CLIENT
Creative, Original, Rhythmic, Expressive. CORE Arts Consulting is a NYC based education consulting firm specializing in arts education for schools and organizations.
VISION
To create sustainable arts programs that are accessible to all in order to shift the collective mindset away from arts are extra and towards arts are CORE to our existence.
Design Challenge: to find balance between an artistic and corporate style/tone.
Design Solution: We looked to the masters for inspiration and found our CORE concept with an homage to Kandinsky’s concentric circles paired with contemporary typography.
CREATION
∙ Branding & Identity Development
∙ Business Cards
∙ Custom Graphics
∙ Letterhead & One Pager
∙ Promotional Materials
CONNECTION
CORE Arts Consulting connects with various organizations to pursue their mission. They currently serve a growing client list including organizations like Kipp NYC, NYC Charter Center and Stomping Ground Theatre Company.
CLIENT
Elements to Grow is an educational group founded by two female entrepreneurs with impressive degrees in education, counseling and psychology. They offer innovative tools to help children and parents develop positive life long habits.
VISION
Like plants, children require proper “elements to grow” to find passion in continuous learning.
Design Challenge: To develop a playful, youthful brand for both child and parent audiences that captures a journey from infancy to maturity.
Design Solution: This logo acts as both flower and butterfly. Coupled with playful letterforms and a bright palette, we encourage families to blossom and spread their wings.
CREATION
∙ Branding & Identity Development
∙ Business Cards
∙ Custom Graphics & Illustrations
∙ Educational Materials (flashcards, charts, one pagers)
∙ Web Design
CONNECTION
Elements to Grow connected to numerous families which inspired the founders to “branch” into a new venture. Together we created a clothing line to enourage children to explore and pursue their passions. Etsy.com/shop/OliandAri
CLIENT
SongPaint is a virtual, educational course that connects songwriting and performance to traditional fine arts.
VISION
To feature art as a universal language that appeals to all senses. Through SongPaint, students are inspired to hear color, see sound and interpret art in a personal way.
Design Challenge: To unify instrumental and painterly representation without the title feeling cliché or tacky through music notes or paintbrush imagery.
Design Solution: We carefully blended type with guitar elements and painterly strokes to give this title rhythm and movement.
CREATION
∙ Branding & Identity Development
∙ Social Media Graphics
∙ Web Design
CONNECTION
SongPaint launched in 2022 through social media platforms to connect with students world wide who have a passion for composing, performing and painting.
IG: @songpaintmusicandarts
CLIENT
Laurie Anne Creus is a talented musician and composer. Her music moves with the melodic and lyrical heartaches of ballads and grooves with the driving heartbeat of R&B.
VISION
To develop an image that captures the message in Laurie’s original song Anicca which is a sanskrit term meaning Nothing Lasts Forever.
Design Challenge: To portray a literal likeness of the client while capturing the profound message in her song that impermeance can be beautiful.
Design Solution: Stylish reference photos revealed a lace pattern on Laurie’s sleeve which became the concept for this image. Through a combination of traditional painting and digital prowess, an image was born for use on her song covers and merchandise.
CREATION
∙ Branding Elements (color palette and vector signature)
∙ Custom Illustration/Graphics
∙ Merchandise (tshirts, tote bags and stickers)
CONNECTION
Laurie Anne Creus connects to people globally from her roots in the Philippeans to her current New York community. She performs live and across media platforms through her live stream “Tuesdays with Laurie.” www.lacreusmusic.com
