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Ma kin g Lif e Bet ter In Par k Cit y

SUMMER FUN

JULY 2013

HEALTHY LIFESTYLES

JANUARY 2013

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Rod Works Unique Iron and Home Decor

801-541-5357

Rod Works

Gourmet Mexican Food

CARPET CLEANING

Decor Unique Iron and Home

Rod Works Unique Iron and Home Decor

On

Develo

HEALTHY LIFESTYLES

Hometown Values has been Utah’s premier go-to source for great savings, entertainment and activities for 20 years. It is also Utah’s largest monthly direct-mail magazine, distributed to more than half-a-million homes.

JANUARY 2013

L.A. Dance Co. Mexican Restaurant

AXIOM Garage Door Rod Works Unique Iron and Home Decor

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


Exponentially HELPING BUSINESSES GROW

Hometown Values has a proven record of helping businesses grow and succeed through targeted, market-driven advertising. Our monthly, direct mail community magazines help consumers save money and help local businesses grow their bottom line.

HELPING YOUR BUSINESS SUCCEED • 15 markets, from Cache County to Southern Utah County • Target specific audiences and readers

• Full circulation insert • Superior quality • Full color • Direct-mail advertising • Exceptional customer service

• Digital components available • Social media strategy • Direct mail labeling cards • Blow-ins

We have been working with….Hometown Values for many, many years and have

watched our business grow exponentially as a result. In the last six months, 90 percent of our surgical patients discovered our practice out of the ad in the Hometown Values. There is no question in my mind that being a part of this publication…. has been the most beneficial marketing resource we have ever used.

Mekenna Foster, Regional Manager, Surface Medical Spa

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


Reach WHO WE

Our monthly, direct mail magazines help consumers save money on all things in life, from dining out to home improvement. Hometown Values consistently delivers results for our advertisers by focusing on what works and having the expertise to implement it effectively.

Circulation: Approx. 545,000* Target Market: Women, homeowners Distribution: Direct mail, 15 market editions - Cache County to Utah County

73%

READERS MONTHLY

$4.7 BILLION

Have at least some college

IN SPENDING POWER

83% are

Avg. HH Size

4

home owners

I placed my ad in a zone

outside of our typical area of reach to see if we could attract “New Customers” that wouldn’t normally

Avg. Age

Avg. HHI

45

$87k

Market Value of Home

Women

84%

$282k

32%

22%

30%

choose Doug Smith as their auto service center... By the third month we were getting 40+ NEW clients every month. Some of these new clients were driving several miles and passing multiple auto service centers to get

3+310+

3022+32+

1,309,000+

to us. Hometown Values

18-34

3%

35-49

3%

50+

Magazine definitely works, and it will now be a big part of our ongoing advertising

10%

mix.

Kem Thomas, Service Manager, Doug Smith Autoplex

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


Boutiful, West Bountiful, North Salt Lake, Woods Cross, Centerville and Farmington

MARKET 6 SOUTH DAVIS COUNTY CIRC. 36,034

84015 • 84037 • 84040 • 84041 • 84056 • 84075

Layton, Kaysville, Fruit Heights, Hill AFB. Syracuse, Clearfield, Clinton and West Point

MARKET 5 NORTH DAVIS COUNTY CIRC. 48,571 Great Salt Lake

84056

84040

84

84087

Woods Cross

84010

Bountiful

84014

15 Centerville

84025

Eden

84310

Liberty

Morgan

84050

2

84341

84332

Huntsville

84328

Paradise

84319

Hyrum

Areas

84022 • 84029 • 84069 • 84071 • 84074 • 84080

Tooele, Stansbury Park, Grantsville, Rush Valley, Dugway, Stockton and Vernon

MARKET 16 TOOELE COUNTY CIRC. 17,750

84017 • 84032 • 84049 • 84060 • 84098

Park City, Jeremy Ranch, Heber and Midway

MARKET 15 SMART (PARK CITY/HEBER) CIRC. 15,648

84102 • 84103 • 84105 • 84106 • 84108 • 84109 • 84111

Downtown Salt Lake, Avenues, Marmalade District, Federal Heights, Sugarhouse and Foothill

MARKET 14 SMART (SALT LAKE CITY) CIRC. 25,121

84601 • 84606 • 84651 • 84653 • 84655 • 84660 • 84663 • 84664

South Provo, Springville, Mapleton, Spanish Fork, Santaquin, Salem and Payson

MARKET 13 SOUTHERN UTAH COUNTY CIRC. 35,315

84326

N. Logan

84318

Hyde Park

84335

84333

Richmond

84320

Providence Millville

84317

Pineview

84339

Wellsville

CACHE COUNTY

Fruit Heights

Farmington

84037

Kaysville

84041

Hill Field Road

Layton

South Weber

84405

84056 Hill AFB

Layton

84403

84403

Ogden Riverdale

84401

Ogden

84404

Harrisville

GREAT SALT LAKE

Syracuse

84075

5

Clinton West Point 84015

DAVIS COUNTY

84050 • 84067 • 84310 • 84315 • 84317 • 84401 • 84403 • 84405

WEBER COUNTY

84067

Roy

84401

West Haven

South Ogden, Ogden, South Weber, Riverdale, Hooper, Roy and Morgan

84315

4

West Weber

Hooper

3 North Ogden

84414

Pleasant View

Brigham City Perry Willard

84302

Marriott-Slaterville

Plain City

84404

Farr West

MARKET 4 SOUTH WEBER COUNTY CIRC. 41,750

84302 • 84310 • 84317 • 84337 • 84340 • 84401 • 84404 • 84414

North Ogden, Pleasant View, Farr West, Plain City, Harrisville, West Haven, Eden, Liberty, Huntsville, Willard, Perry, Brigham City and Tremonton

MARKET 3 NORTH WEBER/BOX ELDER CIRC. 41,511

84318 • 84319 • 84320 • 84321 • 84326 • 84328 • 84332 • 84333 • 84335 • 84339 • 84341

Wellsville, Hyrum, Paradise, Providence, Logan, North Logan, Smithfield, Richmond, Hyde Park, Millville and Lewiston

MARKET 2 CACHE VALLEY CIRC. 32,061

Full distribution. All markets, including 14 Smart With or without tab option

MARKET 1 INSERT CIRCULATION 545,731

15 INDIVIDUAL GEO-ZONES OR TAKE ADVANTAGE OF FULL DISTRIBUTION

545,731 HOMES

TARGET UP TO Lewiston

TARGETED


84071

84080

16

84042 • 84057 • 84058 • 84062 • 84097 • 84604

Provo, Orem, Lindon and Pleasant Grove

MARKET 12 CENTRAL UTAH COUNTY CIRC. 35,361

84003 • 84004 • 84005 • 84043 • 84045

Alpine, American Fork, Lehi, Highland, Saratoga Springs, and Eagle Mountain

MARKET 11 NORTH UTAH COUNTY CIRC. 35,253

84020 • 84070 • 84092 • 84093 • 84094

Sandy and Draper

MARKET 10 SANDY CIRC. 44,031

84065 • 84081 • 84084 • 84088 • 84095 • 84096

MARKET 9 SOUTHWEST VALLEY CIRC. 51,108 Riverton, South Jordan, West Jordan, Herriman and Bluffdale

84118 • 84119 • 84120 • 84123 • 84128 • 84129

Taylorsville, West Valley City, Kearns and Magna

MARKET 8 OQUIRRH MOUNTAINS CIRC. 40,278

84022

84069

84029

TOOELE COUNTY

84074

84047 • 84106 • 84107 • 84109 • 84117 • 84121 • 84124

Holladay, Olympus, Cottonwood, Murray and Midvale

MARKET 7 EASTSIDE CIRC. 45,532

84010 • 84014 • 84025 • 84054 • 84087 • 84116

84120

84065

Herriman

84095

9

84123

84088

84084

Santaquin 84651

Saratoga Springs

84005

Bluffdale

Riverton

15 215

Alpine

American Fork

84003 84062

11

COU

NTY

H UTA

84004

TY

COUN

84651

Payson

Utah Lake

Utah Lake

84003

15

UTAH

LAKE SALT

Lehi

84043

84020

Draper

84092

Sandy

84093

10

84121

Olympus

84109

84109

80

84653

Salem

12

84097

84660

84098

Snyderville Jeremy Ranch

Mapleton

84664

84663

Springville

84606

13

BYU

84049

Midway

15

84068 84060

Park City

SUMMIT & WASATCH COUNTY

84602

Provo

84604

Orem

84058

Spanish Fork

84601

84042 84057

Lindon

Pleasant Grove

84062

Cottonwood Heights

215

84117

84094 84070

84047

Murray

84107

7Holladay

84124

South Salt 84106 Lake Sugarhouse

84115

14

84105

84103 84102

Midvale 84047

84045

215

Taylorsville

South Jordan

84118

West Jordan

Kearns

8

84119

84116

SALT LAKE COUNTY

West Valley City

84128

84054

North Salt Lake

DAVIS COUNTY

* Select carrier routes in each ZIP code listed

84044

80

84116

6 84101 84111

84032

Heber City

Jordanelle


Effective ad BUILDING AN

Maximize your ad campaign by consistently delivering a strong offer within an effective design.

To get the most out of your Hometown Values magazine ad, your campaign should include the following: A strong offer:

• Free - buy something, get one free (example: purchase a combo meal, get a FREE hamburger) • Half price - buy something, get 1/2 price or 50% off 2nd item (example: purchase one item at regular price, get 2nd item 1/2 price or 50% off) • Dollars off - convert % off to dollars (example: Instead of 20% Off, use $10.00 Off a $50.00 purchase) • Package deals • Percentage off (best when used on large ticket items.)

Effective ad design:

The ad should build value for its use and create a reason to buy TODAY! Keep the ad simple by using short and direct, easy-to-understand language. One word sentences are powerful and use bullets to break up copy. Make important points easy to read and lend a definitive tone.

Repetition and consistency

Having a strong offer and a great ad design will help bring new customers, however a one-time approach will only provide minimum results. The success of a marketing campaign relies on repetition and consistency. The more your ad is in front of your audience, the greater your chances of getting a response.

Other things to consider

• How long the business has been around • The offer • Time of year • Competition • Advertising of the competition • Frequency of the message • Reach of the ad • Broadness of the appeal of the business

EARLY SPRING

MARCH 2013

This ad must be presented for discount, expiration 1/31/12

25%off or 15% entire

one item

purchase Specializin g in unfinished wood crafts and • Take and Make crafts supplies • Enrichment Night and Super Saturday ideas • Craft Classes available

• Vinyl, paint, and scrapbook paper • Discounts available for large group projects

LiKE uS on fACEBOOK: www.facebook visit: www.woodcre .com/woodcreationsutah or ationsutah.com

Hours: Mon-Fri 9-6, 2100 S

X 1900 W

801.731.0788 2420 S 1900 W West Haven

2550 S

15

Sat 10-4

21st St. Exit

24th St. Exit

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


Example ad Strong Headline

Clean Layout

Clear Branding

Minimal Clutter

Address/Phone

Strong Offers Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


M AKING LIFE BETTER I N P ARK CITY

NORTH DAVIS COUNTY A H OMETOWN V ALUES P RODUCT • J ANUARY 2013

TM

FATHER’S DAY JUNE 2013

ROMANCING THE HEA

RT ISSUE

FEBRUARY 2013

®

FIREWORKS

Over 180 locations across the State. ce.. Celebrate your Independen fit ort your local non-pro & supp organizations... all at one time!!

Rod Works Unique Iron and Home Decor

Retractable Patio Awnings

& Shades

Beautiful Solutions

MEDICAL SPA & WEIGHT

LOSS

By

ForrestBrook

Lighting and landscape

for all outdoors

Schedule 2014 PUBLICATION

Publication Issue

In-Home by end of week

Space Reservation

Art Due

Healthy Lifestyles

January 4, 2014

December 2, 2013

December 6, 2013

Romancing the Heart

February 8, 2014

January 6, 2014

January 13, 2014

Early Spring

March 8, 2014

February 3, 2014

February 10, 2014

Spring Home & Garden

April 5, 2014

March 3, 2014

March 10, 2014

Mother’s Day

May 3, 2014

March 31, 2014

April 7, 2014

Father’s Day

June 7, 2014

May 5, 2014

May 12, 2014

Summer Fun

July 5, 2014

June 2, 2014

June 9, 2014

Back to School

August 2, 2014

June 30, 2014

July 7, 2014

Fall Fun & Recreation

September 6, 2014

August 4, 2014

August 11, 2014

Fall Home & Garden

October 4, 2014

September 1, 2014

September 8, 2014

Early Holiday

November 1, 2014

September 29, 2014

October 6, 2014

The Holidays

December 6, 2014

November 3, 2014

November 10, 2014

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


Submission AD SIZES AND

Cover set-up size details

Black Dotted Line= Document size (trim-line) [Red Line= Bleed] (Blue=Live Area)

smart

SANDY/DRAPER

Tab set-up size details Tab Set-up Size Detail 8.625"

8.375"

March 2012

SUMMER EDITION

JULY 2011

1" .75"

7.625"

Bleed area: 8.625 x 11.125

10.875"

Bleed area: 8.625 x 11.125

11.125"

Live area: 8.1677 x 10.6717

10.125"

Live area: 8.1677 x 10.6717

10.875"

Live area w/ logo box: 8.5

Live area w/ logo box: 8.5

11.125"

Cover set-up size details

Black dotted line: document size (trim-line) Red line: bleed Blue: live area Ad size

Bleed

Trim

Live/non-bleed

Cover

8.625 x 11.125

8.375 x 10.875

7.625 x 10.125

Back cover

8.625 x 8.125

8.375 x 7.875

8.125 x 7.625

Full page

8.625 x 11.125

8.375 x 10.875

7.625 x 10.125

Full page tab

8.625 x 11.125

8.375 x 10.875

7.625 x 10.125

Tab

1.00 x 11.125

.75 x 10.875

1/2 horizontal

7.625” x 5.00”

1/3 page

7.625” x 3.325”

1/4 Page

3.735” x 5.00”

1/6 page

3.735” x 3.325”

Acceptable images

Online ad submission

All images must be in CMYK mode 300 dpi (high

provided to Hometown Values.

Go to www.hometownvalues.net. Click on

resolution).

Due to copyright issues, we will not scan pre-

“advertiser login” at the top of the page. You will

Web images are not usable for Hometown Values

printed advertising photos or other material for use

need to enter your username & password (you

Magazine. The only acceptable method of getting

in any ad.

can get this from your sales rep).

images from a website is if the website has a

All placed images must be embedded and must

Once logged in, click on “Creative Upload” in the

separate area for downloading high resolution

not be compressed, ie, LZW or JPG.

top menu bar and follow the instructions on the

images. A signed release of copyright must

All colors in document must be in CMYK mode

screen.

accompany use for such photos.

(no spot or RGB colors).

Advertiser is responsible for all copyright

All fonts (both screen and printer fonts) must be

Acceptable formats

usage and releases Hometown Values of any

embedded or converted to paths (outlined).

Press-ready PDF: Acrobat 4 (PDF 1.3)

responsibility for copyright for items/photos

compatibility or PDF X-1a. Transparencies flattened; graphics, photos and fonts embedded.

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


Digital/online Feature Coupons (five rotating spots) $250 per month each Monster ad online (with five rotating sponsors) 300 pixels x 600 pixels (max file size = 45K) $250 per month each Leaderboard ad online (with five rotating sponsors) 728 pixels x 90 pixels (max file size = 35K) $150 per month each Coupons free to put up after you create an account with HTV

• You can also advertise on our website with a Monster Ad and/or Leaderboard Ad • Promote your business in our business directory • Promote your event on our calendar

Social Media Like us on Facebook for contests, giveaways, Hometown Values updates and more.

Look for our digital newsletter in your inbox soon!

Monster Ad

Leaderboard Ad

Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


Products SPECIALTY

Blow-in Cards

DML

Blow-in cards are unattached advertisements inserted into a Hometown Values magazine. They draw a lot of attention, stand out and are easy for consumers to hold on to. They allow you to affordably reach the masses and achieve a strong presence.

DML cards are postcards that are mailed with our magazine–not attached or inserted. This allows you to have a solo mail presence in the mailbox without the solo mail cost. Plus, you get the same exposure and returns.

Inserts:

Utah Women’s Run

UTAH HOME

RESOURCE GUIDE UTAH’S GUIDE TO HOME IMPROVEMENT

“HEY SALT LAKE, IT’S TIME FOR THE HOME SHOW!” - TY PENNINGTON

FALL IN LOVE WITH YOUR HOME AGAIN!

HOME SHOW OCTOBER 7-9 • SOUTH TOWNE EXPO CENTER OVER 300 COMPANIES WITH EVERYTHING FOR YOUR HOME—OUR BIGGEST FALL SHOW YET.

JOHN GIDDING IT MAY BE FALL, BUT JOHN GIDDING, ONE OF HGTV’S HOTTEST HOST’S WILL HEAT UP THE SOUTH TOWNE CENTER SATURDAY & SUNDAY

CREATIVE CRAFTING HOW TO MAKE YOUR OWN ONE-OF-KIND HOME DÉCOR

LET THEM EAT CAKE LEARN THE LATEST TRENDS IN COOKINGFROM DESSERTS TO FALL FAVORITES

SA V

E

BRYAN BAEUMLER VISITS UTAH

$4

“DIY” KING

O N TIC HO K M IN ET E S SID S. H S O E. EE W

You can place specialty inserts directly into the Hometown Values Magazine: multi-page brochures or company literature to name a few. This option can be fulfilled on a zone level or full-run level.

H O M E R ESO U RC E G U I D E

* DML card distribution is limited to 1 card per area per month, due to postal regulations.

i

24-page insert, Fall Home Show

The Utah Women’s Run is one of the states premier, woman-only runs. More than 1,200 women participate. The run consists of three options for all levels of runner: 5K, 15K and a girls-only mini run/walk.

SOUTH WEBER COUN

TY

HEALTHY LIFESTYLES

JANUARY 2013

HEALTHY LIFESTYLES

JANUARY 2013

TM

ign Interior DesTIFU RDABLE PRICES. L FURNITURE. AFFO

Holmes CLothing

TM

BEAU

FATHER’S DAY JUNE 2013

L.A. Dance Co. Mexican Restaurant

The Missionary

AXIOM Garage Door Rod Works

Experts

Unique Iron and Home Decor

Hometown Values • 4770 5600 West Valley City, 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net Hometown Values • 4770 S. S. 5600 W.,W., West Valley City, UTUT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net Rod Works

Decor Unique Iron and Home

CARPET CLEANING

Alterations


Hometown Values • 4770 S. 5600 W., West Valley City, UT 84118 • Phone: 800.504.0250 • Fax: 801.204.6449 • www.HometownValues.net


HTV 2014 media kit