August 2013 American Pistachio Growers eNews

Introducing Miss California 2013, Crystal Lee “100 Days of Pistachios” Facebook Contest APG PR News Platinum Award Finalists Pistachios and Antioxidants

“I am so excited to be representing a food that I love so much,” said Crystal Lee, Miss California 2013. “They’re the perfect snack. Just a handful of pistachios satisfies my cravings, helps me maintain my shape and gives me the boost of energy I need to be at my best.” Miss California, Crystal Lee, formerly Miss Silicon Valley, and a San Francisco native and Stanford University graduate was crowned in Fresno, California June 29, 2013.

American pistachios are the Official Snack of Miss California, who is regarded worldwide as the personification of the iconic California lifestyle, health, beauty and fitness.

APG gave away a 100-day supply of pistachios to a winner every day from August 1 through August 18. This hugely popular contest resulted in many instant friends, with over 18,000 “likes” and nearly 9,000 consumers either sharing APG’s page with others or posting about it on Facebook. To see what they said, visit Facebook.com/AmericanPistachios.

If you “like” us, you’ll receive our messages on the news feed!

A recent Wakefield Research survey revealed that while Americans know antioxidants are important for good health, only eight percent of Americans polled could accurately describe or define an antioxidant.

While three quarters of those surveyed said they actively try to eat food rich in antioxidants, only ten percent could name one or two sources for antioxidants.

These numbers reveal an audience that can be very receptive to APG’s messages about the health benefits of pistachios, including the high antioxidant content. The survey underscores the value in APG funding and promoting scientific studies, such as the Pennsylvania State University study results shared earlier this year. This research showed that key antioxidants are increased in the blood when pistachios are eaten.

APG plans to continue to emphasize in their messaging that not only are pistachios rich in other nutrients, fiber and vegetable protein, but that they are also rich in antioxidants.

PR News Magazine has named APG as a finalist in the PR News Platinum PR Awards in the Global Public Relations and Multicultural Campaign categories.

The winners will be announced in October. Other finalists include Bacardi, Pepsi, Dell, and Wells Fargo.

This is APG’s first recognition for public relations.

Earlier this year APG won 15 ADDY Awards (14 Gold, 1 Silver) for our various marketing programs.

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In April, a 75-person delegation led by California Governor Jerry Brown visited the Chinese cities of Beijing, Shanghai, Nanjing, Guangzhou and Shenzhen as part of his trade and investment mission to strengthen business ties between California and China. China, the world’s second largest economy, is California’s third largest trading partner. Leading California’s agricultural delegation was Secretary Karen Ross of the California Department of Food and Agriculture (CDFA), who accompanied 20 agricultural leaders from California to visit Beijing, Shanghai and Guangzhou. American Pistachio Growers, representing California’s pistachio industry, which comprises 99 percent of the United States’ total production, was one of the sponsors to be showcased during the mission.

American Pistachio, APG’s super heroic little green nut, has been busy spanning the globe in search of fun, flavor and food adventures. One of his stops included Shanghai. In July, American Pistachio’s “Follow-Me” tour was posted on Weibo, China’s Twitter-like social media service.

Hundreds of Chinese followed his one-day tour of Shanghai. To view the “Follow-Me” video click here.

In July, the organizers of the world famous Challenge Roth Triathlon, held in Roth, Bavaria, held a 5k women’s run. More than 500 runners who crossed the finish line received an APG sample pack in their race goody bag. The Challenge Roth Triathlon attracted over 5,500 individuals and 650 squadrons from 62 countries while 200,000 spectators celebrated Bavaria’s largest triathlon festival.

Over 10,000 triathletes and 300,000 spectators discovered the power of American pistachios at the ITU Triathlon in Hamburg, Germany. APG’s event partnership resulted in excellent exposure for APG. A 328 foot-long APG banner followed the bike track where the cyclists competed. On the main stage, Dr. Scherr, Germany’s renowned nutrition expert, spoke about the benefits of pistachios for athletes and active consumers. American Pistachio, APG’s mascot, congratulated the triathletes while they refueled on pistachios in the VIP lounge. Over 300,000 spectators watched the APG-highlighted video on the large main screen. Click here to watch highlights of the event.

Thousands of German beer lovers are realizing pistachios are a delicious and nutritious snack that perfectly compliments the wheat flavor of beer.

Through its sampling program, American Pistachio Growers is partnering with Paulaner Brewery and taverns and restaurants across Germany to increase awareness of American pistachios as a fashionable, healthy snack. Each customer who orders a nonalcoholic Paulaner Hefe-Weizen beer gets a sample pack of American pistachios, an APG branded bowl for their shells and a brochure highlighting the gastronomic and health benefits of pistachios.

Approximately 100,000 APG sample packs are planned for distribution in August.

APG’S sport nutrition message reached thousands of cyclist and active consumers at Ride London, the U.K.’s largest ever mass participation cycling event. Thousands cycled the 100-mile race through the boroughs of London and the county of Surrey. APG sample packs were included in the race goody bags and distributed at the APG booth to visitors. Overall more than 65,000 consumers attended the event.

Yield: Serves 10 Ingredients: 30 ounces in-shell pistachios 8 tablespoons corn oil 5 tablespoons coriander seeds 5 tablespoons red pepper powder Sea salt to taste Method: Place in-shell pistachios, crushed coriander seeds, red pepper powder and corn oil in a stainlesssteel bowl, marinate for one hour.

Preheat oven to 350 degrees fahrenheit. Place pistachios on a tray and bake in an oven for 8-10 minutes. Remove from oven, season with sea salt. Serve at room temperature.