Küchenhelfer
Dear Dr. Oetker customer, In recent years, baking has gained significance, probably more than almost any other topic in the food industry, growing from a hobby to a popular, lasting trend. As a result, demand for baking utensils and innovative product ideas has also soared. As a manufacturer of high-quality baking trays and kitchen tools, we have followed this development eagerly and expanded our range of products to meet our customers’ wishes. Our range of baking trays in particular reflects our high degree of competence with different series for individual price and customer segments. In the last three years since acquiring the Dr. Oetker licence, we have worked with passion and commitment to develop two new baking tray series: The “Back-Harmonie” series features a ceramic reinforced coating that is particularly durable and has excellent non-stick properties. For our latest “Back-Edition” premium series, we have developed a unique coating that meets the most stringent baking standards with exceptional non-stick properties. At the same time, we have developed innovative top-quality products with a high degree of functionality in the baking accessories range. The new “Profi” series of kitchen tools comprises high-quality stainless steel products with an elegant and timeless design. Baking trays and kitchen tools made of silicon are also gaining widespread acceptance among end consumers due to their many advantages compared with other materials. They are therefore an important part of our product range. The new Dr. Oetker “Flexxibel Love” range of silicon products encompasses innovative and creative baking utensils.
A further important trend is cake decoration with practical fondant tools, easy-to-use decoration cutters and brightly coloured muffin moulds and cookie boxes that are popular in many households. Home-made cakes, muffins and cupcakes can be creatively decorated and then put in attractive gift boxes to give away as presents. We have developed a large number of new items in this short time, increasing the range of Dr. Oetker baking trays and kitchen tools to around 400 products. This highly innovative period with a wide spectrum of product ideas is the result of the excellent partnership between Dr. Oetker Nahrungsmittel KG in Bielefeld and Zenker Backformen GmbH & Co. KG in Aichach. In line with our principle of making cooking and baking even more pleasurable, we work together on developing new products from their conception to successful implementation. The Dr. Oetker brand stands for guaranteed success and enjoyment. With its well-known brand promise “Quality is the best recipe”, the company continues to hold a leading position in the national and international food markets. You’ll be surprised and inspired by our wide range of practical and sophisticated products!
Your Dr. Oetker kitchen tool team