Cheers to our new member benefit

AMA(SA) is pleased to announce that winedirect.com.au has joined the list of companies offering special services to our members. Among the benefits is a column about new and interesting wines that you’ll see in each issue of medicSA, written by winedirect.com.au Managing Director Mark Pradun for our members.

In this issue we introduce Mark and allow him to explain how winedirect.com.au works to select top quality wines for happy repeat customers.

My love of wine began about 30 odd years ago while I was working in retail liquor stores. Before too long I went out on my own and opened a bottle shop on Henley Beach Road, next to the Squash Courts. While there I found that many of my regular customers would call up and say, 'Mate, just put a dozen reds together for me. And can you drop it off on your way home?'. It was the birth of the direct sales model we use today.

A couple of decades on and I'm still getting the same phone calls from the same customers. The fact that we have been able to keep these original customers – and add and retain many, many others along the way – is testament to the high-quality service we provide. We offer good wine and our customers trust our recommendations. We stand by the wines we select.

I'm extremely proud that we've successfully expanded the business over more than 26 years while maintaining our independence.

We sell wine, write about it for national publications, and judge it for wine shows. And we taste hundreds of wines among the thousands available each week to ensure the wines we offer are top quality and excellent value. Some of them are belters from brands you know and love, while others are quirky gems from tiny quantity, independent producers.

We serve national and multi-national clients such as Commonwealth Bank, NAB and AMEX but also good mates who live around the corner. I look forward to serving you too.

For information about winedirect.com.au’s special service for AMA(SA) members, visit member benefits at ama.com.au/sa/ The offer is now available exclusively to AMA(SA). Offers can be viewed on the Wine Direct website.