Samitivej Sukhumvit Wins Clinical Service Initiative of the Year Award

Samitivej Sukhumvit wins the Clinical Service Initiative of the Year award at the Healthcare Asia Awards 2023 in Singapore for its Samitivej Preterm Prevention Program by Samitivej Sukhumvit Hospital.

Assoc. Prof. Boonsri Chanrachakul, M.D., Ph.D., M.Sc. (Medical Genetics), Project Chairman and Head of Samitivej Center of Excellence for Prevention of Preterm Birth received the award on behalf of Samitivej Sukhumvit Hospital.

The Healthcare Asia Awards highlights outstanding hospitals and clinics that have risen above the challenges and made a remarkable impact on their patients. This latest award comes in addition to the two awards from The Global Health Asia-Pacific Awards 2023:

• Hospital of the Year in Thailand 2023

• Genomic and Lifestyle Medicine Service Provider of the Year in Asia-Pacific

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Digital Economy Committee

How Data is Reshaping the User Experience – June 16

In today’s highly competitive business environment, “data” is considered a primary resource for every organization, enhancing both business growth and customer service. The AMCHAM Digital Economy Committee recently invited four experts to share their insights and experience in managing organizational data, revealing how data can optimize financial management, improve customer engagement, enhance sustainable agriculture, and facilitate property management. The discussion also explored the future implications of data for organizations. Jason Shipman, AMCHAM Digital Economy Committee Co-Chair and Managing Partner – Growth and Transformation of Tata Consultancy Services introduced the topic to initiate a discussion about the importance of data in modern organizations, as being crucial for effective business analysis and advancement.

Speakers: Assist. Prof. Dr. Sanphawat Jatupatwarangkul, Digital Practice Leader of Aurecon (Thailand); Lyn Kok, Founder and CEO of Mula-X; Dr. Rassarin Chinnachodteeranun, Cofounder and CEO of ListenField; Michael Chen, CEO and co-founder of Buzzebees

Moderator: AMCHAM Digital Economy Committee Co-Chair Waleeporn Sayasit and GM of TCC Technology. Waleeporn introduced the speakers as representatives from various sectors, including finance, marketing, agriculture, and real estate. They all utilize massive amounts of data to create business value in different ways. She encouraged discussion of how data is being used by different industries and the successes and challenges each has experienced in doing so.

How Can “Data” be Leveraged for Business Growth?

The enormous amount of data stored within an organization, when effectively organized and utilized, can increase opportunities to enhance the value of products and services. Lyn Kok, Founder and CEO of Mula-X, highlighted, “Financial institutions generally collect data that are selfdeclared by customers for their credit analysis such as income proof, address, demographic data, and credit bureau data for credit assessment. Apart from these traditional sources of data, there are new forms of data that can help to complement the traditional data sources such as psychometric tests or phone metadata to better understand borrower’s financial profile and psychological behavior. Furthermore, these new methods can also help to provide more financial opportunities to customers traditionally underserved.” Additionally, Dr. Rassarin Chinnachodteeranun, Co-founder and CEO of ListenField, emphasized, “In the agricultural sector, collecting in-depth data about locations, the environment, and farmers is crucial for analyzing problems and enabling farmers to improve the quality of their product.” Meanwhile, in the real estate sector, Assist. Prof. Dr. Sanphawat Jatupatwarangkul, Digital Practice Leader of Aurecon (Thailand), added, “Applying digital technology data in the real estate sector adds a clearer perspective, such as on the use of buildings and infrastructure, which contributes value to the development of smart cities and more efficient property management.” Lastly, Michael Chen, CEO and co-founder of Buzzebees, stated, “The collection of customers’ personal data through creating a platform that fosters loyalty is crucial in improving the efficiency of data collection. Once the desired data is obtained, it can be analyzed for consumer behavior through a Customer Relationship Management (CRM) platform, enabling continuous business growth.”

Shared Experiences, Opportunities, and Challenges from Multiple Sectors in Utilizing Data

According to Assist. Prof. Dr. Sanphawat, “In the real estate industry, making efficient decisions requires accurate and precise information beginning from the initial design phase. Additionally, selecting and using data at the appropriate time can help to reduce mistakes, costs, and inefficient processes. An example is the utilization of technology to convert buildings into data through Building Information Management (BIM) systems, which is a process of creating, assembling, and managing construction designs using three-dimensional data, to enable a clearer understanding of the structure and design possibilities in architectural engineering.” On the other hand, Lyn mentioned, “Legacy systems, multiple data sources stored on different operating systems, and data privacy regulations pose significant challenges in the efficiency of collecting and maintaining one single source of truth of the data for the financial services sector who use these data for credit analysis, marketing, and customer servicing purposes. Therefore, collaborating with financial institutions to implement newer cloud-based financial technology (Fintech) is essential for delivering quicker products to market and also a better user experience. An example of this is the Know Your Customer (KYC) process where newer technologies are utilized to enable this process to be done in a more secure, faster way via digital technology that fosters a positive impact on customer experience.” Furthermore, Dr. Rassarin emphasized the perspective from the agricultural sector, saying, “Various stakeholders in agricultural businesses, such as producers, consumers, and logistics providers, require diverse data for efficient outcomes. We must work together as an ecosystem to achieve sustainable agricultural production.” In the marketing industry, Michael added, “Data plays a crucial role in adding value to the business. In the past, the options for purchasing products were relatively limited compared to the present day, where customers can make purchasing decisions via various platforms like Facebook, Google, or YouTube. As a result, businesses now need to prioritize continuous customer engagement, in which customers spend only 27 seconds making a decision.”

Upcoming Trends in Data Reshaping

The rapid development of AI technology will play a crucial role in decision-making and organization of data. According to Assist. Prof. Dr. Sanphawat, “AI can only assist in making work faster and more efficient, but it cannot replace human jobs.” Michael noted, “the significant role AI will play in various industries in the future, particularly in assisting in-depth data analysis and providing accurate insights about customer targets.” In conclusion, the discussion emphasized the many ways massive amounts of data can be used properly to create and enhance a positive impact on user experience. The event concluded with,

Peter Fischbach, President of ISM Technology Recruitment Ltd., moderating a short questionand-answer session, allowing the audiences to share their own experiences regarding utilization of data to enhance user experiences.

Source: This article was developed on behalf of the AMCHAM Digital Economy Committee including Jason Shipman, Managing Partner –Growth & Transformation of Tata Consultancy Services (Thailand) Ltd., Lyn Kok, Founder & CEO of Mula-X, Peter Fischbach, President of ISM Technology Recruitment and Waleeporn Sayasit, GM of TCC Technology. The above content is only a partial summary extracted from the event “How Data is Reshaping User Experience”, organized by the AMCHAM Digital Economy Committee. For more information, please visit https://youtu.be/ HiIX9LVEBlU

Life Cycle of a Start-Up Part 2 – Incubators – June 8

Speakers: Chris Aurand of Thai Union Group, Gagan Singh of WOWS Global, and Lloyd Vatanakovarun of Ananda Development

Moderator: AMCHAM SBE Committee Co-Chair Creighton Franz of Silk Legal

Organized by: Small Business & Entrepreneurs Committee

Event Highlights:

The SBE Committee’s second event of a four-part series focused on developing business beyond the drawing board. Experts shared valuable insights to help small businesses and entrepreneurs access mentorships, evaluate and/or measure business ideas by using incubators, and provide other support. The event was followed by an interactive question-and-answer session and open discussion.

Joint SBE & Food and Agri-Business Committees

Life Cycle of a Start-Up Part 3 – Startup Growth and Expansion Strategy – July 27

Speakers: Kevin Bloom, Founder of MessageSpring Inc., and Nikon Gormley, Founder of Innerspark Group, and Super 7 Taekwondo, Co-Founder of Better Founders, and Managing Partner at Gormley Glass.

Moderator: AMCHAM SBE Committee Co-Chair Thathien Anujorbhand of Amazon Global Selling

Organized by: Small Business & Entrepreneurs Committee and Food & Agri-business Committee

Event Highlights:

The event focused on discussions on the challenges and opportunities during startup growth and expansion. Experienced entrepreneurs shared their insights and strategies, from attracting talent to securing investors. A post event networking session allowed attendees to engage in the exchange of ideas and perspectives on best practices, strategies, and nuances around growth and scaling.

AMCHAM Event

AMCHAM Networking & JUSMAG Open House – June 14

Event Highlights:

AMCHAM recently provided an exciting opportunity for members to visit the esteemed JUSMAG (Joint U.S. Military Advisory Group) facility and meet its officers. The event was followed by a delightful networking evening, where AMCHAM Board Governors, Committee and Council leaders came together.

During the event, Col. Kurt Leffler, the senior defense official and Defense Attaché to the Kingdom of Thailand, alongside the Chief of Joint U.S. Military Advisory Group (JUSMAG), presented the rich history of JUSMAG and introduced members to the officers stationed in Thailand. The session was engaging, featuring a vibrant question-and answer that offered valuable insights on JUSMAG.

DEI Committee

Driving DEI in Your Organization - Frameworks and First Steps to Begin the Inclusion Journey – July 12

Speakers: Angela Peacock of GP Strategies; Keunhae Kate Park of Leading Edge; Murali Mohan Kalvakalva of Philip Morris Trading; and Christopher Schultz of DKSH

Moderator: AMCHAM DEI Committee Co-Chair Cristopher Schultz of DKSH

Organized by: Diversity, Equity, & Inclusion (DEI) Committee

Event Highlights:

Speakers discussed strategies for fostering diversity, equity, and inclusion in organizations. They also highlighted the importance of intercultural awareness for harmonious collaboration across different perspectives, geographical boundaries, and organizational scales.

“Equity is different for each individual. We should focus on practicing the awareness of equity and creating an environment where equality can grow and thrive inclusively throughout the organization” - Angela.