Riding Instructor magazine Summer 2022

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Official Publication of The American Riding Instructors Association

Summer 2022

Anatomy of a 9-1-1 call

by Lydia Fairchok

Take it to the Top: Scaling Your Equine Business

by Shya Beth

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Summer 2022 | Riding Instructor

3

5 Anatomy of a 9-1-1 Call

By Lydia Fairchok

9

eature F Discover Fine Wine, Fine Australian Horses, And Fine Company

By Janet Forster

14 S port psychology The Judgement Trap

Laura King CHt, NLP, Life & Performance Coach

18 L egal focus Latest Word on “Dangerous Land” Under State Equine Activity Liability Acts Julie I. Fershtman, Attorney at Law

20 B usiness matters Take it to the Top: Scaling Your Equine Business Written By: Shya Beth

22 Those Were the Days – A Tale of Barn Rats

By Didi Arias

24 What’s new | Sponsor Spotlight 25 Breathing, Not Just for Riders

By Christine Olsen

27 FRIENDS

By Cameo Miller 28 D esign to Impress: 6 Ways To Instantly Make Your Barn More Appealing To New Clients Written By: Shya Beth

Feature

Anatomy of a 9-1-1 Call

By Lydia Fairchok

This article was originally written for the

– hopefully laughing and dusting off his or

to the closest public safety answering point,

Winter 2015-16 issue of Riding Instructor.

her breeches. But what if that’s not how it

also known as a PSAP or communications

After an additional seven years in emergency

happens? What if an accident, mounted or

center. Depending on your area, your call

services as both a 9-1-1 dispatcher and a first

around the stable, warrants something more

may ring into a PSAP that dispatches po-

responder, I believe more than ever that this

urgent than first aid or a trip to the emer-

lice, fire, and medical services, or only han-

information is crucial for making positive

gency room? The minutes between dialing

dles certain types of calls. You may be asked

outcomes for awful situations. This article

9-1-1 and the arrival of emergency person-

immediately which service you need and

has been expanded and updated to reflect

nel are some of the most stressful moments

transferred accordingly. Although the dis-

developments in the 9-1-1 field.

possible. Being properly prepared and know-

patcher should let you know that you are

ing how the 9-1-1 system functions can em-

being transferred, don’t hang up if the call

power you to help responders help you.

suddenly goes silent. Be prepared to pro-

Watching a horse and rider part ways is sometimes like observing at an auction: the rider is going, going, gone! Then comes the

Making the Call

involuntary cringe until the rider hops up

As soon as you dial 9-1-1, your call is routed

vide all address and callback information to each person who comes on the line. Never assume that your information has been

Summer 2022 | Riding Instructor

5

Feature transferred with your call. Stay calm and co-

creasing number of agencies nationwide use

operate with each agency’s questions, even

standardized scripted questions and flow-

“

if they seem redundant.

For areas equipped with a regional dispatch center – one that handles all types of emergency calls for all agencies in the county – your call will most likely be handled from start to finish by the first person who answers the phone. Regardless of the type of PSAP that serves your area, keep in mind that cell phone calls can and do get routed to the wrong 9-1-1 center, especially if you are near jurisdictional borders. Being aware of city limits and county lines will help you know if you are in an area that is at risk for misdirected calls. If you live close to such a boundary it may be wise to state your county when giving your address. Remember that due to the complexities of annexation, the town or city on your address may not be the

that “ounce of prevention” goes a long way towards making sure you don’t get so focused on fixing the first problem that you allow additional ones to unfold.

”

same as the municipality providing your emergency services.

Behind the Scenes Once you have reached the correct agency,

charts, particularly for medical situations.

Such protocols are designed to ensure that each emergency receives an appropriate response, including how many responders are sent, what type of equipment, and whether or not lights and sirens are necessary.

Complying with the dispatcher’s questions will facilitate faster response times and make sure important information is not missed.

Help Them Help You As an instructor, you already know that preparation, calmness, and communication are critical to everything that involves horses and teaching. Let your years in the arena help you focus on answering the dispatcher’s questions calmly.

Have the barn address posted prominently in multiple locations, especially breezeways and arenas. Consider where the information is most likely to be seen by everyone who visits your farm, including children and parents. If you are unable to make the call—or

you will be asked to provide the location of

Once the basics of location and the nature

if you are the patient—can someone else

the emergency and your callback number.

of the emergency have been determined,

quickly find the address? That yellowed old

Many communications centers are required

dispatch is initiated. If the person who takes

index card on the bulletin board in the office

to verify your information twice because

your call is also responsible for operating

may be better than nothing, but precious

it is not uncommon for callers to provide

the radio, you may hear him or her speaking

moments will be lost before it is found.

an incorrect location when under duress.

to the responders, or there may be a gap of

There is also no guarantee that the infor-

silence while the call taker leaves the phone

Be specific about where on the farm the

mation received by the phone system will be

to use the radio. Most operators will inform

problem is located. Include any relevant

enough to pinpoint you; caller ID and cell

you if they need to leave the line to send re-

information such as what driveway to use,

phone coordinate data have made phenom-

sponders, but this is not always feasible due

where you are in relation to outbuildings,

enal increases in the last decade but are still

to the rapid pace of 9-1-1 centers. In a cen-

or if the responders will need to park in a

far from infallible.

ter where dispatchers work alongside call

certain area and reach you on foot. Be ori-

takers to streamline the process, you will

ented to your cardinal directions. “The back

The person who answers the phone is typ-

not know exactly when the dispatch is ini-

pasture” might be sufficient to tell a student

ically referred to as a call taker. The call

tiated, but it is typically right after the first

where to catch their lesson horse, but “the

taker may be responsible for dispatching re-

several questions.

northeast field behind the tan pole barn” is

sources to the emergency, or may be relaying

much more informative for someone who

your information to a separate dispatcher

Why So Many Questions?

who talks to the responders. Your call taker

Why does the dispatcher need so much in-

possible, send someone to lead the re-

may be simultaneously conducting an in-

formation? Can’t they just send the help

sponders back to the patient if you are not

terview with you while also communicating

already? In the midst of an emergency, the

immediately visible from the parking area.

with responders about several other ongo-

number of questions asked in a 9-1-1 inter-

ing emergencies, so the flow of your inter-

view can be frustrating. They are not, how-

Never hang up until the dispatcher closes

view may be frequently interrupted.

ever, as random as they may seem. An in-

the interview. You will remain on the phone

6

Summer 2022 | Riding Instructor

has never been to your property. Whenever

Feature prevention” goes a long way towards making sure you don’t get so focused on fixing the first problem that you allow additional ones to unfold.

The most powerful wild card in riding accidents is the horse. It is absolutely mandatory that all riders are dismounted and horses are put away before responders arrive. I have personally arrived first on scene to a serious fall where the injured rider – who had lost consciousness and suffered a likely spinal injury – was on the ground while a large group lesson was still in full swing in the same arena. I immediately directed the instructor to end the class.

What could have happened if the remaining horses were spooked by the sound of incoming sirens, or by the sight of medics dragging a cot into the arena?

The safest place for horses is in stalls, and don’t forget to put the barn dog up, too.

Consider that your pasture may need to serve as a landing zone for an air ambulance depending on the severity of the injury or your distance from a trauma center.

You should always inform the dispatcher that you are calling from a horse facility and request that lights and sirens be turned off prior to entering the farm, but your request may or may not be honored.

A serious medical event is no time to test how bombproof your animals are.

Be Prepared If you don’t already know your local nonemergency number, take the time to Google it and place a courtesy call to make sure you have reached the appropriate number.

If you are unsure where to start, call your local police department or sheriff’s office.

Find out if there is a different number for during and after business hours, or if there

ongoing instructions such as CPR, or when

Don’t Bring More Victims to the Scene

the location is potentially unclear, such as

You have heard the saying “an ounce of

lines are usually, but not always, staffed

during an event or out on the trail. In such

prevention is worth a pound of cure”. Every

by the same people who answer 9-1-1

cases, tell the dispatcher the responders are

emergency has the potential to get worse

calls. Ask which agencies respond to your

with the patient before ending the call.

before it gets better, and that “ounce of

address. Find out if your area supports

for any situation that is unstable, requires

are separate numbers for police, fire, and medical services. Nonemergency dispatch

Summer 2022 | Riding Instructor

7

Feature text-to-911 or Smart 911 services, which may increase the accuracy of your location and caller ID data.

Most PSAPs also maintain a list of local businesses linked with the address. Ask to have your stable added to this database, along with your name and number. Doing so may save time if a caller can’t give the exact address but can tell the dispatcher “I’m at Sunny Meadows Farm”. Having your contact information on file with the communications center will also help responders reach you if a passerby reports an emergency on or near your property, such as a vehicle that has struck your fence line, or escaped horses playing in the roadway.

Stay up to date on first aid procedures.

The dispatcher will most likely walk you through a set of instructions pertaining to patient safety and care, but not all PSAPs have these resources. Take responsibility for educating yourself about medical recommendations such as not moving a patient with a suspected spinal cord injury and

“

There will never be such thing as a stressfree emergency.

A little knowledge, however, goes a long way toward making the most of the minutes between an accident and the arrival of help.

Have Fun! Emergency preparedness is a serious subject, but it can be turned into fun for your students. Speedy dismounts and earning “points” for correctly reciting the barn address becomes a game for group lessons.

Host a “barn safety day” with a scavenger hunt for hazards like loose fence boards and protruding nails. Discuss proper helmet fit and perform a safety check on all helmets, especially those extras that accumulate in the back of the tack room.

Organize students to deep-clean tack while checking for signs of wear and tear. Take a few moments to discuss how to make a 9-1-1 call. Not only will you be investing in safety and teaching your students to be proactive about avoiding accidents, just think of all the work they will be helping you accomplish!

”

There will never be such a thing as a stress-free emergency. A little knowledge, however, goes a long way toward making the most of the minutes between an accident and the arrival of help. Emergencies

not removing foreign objects in the case of

Officers respond to medical calls for a num-

don’t have to be catastrophes. Go the extra

impalement on a fence or piece of jumping

ber of reasons. First and foremost, they are

mile to educate yourself and your students

equipment. Know how to safely collect and

typically more immediately mobile than

about calling 9-1-1. The lessons you im-

preserve an amputated part after a severe

ambulance personnel. While fire and med-

part will not only last a lifetime, but may in

bite. Participate in national programs such

ical services wait on-station until it is time

fact save a life.

as Stop the Bleed and the American Heart

to fire up their trucks, officers on patrol

Association CPR/Heimlich training. Being

can be en route the moment they are dis-

trained in life-saving skills not only makes

patched. Most officers have some degree of

you better-equipped to handle emergencies

medical training and some first aid supplies

on your own property, but also makes you a

in their cars. Especially in rural areas where

walking asset to your community.

volunteer fire departments may lack quick

A Word About Law Enforcement Medical emergencies are the first that come to

staffing, having a tourniquet or AED show up fifteen minutes sooner via patrol car may make a critical difference.

mind when we think of calling 9-1-1 around the farm, and with good reason. Most of the

Officers also attempt to streamline the

horse-related scenes that I have responded to

scene for incoming medical resources. They

have been for injuries such as falls and kicks.

may give dispatch more specific informa-

Nontraumatic issues such as heart attacks,

tion about patient location within the prop-

strokes, diabetic episodes, etc., also can and

erty, clear unnecessary people away from

do occur anywhere. If you have called for an

the patient, note potential helicopter land-

ambulance, you might be surprised to see a

ing areas, or gather information about how

police car turning into your driveway first, but

the accident happened. This allows EMTs to

this is actually quite common.

reach the patient more efficiently.

8

Summer 2022 | Riding Instructor

About the author: Lydia Fairchok is certified in Recreational Riding Level 1, and lives and teaches with her three horses in Central Indiana. Lydia segued from a full time instruction career to the field of public safety in 2014 and continues to teach a small number of students while working as a police officer and 9-1-1 dispatcher.

ARIA recognizes the risks of riding without a helmet and encourages riders to always wear ASTM approved headgear while riding.

Discover Fine Wine, Fine Australian Horses, And Fine Company

By Janet Forster Margaret River, on Australia’s picturesque

and

southwestern coastline, is a destination

blends.

superb

Semillon/Sauvignon

Blanc

extraordinary festival of food and wine” and features some of the region’s best fresh produce, wine, and other gourmet delights.

hotspot for foodies and wine lovers. The region grows just 3% of Australia’s wine

The area is also home to a veritable feast of

grapes but nevertheless manages to produce

world class, fine dining experiences. The

Those who can’t make it to Margaret River

20% of the country’s premium wines from

internationally famous Gourmet Escape Food

in November can always opt for the winter

them! World-renowned Margaret River wines

& Wine Festival is held here each November

version, aptly called Cabin Fever. Run over

include Chardonnays, Cabernet Sauvignons

during late spring. It is marketed as “an

10 days in mid to late July, i.e. the middle

Summer 2022 | Riding Instructor

9

“

This area is noted for its ancient stands of eucalypt forests and diverse fauna, some of which is unique to this region.

”

Experience Western Australia’s Margaret River Region On Horseback For horse lovers, there are several operators running horse tours and trail rides in the area. They enjoy nothing more than showing off the spectacular southwest Australian bush from the back of their tough Australian-bred mounts. From beginner level placid plods down quiet bush tracks, to advanced 2-day camping trips in the heart of Margaret River, these horseback activities cater for every level of horsemanship. This truly is the best way to get up close and personal with nature and see things that can’t be experienced any other way.

Jesters Flat Enjoy exploring Margaret River's towering eucalypt forests

At Jesters Flat, a love of the mighty Australian Stock Horse has been combined with a

of the southern hemisphere’s winter, Cabin

gate fresh’ produce purchasing opportuni-

working stud farm, equestrian centre,

Fever is a meandering collection of culinary

ties. You can buy everything from locally

and vineyard. The centre is located 18

/ drinking experiences and entertainment

produced dairy products (yoghurt, cheese,

kilometres east of Margaret River town in the

across the region.

cream) to personal hygiene items like soaps,

picturesque Rosa Brook region. They offer

shampoos, and various other lotions and po-

tours for all levels of horsemanship, and even

Then there is the Margaret River Chocolate

tions. There are plenty of craft beers, unusual

provide an ‘Introduction to Horse Riding’

Factory for chocoholics, numerous wine and

wine offerings, and spirits, on offer too.

session for those intrepid souls venturing out

cheese tasting venues, and a host of ‘farm

10

Summer 2022 | Riding Instructor

on horseback for the first time.

The Beginners Bushride is a leisurely one-

claimed wine region. Along the way, riders

The Horse Resort

hour, walk-only ride in the beautiful Rosa

will see kangaroos in their native habitat, ex-

The Horse Resort is the brainchild of horse

Brook Bushlands. It is geared for children

perience the region’s bird life firsthand, and

trainers Sam and Sascha Watson. They are

aged 10+ and beginner adults. The slightly

say hello to some rather friendly cows. The

well known for their popular display team

more advanced can opt for a longer 1½-hour

short but very interesting ride is perfect for

of beautifully trained liberty horses but they

outing across local farmland and through

young and first time riders. However, more

also offer riding experiences around their

native bush. They can also choose to spend

experienced riders are also more than wel-

321 acre property near Margaret River town-

an hour or so trekking along winding bush

come to tag along as well!

ship. The property is a working farm, and the

tracks beneath towering stands of old growth eucalypt trees.

horses are involved in all aspects of farm life.

For the more adventurous riders, a horse tour is an excellent way to spend an hour or

An equestrian outing at the Horse Resort be-

The longer Bushman’s 2-hour ride takes

two, especially in an area like Margaret River.

gins with a quick ride in one of their arenas.

riders over farmland and further afield

The Humble Horse offers a unique 1½-hour

Once everyone is warmed up nicely, it’s time

into the beautiful State Forest and Rapids

twilight tour that takes in some of the local

to head out for a tour of the farm. Along the

Conservation Park. This area is noted for

wineries and vineyards, and the local choco-

way riders will meet the farm animals, wade

its ancient stands of eucalypt forests and

late and nougat factories. Yum! As part of the

through the creeks that cross the farm, and

diverse fauna, some of which is unique to this

tour, riders get to enjoy a picnic of local pro-

admire the rolling pastures and stands of na-

region. Notably, it is home to some of the last

duce before heading back to base as the sun

tive bush.

remaining populations of the endangered

sets over this very special part of the world.

Baudin’s and Carnaby’s black cockatoos.

Riders are also advised to be on the look out

The horses here are exceptionally well

There are also half-day rides catering for

for feeding kangaroos, as this is the best time

trained, and there is always an experienced

riders who want to spend even more time

of the day to spot them doing this.

instructor close at hand. As a bonus, riders

exploring these forests.

are coached on ‘how the horse operates’.

Pony rides, riding lessons and riding camps

Small details like these are what keep their

Alternatively, twilight ride lovers can hop on

are very popular ways to interest children in

clients coming back for more.

board a trusty steed for one of Jesters Flat’s

horse riding and The Humble Horse offers

twilight rides. These 1½-hour tours meander

all three. Small children can be led around

through the forests and bushland adjacent to

the property trails on suitably sized tiny

the property. Finally, weekender and 2-day

equines. An experienced riding instructor is

Margaret River – A Top Destination For Equestrian Tourism

camping trips offer camping enthusiasts the

also present to conduct riding lessons and

Margaret River is an excellent destination for

opportunity of a lifetime. They can choose

their school holiday camps are enormously

a riding holiday. There are so many things

to head to the beach, trekking through the

popular with young riders.

to do, see, and eat. From exploring ancient

iconic forests on the way, or explore the

eucalyptus stands and pristine bushland to

Donnybrook sunkland between the Scott

swimming with horses in the waters of the

Coastal Plain and Whicher Scarp. Riders

southern Indian Ocean, Margaret River defi-

camp out overnight with the horses, which is a very special experience in its own right, before heading back home.

The Humble Horse The Humble Horse is located in Cowaramup and offers up a feast of horse riding activities. From pony rides to riding lessons, trail rides, horse tours, and holiday day camps, the Humble Horse prides itself on catering for riders of all ages, abilities, and interests.

A 1-hour bush ride takes riders on a relaxing and thoroughly enjoyable trip through parts of Margaret River’s internationally ac-

“

Margaret River definitely offers up a smorgasbord of delights for the intrepid horseback explorer.

”

nitely offers up a smorgasbord of delights for the intrepid horseback explorer.

Why A Riding Holiday Makes Perfect Sense At this point, you may be wondering why on earth anyone would want to ride horses whilst on holidays. There are plenty of excellent reasons to tack up and head off on a horse riding holiday or tour. Here are 5 of the best.

Riding is a fantastic way to explore off the beaten track. You can access areas on horseback that other modes of transport can’t reach. You also become part of the

Summer 2022 | Riding Instructor

11

environment you’re exploring. You can

being around horses is therapeutic and

feel the breeze, smell the bush, see animals

relaxing. Hoping on board for a few hours of

and plants up close and personal, and hear

exploring and sightseeing is relaxing, and a

the sounds of nature all around you. You

good way to forget your worries.

simply can’t experience all this if you’re travelling around in a car or tour bus.

Riding is excellent exercise, and science backs this up. It exercises muscle groups that other

Ride out of range, or out of range of mobile

types of exercises don’t always reach and best

(cell) phones at least. Whilst that may

of all it’s great fun.

sound scary, it’s actually great therapy to escape from the snare of your mobile

Ride with a group of friends. Grab your

device for a while.

besties, head off on a horseback holiday, and get caught up on all their news from the back

Riding is relaxing. There’s something about

of a good horse. Create new memories, and

the feel of a horse moving underneath you

reminisce over old ones.

that soothes and calms. Like most animals,

12

Summer 2022 | Riding Instructor

About the author: Janet Forster hails from sunny Perth in Western Australia. During a lifetime spent with horses, she has bred, competed, loved and written about them.

She owns a collection of high percentage Tb crossbreds, most of which are palominos and registered Australian Stock Horses.

an instructor certification course. They also have the opportunity to go through USDF and USEA instructor training programs.

3 Equine Assisted Psychotherapy: Students take courses in

Are there pre-qualifying criteria for students wishing to enter your program?

There are no pre-qualifications for our program. Because our

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Fall 2019 | Riding Instructor

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13

Sport psychology

The Judgement Trap Laura King CHt, NLP, Life & Performance Coach We’re judgmental. It’s human nature. But

sion about being judged. Then, the negative

ing supposed to be for enjoyment and for

when you look up the definition of judg-

feelings of being judged trigger a fear, flight

the inherent value of gauging our level of

mental, “having or displaying an excessively

or freeze response in 88% of the brain!

a learned skill versus a critical judgement?

Face it, most definitions of judgement are

At a recent gathering of high-performance

When I wrote “Perfect Enough” in 2007, my

not warm and fuzzy! Not only do we have a

dressage riders, a discussion centered

goal was to help people achieve happiness

negative connotation of being judgmental,

around how the word ‘judge’ has such a

and balance in their lives, and in “The Power

as equestrians we pay to go into the ring to

negative and demeaning connotation and

to Win,” which I wrote in 2004, I guide riders

be judged and being judged feels like criti-

how powerless the competitors felt while

to deal with negative events including com-

cism. No wonder it’s hard to be our personal

being judged. But are the judges really being

ments from fellow competitors, trainers, or

best when we enter a horse show. The criti-

overly critical, or are they assessing, evalu-

horse-show judges. I assert that someone

cal factor of the brain goes on high alert and

ating, and forming an opinion about our

can achieve their personal best if they be-

the nervous system creates fear and confu-

levels of ability and learning? Isn’t show-

lieve they are heading down the centerline

critical point of view,” it’s not a positive one.

14

Summer 2022 | Riding Instructor

in the dressage arena or completing a rein-

emotions and memories and the amygdala

system in your mind. Whether it’s demanding

ing pattern to be evaluated rather than be-

is smaller in people who are more judgmen-

your own perfection, believing you’ll never

ing critically judged.

tal than it is in those who aren’t judgmen-

be good enough until you lose those last 10

tal. I mean, who wants a smaller brain?

pounds or focusing on perceived weaknesses

Fear of being judged by others is huge and

in your riding ability, these judgmental play-

do not care for judgement all together! If we

It’s All in How You Choose to Measure Success

assess or evaluate ourselves, then we come

As humans, we often get caught up in unnec-

the steps of changing your self-talk in de-

at the process of improving ourselves or

essary status concerns and superficial com-

tail, including building awareness, stopping

tweaking ourselves or our performance with

parisons. We must take care in how we mea-

the negative and replacing it with positive,

a little more ease. So, let’s think of going into

sure success because the metrics we choose

and practicing the act of stopping negative

the ring to have an assessment of where you

will determine our actions and beliefs.

thought in its tracks.

Being your personal best means attaining

Carl Jung said, “Thinking is difficult, that’s

Escaping the Judgement Trap

your individual effort to produce the greatest

why most people judge.” Judging is easy to

Now you know that being judgmental is

ability using your skills.

do on autopilot and doesn’t require much

something that you should not do for your

right there with self-judgement. That’s why I

are in your performance versus being judged!

backs in your brain can become self-fulfilling prophesies. In “Perfect Enough,” I go through

thinking or reasoning. Our brains are wired

mental and physical health. So, how do you

If we can look at our lives and evaluate judge-

to make automatic judgments about oth-

get out of the judgment trap? Try these

ment so that it doesn’t create the same fear,

ers’ behaviors so we can move through the

eight tips to help you escape:

flight, or freeze mechanism in the brain, it’s

world without spending much time or en-

easier to manage life and easier to stay healthy.

ergy understanding everything we see.

Why Being Judgmental is Harmful to Your Health

People also make all kinds of judgments about themselves, and one of the key ways

• Be kind. Remember the adage about not

Remember that the yardstick you use for

that we do this is through social compari-

knowing someone until you walk a mile

yourself is how you measure others, and how

son. In the 1950s, a psychologist named

in their shoes? There is often more than

you assume others measure you. Judging is

Leon Festinger put forth the social com-

meets the eye. Give others the benefit of

relative and validates what we experience

parison theory which suggests that humans

the doubt for situations or circumstances

against what we believe. Our beliefs are made

are driven to compare ourselves to others to

beyond our awareness. Don’t forget to be

up of our personality traits, our societal, cul-

gain a better assessment of where we stand

kind to yourself.

tural, familial, or religious conditioning, and

in relation to the group. Festinger believed

our life experiences. The world around us is

that we engage in comparison as a way of

• Be Self-Aware. Forgive and accept your-

our mirror, and judging someone does not de-

establishing a benchmark by which we can

self. The more you understand yourself,

fine who they are—it defines who we are. The

make accurate evaluations of ourselves.

the more compassionate you become to-

• Have an open mind and be curious. There is so much to learn; be open to it.

ward others.

more you judge others, the more you judge yourself; besides, judging others focuses on

People compare themselves to those who

the negative and trains our minds to seek neg-

are better when they want inspiration to

• Be appreciative of your circumstances

ativity. This can lead to stress which, in turn,

improve, and they compare themselves to

instead of trying to fit the world into the

weakens immunity, increases blood pressure,

those who are worse when they want to feel

confines of your personal optics.

and contributes to fatigue, depression and

better about themselves. And face it, social

anxiety. It can also lead to people steering

media holds up an inaccurate picture by

clear of you, thereby creating social isolation.

which we judge others and ourselves.

• Look at situations from a different perspective. When you are judging yourself, try to think about what it would be like if

People like being around positive people.

When you engage in self-talk, most of the

someone else were in your shoes and they

Another unwanted response to being judg-

time it’s mundane self-chatter, like telling

were judging you. Would you want them

mental is a physical change in the brain

yourself you are hungry or you need a hair-

to judge you the way that you are judging

which is more severe than changes caused

cut, but sometimes your internal monologue

yourself? Probably not.

by other negative emotions. The amygdala

turns negative, and you end up judging your-

is the part of the brain that controls your re-

self. When this type of negative self-talk be-

• Look for the good in people. We all make

sponse to fear and anxiety as well as other

comes habitual, you create a limiting belief

mistakes and are not perfect. The best

Summer 2022 | Riding Instructor

15

way to stop being judgmental is by realiz-

Be patient with yourself. Once you make the

ing that everyone has flaws and imperfec-

commitment to escape the judgement trap,

tions, including ourselves.

stick with it. It has taken a long time for you to engrain the pattern of judging others and

• Practice using the magical words, “I am”

yourself and you will have to maintain aware-

so that your subconscious will assume

ness so that you don’t fall back it. Everyone

the words that follow. Replace “I’ll try,” “I

does it at their own speed, but it can be done.

hope” and “I can’t” with “I am” and you’ll be surprised how the self-judgment is re-

“So many people focus too much on the

placed by positive self-talk.

outcome - the success rather than how to get there. I try to focus on how to get there,

• Remember that mistakes are just feed-

rather than the outcome.”

back. A mistake simply tells you that there

Jessica von Brendow-Werndl, No.1 FEI-ranked

is something you need to do differently,

dressage rider in the world

About the author:

change. In “Power to Win,” I go over the

Need help addressing your challenges or

steps to change your relationship to those

achieving your goals? Sessions available

“mistakes” so you can quit judging your-

in-person, virtually, or phone.

self and edit those distractions.

Products: www.summitpress.net Sessions: www.summithypnosis.com email: SummitHypnosis@gmail.com phone: 561-841-7603

Laura King is the Director and Founder of Summit Hypnosis and Wellness and is a Certified Hypnotist, NLP Practitioner, Life Coach, and Sports Performance Coach. Laura has written and published several books and workbooks, including ”Power To Win” for equestrians and “Perfect Enough,” a guide to help you evaluate your perceptions and experiences around vital areas of your life.

and you must commit to making that

• Put on your mirror and everywhere, “I AM Perfect Enough”. It is time to like yourself.

16

Summer 2022 | Riding Instructor

Your E-Mail Address is important - for us and for you!

ARIA communicates primarily by e-mail with its members.

Please make sure we have a working e-mail address for you.

If you’re not sure, write to us at aria@riding-instructor.com and let us know your current e-mail address.

Thanks!

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Legal focus

Latest Word on “Dangerous Land” Under State Equine Activity Liability Acts Julie I. Fershtman, Attorney at Law www.equinelaw.net The “Dangerous Latent Condition of the Land” Exception

latent condition of the land or facilities that is

activity liability act was signed into law, courts nationwide have grappled with the

Michigan’s EALA, for example, states that

professional, or other person and for which

meaning of these laws – especially the

despite provisions in the law that can pre-

warning signs are not conspicuously posted.

laws’ exceptions. Exceptions in the laws

vent lawsuits, an equine activity sponsor,

are important as they could potentially al-

equine professional, or another person

The term “latent” means that the condi-

low lawsuits to proceed. Although all of the

might still be liable for an equine-related

tion’s presence is not apparent or visible.

equine activity liability acts (referred to as

injury if the person or business:

In the 33 years since the first state equine

known to the equine activity sponsor, equine

When people have been hurt while rid-

“EALAs”) differ, many share common characteristics. Several EALAs include an excep-

Owns, leases, rents, has authorized use of, or

ing, handling or near horses or when they

tion for a “dangerous latent condition of the

otherwise is in lawful possession and control

are hurt at equine facilities, what condi-

land.” This article explores how the excep-

of land or facilities on which the participant

tions do they claim to be “dangerous latent

tion has been faring in the courts.

sustained injury because of a dangerous

conditions”?

18

Summer 2022 | Riding Instructor

Court Finding a “Dangerous Latent Condition”

and a few state EALAs specifically allow this.

Stall Door

If you believe a condition exists on land

In a Kentucky case, the injured plaintiff was

a “dangerous latent condition” – such as a

an equine veterinarian who was sedating a

slick, icy patch well-known to exist in your

horse in a stall at the defendant’s farm when

indoor arena but covered with soil – your

the horse reared and collapsed onto a stall

EALA may require you to post a “conspic-

door. That stall door then fell over on the vet,

uous warning sign” to alert people, not a

causing injuries. The vet’s lawsuit argued the

generalized EALA “warning” sign.

that you own or rent that could qualify as

stable should be liable under the “dangerous latent condition of the land” exception in

No EALA is a “zero liability law.” Some types

Kentucky’s EALA. A Kentucky appeals court

of claims might be able to succeed. In addi-

ruled that the case could proceed against the

tion to using properly worded liability waiv-

stable under that exception.

ers/releases (where allowed by law), liability insurance is also important.

Courts NOT Finding a “Dangerous Latent Condition”

This article does not constitute legal advice. condition, the court rejected the “danger-

When questions arise based on specific situa-

Fire Ants

ous latent condition of the land” exception

tions, direct them to a knowledgeable attorney.

In a case from 2005, the court was unwill-

under Ohio’s EALA as a basis for liability.

ing to conclude that a fire ant colony near the riding area qualified as a “dangerous la-

Horse

tent condition of the land” under the Texas

During a fox hunt, a fox hunter was kicked by a

EALA.

fellow fox hunter’s horse. The injured hunter argued, in part, that the horse inflicting the

Hitching Rail

kick was a “dangerous latent condition” un-

A Georgia court ruling found that a camp was

der Georgia’s EALA for which no conspicuous

not liable when a portion of a hitching rail

warning signs were posted. A Georgia appel-

separated from its posts and fell over on a

late court rejected that argument.

camper. The rail did not qualify as a “dangerous latent condition of the land” about which

Tree

the camp knew or should have known.

When a horse veered off of a track, causing the plaintiff to collide with a tree outside of

Gates

the track and become injured, a court was

In a Massachusetts case, the plaintiff argued

unwilling to conclude that a tree qualified

that the “dangerous latent condition of the

as a “dangerous latent condition” under the

land” exception of the Massachusetts EALA

Texas EALA.

About the author:

on the stable’s property allegedly fell into dis-

Conclusion

repair, allowing an aggressive horse access to

In conclusion, please keep these ideas in

plaintiff and her horse. The court disagreed.

mind:

A pasture gate was also at issue in an Ohio

Read carefully the EALAs applicable to where

case where the plaintiff was injured when a

you live or do business. All of them differ.

Julie Fershtman, one of the nation’s most experienced Equine Law practitioners, is a Shareholder with Foster Swift Collins & Smith, PC, in Michigan.

She has successfully litigated equine cases in 18 jurisdictions nationwide and has tried cases in 4 states. She is listed in The Best Lawyers in America and received the American Bar Association (ABA) “Excellence in the Advancement of Animal Law Award.” Her speaking engagements span 29 states. The ABA recently published her new 372page book called “Equine Law & Horse Sense,” and it is available for purchase on Amazon and through the ABA. For more information, please visit

applied against a stable owner because a gate

nearby horse bolted backwards into a gate and caused fence rail boards to pop out of a

Properly worded and signed liability waivers/

bracket and strike the plaintiff in her face.

releases can be important. Courts in some

Based on evidence that the defendant land-

states have allowed liabilities in EALAs to be

owner could not have known of a dangerous

released away by a waiver/release of liability,

Julie I. Fershtman, Attorney at Law

www.equinelaw.net

Summer 2022 | Riding Instructor

19

Business matters

Take it to the Top:

Scaling Your Equine Business Written By Shya Beth The single biggest struggle all barns

So… how will you grow your business?

endure is increasing their profits. Higher

Use the Tools at Hand Now that we know that the digital world is

number of clients = increased revenue. Not

The first thing you need to ask yourself

where it’s at, how can you use that to your

just lessons, but boarding, sales, training,

is, how do I find new clients? In today’s

advantage? Start at the beginning. When

leasing options, horse show guidance—

ever-increasing digital world, that answer

looking for something new, most people

the list of possible revenue streams goes

is most likely online. Regardless if your

search online and look up reviews of a

on and on. But, many businesses seem to

clients are beginners, intermediates or

business or instructor they are considering

have a disconnect from needing clients and

advance riders, if you’re a show barn or

learning from.

actually connecting with potential clients,

more relaxed community of horse lovers,

and until that is solved, scaling your

building online visibility is an essential

When diving into the world of online visi-

equestrian business will be an even more

part of all businesses—and the horse world

bility of your business, one of the most im-

difficult task.

is no exception.

portant parts is reducing friction points and

20

Summer 2022 | Riding Instructor

and outs of accepting payments. So what if

lar activity, and hosting your own would not

have as they turn from potential customers

there was an easier, two-step process to get-

only be a great way to make extra income

to paying clients.

ting paid that took only a few minutes to set

during the summer, but would also give you

up, and saved you a lot of time?

the opportunity to turn some of those pony

answering basic questions that people will

• SIMPLICITY IS KEY - The first thing

campers into students and clients long term.

you need to know is that the simpler you

There are several ways you can do this, and

make it for people to understand who you are,

you’ll need to look into each method yourself

• BE A PAID EXPERT - chances are, a

where you are, and what you do, the earlier

and see what fits your business best. Introduce

client has sent you ads and videos of horses

it will be to convert them into paying clients.

digital payment methods to capture revenue

they are interested in and would like your

securely and quickly, like setting up weekly

opinion. Why? Because they see you as

• CREATE A WEBSITE - but not just any

invoices via Paypal or other payment pro-

an expert—a valued opinion of someone

website. Your website should be simple but

cessor for clients that take lessons weekly,

who is knowledgeable and who they trust.

elegant, conveying your barn’s style and per-

or monthly invoices for boarding payments.

Consider offering your services in this area

sonality. And most importantly, up to date!

Setting up an automated invoice keeps things

with a consultant fee, showing your clients

professional, timely, and easier to record.

that you know the value of your advice and

• RELEVANT INFORMATION - Include

Remember, simplicity is key—the easier you

that your time is valuable.

a current “About Us/ Services” page that gives

make it for your clients, the more likely they

information on you, other core staff members,

are to follow through with no fuss or drama.

• EXPAND YOUR OPTIONS - What other income streams can you think of that

your training focus, services you offer, loca-

can work for you?

tion and pricing. You should opt to include

Asking an accountant familiar with the

your rate chart that clearly outlines details

equine profession would be your best bet, as

of services offered and what you charge for

they’ll know the best ways to securely accept

Times are constantly changing, and as a busi-

them. Nowadays, people like to find out all the

payments the quickest and easiest, and make

ness owner, you’ll need to learn how to change

important and necessary information they

sure all your records are accountable when

and adapt with the times in order to scale your

need right off the bat without need to search

tax time rolls around.

equine business into a more profitable and

or leave a message for more information.

Get Creative

productive enterprise. You’ll find that as your profits grow, more successes will come your

• REVIEWS - something that many sta-

Boarding, training, lessons, sales—these are

way. You’ll be able to hire new team members

bles don’t often use to their advantage is the

all the staples of an equestrian business, and

and improve your facility, and finally take that

power of reviews! How many times have you

they’ll be making you the most profit for sure.

vacation you’ve been dreaming about!

looked a product or business up online and

But that’s not to say there aren’t other op-

read the reviews, or asked a friend for their

tions that can help bring in a little extra side

recommendation? Probably a few times. Try

income, and many of which won’t take more

asking your past and current clients for a few

of your time.

sentences on what they like about your stable, training methods, etc. and be sure to post

• OFFER PAY-PER-USE OF YOUR IN-

them on your website and social media.

DOOR OR RIDING RINGS - advertise in your local area that you allow trailer-ins to

• SOCIAL MEDIA - Yes, you need it. Just

use your facilities, and you can rent out your

about all businesses operating today either use

rings, indoors or even a cross country course

social media, or are missing out on potential

(if you have one). For only a few hours each

clients. It’s just a fact of business, and the good

week, this could be an extra source of income

news is that you have plenty of ways to use the

that doesn’t cost you anything. Just be sure

power of social media to your advantage.

to have the proper paperwork of the horse(s)

Payments Made Easy When your schedule is overflowing, and

on your property, like the coggins test, and be sure to double-check with your insurance for any liability issues.

you’ve got a stable to run, the last thing you need to be doing is chasing down a late pay-

• SUMMER CAMP - for kids, or adults.

ment from a client and dealing with the ins

Summer camps are nearly already a popu-

About the author: Shya Beth is a rider, artist writer and all around horse lover based in New Jersey, USA. Whether creating horses in art, riding in the fields on her farm or writing about horses, horses are a huge aspect of her life and inspire her every day.

Summer 2022 | Riding Instructor

21

cates that the horses had just received the full beauty parlour treatment. Of all the photos that I found, this one I cherish the most.

To my recollection, the sixties, seventies and eighties were years when riding schools were infested with two-legged, mostly female, Barn Rats. I´ll bet many of the readers here can count themselves as once being one of them. As the usual weekly hour lessons did not come close to satisfying a hunger to be around horses, joining the ranks of like-minded kids and helping out at the best place on the planet was a way to satiate that craving. In those days it was quite normal for kids to work: paper route, Candy Striper or nursing home volunteer, etc. Helping out at the stables was the perfect outlet for horse addicted youth – it was both a learning/working opportunity as well as a social hub (and much more interesting than a teen center). Of course there was always a glimmer of hope that one day a finger of authority would point at you and indicate that you had earned a free ride. The free rides were far and few between, as I recall, but that didn´t matter - you were having The Best Time Ever. One acquired loads of hands-on experience, and new skills were learned along the way by watching, listening and following the lead of the older Barn Rats and advanced riders. You gained status when you learned how to

Those Were the Days – A Tale of Barn Rats

By Didi Arias

braid, and were highly regarded with awe (and envy) if singled out as good enough to prepare someone´s horse for a show or if someone taught you how to clip. If the gods were really on your side, you might have gotten a try-out to be an exercise rider.

I am thankful that our presence was appreci-

Illustration by author

ated and not just tolerated, though at times we

Excavating in a box of inherited family photos, I

Amongst those professionally taken gloss-

must have seemed a nuisance. There were a lot

was excited to see that a few survived from the

ies were the small snapshots made from my

of horses at that barn and few grooms, so I like

early horse-mad years my sister and I dragged

mother´s little camera. These happy snaps are

to think that the Barn Rats were an integral part

our family through. Mostly black and white,

a greater find than the show photos as they feel

of the team. And for the most part, we were just

those photographs documented many occa-

more authentic and intimate. They chronical a

enthusiastic, nice kids. How often on a job place

sions of “firsts”: first lessons, first horse shows,

charming view of youngsters doing what they

is management met with many enthusiastic of-

first ribbons and first firsts. Two young girls

loved best: messing about with horses. One

fers of “I´ll do it!”? We were well-behaved and I

sporting long pigtails proudly and emotion-

photo shows three blue-jeaned girls, wet and

think we all had an understanding that we were

ally look at the camera; those special moments

muddy from the knees down, grubby from the

lucky to be there. I know that those in charge

caught on film, to be discovered and relived five

knees up, proudly posing with their favorite

recognized us as being the horse people of the

decades later.

school mounts. The disarray of the girls indi-

future. Many of those I then barn-timed with

22

Summer 2022 | Riding Instructor

are now veterinarians, worked on the track, got

“be helpers”. Off we went, with string tied to

I declined, along with the ones with the atti-

degrees at riding college horse programs, com-

our handlebars as reins, and pedalled to the

tude of a half-hour´s sweeping is equivalent to

petitors, riding instructors, stable managers,

other side of town (I wasn´t even allowed to

an hour´s private lesson. Then of course social

judges. I´m convinced that the Barn Rat expe-

go that far but I followed her lead as she was

media kicked in and became the new distrac-

rience set these youths up for success in the

a year older). We arrived at these unsuspecting

tion, and with the exception of a few who gen-

equine industry.

people´s home to announce that we had biked

uinely wanted and were able to be there, Barn

clear across town to help them look after their

Rats became a bit of a scarce breed in compar-

The riding school I rode at was quite a drive and

horses. I´m sure they were overjoyed as I re-

ison to what I experienced in my youth. Here

my mother couldn´t always make the time to

member they grudgingly allowed us in and let

comes that “good old days” lament again!

take us, so any time we got to go was a genuine

us do some grooming. They did their best to

treat. I was a bit younger than some of the oth-

be unfriendly, and I recall that we never went

I recently posted that cherished Barn Rat photo

ers and when first initiated, some of my friends

back; perhaps they called our mothers and

with the three girls/horses on a Facebook page

and I were more like second string Mice instead

complained.

for its riding school alumni. It was heartening to see the old Barn Rats came out of the wood-

of the fully fledged Rats who did the bigger, heavier and more responsible jobs. Nowadays

Those were the days when you could go out on

work to reminisce in the Comment section on

kids would think it work, but I recall how excited

your own for hours on your bike and nobody

how special those days were, and how seeing

I was when told that I could lead a horse around

worried about you – parents and guardians

that sweet photo brought it all back to them.

the yard as a little reward for some chores I

were not nearly as safety obsessed as they are

Many of us remembered each other, and many

had done. Of course, moments like these were

nowadays. In fact, parents would kick kids out

spoke of those being, wait for it…those “good

photo ops and those pics were treated as sacred:

after school and on weekends and tell them to

old days” being the “very best days” of their

they were as close as I got to bringing a horse

“go play”.

childhoods. One of those pictured with me

home. It was an incredibly cool thing to own your own grooming equipment (even though

summed it up perfectly: “Going to see some horses, Mom”.

you didn´t own your own horse), and birthday and Christmas “Wish Lists” sent your parents

“It shaped who we became today. We worked “Alright, be back before dark for dinner”.

on wild hunts for such things as dandy, curry,

hard to earn ´free rides´. We were not afraid to get dirty. I learned many valuable lessons being

hoof pick, sweat scraper. You were Top Dog if

No phone number, no name of the property

you owned your own can of Cornucrescine.

owner, no address. Yes, those were great years

a Barn Rat”. – Barbara Hopko Coyne

to grow up and I´m glad the young me got

If you are lucky enough to have new Rats find

“What the h*** does she want that stuff for?”

caught in it before those simpler times started

their space in your barn, do appreciate them

my grandfather asked my parents as he forked

to slip away. And before we got release forms.

because they are golden. Take them under your

over some cash.

But, I don´t want a grandparent´s “good old

wing and guide them in their journey, helping

days” lament tone here so I´ll move on.

how you can. See your young self in them, for this is how us great horse people got started,

One Barn Rat actually bought a new halter and lead for one of the school horses – my allowance

As an adult running my own riding school,

and these are the new Rats to keep it rolling in

at the time was a quarter a week so I was awe-

students wanting to Barn Rat were very wel-

to the future.

stricken. Birthdays were kind of double-sided

come. It all lasted about a decade and a half and

though as your parents would usually let you

then I noticed the change. Children had more

have an extra lesson that week, but you could

after-school activity options than before, with

never tell anyone about the occasion or the big

riding becoming one of many, and most costly.

Rats would chuck you in that steaming manure

In many households, both parents went to

pile via the stinking Wheelbarrow Express. But

work, so they were less available to taxi the kids

again, it did show acceptance into the ranks.

back and forth to the barn. A sense of rush, rush, rush, set in, with parents impatient to pick up

If we couldn´t go to our riding school, anyone

their children early to get to the next appoint-

else in town who had a horse was fair game

ment, leaving them with little or no hands-on

for our uninvited and probably unwanted vis-

time with the horses. However, there did seem

its. I recall the day my bestie came around on

to be a supply of parents who offered their nev-

her bike and told me she knew where there

er-been-near-a-horse-before five year olds “to

were some horses and that we should go and

come and help” (read “free babysitting”). Those

About the author: Didi Arias is a Level 3 ARIA Certified Instructor and national dressage judge and teacher, who resides in Almeria, Spain.

Summer 2022 | Riding Instructor

23

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Summer 2022 | Riding Instructor

Breathing, Not Just for Riders

By Christine Olsen

Breathing is something we do all day,

about your own breathing habits? Have you

Over the years I’ve done several education

everyday; very little thought is put into it.

considered the importance of breathing when

seminars, clinics, classes, and everything in

Of course, there is more to breathing than

it comes to your voice (tone and volume),

between to further my horse and training

just ‘in and out’. It is a key pillar in a rider’s

your posture, and your energy level?

knowledge. Taking vocal lessons was not only one of the most fun, but I truly believe

performance and success.

Until recently, I hadn’t.

one of the best things I could have done for myself as an instructor. I was quick to learn

As a riding instructor, how often have you reminded your students to breathe? Most

I was misguided for several years, believing

it was not my voice or vocal cords that was

likely your answer is frequently, as a common

that in order for my riders to hear me I had to

the problem, but it was my breathing tech-

fault we all see in our riders is holding their

yell as loud as I could. It worked for a while,

nique. Once that was fixed, I could sing! I

breath. When a rider holds their breath their

but over time I developed a chronic sore

could sing Italian opera! And if I could do

body will also hold tension. Additionally,

throat, was fatigued, and felt winded doing

that, I could instruct riders in any size arena

the rider will begin to gasp for air while the

ordinary tasks no matter how fit I was. My

in perfect tone, all day long.

aerobic exercise increases, leading to poor

students started saying they couldn’t hear

oxygenation and eventually posture faults.

me while I was coaching. Those statements

Since taking those vocal lessons I no longer

became more frequent until I eventually

have a sore throat. I have more energy, better

lost my voice.

posture, and my students no longer struggle

We may develop exercises for riders to help

to hear my instruction. My confidence as

their breathing to help them improve their memory, relaxation, posture, and so on. While

In hopes to save my voice, I sought help from

an instructor greatly increased. It’s not so

teaching lessons, have you ever thought

a vocal coach.

much the volume of my voice that makes

Summer 2022 | Riding Instructor

25

me confident because I am generally a soft

when more advanced. The purpose of

Many techniques can also double as self-time

speaker, but it is the strength of my voice.

this exercise is to breathe deep into the

or meditation. The benefits of these exercises

diaphragm. If you are struggling with this

go beyond work, but also have a significant

Learning how to breathe saved my career as a

exercise at first you can place one or both

impact on your health. Have fun, and don’t

riding instructor.

hands on your belly button to help guide you.

forget to breathe.

For the best results relax your body, releasing Practicing breathing exercises will help

any tension in your neck and shoulders.

a riding instructor teach more lessons effectively and with less fatigue. Additionally,

1. Breathe in through your nose, slowly

our voice is our instrument in which we

drawing your breath low to your belly,

deliver our instruction. In order to deliver the

pushing against your hand.

clearest signal, our instrument must be taken care of and supported.

2. Breathe out through your mouth while contracting your stomach. It is important

The best part is, they can be done anywhere

you are using your stomach to push out

at any time. There are several different

the air, and not allowing the air to flow

techniques and exercises that specifically

upwards to your chest. You may place

target areas of difficulty (sore throat, posture,

one hand high on your chest to feel if

stress, etc). The simplest exercise to start

that area rises or stays down.

incorporating is diaphragmatic breathing, also known as belly breathing.

3. Repeat.

This exercise is done best when sitting or

Several more breathing exercises exist and

laying down but can be done while standing

are easy to incorporate in a daily routine.

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Summer 2022 | Riding Instructor

About the author: Christine Olsen has 15 years of experience in the industry as a rider, trainer, clinician and instructor. She provides mobile coaching services through Northern Illinois and enjoys sharing her passion for horses with her students.

Cameo’s cauldron … in which Cameo Miller stirs her thoughts and ideas to see what rises to the top.

she was unable to function at all. We all have emergency plans in place in case of natural disasters, injured horses or people, or any other emergency situation we have thought of. What plans do any of you have in place in case you are out of commission for a lengthy period of time?

This may be a difficult scenario to sort through as most of us are used to being competent enough to handle anything and everything. And to have things done in a totally different way, out of our control, and in a very short period of time is anathema.

So putting some time and thought into it ahead of need might be wise. It may take quite a bit of time and adjustment rather than something you can just sit down and compile lists to accomplish since this could entail you not being involved at various levels of your business for an unspecified length of time.

FRIENDS

are friendly with that you can exchange

By Cameo Miller

the surface. For example, are there long-

Are there other stable owners whom you thoughts with? I have a few ideas to throw out, but I’m certain they will only scratch

Illustration by Bethany Caskey

time boarders or students whom you

The vast majority of us run our equine

do some of the chores in exchange for a

business by ourselves. We may hire

reduced rate for a period of time? Do you

help with some things, have working

ever take a vacation—would those who fill

students or even an employee or two, and

in for you then be able to do it for longer if

contract

when

need be? Is there someone whom you feel

necessary. But we are still the ones

is competent and dependable enough to

making all of the decisions and working

train to take over some aspects of what you

very long hours doing a great deal of the

do in case of an emergency? What about

work. This works well as long as we are

someone who could make decisions for you

healthy enough to keep up with all of it.

in case you are unable to; decisions like

Recently I needed to have some surgery

vet services if a horse is hurt? This could

and a very good friend of mine had a

be like a medical directive for you and

serious illness (not covid related). My

your business. You could spell out clearly

family all live a long ways away, but I

what things the person is authorized to

have wonderful friends who have stepped

make decisions about and what they

in to help me. My good friend has some

may not decide. If signed and notarized I

family who could help her, and some of

would think it would be acceptable,

the people at her barn jumped right in to

especially if you clearly inform the

help while

professionals

out

specific

jobs

would feel comfortable with who could

(vet,

farrier,

involved ahead of time feed

store,

probably already have a

etc.).

You

“

We all have emergency plans in place in case of natural disasters, injured horses or people, or any other emergency situation we have thought of.

”

calendar of upcoming events. Do you need to add to it things which you just keep track of in your head or as you see the need? Things which the person taking over for you would need to be aware of to keep on top of? When are your bills due? How could someone take care of them, or, if you have auto pay, how can income be put into the account so there are enough funds to cover the withdrawals?

It might be wise over the next couple of months to be really cognizant of each and every thing you do, thinking of how it could be taken care of if you were unable to do it.

None of us want to be really laid up. And it takes a lot of energy and effort to recover from a major medical event. It will help you recover quicker if you know that your business is well cared for and will be waiting for you when you are able to return to it.

About the author: Cameo Miller is a Masters-level clinical psychologist and a Level IV ARIA Certified Instructor based in Michigan. She is a member of the ARIA Evaluation Panel and an ARIA National Test Center Administrator.

Summer 2022 | Riding Instructor

27

DESIGN TO IMPRESS:

6 Ways To Instantly Make Your Barn More Appealing To New Clients Written By: Shya Beth Spring seemed to fly by, and now it’s already

ners — your barn’s appeal to new clients

A fresh coat of paint, replacing rotted or

summer — regardless if you had a chance to

is what we’re talking about. Anyone who

chewed boards — basic, right? Everyone

give your barn a thorough spring-cleaning

spends time in a stable knows how quickly

who owns a barn knows that basic main-

or not, now is a great time to take a few min-

things get dirty, break, and generally can

tenance is important, but cosmetic touches

utes and evaluate your facility. No, not your

look a little shabby.

can drastically improve the look and feel of

lesson program, schedules, or show plan-

28

Summer 2022 | Riding Instructor

your stable almost instantly. Rather than

having dirty, peeling paint, weeds grow-

a group of people who come to the same

horse-loving community that enjoys

ing everywhere, dust, cobwebs and sagging

location daily or weekly to soak up every

all things horses and is drama free.

boards that give your stable a worn down,

minute of equine induced bliss. If there is

low level feel. It would be worth your time

an area outside of the barn — a porch or

4. Add Some Luck

(and money) to get a handle on tackling

a shaded area close by, consider adding a

Luck of the Irish? No — luck of the horse-

the smaller, but noticeable improvements.

picnic table or coffee table area to offer

shoe! It’s something every barn always has

Let’s explore a few different ways you can

somewhere for your clients and students

too many of, and they are the perfect item

make noticeable changes to your barn that

to sit down and relax after a lesson. Adding

to add a fun touch of equestrian decor all

will give a great impression to new (and

simple but impactful options at your facil-

over your barn. You can create halter and

old!) clients.

ity for clients to engage with together can

bridle hooks, nail horseshoes in shapes or

help you nurture a community around your

patterns to an old piece of barn wood for

stable and love of horses.

a personalized piece of barn decor or turn

Stable Decor Equestrian style has been around for ages,

horseshoes into a coat rack, keyholder, or

and is getting more popular than ever.

3. Tack Room Talk

From runway styles and fashion spreads,

The same goes for your tack room or

architecture designs and especially home

lounge area. Tack rooms aren’t just a place

decor, the equestrian lifestyle is every-

to store tack and equipment, they are a

5. “Welcome to (your barn name)”

where, and the barn is no exception!

central place for barn buddies and students

To keep that fun-loving, stress-free, warm

to meet, a commonplace besides the barn

atmosphere, try adding a customized wel-

So, how can you make your barn more visu-

aisle way where everyone is usually preoc-

come sign to your barn or tack room door.

ally appealing without breaking the bank,

cupied with their own horses. Somewhere

If you’re artistically inclined or know of a

and keeping that personal touch?

where friendships are built.

local artist, to order a customized sign on-

1. Stop to Smell the Roses

A few ideas on how you can brighten your

barn name) is a small but meaningful way

Everyone knows flowers can make any

tack room or lounge area’s space and en-

to show that you care. Add a winter wreath

space more attractive, and barns are no

courage community within the space:

during Christmastime and a fake flower or real vine wreath in the warmer months,

•

Install brighter, warm lighting

and you’re all set!

•

Include a table and chairs or sofa and

6. Level Up by Decluttering Everything

budget-friendly? coffee table for barn mates to meet up

If you have a few extra grazing muzzles or halters lying around — as most stables do — you can put them to use as a perfect

your equestrian style.

line, a personal touch of “welcome to (your

different. But, how can you make your colorful investment unique to you, and

any number of other things to show off

Spring-cleaning usually takes care of this, •

hanging flower pot holder! Simple dig out

Keep fresh flowers and local/national

but we all know how easy it is for the clutter

horse magazines on the table

to sneak back in. From aisle ways, messy

your old muzzles or halters, place your

tack trunks, feed and tack room disarray Keep a mini-fridge of cold water,

and hooks holding one too many bridles.

sure to trim the excess part of the ties off,

snacks (and carrots!) for a cool drink

The key to organizing is creating space

water your plants, and hang outside your

after a ride. Ask students to pitch in

for everything — from extra buckets and

barn, particularly in front and in noticeable

and bring snacks for the community

blankets to unused tack and items that are

areas.

when they see something running low.

necessary but not used often. Get creative

plants inside, and secure with zip ties. Be

•

with storage space that is both functional As an alternative of hanging plants, you could

•

Depending on your barn’s discipline

and not an eyesore.

also incorporate old muck boots into farm-

and the interests of your students, in-

style decor by simply filling the boots with

stalling a flatscreen TV and watching

Putting your best foot forward when

soil and planting your flowers in them, allow-

some of the high level equine sports

introducing new clients to your barn doesn’t

ing your flowers to grow out of the boots.

around the world would be a fun take

have to be a hassle — and your current clients

on “movie night”. It would be some-

will most likely thank you for it. Your barn

thing your clients and students could

will grow both as a business and community,

The stable is more than just a stable — it’s a

enjoy and bond over, and would show

uplifting and inspiring, dedicated to the

gathering place of like-minded individuals,

prospective clients that you’re a fun,

horse.

2. Make it Comfortable

Summer 2022 | Riding Instructor

29

Did you know…

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It’s only when fish oil “oxidizes,” or turns bad, that those unpleasant odors and flavors develop.

Horses, like humans, are sensitive to oxidation. That’s why Wellpride focuses on making a fresh, human-grade equine omega-3 supplement. Better quality omega-3s is not only better for your horse, it’s also better tasting!

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tion Official Publican Riding of The America Association Instructors

Summer 2022

Moving?

Don’t miss a single issue…

Phone or e-mail us with your new address.

603-605-5275 aria@riding-instructor.com

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Summer 2022 | Riding Instructor