An overpopulation of car ownership in Malaysia (3rd in the world ) causes terrible traffic. This has led to over carbon emission and air pollution by gasoline car. Electric car is already a solution and popularized in many western country.
But why is Malaysia stuck behind ?
According to research and live survey, misunderstanding of electric vehicles in Malaysia mainly makes us left behind of this progressive world.
“Drive back to the future” indicates the evolution from gasoline car to electric car. “Back” symbolizes our appreciation of pollution free transportation in the past. Such as horse and rickshaw.
Therefore, people have to understand “How do things changes from historical moment to the present” and always realize “WHAT IS NEW!”, which means, we approach to low pollution and future living. Design concept features transformation, futuristic experience and beyond aesthetic. People are about to celebrate a better future but not being conservative.
