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This Interactive post asked followers to share their stories of traditional recipes from their moms, then asks them to recreate the recipes using cranberries and upload their photos with their moms.

This post alone generated 48,000 page views, 4 retweets, 12 comments and 7 likes.

Three top examples of short, engaging content.

China’s “Tasty Red Christmas” mini-program attracted hundreds of participants and created online buzz with over 129,000 page views, 958 conversations and 900 retweets in total. It was also the key driver to the follower growth throughout that month.

The launch post to this seasonal program alone generated 14,000 page views, 329 retweets, 18 comments and 8 likes.

This post leveraged the tradition of putting riddles on lanterns during the Chinese Lantern Festival.The post was interactive to engage consumers by asking them to use the word cranberry as one of the answers to the riddles.

This post generated 8,612 page views, 191 retweets, 138 comments and 20 likes.