans for the Arts members, nonmembers; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and community leaders Sidebar Advertisement: - 276 px x 245 px

$450

Pageviews/month: 2,500+

Email Advertising The Arts Education Connection The National Voice for the Educational Power of the Arts • Audience: arts educators, arts advocates, business leaders, funders, parents, students • Content: headline news on arts, creativity and education, and free tools and resources • Circulation: 26,000+ subscribers • Artwork specs: JPEG, PNG, GIF; static only • Ads run on a per issue basis every month; limited availability Banner Advertisement: - 550 px x 100 px

$300/issue

For more information, contact us at exhibits@artsusa.org or call 202.371.2830

Banner Advertisement*

*Placement dependent upon content and is subject to change.

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Email Advertising Monthly Wire Member Exclusive E-Newsletter • Audience: Americans for the Arts Members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and community leaders • Content: national arts news, advocacy initiatives, funding opportunities, events, and resources • Circulation: 5,500+ subscribers • Artwork specs: JPEG, PNG, GIF; static only • Ads run on a per issue basis every month; limited availability Small Sidebar Ad: - 165 px x 150 px

$200/issue

Large Sidebar Ad: - 165 px x 250 px

$300/issue

Large

Large Sidebar Sidebar Advertisement*

Ad

Small

Small Sidebar Sidebar Advertisement*

Ad

*Placement dependent upon content and is subject to change.

Membership in Action

Banner Advertisement*

• Audience: Americans for the Arts Members; arts and nonprofit professionals, city planners, arts agency managers, arts administrators and community leaders • Content: members news, tools, resources and regional workshops • Circulation: 5,500+ subscribers • 31% average open rate • Artwork specs: JPEG, PNG, GIF; static only • Ads run on a per issue basis every month; limited availability Banner Advertisement: - 550 px x 100 px

$300/issue

*Placement dependent upon content and is subject to change.

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Print Advertising: Arts Link Member Quarterly Magazine • • • • •

Audience: Individual and Organization Members, local arts agencies, arts and nonprofit professionals Content: latest trends, resources, idea sharing, member highlights, profiles Circulation: 2,500 mailed; 5,500 emailed Artwork specs: PDF/X1-a, CMYK or four-color equivalent Ads run on a per issue basis; limited availability on select placements

Half Page: $900/issue - 7.75” x 4.75” Full Page: - 8.5” x 11”

$1,800/issue

Back Cover Half Page: - 7.75” x 4.75”

$1,200/issue

ADD ON! Banner in Artslink Email Banner Ad: $100/issue - 550 x 55px - Average Open rate: 32%

Banner

Ad

Full Page* 8.5” x 11” Back Cover Half Page* 7.75” x 4.75”

*Dates and placement subject to change and availability.

Contract

Spring: January 11 Summer: April 6 (Alt. Fall/Winter): (August 18)

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Artwork

Issue Delivers

February 12 End of March May 7 End of June (September 9) (End of October)

Events: Annual Convention Denver, CO June 15–17, 2018

The Annual Convention offers an opportunity to engage with more than 1,000 decision makers, stakeholders and leaders from the arts field, including artists, patrons, board members, planners, foundation and corporate representatives, elected officials and community leaders.

TABLE TOP EXHIBIT Standard benefits: • One 6-foot skirted table, with two chairs and electicity • One complimentary registration • Two discount registrations, $300 each • Program: company, URL and 35-word description • Online: company, logo, URL and 35-word description • Mobile app: company, URL and 35-word description • Eblast: logo • Attendee list PDF (name, title, company, and email) For more information, contact us at exhibits@artsusa.org or call 202.371.2830

Main Convention: $1,800 Public Art Preconference: $800 Main Convention w/ Preconference: $2,100 New! Public Art Preconference Plus: $1,100 - Includes the Public Art Preconference and Friday of the Main Convention Final contract deadline: Description, logo, URL deadline:

4/30 4/30

Power Pack! upgrade benefits: $100 • Program: Twitter handle • Online: hotlinked logo and URL • Mobile app: hotlinked URL • Eblast: hotlinked logo

SPONSORSHIP Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the 2018 Annual Convention Sponsorship Prospectus for the full list of options: convention.artsusa.org/action/sponsor-exhibit-or-advertise.

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Events: Annual Convention Denver, CO June 15–17, 2018

PROGRAM ADVERTISEMENT • Placement in Annual Convention onsite program • Distributed to all Annual Convention (including preconference) attendees

Half Page: Full Page: Inside Front: Inside Back: Back Cover: Contract deadline: Artwork deadline*:

$1,000 $1,750 $2,250 $2,250 $2,500 4/9 4/20

Full Page 8.5” x 11”

Half Page 7.75” x 4.75”

Reserve a table top exhibit and receive 10% off a program ad!

WEB ADVERTISING • Audience: artists, patrons, board members, planners, foundation and corporate representatives, elected officials and more • Placement on conference home, schedule pages and all session pages • 14,000 pageviews/month • Artwork specs: JPEG, PNG, GIF; static or animated • Ads run on a per issue basis every month; limited availability

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Sidebar Advertisement: - 220 px x 220 px

$450/month

Banner Advertisement: - 680 px x 100 px

$625/month

Events: National Arts Marketing Project Conference Seattle, WA November 9–12, 2018

The NAMP Conference brings together more than 600 arts marketers from across the country to explore marketing strategy, audience development, digital branding, and smart technology. Connect with this engaged audience to promote your business, organization, or product.

TABLE TOP EXHIBIT Standard benefits: • One 6-foot skirted table, with two chairs and electicity • One complimentary registration • Two discount registrations, $300 each • Program: company, URL and 35-word description • Online: company, logo, URL and 35word description • Mobile app: company, URL and 35-word description • Eblast: logo • Attendee list PDF (name, title, company, and email)

Main Conference:

$1,650

Final contract deadline: Description, logo, URL deadline:

9/5 9/5

Power Pack! upgrade benefits: $100 • Program: Twitter handle • Online: hotlinked logo and URL • Mobile app: hotlinked URL • Eblast: hotlinked logo For more information, contact us at exhibits@artsusa.org or call 202.371.2830

SPONSORSHIP Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, Guidebook event app, tote bags, lanyards, and more. View the NAMP Sponsorship Prospectus and the full list of options at artsmarketing.org/conference/sponsor-exhibit-advertise.

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Events: National Arts Marketing Project Conference Seattle, WA November 9–12, 2018

PROGRAM ADVERTISEMENT

Full Page 8.5” x 11”

• Placement in NAMP onsite program • Distributed to all NAMP conference attendees Half Page: Full Page: Inside Front: Inside Back: Back Cover: Contract deadline: Artwork deadline*:

$800 $1,300 $1,750 $1,750 $2,300 8/5 8/19

Half Page 7.75”x 4.75” Reserve a table top exhibit and receive 10% off a program ad!

WEB ADVERTISING •

•

Audience: arts marketers, communications professionals, arts leaders, and decisionmakers New Drupal 7 website promoted in AFTA emails and social media • 6,200 average pageviews/month • Ads run on a per issue basis every month; limited availability

CONFERENCE WEB PACKAGE • Placement across schedule and sessions pages Sidebar Advertisement: - 276 px x 245 px

Brand new Drupal 7 website with expanded arts marketing resources

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$450/month

NAMP Email and App Ads Seattle, WA November 9-12, 2018

EMAIL ADVERTISING • Audience: arts marketers and communications professionals • Content: Video and written marketing resources, trends and upcoming customized workshops • Circulation: 25,000 • Ads run on a per issue basis every month; limited availability Banner Advertisement: - 550 px x 100 px

$300/issue

Banner Ad

Interact Wall Advertising

APP ADVERTISING • Connect with attendees through the NAMP Conference app, the go-to resource for all Conference news and updates.

• 4,000+ impressions

Banner Advertisement: $200 - 600 px x 110 px - Runs October 12 - November 12 Sponsored App Posts: $300 - Three sponsored posts over the conference - 650 x 450 px image (jpg or png) - 250 characters

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Arts Advocacy Day Advertising Washington, D.C. March 12-13, 2018

Arts Advocacy Day brings together more than 700 arts advocates, students, educators, and funders from across the country to learn new skills and advocate for the power of the arts.

From cutting-edge software to educational programs, Arts Advocacy Day attendees are looking for tools and resources like yours to more effectively affect change. Connect with this engaged audience to promote your business, organization, or product!

WEB ADVERTISING • Audience: art advocates, students, educators, administrators and professionals • Promoted in Americans for the Arts emails and social media • 13,000 average pageviews/month during the peak registration months of February and March • Ads run on a per issue basis every month; limited availability Sidebar Ad

APP ADVERTISING

Sidebar Advertisement: - 276 px x 245 px

$450/month

Interact Wall Advertising

• Connect with attendees through the Arts Advocacy Day app, the go-to resource for all Conference news and updates.

• More than 5,000 sessions and 300 unique users Banner Advertisement: $200 - 600 px x 110 px (jpg or png) - Runs February 13 - March 13 Sponsored App Posts: $300 - Three sponsored posts over the conference - 650 x 450 px image - 250 characters of text - 50 x 50 px logo (jpg or png)

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Ad

Americans for the Arts 1000 Vermont Avenue, NW 6th Floor Washington, DC 20005 Telephone: 202.371.2830 Fax: 202.371.0424 exhibits@artsusa.org www.AmericansForTheArts.org