Graphic Design

Graphic Design Amanda McGillvery

Color Swatch & Inspo This case study favors warm earth tones with a hint of whimsy and eclecticism.

The main problem is a dull sign, storefront and an unaligned typeface. All of this needs to change, and so we did just that.

Stay tuned…

Sketches Many hand drawn typefaces are drafted to marry eclecticism and whimsy.

We agreed on two typefaces and one main logo for signage purposes.

Signage Shown here is the main logo used for exterior signage.

Inside of the cup in plan view is the letter “C” and a coffee bean with warm brown coffee inside the cup. The handle of the cup is to the right of the cup’s silhouette.

Signage Shown here is the main signature with the logo in the center.

Inside of the cup in plan view is the letter “C” and a coffee bean with warm brown coffee inside the cup. The handle of the cup is to the right of the cup’s silhouette.

Business Cards The prior business cards lacked character and warmth.

We fixed those problems by upgrading their color palette from off-white to toffee and mocha brown colors.

We the. Added the secondary icon in elevation view on the front of the business cards. The top card is the front and the bottom card is the back.

Stationary Business stationery is created.

The plan view and side profile of the coffee cup is displayed both on the note cards and the back of the envelope.

Storefront Both of the logo and sign are displayed on the storefront and standing sign.

Thank You Amanda McGillvery