AMC Implement Success Spring Summer 2026 Vol 23 Issue 1

ImplementSUCCESS Volume 23 Issue 1

SPRING/SUMMER 2026

The Official Publication of Agricultural Manufacturers of Canada | a-m-c.ca

BUILT TOGETHER Building Strength Through Collaboration

UNITE: AMC’s Annual Convention and Trade Show

GATE: Canadian Manufacturing on the World Stage

Aon: Turning Risk Into Resilience

page 16

page 18

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Stub Axles:

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30 years

204-453-24

204-453-24

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725 Black Diamond Blvd. Winni innipeg, Manitoba R2J 4M7

ImplementSUCCESS

Spring/Summer 2026 Volume 23 Issue 1

In This Issue Reflections from AMC’s Board Chair page 4

Message from AMC’s President page 5

AMC Board and Committees page 6

Feature | 8

Feature | 16

Thank You to AMC’s Corporate Partners page 19

AMC New Member Spotlight page 34

AGRITECHNICA

AMC ANNUAL CONVENTION AND TRADE SHOW

AMC’s debut at world’s leading ag trade fair.

The future of agricultural manufacturing will be shaped when we UNITE.

Advertisers’ Index

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Strategic Priorities

CANADA TAKES THE GLOBAL STAGE

UNITE: JUNE 10-11

BRANVALT

AON

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28

HOBBY TO GLOBAL COMPANY

PENTA EQUIPMENT INC.

EXPANDING DOWN UNDER

TURNING RISK TO RESILIENCE

PTX

THE WAY OF THE FUTURE

page 37

page 38

AMC is proud to be the only Canadian association dedicated exclusively to ensuring agricultural equipment manufacturers and their suppliers succeed in domestic and world markets by focusing on three strategic pillars:

AMC Cultivates Drive Opportunities for Growth It is our job to continually attract new experts to our brain trust to ensure our association, our members and our industry continue to develop, remain highly competitive and thrive.

AMC Advocates

In This Issue

One United Voice for Our Industry

Careers in Ag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Global Access and Trade Expansion (GATE) . . . . . . . . . . . . . . . . . . . . . 18 PlugFest: Speed Dating for Ag Manufacturers . . . . . . . . . . . . . . . . . . . 22 NGen: Cluster Accelerator Network . . . . . . . . . . . . . . . . . . . . . . . . . . 26 FORGE: AMC’s Annual Expo and Trade Show . . . . . . . . . . . . . . . . . . . . 30 AMC Milestone Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Published semi-annually for Agricultural Manufacturers of Canada (AMC), 204-666-3518 | www.a-m-c.ca.

Mission Statement: To foster and promote the growth and development of the agricultural equipment manufacturing industry in Canada.

Editor: AMC Marketing: AMC Project Manager: AMC Layout: QPower Communications ©2026 Agricultural Manufacturers of Canada. All Rights Reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Published May 2026

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Value-Add Member Benefits

@Agricultural Manufacturers of Canada (AMC)

AMC is an advocacy champion for our members.

With decades of industry leadership, Federal and Provincial government representatives listen when AMC speaks. Our advocacy work propels policy change that fuels progress and expansion, making our industry stronger.

AMC Collaborates National Catalyst for Thought Leadership AMC is constantly creating new and innovative ways to serve our membership. We provide frequent opportunities for input and exchange where our industry experts can spark and incubate ideas.

Through events and our communications, we bring members together for networking, information sharing and collaboration that encourages knowledge to flow and business to grow.

Look for these icons to see how our Strategic Priorities are reinforced in our content!

Implement Success | Spring/Summer 2026

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REFLECTIONS FROM AMC’S BOARD CHAIR

One of the things I appreciate most about this industry is that, despite the pace of change around us, the fundamentals remain the same. Canadian agricultural manufacturers are builders, problem-solvers, and innovators – but we’re also a community. And when that community comes together, important things happen.

Over the past year, we’ve had several opportunities to gather as an industry and reflect on where we’re headed.

Last fall’s AMC Expo & Trade Show, FORGE, in St. Catharines, brought together manufacturers, educators, students, and technology leaders from across the country. The conversations taking place in the sessions, on the trade show floor, and in the hallways were a powerful reminder of how much knowledge and experience exists within our sector. Events like FORGE create the space for those ideas to surface, be challenged, and ultimately move our industry forward.

These moments of connection matter. In a sector as broad and dynamic as agricultural manufacturing, no single company has all the answers. But together – through shared experiences and open dialogue – we gain the insight needed to tackle new challenges and seize new opportunities.

That same spirit will continue this summer at UNITE: AMC’s Annual Convention and Trade Show, taking place June 10-11, 2026, in Saskatoon, Saskatchewan.

Our annual convention has long been one of the most important opportunities for members to step back from the day-to-day demands of running a business and reconnect with the broader industry. It’s where relationships are strengthened, new ideas are exchanged, and the collective direction of our sector begins to take shape.

The theme UNITE captures the importance of that gathering. When we unite as an industry, we strengthen our voice, deepen our partnerships, and reinforce the foundation that allows Canadian agricultural manufacturing to continue to grow.

I hope you’ll join us in Saskatoon this June as we continue building those connections and shaping the future of our industry – together.

Bob Cochran Chair | Board of Directors | Agricultural Manufacturers of Canada

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MESSAGE FROM AMC’S PRESIDENT

Across Canada, agricultural manufacturers are doing what they have always done best – building. Building equipment that works in some of the toughest conditions in the world. Building companies that support rural communities. And building an industry that continues to adapt, innovate, and lead.

That spirit of building is reflected in the theme of this issue, Building Together.

It is also a reminder that the progress of our sector doesn’t happen in isolation.

It happens when manufacturers, partners, researchers, policymakers, and the many suppliers, professional advisors, and service providers who support our industry all come together to move the sector forward. These contributions – from legal and financial expertise to coatings, technology, logistics, and other critical services – are an essential part of the ecosystem that allows Canadian agricultural manufacturing to grow and succeed.

Over the past year, we’ve seen what that collaboration can achieve on both the global and national stage.

At Agritechnica 2025, AMC proudly hosted the country of Canada Pavilion – the first time in our association’s history that Canadian agricultural manufacturers were represented together under a unified national presence at the world’s largest agricultural machinery exhibition. It was a remarkable opportunity to showcase the strength of Canadian innovation while opening the door to new global relationships and opportunities.

At home, AMC has continued to focus on strengthening the environment in which our members operate. One example is the development of the Global Access and Trade Expansion (GATE) initiative, designed to support Canadian agricultural manufacturers as they explore international markets and navigate the increasingly complex global trade landscape.

We have also taken an important step in bringing industry leaders together through the launch of our Innovation Committee. By convening expertise from across our membership – including manufacturers and industry partners – this group is helping to identify emerging technologies, explore new opportunities for collaboration, and ensure that Canadian manufacturers remain at the forefront of innovation.

Each of these efforts reflects a simple but powerful idea: when we work together, we achieve more.

That belief is captured in AMC’s theme for the year – UNITE. Uniting our voices strengthens our ability to advocate for the industry. Uniting our expertise accelerates innovation. And uniting our efforts allows us to build a stronger future for Canadian agricultural manufacturing.

As you read through this issue of Implement Success, I hope you will see that same spirit reflected in the stories and accomplishments of our members. The future of Canadian agricultural manufacturing will not be built by chance, but intentionally – through partnership, innovation, and shared purpose.

And we will build it together.

Donna Boyd President | Agricultural Manufacturers of Canada

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@Agricultural Manufacturers of Canada (AMC)

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AMC BOARD OF DIRECTORS EXECUTIVE

Bob Cochran, Chair

Torey Hadland, Vice Chair

Kiera Young, Treasurer

Cor Lodder, Past Chair

bobc@highlinemfg.com

torey.hadland@claas.com

kyoung@macdon.com

cor.lodder@walinga.com

Randy Bauman, Director

Glenn Buurma, Director

Tara Chawla, Director

randy.bauman@baumanmfg.com

gbuurma@pentaequipment.com

tarachawla@smartrendmfg.com

Scott Dickson, Director

Heather Forbes, Director

Director - Highline Brand Highline Manufacturing Ltd.

Vice President CLAAS of America Inc.

Executive Vice-President MacDon Industries Ltd.

Retired Director Walinga Inc.

DIRECTORS

President Eldale Machine & Tool /Bauman Mfg.

Associate MNP

scott.dickson@mnp.ca

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President Penta Equipment Inc.

President Morris Equipment Ltd./Rite Way Mfg. Co. Ltd. heather@ritemfg.com

Implement Success | Spring/Summer 2026

Director of Marketing and Communications Smartrend Manufacturing Group (SMG)

Chris Martin, Director Owner Chinook Hay Systems Inc. chris@chinookhay.ca

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AMC COMMITTEES INNOVATION

Danielle L. Graff, Chair

Hugh Foster

Glenn Friesen

Lorne Grieger

dgraff@mltaikins.com

hfoster@bourgault.com

glenn.friesen@gov.mb.ca

lgrieger@pami.ca

Eric Hawley

Perry Klassen

Cory Ochitwa

Scott Smith

eric.hawley@agcocorp.com

pklassen@macdon.com

cochitwa@ritewaymfg.com

scott.smith@honeybee.ca

Partner MLT Aikins LLP

Product Development Manager Bourgault Industries Ltd.

Product Manager MacDon Industries Ltd.

Senior Product Engineer AGCO

Digital Policy Agriculture Lead Government of Manitoba

Director of Engineering Rite Way Mfg. Co. Ltd.

Director, Technical Sales PAMI

CSI Manager Honey Bee Manufacturing Ltd.

GOVERNMENT RELATIONS TASK FORCE

Richelle Andreas, Chair

Grant Adolph

Grant McLellan

richelle.andreas@s3groupltd.com

gadolph@buhler.com

grant@prairieskystrategy.ca

Bob Cochran, Chair

Robert Ablamowicz

Dustin Halvorson

bobc@highlinemfg.com

robert.ablamowicz@axalta.com

dhalvorson@hendersoninsurance.ca

Trevor Thiessen

Cor Lodder

tthiessen@redekopmfg.com

cor.lodder@walinga.com

CEO S3 Group Ltd.

Chief Operating Officer Buhler Industries Inc.

Senior Strategy Advisor Prairie Sky Strategy

MEMBERSHIP

Director – Highline Brand Highline Manufacturing Ltd.

Canadian Group Leader Axalta Coating Systems

Owner Redekop Manufacturing Inc.

@AMCshortlinecda

Partner, Managing Director Henderson Insurance Inc./Navacord

Retired Director Walinga Inc.

@Agricultural Manufacturers of Canada (AMC)

Implement Success | Spring/Summer 2026

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Agritechnica 2025: Canada Takes the Global Stage

For the first time in AMC’s 55-year history, Agricultural Manufacturers of Canada (AMC) brought a national presence to Agritechnica 2025 – the world’s leading agricultural trade fair – with the launch of the inaugural country of Canada Pavilion.

This milestone marked not only AMC’s debut at Agritechnica, but also the first-ever Canada Pavilion at the event. The Pavilion served as a platform to showcase the innovation,

expertise, and global competitiveness on the international stage.

As a cornerstone initiative under AMC’s Global Access & Trade Expansion (GATE) strategy, the Canada Pavilion represented a significant step forward in strengthening international partnerships, expanding market opportunities, and advancing the global presence of Canadian ag manufacturing.

A Hub for Canadian Innovation and Connection

AMC’s Canada Pavilion featured eight exhibiting members: AIC Supply, Chinook Hay Systems, FarmTRX, MK Martin, Neeralta, Sunnybrook Combine Parts, Tubeline Mfg, and anchor exhibitor, Versatile.

centre, a shared hospitality and networking space created opportunities for exhibitors, AMC members, and international partners to connect, host meetings, and build relationships throughout the week.

Beyond the Pavilion, AMC maintained a strong presence across the show.

Donna Boyd, AMC President, participated in an Expert Stage panel discussion titled “Import Duties as a Protectionist Instrument – What Role Do Free Trade Agreements Such as CETA Play for Agriculture?”, while also engaging extensively across the Continued on page 10

Designed as both a showcase and a meeting place, the custom Pavilion highlighted each exhibitor individually while reinforcing a cohesive Canadian presence. At its 8

Implement Success | Spring/Summer 2026

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EXHIBITOR PERSPECTIVES

“Agritechnica 2025 was an exceptional experience for our team and a major milestone in Versatile’s continued growth and global expansion.

Our booth throughout the entire show, remained consistently busy, giving us the opportunity to connect with customers, partners, suppliers, and industry leaders from around the world. Our executive team held a steady schedule of supplier and potential dealer development meetings, each one contributing valuable momentum toward our future advancement. The quality of the attendees, leads captured, conversations, and future business opportunities will have a significant impact on our global strategy in the years ahead.

Agritechnica also highlighted the strength of Canadian collaboration. Together with AMC and Careers in Ag, we were pleased to support their initiative to help connect students with employers, highlight career pathways — a vision we strongly support.

We would like to extend a sincere thank-you to AMC for hosting Versatile in the inaugural AMC Canada Pavilion. Their leadership reflects the strength, innovation, and collaborative spirit of Canada’s agricultural equipment industry. Standing alongside other Canadian manufacturers allowed us to showcase not only our products, but also our Canadian pride, heritage, and commitment to quality.

Agritechnica 2025 met and exceeded our expectations. We are grateful for the connections made, the ideas exchanged, and the opportunities created. We look forward to returning in 2027 — bringing stronger momentum, new innovations, greater global reach, and a continued commitment to supporting our dealer network and the farmers who rely on us.”

Grant Adolph, Chairman and Chief Operating Officer, Buhler Industries Inc.

@AMCshortlinecda

“Going to Agritechnica in 2025 was a mission in learning for Neeralta. We didn’t know what to expect and being part of a larger organization that could support us with our advertising, materials storage, booth setup and more was a lot of work off our plates. Our return on investment was purely knowledge gained on farming practices and requirements throughout the world. Some people were attracted to our booth simply because we were part of a Canadian pavilion and those conversations gave us a lot of insight into which markets throughout the world are viable for us.

We really appreciate the work AMC did and would recommend the experience to anyone else looking to explore international opportunities.”

Scan the QR code to hear from FarmTRX.

Richard Vanderveen, General Manager, Neeralta

“Our presence at Agritechnica reflects a broader shift in how we position Canadian agricultural manufacturing globally. Through initiatives like the AMC Canada Pavilion and our GATE strategy, we are creating the structure and momentum needed to expand into new markets, strengthen partnerships, and ensure our members remain competitive in an increasingly connected industry.”

Donna Boyd, AMC President and CEO

@Agricultural Manufacturers of Canada (AMC)

Implement Success | Spring/Summer 2026

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Agricultural Manufa cturers of Canada (AMC) will organiz Germany at the trade e a Trade Mission fair grounds with to Agritechnica 2027 24 halls and attracts countries, includin in Hannover, 470,000+ agricult g contractors, machin ural professionals ery rings, agribus from 149 iness and machin Agritechnica is the ery dealers from world's leading trade all over the world. fair for agricultural technology and equipm machinery. All globally ent companies are operating agricult represented at the leading business ural meeting place for marketplace. For decision-makers Canadian exporte showcase Canada and the rs, Agritechnica serves 's latest innovations as an excellent opport in agriculture machin new international unity to ery, equipment, and customers and opport technology while unities. accessing Why Agritechnica 2027?

1. Global Reach: Over 2,700 exhibito rs and 470,000+ large opportunity professional visitors to connect with potenti from 149 countri al customers and around the world. es, serving as a access new export opportunities from 2. Market Overvi ew: Showcasing agricultural machin forest and landsca ery including tractors pe, soil and seed, and transport, special storage, harvesting, 3. Influential Audien crops, plant protection ce: 94% professional and fertilization, 4. Innovative Focus: visitors, including and more.

80% decision-make Cutting-edge topics rs and 56% farmers digital technologies including innovat . ive, networked agricult to maintain produc tivity and enhanc e efficiency and sustain ural systems that use AMC Offers*: ability - Logistical and promotional suppor t.

- Guidance through the exhibition's extensi experience. ve program, ensurin g you make the most - Continuous assistan of your ce before, during, and after the event.

- AMC will hire and provide a translat or for trade mission interpretation. participants to receive support in languag e Mission Itinerary *: Tuesday, Novem ber 9 Friday, November Travel to Hannov 12 er, Germany Sunday, November Stand Setup 14 – Saturday, Novem ber 20 Sunday, November Tradeshow Floor 21 Open from 9:00 am – 6:00 pm Monday, Novem Dismantling of Tradesh ber 22 ow Booths Return to Canada

* Details may change as the program is the Agritechnica experience, includin under development. We are curating g tours. Pricing details additional program ming to complem are forthcoming. ent

AMC Canada Pavilion Hospitality Area

Continued from page 8

trade show floor. These interactions helped communicate the strength of AMC’s membership and the value of Canadian innovation to prospective partners, government officials, and international stakeholders.

A Strong Canadian Presence

The impact of Canada’s participation extended well beyond the pavilion itself. In total, more than 50 Canadian exhibitors were present at Agritechnica 2025, with over 30 additional Canadian companies attending to explore opportunities to build connections.

Donna Boyd, AMC President, panelist on the Expert Stage discussing the role of free trade agreements in agriculture.

Together, this collective presence underscored Canada’s leadership in agricultural manufacturing and demonstrated a shared commitment to innovation, collaboration, and global engagement.

Enabling a National Effort

The success of the Canada Pavilion was made possible through the commitment of participating exhibitors and the support of key government partners. AMC extends its appreciation to PrairiesCan and the Government of Saskatchewan for their investment in advancing Canadian agricultural manufacturing on the global stage.

Agritechnica 2027 - Expression of Interest

Looking Ahead

Agritechnica 2025 marked a defining moment for AMC and its members.

The introduction of the Canada Pavilion not only elevated Canada’s presence internationally but also demonstrated the value of a coordinated, industry-led approach to global engagement.

Building on this momentum, AMC and its members are well positioned to return to Agritechnica in 2027 with an even stronger presence – continuing to expand opportunities, deepen partnerships, and gain visibility on the global stage.

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Careers in Ag in Action As part of AMC’s Careers in Ag initiative, AMC also sponsored student participation from the Edwards School of Business, University of Saskatchewan – integrating emerging talent into the Agritechnica experience.

By working alongside Canadian exhibitors and engaging on the trade

show floor, students were given a unique opportunity to experience the global ag manufacturing sector firsthand. These placements were designed to bridge the gap between classroom learning and industry application, while also demonstrating the strength of collaboration between industry, academia, and national associations.

The impact of this experience is best reflected through the perspective of those who participated. Suman Kalyar, a student delegate, shares her reflections on engaging with the global agricultural manufacturing community.

SUMAN KALYAR TESTIMONY My experience working in the AMC Canada Pavilion at Agritechnica 2025 was both professionally rewarding and personally meaningful. From the very beginning, the support I received from the AMC team, especially Donna Boyd and Lori Derksen, stood out. They go beyond simple support by dedicating their time to mentoring and guiding their team members.

They made me feel like a valued part of their team from day one, not just a participant, which left a lasting impression. Their strong focus on developing the next generation is evident in how they invest in people, encourage growth, and create meaningful opportunities for young professionals to build confidence and skills.

In my role, I supported AMC members by strengthening their visibility, particularly through social media. Many of these companies were attending Agritechnica in Germany for the first time, which made it especially meaningful to highlight their presence and capture their experiences. I took initiative in conducting and filming video interviews, working to present each company in a clear and engaging way. Through this process, I developed the ability to think on my feet, adapt my communication style to different audiences, and represent an organization with professionalism and confidence.

One of the most meaningful aspects of my time with AMC was the opportunity to represent such a collaborative and forward-thinking organization.

Beyond being present at the booth, I engaged directly with AMC member companies, learning about their innovations, challenges, and goals. These conversations allowed me to build genuine connections and gain a deeper appreciation for the people driving the industry, making the experience both professionally enriching and personally impactful.

Throughout Agritechnica, I engaged with a diverse range of international visitors, many of whom were eager to learn more about Canadian agriculture, the role of AMC companies and Carrers in Ag. I took responsibility for answering questions, providing context about the industry, and sharing insights into career pathways in Canada. These interactions strengthened my ability to communicate complex ideas clearly and reinforced my confidence in navigating cross-cultural conversations in a global setting.

Overall, the AMC Canada Pavilion at Agritechnica demonstrated how thoughtful planning, effective design, and strong organizational support come together to create a successful trade show presence. Despite being a first-time exhibitor, AMC set a high standard by balancing relationships, opportunities, and support. I am grateful for the opportunity to have contributed to this experience and to have grown both professionally and personally through my involvement.

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Change of Fortune

International experience with AMC changes student’s career path Partnered with AMC, the school matched each of the 16 business students in the class with a Canadian manufacturing company that was attending AGRITECHNICA 2025, the world’s leading trade fair for agriculture machinery, in Hanover, Germany in November.

AMC’s presence at AGRITECHNICA 2025 also marked a milestone moment for the association and its members,

AMC’s support throughout the process was incredible. There was just this positivity that they carried, and they did what they could to make our experience better.

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with the debut of the first-ever AMC Canada Pavilion.

Bringing together Canadian manufacturers under a unified national presence, the pavilion created a strong platform to showcase Canadian innovation on the global stage – making the experience all the more meaningful for students who had the opportunity to be part of it.

“I played tackle football for years and wanted to work with the Roughriders,” says Fortune, who was born and raised in Melville, Saskatchewan. “When I first went to school, ag was not where I was going to end up.”

Paired with Neeralta Manufacturing Inc., Fortune had a few meetings with the company to prepare for the show and produced a research report before attending AGRITECHNICA. But she didn’t meet anyone in person until she landed in Germany, which happened to be her first time traveling overseas.

rowing up in a small town in Saskatchewan, Sam Fortune was surrounded by agriculture but didn’t see it as part of her future. Determined to work in sports marketing, she started her Bachelor of Commerce degree at University of Saskatchewan (U of S) with a major in marketing and a minor in international business.

But that all changed last year when she enrolled in a marketing course at U of S that took her to Germany to meet with global ag manufacturers thanks to a program sponsored by AMC. The international business course, offered at the Edwards School of Business at U of S, focused on trade shows to teach students about an important tool that businesses use to engage in the global marketplace.

“When I found out the class was going to AGRITECHNICA, I knew I needed to be part of it,” says Fortune.

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“I had an absolutely phenomenal experience,” says Fortune, who is doing another student exchange in France this summer to get her last international business credit to complete her degree. “I can’t put into words how much I got out of that.”

Being at AGRITECHNICA meant working at the company booth, talking to international ag manufacturers and buyers, walking the trade show, and promoting Canadian products. It also gave Fortune the opportunity to attend meetings and dinners with the heads of Canadian companies.

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Thank You to our Careers in Ag Sponsors CAREERS IN AG PATRON

CAREERS IN AG MENTORS

CAREERS IN AG INVESTORS

“Being in that space, hearing them talk – it was truly a testament to this is the industry I want to be in,” she says.

“It was such a good environment to learn and grow in.”

Fortune says AMC played a vital role at AGRITECHNICA, providing support and encouragement to the students and always being available to answer questions. Prior to taking the course at U of S, Fortune didn’t know who or what AMC was and first learned about the association during the class orientation.

“AMC’s support throughout the process was incredible,” she says. “There was just this positivity that they carried, and they did what they could to make our experience better.”

When Fortune returned to Canada, she sent thank you emails to people she had connected with at the show. AMC President Donna Boyd responded to her email with an opportunity to work with the association on a part-time basis in marketing and communications. Fortune jumped on the opportunity and started working with AMC in late January. That role morphed into a full-time position at the end of April.

As she begins her full-time role as AMC’s Membership and Communications Coordinator, Fortune says she is excited to keep learning and building connections in the ag industry, noting her appreciation for the opportunities that AMC has already given her.

“None of this would be possible without them and I’m excited to start building my career there,” says Fortune.

“AMC has had a huge impact on where I am going to be in the world.”

@AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

CAREERS IN AG SUPPORTER

GOVERNMENT PARTNERS

ACADEMIC PARTNERS

Walker Advanced Manufacturing Innovation Centre

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MEMBER FEATURE

From Basement Hobby To Global Company The evolution of Bushel Plus to BranValt

H

elping farmers solve machinery challenges and improve efficiency at harvest began as a hobby for Marcel Kringe. Now, just over a decade later, that passion project has evolved into a global business that continues to expand into new markets.

“Bushel Plus started as a hobby to help farmers with their machinery,” says Kringe. “Now we have customers in 45 countries.”

Bushel Plus Ltd., a Manitoba-based company focused on harvest optimization, is a Canadian success story. Born and raised on a multigenerational small mixed farm in Germany, Kringe studied agricultural engineering and agronomy and worked on custom harvest operations around the world before moving to Canada.

Serving farmers in Manitoba first as an agronomist and then a sales manager, improving the efficiency of farm

machinery was always top of mind for Kringe. That led to a side business, or “hobby” as he calls it, helping farmers quantify harvest loss on their combines and calibrate their machinery.

Our business has grown well beyond where we started. It has been an entrepreneurial roller coaster.

Kringe founded Bushel Plus in 2016 and moved into a full-time role as CEO, creating the SmartPan System™, a tool to help farmers quantify harvest loss.

While his initial goal was to sell 120 pieces of equipment, sales grew exponentially and Bushel Plus continued to expand, building key partnerships in Australia and Germany.

“Our business has grown well beyond where we started,” says Kringe. “It has been an entrepreneurial roller coaster.”

Through multiple acquisitions, the company has built a portfolio of successful product lines, including the SmartPan® System, MAD Concaves™, and the MiniCombine™, along with its Harvest Academy™, an internationally renowned education and training program that helps farmers and ag equipment professionals optimize harvest operations.

With continued growth over the last decade, Bushel Plus is now rebranding to bring its products and services together under one roof and serve customers around the world.

“The challenge was how do we get all these other companies under one name that is focused on the future and works all over the world?” says Kringe. “We also wanted it to be unique and memorable.”

BranValt, the company’s new name, reflects both its strategic vision and its agricultural roots. ‘Bran’ represents Brandon, Manitoba, where the company is headquartered, and signifies strength and protection as the nutrient-rich outer layer of grain.

“We wanted to show growth but that it is still connected to home,” says Kringe.

“Everything is manufactured here on the Prairies.”

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‘Valt’ is derived from the agricultural heritage in Germany’s countryside, where Kringe grew up, and is also inspired by the word vault, helping to keep every kernel secure at harvest.

While the new name was announced in January, Bushel Plus and its affiliated companies officially become BranValt in July when the new brand is unveiled at Ag in Motion in Saskatchewan.

and quickly points out that it took a team effort to get to where he is today.

“I’m very proud of the team and what we’ve done as a team,” he says, noting that Bushel Plus, soon to be BranValt, has a strong culture with close to 30 employees across Canada, the U.S. and Australia. “Without them, this would not be possible.”

Kringe also acknowledges the support and services that AMC provides to its members.

“I want to thank AMC and Donna for always believing in us,” he says. “I felt I wasn’t alone being a founder and really appreciate what AMC is doing.”

“BranValt reflects who we are today – a global company with an expanding portfolio – and where we’re headed as we continue innovating advanced solutions that help farmers protect their harvest and profitability.”

The name change comes at a pivotal time for Kringe and his team. Last spring, John Deere approached the company to create a strategic partnership. Now Bushel Plus, soon to be BranValt, is an official supplier of John Deere, which has endorsed the company’s SmartPan® system.

BranValt reflects who we are today – a global company with an expanding portfolio – and where we’re headed as we continue innovating advanced solutions that help farmers protect their harvest and profitability.

“It was the most unreal thing for me – it really shows that we have something that adds value to farmers,” says Kringe.

“What better timing to launch a new brand with John Deere taking you to world markets?”

The agriculture industry is also recognizing Bushel Plus’ success. In March, the company received the New Technology Innovation award at Canada’s Farm Show in Regina for their X9 split frame MAD concaves. When asked about the company’s meteoric success, Kringe says he is very humbled

@AMCshortlinecda

A LONG WAY

TOGETHER

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@Agricultural Manufacturers of Canada (AMC)

Implement Success | Spring/Summer 2026

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EVENTS

This year, AMC is bringing Canada’s agricultural manufacturing community together with renewed purpose and a clear national vision. By convening one unified Annual Convention and Trade Show, we are creating a single, powerful forum where manufacturers and the companies that support them gather from across the country – focused not on divisions of format or region, but on the shared priorities shaping our industry’s future. UNITE is both

our theme and our call to action: a recognition that our greatest strength lies in collaboration, connection, and collective leadership.

AMC’s Annual Convention and Trade Show will serve as a national crossroads for insight, innovation, and strategic dialogue. Over two days, members will engage with industry leaders and thought-provoking speakers, explore emerging ideas and technologies, and build the

relationships that drive competitiveness, resilience, and growth – across Canada and beyond.

Join us in Saskatoon as we come together to exchange ideas, strengthen our industry, and set a confident course forward. The future of agricultural manufacturing will not be shaped in isolation – it will be shaped when we UNITE.

UNITE SPONSORS PLATINUM SPONSORS

GOLD SPONSORS

MILESTONE MEMBER AWARDS SPONSOR

visorPRO.ai SIGNAGE SPONSOR

SILVER SPONSORS

Penta Equipment Inc. WI-FI SPONSOR

City of Camrose

BRONZE SPONSORS

AUDIO VISUAL PARTNER

Encore HAY SYSTEMS

MEDIA PARTNER

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Freebird Digital Partners

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INSIDE UNITE:

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@Agricultural Manufacturers of Canada (AMC)

Implement Success | Spring/Summer 2026

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Global Access & Trade Expansion (GATE)

Global & Trade Expansion (GATE) PositioningAccess Canadian Agricultural Manufacturing on the World Stage

As global agriculture continues to evolve, so too does the environment in which Canadian agricultural manufacturers operate. Markets are shifting, supply chains are being redefined, and competition is becoming increasingly international in scope. In this context, the ability to access new markets, build trusted relationships, and position Canadian innovation globally is no longer optional – it is essential.

Recognizing this, AMC has introduced its Global Access & Trade Expansion (GATE) strategy: a focused and forwardlooking approach designed to strengthen the international presence and competitiveness of Canadian agricultural manufacturers.

At its foundation, GATE is about creating opportunity. It reflects a deliberate shift from ad hoc international engagement toward a more coordinated, strategic platform that enables AMC and its members to engage globally with purpose and consistency. By aligning activities under a unified approach, GATE ensures that Canadian agricultural manufacturing is not

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only present in global markets, but meaningfully positioned within them.

Through GATE, AMC is working to open doors for its members by facilitating structured participation in key international trade shows, organizing and supporting trade missions, and enabling targeted business-to-business engagement. These efforts are complemented by the development and sharing of market intelligence, helping manufacturers better understand emerging opportunities and navigate the complexities of entering new regions.

Equally important is the role GATE plays in strengthening Canada’s visibility on the global stage. By bringing manufacturers together under a coordinated national presence, AMC is helping to elevate the profile of Canadian agricultural manufacturing as a source of innovation, quality, and reliability. This collective approach not only enhances credibility abroad but also ensures that Canadian voices are present in the conversations shaping the future of agriculture worldwide.

A defining feature of the GATE strategy is its focus on accessibility – particularly for small and medium-sized enterprises.

For many manufacturers, pursuing international opportunities independently can be challenging.

Barriers such as limited resources, lack of market insight, and difficulty establishing trusted connections often stand in the way of expansion. GATE is designed to help overcome these challenges by providing shared access to opportunities, reducing the burden on individual companies, and creating pathways that would otherwise be difficult to navigate alone.

By working through AMC, members are able to leverage a stronger collective presence, gain exposure to new markets, and build relationships that support long-term growth. In this way, GATE is not simply about expanding reach – it is about creating a more level playing field for Canadian manufacturers of all sizes.

AMC’s recent participation in the Team Canada Trade Mission to Mexico (February 15-20, 2026) is a clear example of GATE in action. As the largest

www.a-m-c.ca

Canadian trade mission in history, the initiative brought together leaders from across sectors to explore opportunities in one of North America’s most dynamic and rapidly growing markets.

For AMC, participation in this mission marked a significant milestone; its first involvement in a trade mission of this scale. AMC joined national and industry leaders in engaging with Mexican stakeholders in Mexico City and Guadalajara, with a focus on strengthening bilateral relationships and identifying opportunities for collaboration.

Mexico represents an increasingly important market for Canadian agricultural manufacturers. With a strong and expanding agricultural sector, coupled with ongoing investment in productivity and modernization, the country offers meaningful opportunities for Canadian expertise, technology, and equipment.

Through the mission, AMC was able to position its members as trusted partners in supporting these priorities.

Beyond the immediate business opportunities, the mission also reinforced the value of a coordinated national presence. By participating as part of Team Canada, AMC and its members were able to engage in high-level discussions, build credibility, and contribute to a broader narrative that highlights Canada as a leader in agricultural innovation and manufacturing.

This experience underscores the core principle of GATE: that collective engagement amplifies impact. When Canadian manufacturers approach global markets together, supported by a national association with a clear strategy, the result is greater visibility, stronger relationships, and more meaningful opportunities.

Looking ahead, GATE will continue to serve as a cornerstone of AMC’s efforts to support its members in an increasingly interconnected world.

Whether through participation in leading international exhibitions, targeted trade missions, or the development of new partnerships, the strategy is designed to evolve alongside the needs of the industry.

At its heart, GATE reflects a simple but powerful idea: Canadian agricultural manufacturers are stronger when they engage the world together. By expanding access to global markets and strengthening international connections, AMC is helping to ensure that its members are not only prepared for the future but actively shaping it.

Thank you to our Corporate Partners With a growing number of members, AMC collaborates with corporate partners to provide ongoing support, services and programs that help members’ businesses grow.

AMC CATALYSTS

AMC COLLABORATORS

AMC SUPPORTER

@AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

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MEMBER FEATURE

Turning Risk Into Resilience G

lobal unrest, trade challenges, geopolitics, market uncertainty, labour shortages, rising prices and cyber threats are just some of the many challenges impacting manufacturing today. How can companies traverse a landscape defined by volatility and be prepared for whatever is next? Resilience is the key to surviving today’s challenges and successfully navigating the future.

Organizations that embrace risk as a lever for growth — rather than a cost to be contained — are better positioned to build resilience and stay competitive.

“Organizations that are very resilient can survive,” says David Carlson, Aon’s Global Industrials & Manufacturing Leader.

What does that mean for businesses in real terms? By using data-driven insights to model exposures and evaluate trade-offs, firms can make more-informed capital allocation decisions and uncover hidden efficiencies.

“Organizations that find discipline around their operations can bake resilience into the DNA of their business,” says Carlson, who has a background in environmental science and engineering with a focus on risk management.

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There are different ways of dealing with uncertainty. Insurance is not the only mechanism that can help companies weather the storm. As volatility increases, companies should leverage risk financing tools such as captives and alternative risk transfer programs to stabilize costs, support business objectives and enable growth.

“Risk is a way to enhance your business,” says Carlson. “The reality is, if you are not prepared and have resiliency, catastrophic things can occur.”

Last August, a major cyber attack on a well-known brand forced a five-week shutdown of global manufacturing factories. The incident disrupted supply chains, compromised data, and resulted in economic damage in the billions.

“Cyber threats now extend beyond IT, posing direct risks to operations, supply chains and reputation,” says Carlson. “But AI is a great example of an opportunity to create efficient new models of business.”

Aon provides risk and human capital solutions to a wide spectrum of businesses ranging from small firms to large enterprises in over 120 countries.

The company conducts a Global Risk Management Survey every two years to determine how its 3,000 clients are tackling today’s top risks.

“That’s a great example of a major risk that is out there,” says Carlson. “They didn’t have cyber insurance.”

While digital transformation is reshaping manufacturing, cyber risk is growing and creating new vulnerabilities, especially in advanced manufacturing where precision and uptime are critical. But it’s also creating opportunity.

David Carlson, Aon’s Global Industrials & Manufacturing Leader.

www.a-m-c.ca

Cyber threats now extend beyond IT, posing direct risks to operations, supply chains and reputation.

But AI is a great example of an opportunity to create efficient new models of business.

For 2025, the most critical challenges facing industrials and manufacturing organizations was economic slowdown or slow recovery, commodity price risk or scarcity of materials and supply chain or distribution failure. Those risks are also interconnected as one can amplify the impacts of another.

@AMCshortlinecda

It’s a challenging environment for anyone, Carlson notes. To navigate effectively, organizations should reframe risk management as a strategic enabler, not a defensive measure.

“Companies that use data to effectively model risk in ways that reflect the complexity of today’s operating environment have the power to build tailored, strategic responses that resonate at board level — transforming risk into a business enablement tool,” he says.

Using data and analytics to learn from the past and drive strategic risk decisions can help companies protect margins and make more informed decisions. The more data, the better.

By integrating operational, financial and strategic data, organizations can prioritize risks, allocate capital more effectively and uncover hidden efficiencies.

@Agricultural Manufacturers of Canada (AMC)

“Data and analytics – that’s how you prepare,” Carlson says. “Those are your guidepost to look towards the future.”

Aon’s client survey also highlighted the top risks facing industrials and manufacturing organizations three years from now. Economic slowdown and slow recovery continued to top the list, with increased competition and commodity price risk or scarcity of materials following. Rising risks like cyber attacks also figured prominently.

While no one has a crystal ball to predict the future, Carlson stresses the importance of being prepared. That means redefining and evolving your risk management program.

“Data and analytics are the tip of the spear – you really need to build the foundation to make better decisions,” says Carlson. “Risk management needs to be embedded as part of your business.”

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PLUG FEST PlugFest

Speed Dating For Agricultural Manufacturers

What do you get when you invite precision engineers to come together to test their software and equipment with competing manufacturers?

It’s called Plugfest. The annual event brings together technical teams from dozens of agricultural equipment manufacturers to test, validate and prove industry-wide interoperability across machines and platforms.

Putting competition aside, software engineers test the compatibility of their ISOBUS products.

Plugfest is the brainchild of the Agricultural Industry Electronics Foundation (AEF), a non-profit organization that was formed in 2008 to improve cross-manufacturer compatibility of electronic and electric components in agricultural equipment and establish transparency about compatibility issues.

“How can we improve the standard and connectivity between two manufacturers?” says Norbert Schlingmann, AEF’s General Manager.

“The industry has to collaborate to make interoperability work.”

Today, AEF has 300 members around the world. While most are based in Europe, representing about twothirds of the membership, the global organization has members on every continent, including about 10 companies in Canada, one of which is AMC. AEF holds two Plugfest events each year – one in North America in the spring and one in Europe in the fall.

This year’s Spring Plugfest took place from March 16 to 18 in Milwaukee, Wisconsin with 85 industry

professionals coming together to test their equipment.

Started in 2001 with only a handful of engineers, Plugfest has grown to hundreds of the leading interoperability experts meeting to test and correct ISOBUS compatibility between their devices. In addition to product testing, networking is equally important as participants make valuable contacts with other companies around the world.

“Plugfest is so helpful for the entire industry,” says Schlingmann. “It is a perfect opportunity to come together and to learn from each other.”

Plugfest is so helpful for the entire industry. It is a perfect opportunity to come together and to learn from each other.

As the global agriculture industry becomes increasingly data driven and connected, Schlingmann says interoperability is extending beyond tractors and implements to include cloud-based platforms and shared operating environments.

For three days in a row at the Spring Plugfest, engineers tested their ISOBUS products for compatibility

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www.a-m-c.ca

with their competitors, performing up to dozens of different tests to see what works the first time, and where improvements may be needed to obtain compatibility on the ISOBUS. After 45 minutes, they moved on to the next equipment.

PAMI and PTx as well as Red River College Polytech, the University of Winnipeg and University of Manitoba.

Schlingmann also participated in a panel discussion on data transparency and interoperability at Ag Days in Brandon.

“It’s like speed dating for equipment and heavy machinery,” says Andrew Olliver, Chairman of AEF. “Sometimes you can actually resolve things straight away while testing.”

“We want to learn what has to be done in the Canadian market,” he

says, noting that AEF will be back in Canada to present at AMC’s UNITE Convention in June and attend Ag in Motion in Saskatchewan in July.

To learn more about AEF and its Plugfest events, visit www.aef-online.org.

Side-by-side testing allows companies to identify inconsistencies and resolve compatibility issues.

Attending Plugfest has become an important internal step in the development of many agricultural products as it can be very expensive to change software once it is in the market.

It’s like speed dating for equipment and heavy machinery. Sometimes you can actually resolve things straight away while testing.

“It is almost essential in R & D cycles,” says Olliver. “This year, one company found a mistake in their software that they never would have found at home, and it was fixed and solved.”

One of AEF’s main goals is to encourage all companies to register and certify their equipment.

Certification is mandatory for listing ISOBUS-compliant equipment in the AEF ISOBUS Database, ensuring compatibility with ISO 11783 standards.

“If you are making these products, it’s important to certify,” Olliver explains.

“It helps both customers and employees, which helps the whole market.”

Looking to expand its reach in North America, AEF spent a week in Manitoba in January meeting with educational institutions and equipment manufacturers. The tour included visits to North Forge, Buhler Industries, MacDon Industries, @AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

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MEMBER FEATURE

Penta Equipment Expands Its Global Footprint Down Under

P

enta Equipment is taking an exciting step forward in its global growth journey with the acquisition of Valton Feeding Solutions, a long-time and highly valued distributor based in Australia.

The move marks a major milestone for the Ontario-based agricultural equipment manufacturer as it strengthens its international presence and reinforces its commitment to supporting farmers worldwide.

Recognizing the strong potential of the Australian market and the importance of maintaining excellent service and distribution, Penta made the strategic decision to invest directly in its operations overseas.

After more than a year of planning and collaboration, the company officially acquired the business – establishing its first dealership outside of Canada.

Now operating as Valton Equipment, the dealership continues to thrive with a fully Australian-based team.

Known as a premier sales and service operation, Valton Equipment specializes in livestock feeding equipment and supports producers across the country with trusted expertise and dependable service support.

Australia has long been one of Penta’s most important international markets, and the acquisition reflects the company’s confidence in the region’s continued demand for high-quality agricultural equipment. With farming operations evolving and herds increasing in size, the market is well positioned for growth.

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This acquisition marks an important step in Penta Equipment’s global growth strategy, it not only strengthens Penta’s presence in the Australian agricultural market, it also aligns with the company’s commitment to delivering industry-leading products backed by dependable local support.

As the landscape around farming continues to change, it has provided opportunities for Penta to grow its business and increase sales in Australia.

Penta is already building momentum, having signed on an additional dealer in Western Australia to distribute its Canadian-made equipment. With Australia ranking third globally in meat exports – supplying beef and lamb to markets around the world – Penta’s livestock feeding solutions are a strong match for the country’s growing agricultural industry.

decades, the company has steadily expanded its footprint across Canada and into international markets such as the United States, Japan, and Australia.

Company President Glenn Buurma, who also serves as a member of the board of directors of AMC, says the acquisition is an important step in advancing Penta’s global strategy and strengthening customer support in the Australian market.

Buurma says the partnership is a natural fit and will help ensure Australian producers continue receiving the high level of service they expect while gaining greater access to Penta’s industry-leading feeding solutions.

“Valton Equipment is a perfect fit for Penta Equipment,” says Buurma.

“Their deep understanding of the Australian livestock industry, combined with their strong service network, allows us to bring the best feeding solutions to farmers across the country while maintaining the high level of service they expect.”

With a growing dealership network, an established product line, and a long-term commitment to innovation and customer service, Penta Equipment’s expansion into Australia represents a bold and promising step toward continued global success.

Penta Equipment has built a strong reputation for producing durable, innovative machinery for livestock producers, including TMR mixers, dump boxes, spreaders. Over the www.a-m-c.ca

Innovation Starts Here From air-seeding systems to precision spraying and autonomous equipment, Saskatchewan innovations are trusted by farmers across Canada and around the globe. Our manufacturers aren’t just keeping pace with change—they’re driving it.

Learn more about Saskatchewan’s ag-tech manufacturing.

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GOLF

SEPTEMBER 14

CRAIGOWAN GOLF CLUB TOURNAMENT WOODSTOCK, ONTARIO

AMC is pleased to invite members to come together once again for a great day of golf, networking, and camaraderie – complete with excellent food and conversation.

SAVE THE DATE and register today to join us on the course!

REGISTER TODAY! SEE YOU IN WOODSTOCK! @AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

REGISTER TODAY

2026 Implement Success | Spring/Summer 2026

25

MEMBER FEATURE

Advancing manufacturing across Canada: AMC joins NGen’s Cluster Accelerator Network

N

Gen, the industry-led, non-profit organization leading Canada’s Global Innovation Cluster for Advanced Manufacturing, is bringing companies and associations across the country together to learn from each other and strengthen Canada’s position as a manufacturing powerhouse.

“Our goal is to grow world-class advanced manufacturing in Canada,” says Stewart Cramer, NGen’s Chief Program Officer. “We’re a facilitator and a connector.”

Founded on the principle that digital transformation in advanced manufacturing will enrich the lives of Canadians, delivering better products and good jobs while generating the economic growth essential to a better future, NGen has 45 employees across Canada from BC to the Atlantic provinces.

While NGen has a strong team with people who passionate about what they do, it’s not enough to provide

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support to all the companies across Canada that need it. That’s where the idea to create new clusters came in and the NGen Cluster Accelerator Network (NGenCAN) was formed.

“We couldn’t be everywhere to reach everyone,” Cramer explains. “This is really a way to help all small companies in Canada.”

Looking at its database of more than 12,000 members and growing, Cramer says NGen came up with the idea to form the national cluster network and draw on the expertise of its members. While their product or industry may be different, companies in the manufacturing sector often face the same challenges, such as training, workforce growth and leadership development.

NGenCAN is a national network that unites advanced manufacturing clusters, academic institutions, and economic development organizations across Canada. The network helps connect members so that they can share their knowledge and learn from each other, strengthening collaboration, driving innovation, and supporting the competitiveness and growth of Canada’s advanced manufacturing ecosystem.

www.a-m-c.ca

“There are many organizations across Canada that are fantastic at supporting their members,” says Cramer. “With NGenCAN, they can come together to collaborate and learn from each other.”

One of those organizations is AMC, the newest member of NGenCAN’s manufacturing cluster that is now comprised of 45 different companies and associations across Canada.

across 10 provinces, spanning a wide range of industrial sectors and enabling technologies such as the Canadian Cybersecurity Network.

“NGenCAN has been an incredible multiplier,” says Cramer. “I think it is one of the most important things our organization has done.”

“AMC has done some really good work on regulatory reform,” says Cramer. “It’s great to have them in the mix and see what we can learn from each other.”

AMC President Donna Boyd says being part of the conversation is important for Canada’s ag manufacturing sector.

“Agricultural manufacturing is closely tied to broader developments in automation, digital integration, and supply chain resilience,” says Boyd. “We are also seeing increasing alignment with areas such as defence manufacturing, where capabilities in precision engineering, advanced materials, and production capacity are becoming more interconnected and strategically important.”

Learning from each other and creating synergies in the manufacturing sector is what NGenCAN is all about. Through shared expertise, joint initiatives, and national partnerships, NGenCAN helps cluster organizations and their members accelerate technology adoption, expand into new markets, build resilient supply chains, and foster sustainable growth.

“We help our clusters, and our clusters help us – it’s a very collaborative process,” says Cramer.

A significant driver of the Canadian economy, manufacturing accounts for about 10 per cent of the country’s GDP and employs about 1.7 million Canadians. While manufacturers tend to look south of the border for opportunities more than east or west, Cramer says that NGen is trying to change that.

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“Manufacturing carries our economy in Canada,” he says. “The cluster network is about Team Canada manufacturing.”

Growing rapidly, NGenCAN now includes 45 clusters and associations

@AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

To learn more, visit:

ncinnovation.ca/wamic

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MEMBER FEATURE

Award-winning retrofit solution is the way of the future A n award-winning innovation is providing farmers with a retrofit solution to help deal with labour shortages and rising input costs. OutRun™ is the first commercially available autonomous retrofit grain cart solution on the market and a made-in-Canada innovation with technology that was developed in Winnipeg.

Created by PTx™, OutRun is a selfcontained, retrofit kit that transforms several different brands of row crop tractors into autonomous machines.

The grain cart can be staged or called for unloading without the need for another driver. That’s a valuable tool for farmers who are struggling to hire skilled labour as more and more people move into cities and the rural and urban divide gets wider.

“Some people don’t have help at all,” he says, stressing that farmers need solutions like autonomy to run their farming operations. “We want to help them be able to continue the sustainability of their farm.”

OEM-focused business model at JCA. Years in the making and several acquisitions later, OutRun is now an award-winning product for PTx, which is a brand of AGCO, one of the largest equipment manufacturers in the world.

Cook and his team built the technology and capabilities for OutRun over a period of about 10 years, refined through collaboration with many AMC member companies in the previous

Cook says the company is unique in the industry by taking a retrofit approach, which can help farmers deal with rising input costs in addition to the labour shortage. By creating a

“The challenge we’re addressing is felt in all areas of farming,” says Darcy Cook, Senior Director of Autonomous Solutions at PTx, who has joined PTx through the AGCO acquisition of JCA Technologies in 2022 and has been a member of AMC for years.

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www.a-m-c.ca

After the successful launch of its grain cart application last year, PTx is already expanding the OutRun platform’s capabilities beyond harvesting. The retrofit platform will eventually provide autonomous capabilities across farming operations. New applications will encompass other essential farming tasks, such as tillage.

“It’s extremely exciting,” says Cook.

“We’re creating a long-term legacy as we continue to develop and grow.”

Our approach is retrofit first, and our strategy is to develop solutions across all different makes and models. It’s extremely exciting, we’re creating a long-term legacy as we continue to develop and grow.

retrofit kit compatible with multiple different brands and lines, farmers can upgrade to autonomy without the need to buy costly new equipment.

“Our approach is retrofit first, and our strategy is to develop solutions across all different makes and models,” he says.

PTx sells OutRun through its dealer network, which is the largest ag tech channel in the world. Cook says they are developing new products and solutions based on market share and that has led to deploying technology to countries around the world, including Canada, the U.S., Australia, and most recently, Brazil.

Focused on technology over machinery, OutRun will expand its product offering, supporting different brands and models in the future, offering a versatile and cost-effective solution for a wide range of farming operations throughout the season.

“We will continue to add more and more machinery and that grows the potential of users,” says Cook.

PTx has won multiple awards for its retrofit innovation. In 2025, OutRun won Fast Company’s World Changing Ideas Award, which honours products, concepts, companies and policies designed to make the world safer, cleaner and more sustainable.

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Winning the Davidson Prize two years in a row underscores the strength of the OutRun platform.

And, for the second consecutive year, OutRun won the Davidson Prize at the Commodity Classic in March.

Named for J.B. Davidson, the father of modern agricultural engineering, the prestigious award was created by the American Society of Agricultural and Biological Engineers (ASABE) and the Association of Equipment Manufacturers (AEM) to celebrate extraordinary innovation and impact in agricultural, food and biological systems.

“Winning the Davidson Prize two years in a row underscores the strength of the OutRun platform,” said Eric Hansotia, Chairman, President and CEO of AGCO. “Each advancement builds on proven technology and brings farmers closer to our goal of delivering autonomous capability across the entire farm operation, helping them operate more profitably and conveniently as they work to sustainably feed the world.”

Located in Western Canada, Camrose is well connected by road, rail, and air with close proximity to the Edmonton International Airport.

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@AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

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Implement Success | Spring/Summer 2026

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EVENTS AMC’s Annual Expo and Trade Show

Our theme, FORGE, reflects both who we are and where we are headed – forging ahead as an industry, building new partnerships, and marking new milestones in a rapidly changing world.

To forge is to shape something strong and enduring. This is exactly what we are doing – together.

Forging Ahead

AMC Expo and Trade Show 2025 Brought Industry Together in St. Catharines Members from across Canada gathered in St. Catharines for the 2025 AMC Expo and Trade Show – bringing our industry together once again to connect, collaborate, and look ahead.

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From engaging keynote sessions to dynamic panel discussions and meaningful networking opportunities, it was your participation and energy that defined the success of this year’s event.

Global uncertainty persists. Tariffs, inflation, and shifting policy landscapes continue to test even the most established organizations. Yet Canadian agricultural manufacturers continue to lead with resilience, creativity, and excellence. That strength – your strength – is what drives AMC forward.

Addressing Today’s Challenges

Expo opened with focused discussions on one of the most pressing issues facing our sector: trade and tariffs.

Samer Awadh, Partner at MLT Aikins LLP, shared practical strategies to mitigate risk and strengthen global positioning. Molly Schwarts of Rabobank provided insights into global statecraft and Canada’s navigation of ongoing policy shifts.

www.a-m-c.ca

THANK YOU TO OUR EXPO SPONSORS: PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSORS

BRONZE SPONSORS Walker Advanced Manufacturing Innovation Centre

SIGNAGE SPONSOR MacDon Industries Ltd.

WI-FI SPONSOR Penta Equipment Inc.

An industry leadership panel, moderated

by AMC Board Chair Bob Cochran, featured Glenn Buurma of Penta Equipment Inc, Paul Horst of Tubeline Manufacturing Inc, and Mark Horst of Marcrest Manufacturing Inc. The discussion explored how manufacturers are adapting operations, managing volatility, and identifying opportunities for growth.

Innovation was also front and centre.

Dr. Patience Palmer of Canadian Agri-Food Automation and Intelligence Network (CAAIN) highlighted how AI-driven agri-tech is positioning Canada as a global leader. Lisa Ashton from Royal Bank of Canada shared a macro-outlook on trends shaping agricultural growth, while Mark Goldfield of the Trade Commissioner

@AMCshortlinecda

MEDIA PARTNER Freebird Digital Partners

Service outlined export advisory services and funding opportunities available to Canadian businesses.

The program concluded with a panel on dealer-manufacturer collaboration facilitated by Nancy Malone of North American Equipment Dealers Association (NAEDA). Panellists Marlin Stolz of Equipment Ontario and Jeff McGavin of Robert’s Equipment emphasized how strong partnerships across the value chain continue to strengthen our industry.

Innovation on Display

The trade show floor buzzed with energy as exhibitors showcased products, services, and forward-looking solutions shaping the future of Canadian agricultural manufacturing.

@Agricultural Manufacturers of Canada (AMC)

THANK YOU TO OUR EXPO EXHIBITORS • BKT Tires (Canada) Inc. • BTH Sales Inc. • Cloverdale Paint Inc. • Eldale Machine & Tool • Encore Metals • Hi-Tech Seals Inc. • Lethbridge Iron Works (Leth Iron) • Power-Link Inc. • ROSTA Inc. • Sherwin-Williams • THG Automation • Tompkins Canada Inc.

Implement Success | Spring/Summer 2026

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Members also toured Janco Steel Ltd.’s tubing facility, and Niagara College’s Innovation Centres, gaining firsthand insight into the expertise and ingenuity driving our sector. These visits reinforced the excellence within our community and the bright future ahead.

Built on Relationships

Beyond the sessions and exhibits, Expo reaffirmed that our industry’s greatest strength lies in its relationships. An

evening at Parkway Social brought members together to unwind, connect, and share in the camaraderie that FORGE represents. The conversations and collaboration throughout the week reflected what makes AMC unique – a strong, united community committed to collective success.

A sincere thank you to our sponsors, exhibitors, speakers, and attendees for making FORGE 2025 such a success.

Special thanks as well to our emcee, Jadon Rempel of Cloverdale Paint Inc., for guiding the program with professionalism and enthusiasm.

We look forward to continuing to forge ahead – together.

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WE OFFER CUSTOM THREADING Canadian Threadall, a division of Leland, is Canada’s largest custom threader and offers a complete variety of quality threaded products in most ferrous and non-ferrous metals.

1-800-263-3393 www.lelandindustries.com

@AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

Integral Quench Furnaces

aiheattreating.com | 780-980-5231

Implement Success | Spring/Summer 2026

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New Member SPOTLIGHT Please join us in welcoming our newest members!

Fendt, headquartered in Marktoberdorf, Bavaria, is a leading German manufacturer of agricultural machinery and a flagship brand of AGCO Corporation since 1997. Founded in 1930

by Xaver Fendt, the company introduced the Dieselross tractor and has built a legacy of innovation and engineering excellence.

The Marktoberdorf site serves as Fendt’s global headquarters and main production hub, integrating research and development, manufacturing, sales, marketing, and administration. Fendt emphasizes sustainability and digitalization to address modern agricultural challenges.

A key strength is Fendt’s active role in the Agricultural Industry Electronics Foundation (AEF), collaborating to develop and standardize ISOBUS and precision farming technologies.

This involvement ensures interoperability and drives innovation in digital agriculture, reinforcing Fendt’s position as a pioneer in smart farming.

AROW Global Limited has been operating in Canada and the United States since 1965, specializing in the design and production of transportation window systems and driver protection barriers for major North American bus and recreational vehicle manufacturers.

At AROW Global, we focus on delivering exceptional customer service from the moment we first meet you. Our team takes the time to listen to your every need to develop a solution that is suited to your specific application. We believe in partnering with our customers through solution development to assure a strong relationship throughout all functional areas. arowglobal.com

Cords is a major supplier of industrial components for almost every imaginable application. In fact, we carry literally millions of parts for a broad range of industries in North America and elsewhere.

Some of our customers say we’re magicians and “source-erers”. When they don’t see what they need in our catalogues or can’t find it elsewhere on their own, they ask us and we hunt it down for them. This is where our service is unique in the industry.

If you aren’t certain what part you require, describe your application and we’ll try to come up with something. The answer might be inexpensive custom tooling, or even a referral to another source.

Once we’ve found the part you need, you can relax and enjoy the pleasure of our company.

We’ll make sure your parts are where you want them, when you want them, and always with a smile. cordscanada.com

fendt.com/int

The Modern Solution for Modern Manufacturing

Laser cladding can be used for dimensional repair, surface modification, or a combination of both. As a result, it meets the challenges of surface coating, repair and rapid design changes of components and tools used in modern manufacturing technology. This proven process is used for applications in mould and tool, aircraft and aerospace, as well as automotive industry, oil and gas, mining, construction and agriculture. Our capabilities, expertise, and state-of-the-art equipment allow us to produce tools with precision and efficiency. With multiple systems for inner-diameter cladding and laser heat treatment, we also have the capacity to fill the demand for high-quality inner-diameter overlays and hardening through ID laser heat treatment. We can clad or heat-treat inner diameters as small as 1.05″ and 28″ deep or up to 37″ deep for diameters of 4″ or larger. apollomachine.com/claddingservices/laser-cladding/

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Implement Success | Spring/Summer 2026

When you are faced with an application requiring custom sized O-rings, think of COR. Our experienced team is focused on providing our customers with high quality custom sized O-rings and our vulcanizing process is structured to meet the most demanding turnaround times. Our extensive inventory of inch and metric cord diameters and a range of elastomers and durometers ensure we can meet our customers’ requirements. COR can produce custom extruded elastomeric profiles where required and we are available to vulcanize customers’ proprietary extruded profiles. cormanufacturing.com

Innovative Digital is a full-service print company that works closely with businesses in the agriculture industry to strengthen their brand presence in the fields and in the marketplace. We specialize in producing durable, high-quality decals and graphics for agricultural equipment, vehicles, trailers, and facilities. They are designed to withstand harsh outdoor conditions, heavy use, and seasonal demands that are standard in this industry. In addition to decals, we support clients with a full range of printed marketing materials from brochures, sales tools, trade show displays, signage, and direct mailing. All to clearly communicate product value to growers, producers, and dealer networks. With a consultative sales approach and a strong understanding of the agricultural market, We at Innovative Digital help ag businesses present a professional and consistent brand while supporting their sales and marketing efforts from concept through print implementation. innovative.ink

www.a-m-c.ca

The Motor Safety Association (MSA) is a non-profit organization funded through an agreement with the Workers’ Compensation Board. We support safer workplaces by providing education and helping businesses build effective safety management systems across Saskatchewan’s motor, mechanical, manufacturing, and processing industries. MSA represents over 4,000 businesses and 47,000 workers, from small shops to large employers, all working toward reducing the number and severity of workplace injuries.

Q-Power Communications is a full service graphic design and communications company with 30+ years of passion-filled marketing experience across several business sectors.

Our Winnipeg-based team of branding, design, writing, web, motion graphics and marketing pros truly care about making your business communications look their best, feel good and make your brand a brand you’ll love. qpower.ca

motorsafety.ca

For over three decades, Nuraseal Co. Ltd. has been supplying premium quality urethane seals and supplying Filton® Rotary Products to customers throughout North America and abroad.

We supply a range of goods to several OEMs in Manitoba and Saskatchewan, including bearings, sprockets, roller chains, linear motion products, and more.

Smartrend Manufacturing Group (SMG) is a supplier to OEMs and industrial producers. We manufacture customer-specific engineered components and assemblies using multiple materials and processes. SMG brings value to your operation with efficiently designed and manufactured parts and assemblies that meet your specification, are competitively priced and are delivered on schedule, lowering your total cost of acquisition.

Under our First Light Safety Products brand we offer color-matched, customizable Illuminated Emblems and Illuminated Traffic Paddles to a broad set of industries. As well as, the best-in-class Illuminated School Bus Sign™ and Fully Illuminated Stop Arm™ for the pupil transportation sector.

SMG was established in 2004 and is an ISO 9001:2015 registered company, currently operating in 3 countries with over 100 team members. smartrendmfg.com

ringball.com

You can count on Nuraseal to design, manufacture and supply the right products to meet your needs in a timely fashion and for an economical cost.

With in-house computer-aided design systems and tooling facilities, we offer faster prototyping and production turnaround times for all our sealing products. Our customized manufacturing processes also allow for small and large quantity production runs at a cost-effective price.

Large, small or somewhere in-between, every job we do is treated with the same dedication, care and precision that you demand for all of your applications. nuraseal.com

Roadmap is a sales and marketing agency that helps agricultural manufacturers grow with clarity and predictability. We work with B2B manufacturers that build strong products but need more structure in how they generate new business and forecast revenue. We align sales and marketing around clear go-to-market plans, practical sales processes, and the right technology, supported by models that bring discipline to decision-making. Leading sales organizations inside traditional B2B companies, we understand long sales cycles, complex buying groups, and the realities of manufacturing.

We joined AMC to connect with industry leaders, better understand the challenges facing your businesses, and contribute practical insight that strengthens growth across the sector.

Since 1976, the Protech Group has been developing and manufacturing high-performance coatings, paints, and specialty materials. Headquartered in Montreal with offices across Canada, the United States, and Europe, the Protech Group is committed to delivering the right blend of quality and innovation to protect and enhance what matters most to our customers. With more than 20 facilities worldwide, we support a wide range of industries, including construction, infrastructure, transportation, consumer goods, and healthcare, providing reliable coating solutions that are trusted across global markets. theprotechgroup.com

roadmapagency.com

@AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

Implement Success | Spring/Summer 2026

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OUR MEMBERS

Celebrating our 2026 Milestone Members 40 Years

15 Years

Dutch Industries ITW Welding North America

Innovair Industrial Limited

35 Years Redekop Manufacturing Inc. Vale Industries Ltd.

30 Years Heather Forbes accepting 50 Year Milestone Member Award on behalf of Rite Way Mfg. Co. Ltd.

55 Years

25 Years

PAMI (Prairie Agricultural Machinery Institute) SK

Axalta Coating Systems Canada State Industries Ltd.

50 Years AGI Westfield Bourgault Industries Ltd. IMT Standens Lethbridge Iron Works (Leth Iron)

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AGI Batco Fastener Warehouse Ltd. North American Equipment Dealers Association (NAEDA) Walinga Inc. (Carman)

Implement Success | Spring/Summer 2026

20 Years Comairco Equipment Ltd. Encore Metals Pro Grain Equipment - Arc Alloy

10 Years Atom-Jet Industries Eldale Machine & Tool/Bauman Manufacturing Kello-Bilt Inc. Mandako Agri Marketing (2010) Ltd. Osmundson Mfg. Co. Saskatchewan Ministry of Trade and Export Development

5 Years Allan Equipment Manufacturing Ltd. Annadale Finishing Systems CLS Consulting Ltd. Freebird Digital Partners Klassen Metal Stamping Magna-Lite Ltd. McAllister Industries Ltd. Prairie Sky Strategy Thermex Metal Treating Ltd. TiMOTION USA Inc. Tri Koating Inc. Vehicle Technology Centre Inc. (VTCI) Ventcor Systems

www.a-m-c.ca

MEMBER BENEFITS + VALUE-ADD

Exclusive Savings for

Your AMC Benefit Plan

Members

Supreme Office Supplies is proud to provide exclusive discounts and premium services across Canada.

We empower Agricultural Manufacturers of Canada Members by providing your team peace of mind and comprehensive care.

One-Stop Shop Business essentials, tech, office furniture and more Dedicated Support Personal account manager and customer care

What’s included?

Eco-Friendly Options Sustainability-focused products and services.

Fast, Free Delivery Next-day delivery in most areas across Canada.

Exceptional Service

Enhanced Retention

Our team provides dedicated support and guidance.

Comprehensive benefits plans help attract and retain employees.

Competitive Pricing

Ethical Conduct & Duty of Care

Health & Dental Benefits Disability & Life Insurance Retirement Solutions

We offer competitive rates to boost your profits.

Custom Pricing Tailored pricing for frequently purchased items.

We prioritize ethical practices to support your success.

Activate your exclusive program today!

Contact Steve Bernacki steve.bernacki@staples.ca

Inquire Today

Jenny Hart, CEBS Managing Director & Partner, HK Henderson Consulting jhart@hkhenderson.ca

How Careers in Ag Benefits YOU How does Careers in Ag Support Members?

How do I submit job postings?

We offer tailored HR and talent acquisition services to support your needs. Simply share your request or idea with us at careersinag@a-m-c.ca.

Just forward your approved job description to careersinag@a-m-c.ca. From there, the AMC team takes care of the entire process, ensuring your position is promptly posted on the job board.

Is there a fee for hiring an applicant?

Is there a fee for posting jobs on Careers in Ag?

Unlike most employment services, we do not charge for sourcing candidates. It's a member benefit aimed at supporting the success of your business.

Posting your jobs is a complimentary benefit of your AMC membership. The number of jobs you can post is unlimited.

Jordan Graber

Bauman Manufacturing Careers in Ag Ambassador

@AMCshortlinecda

@Agricultural Manufacturers of Canada (AMC)

Find Your Future Talent Here:

Implement Success | Spring/Summer 2026

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ADVERTISERS’ INDEX Alberta Industrial Heat Treating (AIHT). . . . . . . . . . . . . . . . . . . . . . . 33 AON Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 BKT Tires (Canada) Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 City of Camrose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 CLS Consulting Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Daemar Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC Degelman Industries LP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Dynamic Tire Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Eldale Machine & Tool . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Encore Metals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Leland Industries Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 MacDon Industries Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC Neeralta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Niagara College - Research & Innovation . . . . . . . . . . . . . . . . . . . . . 27 Northern Plastics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Advertise with AMC Reach key decision-makers and grow your brand with AMC’s targeted advertising opportunities:

Implement Success

Industry insights, twice a year in print and online.

Member Directory A trusted resource in print.

Website & E-Newsletters High-traffic exposure.

Careers in Ag

Connect with top industry talent.

AMC helps you stand out and make a lasting impact. Advertise with us today!

Omega Drives Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IFC Power-Link Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Saskatchewan Ministry of Trade and Export Development . . . . 25 Walinga Inc (Carman) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Learn more about these opportunities:

Heather Brekelmans | advertising@a-m-c.ca | 519-851-4249

Yokohama Off-Highway Tires America, Inc. . . . . . . . . . . . . . . . . . OBC

PREMIUM OEM PARTNER

Get the skilled agricultural workers you need.

FOR SPECIALTY TIRES & WHEELS

We make it easy.

C CLS Consulting Ltd. L Canadian Immigration Service Provider S 3007 50 Ave | Lloydminster, SK | S9V 0N7 1.780.808.2815 | 1.780.808.2816

1.800.668.8473

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info@dynamictire.com

Implement Success | Spring/Summer 2026

www.DynamicTire.com

http://immigrationcanada.clsconsultingltd.com

www.a-m-c.ca

TRY THEM RISK-FREE FULL-YEAR ASSURANCE PLEDGE AGRI STAR II RADIAL

You’ve seen the specs on the Alliance Agri Star II that make it a top performer—and top value— among ag radials. Stratified-Layer Technology for more biting edges and more stable lugs. Sturdy bead for extra grip. Premium polyester casing and belts for great dimensional stability. More rubber for your customer’s dollar.

Plus, there’s a NEW 10-year materials/workmanship warranty, a 5-year stubble guard warranty, and a full-year Assurance Pledge. If your customer isn’t happy with the Agri Star II for any reason, we’ll credit back 100% of the original cost of the tires towards their purchase of replacement tires of the same size.

Ask your Alliance rep about the Agri Star II, visit yokohama-atg.com or call us at 339-900-8080.

• NEW 10-year materials/workmanship warranty!

• Stratified-Layer Technology for more biting edges • Tight-gripping bead bundle • Stubble-guard compound • Premium polyester casing plies and belts

www.yokohama-atg.com 339-900-8080 |

@Alliancetires |

s e r i T d n a r Big B ricey?

Too P @alliance.tires

Scan for more info on our Assurance Pledge