Marketing Resources

You may have your marketing collateral already available in digital format to upload to your booth. Should you need assistance creating digital collateral, now or in the future, here are some suggested resources. Local Resources Tap into a variety of local resources to find expert assistance with your digital marketing and communications needs. Search online for local ad agencies, freelancers who do website development, graphic design, copywriting, and more.

Helpful Tip For the easiest set up process, collect all your booth content prior to setting up your booth.

Use the Booth Set-Up Check List as your guide.

Many cities have a local chapter of the American Marketing Association (AMA), or the Public Relations Society of America (PRSA) you can contact to identify freelance experts.

GardenComm GardenComm is an organization of professional communicators in the green industry, including authors, bloggers, staff editors, syndicated columnists, freelance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. You can search their membership to find the talent you need. Learn more at GardenComm.org.

Graphic Design Options There are several all-purpose design tools that make graphic design simple for the average person. Using these tools, you can create digital ads or graphics for use in social media, emails, or even in your booth based on set dimensions or pre-built templates. You can edit and add effects as needed to create your perfect design. Here are some to consider:

Adobe Spark BoldDesign Canva Desygner Fotor PicMonkey Snappa Stencil

Helpful Tip These tools can be used to resize your company or brand logo for your 3D booth.

Check out the Exhibitor Marketing Tool Kit at CultivateVirtual.org/marketing-tool-kit for customizable assets to promote your participation in Cultivate’20 Virtual. You will find downloadable templates for: • Cultivate’20 Virtual logos • Social Media Guide • Email Signatures • Digital Ad Sizes • Social media post and cover photo graphics

Creating a Video Whether using a high quality or professional video camera, your laptop or computer, or even your smartphone, here are a few tips to help you create a welcome video for your booth or create a video to promote your brand, new product, or new plant variety. Click here for tips and suggestions for creating a video, from audio and lighting to filming on a smartphone.

Public Relations Issuing a press release announcing the launch of a new product or service is a one way to get the word out about your great new item.

Here is a sample press release to help you draft your own release. It can also been found in the Cultivate’20 Virtual Exhibitor Marketing Tool Kit.

Green Industry Media Contacts For your use, here are media contact for the four leading green industry media companies. Click here or the logos below for a full list of contacts.

Ball Publishing Great American Media GIE Media Horticulture Group Meister Media

HORTICULTURE GROUP

Garden Center • Golf • Greenhouse • Landscape • Nursery

Social Media Social media is an effective way to grow your brand following and promote your marketing message. Use your social media posts to promote your presence at Cultivate’20 Virtual, new products being unveiled, sponsored education sessions or talks, giveaways or promotions, and more.

Extend your social media reach by:

• Using #Cultivate20Virtual whenever posting about the event on any social media channel so attendees can find your posts • Tagging AmericanHort in your posts so we can see what you are up to and so can our followers.

Find us on social media here:

Helpful Tip When you set up your booth be sure to set up links to your company’s Facebook,

Twitter, Instagram, and LinkedIn pages. This makes it easy for attendees to follow you on social media.

@AmericanHort @youramericanhort @American_Hort @AmericanHort

Download our Social Media Guide, as well as customizable templates for social media posts and cover photos from the Cultivate’20 Virtual Exhibitor Marketing Tool Kit.