YOUR BRAND YOUR PROMISE
alyson lolli photography C U STO M B R A N D I N G S E SS I O N S D E S I G N E D F O R S M A L L B U S I N E SS E S
If you’re your authentic self, you have no competition. - Scott Stratten
W H Y D O A C U S TO M B R A N D I N G S E SS I O N ? Owning a small business is one of the most rewarding and challenging endeavors in life. A Custom Branding Session is an investment in your future success by providing you with tools and materials to help you beat the odds and succeed! Did you know that “8 out of 10 entrepreneurs who start businesses fail within the first 18 months” - Bloomburg? Investing in your business brand helps you to rise above the competition. “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.” David Aaker Today, a business must have a clear brand message in order to stand out from the market. A Custom Branding Session does exactly that by providing you with visual images that clearly represent your brand. “The job of a brand is to create a higher aesthetic, a meaning that consumers have not yet thought of and don’t know that they want. It encapsulates everything that consumers want to experience, beyond what they realize that they desire. At its best, it is within grasp, but just out of reach.” Chad Farmer, Brandingmag A Custom Branding Session has numerous advantages. The your introspection combined with my branding expertise allows you to be honest about your ideal business and move forward with communicating that vision with others. Branding your business is so much more than capturing a few iPhone snapshots. It is about working together to determine what is best for your brand image and how to get there. As you contribute your vision we collaborate in a joint creative effort. It is a journey that I look forward to taking together.
505.900.3788 www.alysonlolliphotography.com alyson@alysonlolliphography.com
What makes you unique, makes you successful. - William Arruda
W H AT I S A C U S TO M B R A N D I N G S E SS I O N ? A Custom Branding Session creates image content that is specifically designed for your individual business. No two sessions are exactly the same because each business is a critical member of the design team. Below is a brief outline of the steps involved. Approach: 1. Brand Definition. What is your core meaning? Styles and aesthetics can change over time, but successful brands always relate the aesthetic back to the company’s core. Through various questions and methods, I can help you figure this out, but ultimately the core meaning comes from you. 2. Design Consultation. What type of images and sessions do you need? We design your custom session to include headshots, behind the scenes, and specialty shots. 3. Storyboard Creation. Where all of the details meet. We determine location, time of day, wardrobe and types of shots to get. 4. Execute the Sessions. Time for fun! We create the vision. 5. Final Reveal. Post-Production and Delivery. The culmination of our collaboration.
End Result: As Americans, we are attracted to images based purely on artistic merit. As a designer, I propose the following. Yes, the final images must be well-executed, but they must also reflect part of your soul, self-expression, and the core of your brand. To do this, it is a process that requires collaboration. I can only create with what you give me. You must be committed to the process. After all, this is a Custom Branding Session. My success is helping you achieve your creative vision.
505.900.3788 www.alysonlolliphotography.com alyson@alysonlolliphography.com
What you think, you become.
- Buddha
W H Y A LYS O N LO L L I P H OTO G R A P H Y ? A professional photographer with a background in design. Alyson holds a Masters in Architecture degree and is formally trained to pay attention to the details.
Alyson is the most professional, patient, understanding, and flexible photographer I have worked with. She has a wonderful eye for detail. I updated my family portraits with her and also worked with her on marketing images for my small business. Thank you for everything! Dene Olgesby, owner Thornwood Yoga
Working with businesses to discover the right type of imagery to capture the essence of their brand is my strength as well as my passion. We are a team during the creative process from our first conversation to delivering the final images. I look forward to working with you!
alyson lolli photography 505.900.3788 www.alysonlolliphotography.com alyson@alysonlolliphography.com
Thornwood Yoga Studio
A case study
Thornwood Yoga is not your normal yoga studio. Dene Olgesby, the owner, specializes in private sessions/workshops and travel yoga retreats, both of which emphasize a connection to the Earth. She focuses on finding the balance between manmade and nature. Her images reflect her philosophy. Over the course of several meetings, we carefully collaborated to develops her Custom Branding Sessions. We discussed her business, her future vision, and her core meaning. Her images reflect a connection to nature while also providing variety that could be used throughout the year in print and digital media sources.
We worked together on every detail including watching weather forecasts. Not only did we discuss poses and locations, we also paired specific poses to each background. This created a carefully crafted scene designed especially for Thornwood Yoga. Alyson Lolli Photography listens to you, understands your brand, and will create beautiful images for your business in a Custom Branding Session.
505.900.3788 www.alysonlolliphotography.com alyson@alysonlolliphography.com
YOUR BRAND YOUR PROMISE
alyson lolli photography 505.900.3788 w ww.alysonlolliphotography.com alyson@alysonlolliphography.com