Alpha USA 2010 Ministry Report

What is Alpha?

The Alpha course is a practical introduction to the Christian faith that gives guests an opportunity to explore the meaning of life. The 10-week course is presented in a relaxed, friendly setting featuring good food and easy conversation. There is no charge for the course.

Alpha is for everyone, welcoming people from all backgrounds, religions and viewpoints. It addresses crucial topics, such as the existence of God, the purpose of life, what happens after death and the teachings of Jesus.

Alpha was founded at Holy Trinity Brompton church in London in the late 70’s. Designed as a means of presenting the basics of Christianity, Alpha has been recognized around the world as an effective way to educate people about the Christian faith.

Churches of every major denomination have run Alpha in a variety of settings—

churches, prisons, schools, coffee houses, boardrooms, cafeterias and living rooms. Alpha is uniquely suited to reach people inside their “comfort zone.”

Table of Contents Introduction Stories of Transformation 2010 Strategic Initiatives Review Results & Financials 2011 Strategic Initiatives The Alpha Impact Board of Directors Alpha by the Numbers

3 4 7 8 10 13 14 15

“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I will be with you always, to the very end of the age.”

Matthew 28:19-20

Facts And Figures Alpha USA 2+ Million U.S. Alpha Guests

4,355 Churches

Actively Running Alpha Courses

200,000 Guests

Alpha Global 16 Million People

Worldwide Alpha Guests (Estimated)

169 Countries Running Alpha Courses

On Alpha Course in 2010

100,000 Lives* Committed to Christ in 2010

81 Languages

In Printed Alpha Materials

Dear F riends

,

Th Amer e heart of ica is m Alpha ore ch United alleng USA is to States s ed tha are les societ n ever erve the lo y less s bibli b cal e fo and le cally l trends iterate re. Accordin church. We ss for .

Jesus , g L Christ more fearfu to a recent B recognize ast ye the ch . l arn W a bout s e’re d a churc urc haring a study, Ch elight hes, w r, more tha ristian h in ed tha their f ith an n 200 W t s in the a e A , ith 000 stim lpha is e feel helpin and influen that a that A ated 100,00 people atte cing g to re re pro nded 0 mak lpha i verse the Al ing co perly s discip o n t e h m pha c using ese les m of the ourse the A A hip, leader best-k itments or r i lpha c n ship a e m e lpha i comm pt s ore th ourse n s a d itmen churc an 4,3 are se ecrets in oorwa d giving. hes w t s 0 t o t h e J e i y e n h s g c t e us Chr 0 growi hurch signifi ng chu re they ca o disciples i ! s c t.

Congr ant gr nd hip rc grip o egatio owth f drug hes running evelop into , connectin n i n s

the ar s in g tran Alpha T eas o includ future lead sform he Alp his life. He f e es a pa ed ind h ha co peopl stor w rs. One of ividua urse b eard the Go e are h t l h s with o spel o rings tra posse n an A , just a few y e stronges more lo ssions nsformed, t e l p a t a h h r nd fas cal a s . a t Alpha heir w n grow earlie the Al cours test- e, and r US ph hole w th thr his life , was battlin ough orldvi R a course re A estimate g n w e st th su ew lif ep w cha as tra e nsform e n the de orts and re lts in more hat every 1 00 ne ges, includ and leader e than $ cline s searc d! w beli ship. ing ho h may 67,000 een in declar W e w v f h e o t in add ed tha en he Un rs add recas they v iti tt ite tt ed to iew th this is a chu due in he Christian d Kingdom he decline onal giving e ir rch ru pa per ye of Chr d o Brom nning ar.* istian pton c rt to Alpha’s ecline in the ver the last ity hu Un few de on world cades in America wide.) rch is the b going and g ited Kingd —sim . How o r irthpl

ilar to ever, ace of owing influ m. has final If the a

l e r y t ecent nce on he Alp stalle Alpha can c study d. Exp the ch ha cou cours ertain e urch. ( e c rse, w ly as pr Londo rts note tha hich i onoun make a dif an help st t n s ’s n o f Holy T ce erenc ow ru churc rinity e here p the decli n in 1 h to J d. We beli 69 cou ne esus’ eve th in the transf ntries origin at Go United in the Uni ormin a d t l e S g h d has g t ope. W I the wo a K t e i ngdo s, w ive ho e wan rl t to se n the Alph here the de m, the cou Repor pe and pra d! e the a cou c r t and churc rse to line isn’t n se by all y that you w h e a a h that G rly s e i lp res it was od is d ll be enco t o i n r e t h u t oing in e boo ra k of A he and th ged and in cts – spired rough A

Gerar d Execu Long tiv Alpha e Director USA

lpha a

cross

by ou r2 our gr 010 Annua l eat co untry.

127+ Denominations All Major U.S. Denominations Run Alpha

50 States 2

Running Alpha Courses

*estimate based on Barna Research that 50% of course participants make a commitment or recommitment to Christ

*www.alphausa.org/alphabythenumbers

3

What is Alpha?

The Alpha course is a practical introduction to the Christian faith that gives guests an opportunity to explore the meaning of life. The 10-week course is presented in a relaxed, friendly setting featuring good food and easy conversation. There is no charge for the course.

Alpha is for everyone, welcoming people from all backgrounds, religions and viewpoints. It addresses crucial topics, such as the existence of God, the purpose of life, what happens after death and the teachings of Jesus.

Alpha was founded at Holy Trinity Brompton church in London in the late 70’s. Designed as a means of presenting the basics of Christianity, Alpha has been recognized around the world as an effective way to educate people about the Christian faith.

Churches of every major denomination have run Alpha in a variety of settings—

churches, prisons, schools, coffee houses, boardrooms, cafeterias and living rooms. Alpha is uniquely suited to reach people inside their “comfort zone.”

Table of Contents Introduction Stories of Transformation 2010 Strategic Initiatives Review Results & Financials 2011 Strategic Initiatives The Alpha Impact Board of Directors Alpha by the Numbers

3 4 7 8 10 13 14 15

“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I will be with you always, to the very end of the age.”

Matthew 28:19-20

Facts And Figures Alpha USA 2+ Million U.S. Alpha Guests

4,355 Churches

Actively Running Alpha Courses

200,000 Guests

Alpha Global 16 Million People

Worldwide Alpha Guests (Estimated)

169 Countries Running Alpha Courses

On Alpha Course in 2010

100,000 Lives* Committed to Christ in 2010

81 Languages

In Printed Alpha Materials

Dear F riends

,

Th Amer e heart of ica is m Alpha ore ch United alleng USA is to States s ed tha are les societ n ever erve the lo y less s bibli b cal e fo and le cally l trends iterate re. Accordin church. We ss for .

Jesus , g L Christ more fearfu to a recent B recognize ast ye the ch . l arn W a bout s e’re d a churc urc haring a study, Ch elight hes, w r, more tha ristian h in ed tha their f ith an n 200 W t s in the a e A , ith 000 stim lpha is e feel helpin and influen that a that A ated 100,00 people atte cing g to re re pro nded 0 mak lpha i verse the Al ing co perly s discip o n t e h m pha c using ese les m of the ourse the A A hip, leader best-k itments or r i lpha c n ship a e m e lpha i comm pt s ore th ourse n s a d itmen churc an 4,3 are se ecrets in oorwa d giving. hes w t s 0 t o t h e J e i y e n h s g c t e us Chr 0 growi hurch signifi ng chu re they ca o disciples i ! s c t.

Congr ant gr nd hip rc grip o egatio owth f drug hes running evelop into , connectin n i n s

the ar s in g tran Alpha T eas o includ future lead sform he Alp his life. He f e es a pa ed ind h ha co peopl stor w rs. One of ividua urse b eard the Go e are h t l h s with o spel o rings tra posse n an A , just a few y e stronges more lo ssions nsformed, t e l p a t a h h r nd fas cal a s . a t Alpha heir w n grow earlie the Al cours test- e, and r US ph hole w th thr his life , was battlin ough orldvi R a course re A estimate g n w e st th su ew lif ep w cha as tra e nsform e n the de orts and re lts in more hat every 1 00 ne ges, includ and leader e than $ cline s searc d! w beli ship. ing ho h may 67,000 een in declar W e w v f h e o t in add ed tha en he Un rs add recas they v iti tt ite tt ed to iew th this is a chu due in he Christian d Kingdom he decline onal giving e ir rch ru pa per ye of Chr d o Brom nning ar.* istian pton c rt to Alpha’s ecline in the ver the last ity hu Un few de on world cades in America wide.) rch is the b going and g ited Kingd —sim . How o r irthpl

ilar to ever, ace of owing influ m. has final If the a

l e r y t ecent nce on he Alp stalle Alpha can c study d. Exp the ch ha cou cours ertain e urch. ( e c rse, w ly as pr Londo rts note tha hich i onoun make a dif an help st t n s ’s n o f Holy T ce erenc ow ru churc rinity e here p the decli n in 1 h to J d. We beli 69 cou ne esus’ eve th in the transf ntries origin at Go United in the Uni ormin a d t l e S g h d has g t ope. W I the wo a K t e i ngdo s, w ive ho e wan rl t to se n the Alph here the de m, the cou Repor pe and pra d! e the a cou c r t and churc rse to line isn’t n se by all y that you w h e a a h that G rly s e i lp res it was od is d ll be enco t o i n r e t h u t oing in e boo ra k of A he and th ged and in cts – spired rough A

Gerar d Execu Long tiv Alpha e Director USA

lpha a

cross

by ou r2 our gr 010 Annua l eat co untry.

127+ Denominations All Major U.S. Denominations Run Alpha

50 States 2

Running Alpha Courses

*estimate based on Barna Research that 50% of course participants make a commitment or recommitment to Christ

*www.alphausa.org/alphabythenumbers

3

Transformed Lives, Churches Nikki Herron Montreat, North Carolina

I am a university graduate, an office administrator, and a convicted cocaine trafficker.

Raised in a Christian home, I chose instead to live by my own rules, resulting in a 35-to42-month prison term.

The reality of prison was overwhelming, and I was ravaged with guilt when I signed up for the Alpha prison course. I didn’t believe that I was worthy of forgiveness, but the Alpha sponsors were like love in action. I got past my guilt; I met Jesus at Alpha.

But once “outside” and with no job, I was tempted again to risk drug trafficking.

I had to regroup. I opened a Bible randomly, and my eyes landed on Matthew 6:26. “Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly father feeds them. Are you not much more valuable than they?” I cling to that verse. Experiencing Alpha in prison led to the freedom that’s in my

heart today.

Yesenia Anderson Manhattan, Kansas

I saw billboards, bumper stickers and bus ads all over town. I kept seeing the words “Alpha: Is there more to life?” It made me wonder if I was missing something in my life.

I was at rock bottom since my mom died a few years before. On the Alpha website, I found a course near my home.

I had no expectations, except that the website promised a good meal and free child care. I believed in God, but wasn’t interested in getting involved with a church. Our hostess, Colleen, made me feel so welcome, and others quickly became my friends. I realized that church was not a place where I would be judged and found wanting, but a place of warmth and fellowship.

I feel alive! I am loved and happier than ever. Alpha has shown me the way to peace and hope, and the love of God and Jesus fills me.

Donny Langford Minneapolis, Minnesota

I was spiritually dead, with no hope in life. I was addicted to methamphetamine and cocaine, and using alcohol and marijuana.

At Alpha, I gradually realized that what they say is true—there is more to life, and that is hope in Jesus Christ. I felt acceptance, forgiveness and unconditional love, in spite of being high at the weekend away. It finally got through to me that regardless of where I was, people cared for me and loved me because of Jesus.

I have been sober for four years and have a personal relationship with Jesus Christ. I love going to church and am planning to start a youth group in my home. What God has done for me just blows me away!

What the Press Says “A novel approach to Christian education that has been catching on nationwide.”

4

“Alpha is certainly a powerful medicine for a sickly old church.”

“Many claim Alpha has changed their lives and appear genuinely happier for the experience.”

“Alpha helps students navigate through Christianity.”

and Communities Bishop Keith Jenkins M.Ph. Minneapolis, Minnesota

Open Door Evangelistic World Ministries, is an urban, multicultural church. We’ve always been a diverse church, but since running Alpha, we’ve become even more diverse! People give their heart to Christ on Alpha, get baptized and join the church. Now they are musicians in our worship band, psalmists and worship leaders. It’s refreshing! People see all these new members from Alpha, and it both blesses them and challenges them to bring their friends and guests to Alpha.

Alpha caused a whole paradigm shift in our church. People who once just sat around got active and got involved in the church and in soul winning. Alpha brought excitement to the church overall. Alpha works well in an urban setting and has been a blessing to our church.

Josephine Arispe Comstock, Michigan

From birth, I’ve lived a life of fear, abuse and isolation. As a young adult, I was at my lowest point; I ended up living in a motel with my daughter.

The motel owners invited me to their church, but I was very reluctant. I knew I needed something in my life, but I had no intention of letting anyone “turn me into a Christian.”

The owners knew I was struggling and that I needed food. They said, “We’ll feed you! Come!”

So it was the free meal that got me to Alpha! I learned so much and gave my life to Christ. I see how the Lord is using what happened in my life. I bring people to Alpha because I can relate to what they’re going through. I feel God is leading me.

Rev. Scott Evans Ph.D. Burnt Hills, New York

About 10 years ago, my wife and I reached a crisis point in our lives and in our marriage. We found ourselves at an Episcopal church, where we took Alpha. We both gave our lives to Christ on Alpha. It wasn’t so much what Alpha finished, but what Alpha started. If it weren’t for Alpha, we wouldn’t have entered into growth groups and ministries, and we wouldn’t have entered into marriage counseling when we needed it. We wouldn’t have done the Every Man’s Battle group, and I wouldn’t have been ordained as a priest.

Bear Grylls

Alpha is a way to explore what we hunger after—meaning, intimacy and relationship – in a very non-pressured, non-judgmental environment.

Host of “Man vs. Wild” on the Discovery Channel TM Voted 38th most influential man in America (Askmen.com) Alpha course participant, enthusiast and endorser

What Ministry Leaders Say Susan Lee, Senior Editor “It works. I can testify to that.

Indeed it even worked for snobby old me.”

“Alpha ... uses modern methods to promote and explain Christian teachings around the world.”

“Alpha is a tool for mobilizing men and women to present the Gospel of Jesus Christ to the lost.”

Joyce Meyer Joyce Meyer Ministries

“One of the most effective evangelism tools for the 21st century.”

“The Alpha format is right for our time.”

Dr. Rick Warren Senior Pastor Saddleback Church

Dr. Tim Keller Redeemer Presbyterian Church

“(Alpha) has helped millions of people consider the claims of Jesus Christ in fresh and stimulating ways.”

Bill Hybels Senior Pastor Willow Creek Community Church

“Alpha is a way which leads people to Jesus.”

Fr. Raniero Cantalamessa Appointed Preacher to the Papal Household by Pope John Paul II

5

Transformed Lives, Churches Nikki Herron Montreat, North Carolina

I am a university graduate, an office administrator, and a convicted cocaine trafficker.

Raised in a Christian home, I chose instead to live by my own rules, resulting in a 35-to42-month prison term.

The reality of prison was overwhelming, and I was ravaged with guilt when I signed up for the Alpha prison course. I didn’t believe that I was worthy of forgiveness, but the Alpha sponsors were like love in action. I got past my guilt; I met Jesus at Alpha.

But once “outside” and with no job, I was tempted again to risk drug trafficking.

I had to regroup. I opened a Bible randomly, and my eyes landed on Matthew 6:26. “Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly father feeds them. Are you not much more valuable than they?” I cling to that verse. Experiencing Alpha in prison led to the freedom that’s in my

heart today.

Yesenia Anderson Manhattan, Kansas

I saw billboards, bumper stickers and bus ads all over town. I kept seeing the words “Alpha: Is there more to life?” It made me wonder if I was missing something in my life.

I was at rock bottom since my mom died a few years before. On the Alpha website, I found a course near my home.

I had no expectations, except that the website promised a good meal and free child care. I believed in God, but wasn’t interested in getting involved with a church. Our hostess, Colleen, made me feel so welcome, and others quickly became my friends. I realized that church was not a place where I would be judged and found wanting, but a place of warmth and fellowship.

I feel alive! I am loved and happier than ever. Alpha has shown me the way to peace and hope, and the love of God and Jesus fills me.

Donny Langford Minneapolis, Minnesota

I was spiritually dead, with no hope in life. I was addicted to methamphetamine and cocaine, and using alcohol and marijuana.

At Alpha, I gradually realized that what they say is true—there is more to life, and that is hope in Jesus Christ. I felt acceptance, forgiveness and unconditional love, in spite of being high at the weekend away. It finally got through to me that regardless of where I was, people cared for me and loved me because of Jesus.

I have been sober for four years and have a personal relationship with Jesus Christ. I love going to church and am planning to start a youth group in my home. What God has done for me just blows me away!

What the Press Says “A novel approach to Christian education that has been catching on nationwide.”

4

“Alpha is certainly a powerful medicine for a sickly old church.”

“Many claim Alpha has changed their lives and appear genuinely happier for the experience.”

“Alpha helps students navigate through Christianity.”

and Communities Bishop Keith Jenkins M.Ph. Minneapolis, Minnesota

Open Door Evangelistic World Ministries, is an urban, multicultural church. We’ve always been a diverse church, but since running Alpha, we’ve become even more diverse! People give their heart to Christ on Alpha, get baptized and join the church. Now they are musicians in our worship band, psalmists and worship leaders. It’s refreshing! People see all these new members from Alpha, and it both blesses them and challenges them to bring their friends and guests to Alpha.

Alpha caused a whole paradigm shift in our church. People who once just sat around got active and got involved in the church and in soul winning. Alpha brought excitement to the church overall. Alpha works well in an urban setting and has been a blessing to our church.

Josephine Arispe Comstock, Michigan

From birth, I’ve lived a life of fear, abuse and isolation. As a young adult, I was at my lowest point; I ended up living in a motel with my daughter.

The motel owners invited me to their church, but I was very reluctant. I knew I needed something in my life, but I had no intention of letting anyone “turn me into a Christian.”

The owners knew I was struggling and that I needed food. They said, “We’ll feed you! Come!”

So it was the free meal that got me to Alpha! I learned so much and gave my life to Christ. I see how the Lord is using what happened in my life. I bring people to Alpha because I can relate to what they’re going through. I feel God is leading me.

Rev. Scott Evans Ph.D. Burnt Hills, New York

About 10 years ago, my wife and I reached a crisis point in our lives and in our marriage. We found ourselves at an Episcopal church, where we took Alpha. We both gave our lives to Christ on Alpha. It wasn’t so much what Alpha finished, but what Alpha started. If it weren’t for Alpha, we wouldn’t have entered into growth groups and ministries, and we wouldn’t have entered into marriage counseling when we needed it. We wouldn’t have done the Every Man’s Battle group, and I wouldn’t have been ordained as a priest.

Bear Grylls

Alpha is a way to explore what we hunger after—meaning, intimacy and relationship – in a very non-pressured, non-judgmental environment.

Host of “Man vs. Wild” on the Discovery Channel TM Voted 38th most influential man in America (Askmen.com) Alpha course participant, enthusiast and endorser

What Ministry Leaders Say Susan Lee, Senior Editor “It works. I can testify to that.

Indeed it even worked for snobby old me.”

“Alpha ... uses modern methods to promote and explain Christian teachings around the world.”

“Alpha is a tool for mobilizing men and women to present the Gospel of Jesus Christ to the lost.”

Joyce Meyer Joyce Meyer Ministries

“One of the most effective evangelism tools for the 21st century.”

“The Alpha format is right for our time.”

Dr. Rick Warren Senior Pastor Saddleback Church

Dr. Tim Keller Redeemer Presbyterian Church

“(Alpha) has helped millions of people consider the claims of Jesus Christ in fresh and stimulating ways.”

Bill Hybels Senior Pastor Willow Creek Community Church

“Alpha is a way which leads people to Jesus.”

Fr. Raniero Cantalamessa Appointed Preacher to the Papal Household by Pope John Paul II

5

foundation for continued growth MISSION

To make disciples of Jesus Christ from all walks of life.

To transform our society, one life, one church and one community at a time.

VISION

20,000 churches by 2012 using Alpha to spread the wonderful news of Jesus Christ to millions of Americans.

STRATEGY

Creating more and better Alpha courses through prayer, people, purpose and provision

PEOPLE

Founded on relationships, people organized in local and functional teams is core to Alpha Regional Leadership Teams. These teams are on the frontline; scalable and effective units to increase the Alpha impact across the country. Lighthouse Churches demonstrate effective use of the Alpha course and provide credibility to establish new pastors. Alpha Coaches volunteer their time in counseling and training up new churches to run the Alpha course with the greatest possible impact.

PURPOSE Equipping every person and team with the tactics to build more and better Alpha courses. The Alpha Invitation strategy stirs faith and unifies churches to reach their communities. Specialty ministries (marriage, prison, campus, youth, multicultural, workplace, etc.) enable the church to bring the Gospel to a diverse culture beyond church walls. Training and preparation ensure proper application of best practices and core values to each Alpha course.

PROVISION of support from the Central Support Team (CST), whose aim it is to make the local and specialty teams as efficient and effective as possible in spreading the Gospel. The CST consists of gifted and highly motivated individuals providing marketing, finance, HR, IT and data management, publishing and fund developing, and overall unifying purpose and leadership.

ALPHA USA OPERATES BY SEVEN KINGDOM PRINCIPLES* Prayer

Unity God’s Provision Strategic Thinking Outstanding Stewardship Ministering Two by Two Multiplication *Read more about Alpha Kingdom Principles at www. alphausa.org/kingdom.

Mike Housholder, Senior Pastor Lutheran Church of Hope West Des Moines, Iowa Alpha is one of the best leadership development tools we have found. We strongly encourage Alpha as the first step in learning or relearning about the Christian faith and the doorway into a life of discipleship. After the course, Alpha guests are invited to become helpers and then hosts so we can help hone their leadership gifts.

Hope has grown from 2,200 to 9,000 in 10 years. Alpha now has momentum and is mainly kept alive through word of mouth. We leave it to people who have had their lives changed to invite their friends and family to the next course—and they do. Winter 2011 is our biggest course, with 450 people attending.

Alpha teaches guests how to live out the Christian faith and serve others—people go deeper in their faith. People who come to Hope are intrigued, energized or challenged by what they see, and then many go to Alpha because that’s the first step. Now we look around and see hundreds of disciples of Jesus who are learning to listen and obey, and 6

inviting others to come and see what the Christian life is all about.

2010 STRATEgic initiatives review Alpha USA Publishing

Publication of The Breakthrough launched phase one of a strategy to increase exposure and awareness of Alpha-published products. The Breakthrough, a parable by Gerard Long, follows an everyday family through a dramatic faith encounter.

The Breakthrough serves two purposes – to present a compelling case to a larger publisher that can help increase our distribution channels, and as a tool to help churches invite more guests to an Alpha course.

Phase two is unfolding as Alpha International, along with Alpha USA, explores partnerships for sales, marketing and distribution agreements with large Christian and secular publishers.

•

•

•

Alpha in the Workplace—Workplace Faith Gatherings encourage business-

people to be effective witnesses for Christ in the workplace.

• Eight events were held throughout the United States in 2010 featuring prominent speakers, such as Ken Blanchard, Ken Costa, Lou Giuliano, and Mark Linsz.

• Survey results revealed successful outcomes: c. 1,300 businesspeople learned how to live out their faith in the workplace; c.650 have committed to take concrete steps to act on that faith; c.160 have completed Alpha training.

• 2011 will see more focused events with key marketplace leaders and executives.

Global Alpha Training—(GAT)

Localized training delivered in a localized style. It has been designed to equip and empower people from churches that run and love Alpha courses to train others where there is a training need.

• 20 GAT events were conducted in 2010, as churches from around the U.S. participated in mission trips to seed the Alpha course in cities and villages worldwide.

• GAT Teams traveled to Nicaragua, Guatemala, Ukraine, Rwanda and other countries.

• A GAT event results in the launch of 23 new courses – thus 500 new courses estimated.

Alpha Training to Achieve Course Excellence

•

•

•

During 2010, 3,551 pastors and church leaders attended Taste of Alpha events; 3,281 were trained on how to run the Alpha course at local Getting Started training events.

1,203 delegates, including 101 from Latin America, were trained at the two-day Americas Conference, which included seven main sessions and 52 breakout sessions. The 50-member speaking team was led by Nicky Gumbel.

Monthly practitioner conference calls and webinars provide a regular interactive forum designed to meet course practitioners’ current needs.

The Alpha Invitation - Mobilizing churches and communities to work together across denominational lines in promoting and generating interest in Alpha Introductory events and the Alpha course.

• Since 2007, more than 50,000 people have taken the Alpha course in 88 Alpha Invitation areas.

• The Alpha Invitation in 2010 included 54 areas in 537 cities and included 979 churches of all denominations.

• Alpha USA estimates that 29,370 people took an Alpha course as a result of the 2010 Alpha Invitation.

7

foundation for continued growth MISSION

To make disciples of Jesus Christ from all walks of life.

To transform our society, one life, one church and one community at a time.

VISION

20,000 churches by 2012 using Alpha to spread the wonderful news of Jesus Christ to millions of Americans.

STRATEGY

Creating more and better Alpha courses through prayer, people, purpose and provision

PEOPLE

Founded on relationships, people organized in local and functional teams is core to Alpha Regional Leadership Teams. These teams are on the frontline; scalable and effective units to increase the Alpha impact across the country. Lighthouse Churches demonstrate effective use of the Alpha course and provide credibility to establish new pastors. Alpha Coaches volunteer their time in counseling and training up new churches to run the Alpha course with the greatest possible impact.

PURPOSE Equipping every person and team with the tactics to build more and better Alpha courses. The Alpha Invitation strategy stirs faith and unifies churches to reach their communities. Specialty ministries (marriage, prison, campus, youth, multicultural, workplace, etc.) enable the church to bring the Gospel to a diverse culture beyond church walls. Training and preparation ensure proper application of best practices and core values to each Alpha course.

PROVISION of support from the Central Support Team (CST), whose aim it is to make the local and specialty teams as efficient and effective as possible in spreading the Gospel. The CST consists of gifted and highly motivated individuals providing marketing, finance, HR, IT and data management, publishing and fund developing, and overall unifying purpose and leadership.

ALPHA USA OPERATES BY SEVEN KINGDOM PRINCIPLES* Prayer

Unity God’s Provision Strategic Thinking Outstanding Stewardship Ministering Two by Two Multiplication *Read more about Alpha Kingdom Principles at www. alphausa.org/kingdom.

Mike Housholder, Senior Pastor Lutheran Church of Hope West Des Moines, Iowa Alpha is one of the best leadership development tools we have found. We strongly encourage Alpha as the first step in learning or relearning about the Christian faith and the doorway into a life of discipleship. After the course, Alpha guests are invited to become helpers and then hosts so we can help hone their leadership gifts.

Hope has grown from 2,200 to 9,000 in 10 years. Alpha now has momentum and is mainly kept alive through word of mouth. We leave it to people who have had their lives changed to invite their friends and family to the next course—and they do. Winter 2011 is our biggest course, with 450 people attending.

Alpha teaches guests how to live out the Christian faith and serve others—people go deeper in their faith. People who come to Hope are intrigued, energized or challenged by what they see, and then many go to Alpha because that’s the first step. Now we look around and see hundreds of disciples of Jesus who are learning to listen and obey, and 6

inviting others to come and see what the Christian life is all about.

2010 STRATEgic initiatives review Alpha USA Publishing

Publication of The Breakthrough launched phase one of a strategy to increase exposure and awareness of Alpha-published products. The Breakthrough, a parable by Gerard Long, follows an everyday family through a dramatic faith encounter.

The Breakthrough serves two purposes – to present a compelling case to a larger publisher that can help increase our distribution channels, and as a tool to help churches invite more guests to an Alpha course.

Phase two is unfolding as Alpha International, along with Alpha USA, explores partnerships for sales, marketing and distribution agreements with large Christian and secular publishers.

•

•

•

Alpha in the Workplace—Workplace Faith Gatherings encourage business-

people to be effective witnesses for Christ in the workplace.

• Eight events were held throughout the United States in 2010 featuring prominent speakers, such as Ken Blanchard, Ken Costa, Lou Giuliano, and Mark Linsz.

• Survey results revealed successful outcomes: c. 1,300 businesspeople learned how to live out their faith in the workplace; c.650 have committed to take concrete steps to act on that faith; c.160 have completed Alpha training.

• 2011 will see more focused events with key marketplace leaders and executives.

Global Alpha Training—(GAT)

Localized training delivered in a localized style. It has been designed to equip and empower people from churches that run and love Alpha courses to train others where there is a training need.

• 20 GAT events were conducted in 2010, as churches from around the U.S. participated in mission trips to seed the Alpha course in cities and villages worldwide.

• GAT Teams traveled to Nicaragua, Guatemala, Ukraine, Rwanda and other countries.

• A GAT event results in the launch of 23 new courses – thus 500 new courses estimated.

Alpha Training to Achieve Course Excellence

•

•

•

During 2010, 3,551 pastors and church leaders attended Taste of Alpha events; 3,281 were trained on how to run the Alpha course at local Getting Started training events.

1,203 delegates, including 101 from Latin America, were trained at the two-day Americas Conference, which included seven main sessions and 52 breakout sessions. The 50-member speaking team was led by Nicky Gumbel.

Monthly practitioner conference calls and webinars provide a regular interactive forum designed to meet course practitioners’ current needs.

The Alpha Invitation - Mobilizing churches and communities to work together across denominational lines in promoting and generating interest in Alpha Introductory events and the Alpha course.

• Since 2007, more than 50,000 people have taken the Alpha course in 88 Alpha Invitation areas.

• The Alpha Invitation in 2010 included 54 areas in 537 cities and included 979 churches of all denominations.

• Alpha USA estimates that 29,370 people took an Alpha course as a result of the 2010 Alpha Invitation.

7

2010 income vs. expense reviews “We thank and praise God for the fruit He gave us in 2010.” — Gerard Long

Income: $5.24 M Giving Publishing

measures of progress and outlook In Alpha’s third year into a five-year plan, the ministry is on track to achieve the desired results by 2012. By God’s grace, Alpha saw significant growth in key areas in 2010.

As demonstrated below, Alpha has a progressive model of accelerating growth instead of plateauing growth; Alpha USA is at a “tipping point,” placing us in a position to achieve the stated Ministry Vision by 2012.

14%

Lighthouse Churches

Regional Leadership Teams

86%

Giving Breakdown: $4.50 M Individual Foundations Churches

7%

4%

184%

24%

2009

2010

2011F

Comprised of Lighthouse and Resource Church Pastors, businesspeople, a Regional Director and an assistant.

They work on the front-line, connecting with and engaging churches on behalf of Alpha.

2009

2011F

Churches that model successful use of the Alpha course and encourage the spread of Alpha to other churches in their communities.

Alpha Invitations 89%

2010

Active Alpha Churches

80%

18%

Expense: $5.41 M Program Development and Support Administration Fund Raising

8%

6%

2009

2010

2011F

Initiative to mobilize churches and people in local communities to work together across denominational lines to see people attend an introductory Alpha dinner.

2009

2010

2011F

Churches that integrate Alpha into their long-term strategy; our primary objective and a result of all initiatives combined.

Specialty Ministries Percentage Growth 80%

86%

62% 50%

“God is able to make all grace abound to you, so that in all things at all times, having all that you need, you will abound in every good work.” 2 Corinthians 9:8

10% Campus Alpha Prison Alpha Workplace Alpha Youth Alpha

8

The Alpha course has been adapted and developed for use with unique user groups in order to maximize the course’s effectiveness. There are hundreds of specialty Alpha courses going on across America (e.g. Campus, Prisons, Military, Seniors, Workplace). In 2010 Specialty Ministries continued their rapid expansion making the Gospel message relevant to all.

9

2010 income vs. expense reviews “We thank and praise God for the fruit He gave us in 2010.” — Gerard Long

Income: $5.24 M Giving Publishing

measures of progress and outlook In Alpha’s third year into a five-year plan, the ministry is on track to achieve the desired results by 2012. By God’s grace, Alpha saw significant growth in key areas in 2010.

As demonstrated below, Alpha has a progressive model of accelerating growth instead of plateauing growth; Alpha USA is at a “tipping point,” placing us in a position to achieve the stated Ministry Vision by 2012.

14%

Lighthouse Churches

Regional Leadership Teams

86%

Giving Breakdown: $4.50 M Individual Foundations Churches

7%

4%

184%

24%

2009

2010

2011F

Comprised of Lighthouse and Resource Church Pastors, businesspeople, a Regional Director and an assistant.

They work on the front-line, connecting with and engaging churches on behalf of Alpha.

2009

2011F

Churches that model successful use of the Alpha course and encourage the spread of Alpha to other churches in their communities.

Alpha Invitations 89%

2010

Active Alpha Churches

80%

18%

Expense: $5.41 M Program Development and Support Administration Fund Raising

8%

6%

2009

2010

2011F

Initiative to mobilize churches and people in local communities to work together across denominational lines to see people attend an introductory Alpha dinner.

2009

2010

2011F

Churches that integrate Alpha into their long-term strategy; our primary objective and a result of all initiatives combined.

Specialty Ministries Percentage Growth 80%

86%

62% 50%

“God is able to make all grace abound to you, so that in all things at all times, having all that you need, you will abound in every good work.” 2 Corinthians 9:8

10% Campus Alpha Prison Alpha Workplace Alpha Youth Alpha

8

The Alpha course has been adapted and developed for use with unique user groups in order to maximize the course’s effectiveness. There are hundreds of specialty Alpha courses going on across America (e.g. Campus, Prisons, Military, Seniors, Workplace). In 2010 Specialty Ministries continued their rapid expansion making the Gospel message relevant to all.

9

Alpha USA REgional Leadership Teams Margaret Cotton, Regional Director, South Carolina

I’ve been a Christian for many years, but my faith deepened through my experience on the Alpha course.

My husband died after battling an aggressive brain tumor. I first took Alpha shortly after his death. My husband and I were both strong believers and sustained by our faith, but I questioned why God did not heal him. I carried guilt that perhaps he was not healed because my faith was not strong enough. On Alpha, the Holy Spirit weekend was a transforming time for me in dealing with both my grief and my guilt.

I joined the Alpha team with 30 years’ experience in the training and media fields. As Regional Director of Alpha South Carolina, both areas of expertise serve me well in the many tasks and activities required for my position. While training churches and organizations on how to run the Alpha course effectively is a large part of my position, I also update my website, organize media campaigns, manage profit and loss statements, fund-raise and strategize to market the various Alpha courses in my region.

We’ve seen exciting growth! In 2010, the number of churches running Alpha in South Carolina doubled, and I anticipate 2011 will continue that trend. Charleston was also the kick-off city for the 2010 Faith in the Workplace seminars, where more than 250 businesspeople learned about living out their faith at work. Several prisons had incredible results from running the course, now all of the prisons in South Carolina are starting Alpha as well! I am excited to concentrate on youth and campus Alpha programs this year. I feel that God is really on the move in South Carolina, and I feel privileged to do His work!

Alpha USA is actively developing Regional Leadership Teams in 53 regions across America*

*www.alphausa.org/rlt

Ask the Lord of the harvest, therefore, to send out workers into his harvest field. Matthew 9:38

Alpha - Not Just in Churches

The Alpha course can be run at school, work, prison, nursing homes, homeless shelters or military bases, or for those who speak English as a second language (ESOL). Specialty courses include:** Alpha for Catholics Alpha in the Workplace Alpha in a Multicultural Setting Youth Alpha Alpha for Prisons Alpha for the Military Campus Alpha Alpha for Seniors Alpha for the Homeless Alpha for ESOL

Family Life and Relationships (Marriage Prep Course, Marriage Course, Parenting Course) 12

**learn more: www.alphausa.org/specialty

13

Alpha USA REgional Leadership Teams Margaret Cotton, Regional Director, South Carolina

I’ve been a Christian for many years, but my faith deepened through my experience on the Alpha course.

My husband died after battling an aggressive brain tumor. I first took Alpha shortly after his death. My husband and I were both strong believers and sustained by our faith, but I questioned why God did not heal him. I carried guilt that perhaps he was not healed because my faith was not strong enough. On Alpha, the Holy Spirit weekend was a transforming time for me in dealing with both my grief and my guilt.

I joined the Alpha team with 30 years’ experience in the training and media fields. As Regional Director of Alpha South Carolina, both areas of expertise serve me well in the many tasks and activities required for my position. While training churches and organizations on how to run the Alpha course effectively is a large part of my position, I also update my website, organize media campaigns, manage profit and loss statements, fund-raise and strategize to market the various Alpha courses in my region.

We’ve seen exciting growth! In 2010, the number of churches running Alpha in South Carolina doubled, and I anticipate 2011 will continue that trend. Charleston was also the kick-off city for the 2010 Faith in the Workplace seminars, where more than 250 businesspeople learned about living out their faith at work. Several prisons had incredible results from running the course, now all of the prisons in South Carolina are starting Alpha as well! I am excited to concentrate on youth and campus Alpha programs this year. I feel that God is really on the move in South Carolina, and I feel privileged to do His work!

Alpha USA is actively developing Regional Leadership Teams in 53 regions across America*

*www.alphausa.org/rlt

Ask the Lord of the harvest, therefore, to send out workers into his harvest field. Matthew 9:38

Alpha - Not Just in Churches

The Alpha course can be run at school, work, prison, nursing homes, homeless shelters or military bases, or for those who speak English as a second language (ESOL). Specialty courses include:** Alpha for Catholics Alpha in the Workplace Alpha in a Multicultural Setting Youth Alpha Alpha for Prisons Alpha for the Military Campus Alpha Alpha for Seniors Alpha for the Homeless Alpha for ESOL

Family Life and Relationships (Marriage Prep Course, Marriage Course, Parenting Course) 12

**learn more: www.alphausa.org/specialty

13

2011 Strategic Initiatives

alpha usa directors

Prayer: Our First Priority

Gerard Long, Executive Director

Prayer warriors all over the world support Alpha USA, from 1,000 Ugandans praying an hour each day, to the Alpha central office starting each day with sharing and prayer. Other prayer efforts include: weekly national prayer calls; response to prayer requests posted on the Alpha website and seasons of special prayer and fasting. Initiatives for 2011 include:

• A monthly prayer call for the Alpha USA Board of Directors

• Partnerships with major United States prayer ministries Teaching and ministry on the work of the holy spirit in the life of a christ follower The highlight of an Alpha course is often the weekend or day away to learn about the person of the Holy Spirit, what He does and how He empowers a person to be an effective witness for Christ. In 2011 we will be:

• Encouraging churches that are running successful Alpha weekends to invite other local churches

to participate in the weekend, thus learning best practices.

• Seeking an underwriter, such as a national hotel chain, to sponsor Alpha weekends Lighthouse Churches: Key to Alpha’s Strategic Growth Plan Seventy-one senior pastors have committed their churches to becoming Lighthouse Churches (LH) for Alpha, and we hope to add 18 more in 2011. A LH church models success in running the Alpha course and is committed to sharing, encouraging, serving and giving away the Alpha course to others in its communities. In 2011 we will be:

• Encouraging the LH pastors to share best practices and to pray for one another.

• Providing support for each LH pastor, including scholarships to attend International Week at HTB

in London Linking Alpha Courses to the Local Church There are hundreds of specialty Alpha courses going on across the United States (e.g., Campus, Prisons, Military, Seniors, Workplace), and in 2011 we plan to link each course to a local church. We are developing ‘Champions’ for each specialty ministry in every region and we will provide local churches with guidelines on how to support the specialty courses.

Regional Leadership Teams: Facilitating the Growth of Alpha Regional Leadership Teams (RLT) are comprised of senior church pastors (including Lighthouse pastors), businesspeople and an Alpha Regional Director (RD). We are developing RLT’s in 53 regions and plan to initiate an additional 13 teams in 2011. The Alpha Central Support Team provides key services to the RLTs, including data management, web, marketing, event planning and other support. In 2011 the RD’s will focus on:

• Developing Lighthouse Churches

• Events: Taste of Alpha, Getting Started Training and Global Alpha Training

• Alpha Coaches (volunteer Alpha representatives who start, nurture and support Alpha courses)

• Developing The Alpha Invitations (a community wide, cross-denominational initiative to invite

entire towns and cities to Alpha introductory dinners and subsequent Alpha courses in various churches

in the area)

• Regional fund development

Gerard’s passion is to know Jesus Christ, to see Him glorified and to introduce as many people to Him as possible. Born in the United Kingdom and now living in the United States, Gerard started running Alpha in his home in 1995. He was a pastor for 17 years in a vibrant church in North London while also an executive at one of the world’s largest banks, HSBC. Gerard left a successful 30-year career with HSBC, as senior vice president, to lead Alpha USA in 2007.

He has dedicated his life to seeing people come to Christ and is a passionate public speaker, writer and From left, Jim Charlton, Mike Singh, Susan Woller, Gerard Long visionary. Recently, Gerard partnered with Prison Fellowship Founder Chuck Colson in a groundbreaking video series for Christ followers.

In October 2010, Alpha USA released Gerard’s first book, The Breakthrough. Developed in cooperation with worldrenowned business expert and bestselling author Ken Blanchard, The Breakthrough is a modern-day parable, using a simple and engaging story to communicate basic truths about God, religion, suffering and the afterlife. Gerard also recently started writing a blog on the topics of evangelization and church growth (http://blog.alphausa.org). Gerard’s next book, The Note, chronicles the tragic experience of his son’s death, and how his relationship with Christ helped him and his family through a period of pain and brokenness.

Jim Charlton, Director of Course Development

Jim caught the Alpha vision in 1998, led Alpha for a church staff, then helped start and lead Alpha USA/Chicago in 2002.

Prior to Alpha, Jim had a 20-year career as a litigation attorney and partner in a Chicago area law firm. His BA is from the University of Illinois at Chicago, and his JD from DePaul University.

Mike Singh, Director of Marketing & Publishing

On an Alpha course in 2004, Mike was born again, and his wife, a Hindu at the time, gave her life to Christ. Mike spent 15 years in entrepreneurial ventures and the banking industry, most recently with HSBC. He earned a BA/BS from DePaul University and an MBA from the Kellogg School of Management.

Susan Woller, Director of Church Fulfillment, IT & Operations

God brought Susan to Alpha, and the experience changed her life. Susan spent 19 years prior to joining Alpha providing IT business solutions to Fortune 500 companies and publishing New York Times bestselling authors. She attended Illinois State University.

alpha People on the Front Lines “Everyday brings new challenges, but I go home at night filled with the satisfaction of knowing that maybe just one more person made a commitment to Christ.” –Kuda Bumhira, Marketing Project Manager, Alpha USA

Brad Jeffery, Chicago Business Executive As vice president of a Chicago-based chemical company, I offered Alpha at Work as an option for my employees. The results were impressive. We’d tried every technique over the last 20 years— corporate retreats, open book management, flex-time programs. These are beneficial, but they aren’t sustainable if you don’t have the right attitude and culture. Alpha was a catalyst in setting the tone for a culture that expanded the hearts of employees, leading to community outreach efforts such as growing a garden for a local soup kitchen, starting a youth mentoring program and holding a picnic for a local orphanage. As you impact people’s hearts, it transforms into how they conduct themselves and helps them to be more satisfied at work.

10

Nicole Sidebottom

Kudah Bumhira

Ruthina Northcutt and Betsy Swann

Janelle Hall

Linnea Smith

11

2011 Strategic Initiatives

alpha usa directors

Prayer: Our First Priority

Gerard Long, Executive Director

Prayer warriors all over the world support Alpha USA, from 1,000 Ugandans praying an hour each day, to the Alpha central office starting each day with sharing and prayer. Other prayer efforts include: weekly national prayer calls; response to prayer requests posted on the Alpha website and seasons of special prayer and fasting. Initiatives for 2011 include:

• A monthly prayer call for the Alpha USA Board of Directors

• Partnerships with major United States prayer ministries Teaching and ministry on the work of the holy spirit in the life of a christ follower The highlight of an Alpha course is often the weekend or day away to learn about the person of the Holy Spirit, what He does and how He empowers a person to be an effective witness for Christ. In 2011 we will be:

• Encouraging churches that are running successful Alpha weekends to invite other local churches

to participate in the weekend, thus learning best practices.

• Seeking an underwriter, such as a national hotel chain, to sponsor Alpha weekends Lighthouse Churches: Key to Alpha’s Strategic Growth Plan Seventy-one senior pastors have committed their churches to becoming Lighthouse Churches (LH) for Alpha, and we hope to add 18 more in 2011. A LH church models success in running the Alpha course and is committed to sharing, encouraging, serving and giving away the Alpha course to others in its communities. In 2011 we will be:

• Encouraging the LH pastors to share best practices and to pray for one another.

• Providing support for each LH pastor, including scholarships to attend International Week at HTB

in London Linking Alpha Courses to the Local Church There are hundreds of specialty Alpha courses going on across the United States (e.g., Campus, Prisons, Military, Seniors, Workplace), and in 2011 we plan to link each course to a local church. We are developing ‘Champions’ for each specialty ministry in every region and we will provide local churches with guidelines on how to support the specialty courses.

Regional Leadership Teams: Facilitating the Growth of Alpha Regional Leadership Teams (RLT) are comprised of senior church pastors (including Lighthouse pastors), businesspeople and an Alpha Regional Director (RD). We are developing RLT’s in 53 regions and plan to initiate an additional 13 teams in 2011. The Alpha Central Support Team provides key services to the RLTs, including data management, web, marketing, event planning and other support. In 2011 the RD’s will focus on:

• Developing Lighthouse Churches

• Events: Taste of Alpha, Getting Started Training and Global Alpha Training

• Alpha Coaches (volunteer Alpha representatives who start, nurture and support Alpha courses)

• Developing The Alpha Invitations (a community wide, cross-denominational initiative to invite

entire towns and cities to Alpha introductory dinners and subsequent Alpha courses in various churches

in the area)

• Regional fund development

Gerard’s passion is to know Jesus Christ, to see Him glorified and to introduce as many people to Him as possible. Born in the United Kingdom and now living in the United States, Gerard started running Alpha in his home in 1995. He was a pastor for 17 years in a vibrant church in North London while also an executive at one of the world’s largest banks, HSBC. Gerard left a successful 30-year career with HSBC, as senior vice president, to lead Alpha USA in 2007.

He has dedicated his life to seeing people come to Christ and is a passionate public speaker, writer and From left, Jim Charlton, Mike Singh, Susan Woller, Gerard Long visionary. Recently, Gerard partnered with Prison Fellowship Founder Chuck Colson in a groundbreaking video series for Christ followers.

In October 2010, Alpha USA released Gerard’s first book, The Breakthrough. Developed in cooperation with worldrenowned business expert and bestselling author Ken Blanchard, The Breakthrough is a modern-day parable, using a simple and engaging story to communicate basic truths about God, religion, suffering and the afterlife. Gerard also recently started writing a blog on the topics of evangelization and church growth (http://blog.alphausa.org). Gerard’s next book, The Note, chronicles the tragic experience of his son’s death, and how his relationship with Christ helped him and his family through a period of pain and brokenness.

Jim Charlton, Director of Course Development

Jim caught the Alpha vision in 1998, led Alpha for a church staff, then helped start and lead Alpha USA/Chicago in 2002.

Prior to Alpha, Jim had a 20-year career as a litigation attorney and partner in a Chicago area law firm. His BA is from the University of Illinois at Chicago, and his JD from DePaul University.

Mike Singh, Director of Marketing & Publishing

On an Alpha course in 2004, Mike was born again, and his wife, a Hindu at the time, gave her life to Christ. Mike spent 15 years in entrepreneurial ventures and the banking industry, most recently with HSBC. He earned a BA/BS from DePaul University and an MBA from the Kellogg School of Management.

Susan Woller, Director of Church Fulfillment, IT & Operations

God brought Susan to Alpha, and the experience changed her life. Susan spent 19 years prior to joining Alpha providing IT business solutions to Fortune 500 companies and publishing New York Times bestselling authors. She attended Illinois State University.

alpha People on the Front Lines “Everyday brings new challenges, but I go home at night filled with the satisfaction of knowing that maybe just one more person made a commitment to Christ.” –Kuda Bumhira, Marketing Project Manager, Alpha USA

Brad Jeffery, Chicago Business Executive As vice president of a Chicago-based chemical company, I offered Alpha at Work as an option for my employees. The results were impressive. We’d tried every technique over the last 20 years— corporate retreats, open book management, flex-time programs. These are beneficial, but they aren’t sustainable if you don’t have the right attitude and culture. Alpha was a catalyst in setting the tone for a culture that expanded the hearts of employees, leading to community outreach efforts such as growing a garden for a local soup kitchen, starting a youth mentoring program and holding a picnic for a local orphanage. As you impact people’s hearts, it transforms into how they conduct themselves and helps them to be more satisfied at work.

10

Nicole Sidebottom

Kudah Bumhira

Ruthina Northcutt and Betsy Swann

Janelle Hall

Linnea Smith

11

Alpha USA Board of Directors

Tory Baucum Rector, Truro Church

Gary Gulbranson Secretary, Alpha USA; Senior Pastor, Westminster Chapel

Pamella Bock Alpha Ministry Trainer

Mark Emery President, U.S. Operations, The Jordan Company

David Housholder Nicky Gumbel Senior Pastor, Vicar, Holy Trinity Brompton Robinwood Church

Todd Hunter Bishop, The Anglican Mission in America

Gerard Long Executive Director, Alpha USA

John O. McNairy President/CEO, Harvey Enterprises

Tricia Neill Executive Director, Alpha International

John Mackay Principal, Strand Corporation

Timothy B. Robertson Chairman, Bay Shore Enterprises, LLC

Dear Friends,

Effective

For almost two decades now, Tina and I have been actively involved with Alpha.

Our first participation was in 1993 when we were guests on a course at our local church, Holy Trinity Brompton, London.

We had no idea what we were actually in for. But that course, at that time, created a platform for us to renew and grow in faith. And it was the foundation for some lifelong friendships that are built on the common ground of our relationships with God through Christ. It was a surprise blessing for us.

• 4,355 churches currently running Alpha courses • 200,000 guests on Alpha course in 2010 • 100,000 commitments to Christ in 2010*

Since then we’ve tried our best to bring friends to Alpha courses, help on courses, lead small groups and sometimes give a talk. We’ve had the great privilege of watching lots of friends experience complete transformation through Christ because of the Alpha course. I suppose we’re starting to get it: “Evangelism” isn’t just something for pastors, or for people with special talents as preachers or persuaders. Drawing men’s and women’s hearts into a new spiritual relationship is actually God’s work. And we can all be a part of it, and the Alpha course just something that makes that easy and effective.

• 53 Alpha USA Regional Leadership Teams • 30,000+ Alpha volunteers • $45,000,000 value of volunteer labor at min. wage ($7.25/ hour)

Over the course of 10 weeks, Alpha presents the Gospel message in a way in which people can ask their questions, express their doubts and fears and grapple with all that holds them back. They are surrounded by a loving community in this process (that’s the church, folks like you and me), which accepts them and commits to walking with them along the journey. It may sound simple, but that’s it. And God does the hard work.

Thank you for your prayers and support and sacrifice for the sake of the Alpha ministries. So many people have invested time and money and real personal sacrifice to get Alpha to this point. We’re really grateful, and we’re really excited about what’s to come.

With every blessing,

David Segel Chairman, Alpha USA; Founder, Chairman and CEO, The Mako Group 14

Rev. David Thomas Vice Chairman, Alpha USA; United Methodist Church

Glenn A. Youngkin Managing Director, The Carlyle Group

Alpha by the numbers

David Segel Chairman, Alpha USA; Founder, Chairman and CEO, The Mako Group

Efficient

Expanding

Impact of $10,000 invested in Alpha • 100+ new commitments to Christ (under $100/ conversion) • 262 family members impacted (spouse and 1.62 children) • $67,000 contributed to the work of the local church**

*estimate based on Barna Research that 50% of course participants make a commitment or recommitment to Christ ** estimate derived by Alpha USA using number of new commitments to Christ (based on Alpha data and Barna research) and average percentage income tithe per US household (based on US Census Data and Crown Ministries). Read more: www.alphausa.org/ alphabythenumbers

A higher standard.

A higher purpose.

I hope and pra y that in you you ha r hear t ve b as you that it read th een encourag is only ed and is repo God’s amazin stirred rt. I grace t g fruit am fu hat en in 2010 to be l l abled u y awar , and I serving e s to e feel ve with A n j o r y such y privil lpha. eged an Our m d bless otivati ed o n Christ and pu rpose with a is sim ll our people ple. W hearts as pos e love sible b and w Jesus ecomin ant to g his d see as We kn i s ciples many ow th . ere is and th much rough more Alpha, God w that c and w ill emp an be e are ower u achiev witnes earnes s with ed in ses fo t i n r Him. His H prayer labore o A l l y Spir so, we rs and that it to b are con , in pa prayer e s r b t t antly lo ic etter , servic oking f e and fi ular, people o r nancia w more ho wi l giving ll join I wan . u t to c s in lose t inviting h i s 2010 M you to inistry Jesus help u Report Christ s spre by per ad the across sonall wonde Americ y rful n a usin In Ch ews o g Alph rist an f a. d for His gl ory, Gerard

Alpha USA depends on gifts from individuals, corporations and foundations to touch the lives of thousands of individuals each year. Alpha USA is a tax-exempt 501 (c) (3) charitable organization; therefore, donations are tax-deductible consistent with IRC Section 170.

To invest and expand the work of God through Alpha, make checks payable to Alpha USA, and send to: Development at Alpha USA, 2275 Half Day Rd., Suite 185, Bannockburn, IL 60015 Give online through www.alphausa.org and look for“Donate” at the top.

For wiring or stock transfer instructions, call (224) 588-8538.

For including Alpha in your will or estate planning, call (224) 588-8538.

Auditor’s statement “In our opinion, the financial statements referred to present fairly, in all material respects, the financial position of Alpha USA as of December 21, 2009 and 2008, and the changes in its net assets and its cash flows for the years then ended are in conformity with accounting principles generally accepted in the USA.”* Current year audit in process. * www.alphausa.org/audit

15

Alpha USA Board of Directors

Tory Baucum Rector, Truro Church

Gary Gulbranson Secretary, Alpha USA; Senior Pastor, Westminster Chapel

Pamella Bock Alpha Ministry Trainer

Mark Emery President, U.S. Operations, The Jordan Company

David Housholder Nicky Gumbel Senior Pastor, Vicar, Holy Trinity Brompton Robinwood Church

Todd Hunter Bishop, The Anglican Mission in America

Gerard Long Executive Director, Alpha USA

John O. McNairy President/CEO, Harvey Enterprises

Tricia Neill Executive Director, Alpha International

John Mackay Principal, Strand Corporation

Timothy B. Robertson Chairman, Bay Shore Enterprises, LLC

Dear Friends,

Effective

For almost two decades now, Tina and I have been actively involved with Alpha.

Our first participation was in 1993 when we were guests on a course at our local church, Holy Trinity Brompton, London.

We had no idea what we were actually in for. But that course, at that time, created a platform for us to renew and grow in faith. And it was the foundation for some lifelong friendships that are built on the common ground of our relationships with God through Christ. It was a surprise blessing for us.

• 4,355 churches currently running Alpha courses • 200,000 guests on Alpha course in 2010 • 100,000 commitments to Christ in 2010*

Since then we’ve tried our best to bring friends to Alpha courses, help on courses, lead small groups and sometimes give a talk. We’ve had the great privilege of watching lots of friends experience complete transformation through Christ because of the Alpha course. I suppose we’re starting to get it: “Evangelism” isn’t just something for pastors, or for people with special talents as preachers or persuaders. Drawing men’s and women’s hearts into a new spiritual relationship is actually God’s work. And we can all be a part of it, and the Alpha course just something that makes that easy and effective.

• 53 Alpha USA Regional Leadership Teams • 30,000+ Alpha volunteers • $45,000,000 value of volunteer labor at min. wage ($7.25/ hour)

Over the course of 10 weeks, Alpha presents the Gospel message in a way in which people can ask their questions, express their doubts and fears and grapple with all that holds them back. They are surrounded by a loving community in this process (that’s the church, folks like you and me), which accepts them and commits to walking with them along the journey. It may sound simple, but that’s it. And God does the hard work.

Thank you for your prayers and support and sacrifice for the sake of the Alpha ministries. So many people have invested time and money and real personal sacrifice to get Alpha to this point. We’re really grateful, and we’re really excited about what’s to come.

With every blessing,

David Segel Chairman, Alpha USA; Founder, Chairman and CEO, The Mako Group 14

Rev. David Thomas Vice Chairman, Alpha USA; United Methodist Church

Glenn A. Youngkin Managing Director, The Carlyle Group

Alpha by the numbers

David Segel Chairman, Alpha USA; Founder, Chairman and CEO, The Mako Group

Efficient

Expanding

Impact of $10,000 invested in Alpha • 100+ new commitments to Christ (under $100/ conversion) • 262 family members impacted (spouse and 1.62 children) • $67,000 contributed to the work of the local church**

*estimate based on Barna Research that 50% of course participants make a commitment or recommitment to Christ ** estimate derived by Alpha USA using number of new commitments to Christ (based on Alpha data and Barna research) and average percentage income tithe per US household (based on US Census Data and Crown Ministries). Read more: www.alphausa.org/ alphabythenumbers

A higher standard.

A higher purpose.

I hope and pra y that in you you ha r hear t ve b as you that it read th een encourag is only ed and is repo God’s amazin stirred rt. I grace t g fruit am fu hat en in 2010 to be l l abled u y awar , and I serving e s to e feel ve with A n j o r y such y privil lpha. eged an Our m d bless otivati ed o n Christ and pu rpose with a is sim ll our people ple. W hearts as pos e love sible b and w Jesus ecomin ant to g his d see as We kn i s ciples many ow th . ere is and th much rough more Alpha, God w that c and w ill emp an be e are ower u achiev witnes earnes s with ed in ses fo t i n r Him. His H prayer labore o A l l y Spir so, we rs and that it to b are con , in pa prayer e s r b t t antly lo ic etter , servic oking f e and fi ular, people o r nancia w more ho wi l giving ll join I wan . u t to c s in lose t inviting h i s 2010 M you to inistry Jesus help u Report Christ s spre by per ad the across sonall wonde Americ y rful n a usin In Ch ews o g Alph rist an f a. d for His gl ory, Gerard

Alpha USA depends on gifts from individuals, corporations and foundations to touch the lives of thousands of individuals each year. Alpha USA is a tax-exempt 501 (c) (3) charitable organization; therefore, donations are tax-deductible consistent with IRC Section 170.

To invest and expand the work of God through Alpha, make checks payable to Alpha USA, and send to: Development at Alpha USA, 2275 Half Day Rd., Suite 185, Bannockburn, IL 60015 Give online through www.alphausa.org and look for“Donate” at the top.

For wiring or stock transfer instructions, call (224) 588-8538.

For including Alpha in your will or estate planning, call (224) 588-8538.

Auditor’s statement “In our opinion, the financial statements referred to present fairly, in all material respects, the financial position of Alpha USA as of December 21, 2009 and 2008, and the changes in its net assets and its cash flows for the years then ended are in conformity with accounting principles generally accepted in the USA.”* Current year audit in process. * www.alphausa.org/audit

15