Dairy snacking ebook - europe

Delighting Dairy Snackers How dairy packaging keeps pace with changing consumer preferences

DELIGHTING DAIRY SNACKERS | How dairy packaging keeps pace with changing consumer preferences

Contents 03 All-Day Snacking is The New Norm 05 Immunity Gets a Boost 07 Providing Indulgence One Portion at a Time 08 On-the-Go Becomes Stay at Home 10 The Ecommerce Effect 11 Food for Thought: Protecting the Planet 12 Flavours That Matter to Millennials 13 The Healthy & Convenient Lunchbox Snack 14 The Future is Fresh

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DELIGHTING DAIRY SNACKERS | How dairy packaging keeps pace with changing consumer preferences

All-day snacking is the new norm For most European consumers, three meals a day is a thing of the past.

Today, it’s all about grazing as you go.

In 2019, the majority of adults (59%) across 12 markets said they prefer to eat many small meals throughout the day as opposed to a few large ones - with Millennials dominating the trend (70% in agreement).1 This trend only accelerated during 2020, with consumers turning to snacks as a way to break up the monotony of remote working and provide a moment of delight.

• Nearly half (46%) of European consumers tend to choose mid-afternoon as a prime time to indulge in a snack. Modern day consumers have a busy lifestyle as they try to cram in multiple activities within the day, whether work related or personal activities.

• The snacking industry in Europe amounts to €167 billion per year, making it the highest contributor to the worldwide sales of snack food.

• FMCG Gurus consumer insights from 2020 show that only 19% of consumers in Europe state they do not snack throughout the day.

• 54% of global adults have relied on snacks for nourishment during 2020. 2

How many times per day do you eat foods or drinks specifically as a snack?

18-24

25-34

35-44

55-64

1. https://www.foodnavigator.com/Article/2020/10/21/European-Snacks-Association-chief-talks-future-trends-Health-is-front-and-centre-for-snacks-makers.

2. Mondelez 2020 Global Consumer Snacking Trends Study

27% 7% 14%

25%

45-54

10% 15%

18%

19% 14%

12%

5%

22%

13%

19% 19%

20%

22%

28%

Daily snacking frequency by age

Super Snackers 4+ times per day.

Typically eat snacks as a meal replacement.

Average Snackers 2-3 times per day.

Typically snack between meals.

Infrequent Snackers 1 time per day. Snacks to satisfy a craving.

More calorie conscious.

65+

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DELIGHTING DAIRY SNACKERS | How dairy packaging keeps pace with changing consumer preferences

All-day snacking is the new norm HEALTH AND PLEASURE ARE DRIVING FORCES With more consumers spending time at home and looking for ways to inject nutrition and excitement into their day, dairy brands should focus on benefits like nutrition, flavor and hygiene.

Hi, thank you for checking our preview!

Download our dairy snacking ebook to 52%keep of global adults reading and discover more insights say snacking has been a about the European cheese snackers. “lifeline” during the pandemic.

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60%

More than of consumers have increased their focus on food safety following the pandemic.4

3.,4

The implications for dairy brands are clear.

Gaining market share means tapping into emerging snacking trends and targeting consumers with creative products and packaging that complement their lifestyles and recognize the changes brought about by the pandemic.

Mondelez 2020 Global Consumer Snacking Trends Study.

In this ebook, we’ll explore how dairy professionals can stay ahead of the game with today’s consumers.

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