People and Planet Before Profit

Our love of the outdoors and the World’s wild places guides the way we do business. It's in our nature to look after what's important; the environment, our staff, suppliers, animals, community or our customers.

Everything is connected. Sustainability is not a collection of single issue projects but a comprehensive way of working. It's our way of life.

All this supports our ethos that there’s no place for elitism in the outdoors. Our belief in nature drives what we do. This simplicity is best encapsulated in our phrase - Go Nice Places Do Good Things.

We are determined to use business as a force for good and have written our entire strategy in six simple principles that guide all our decisions.