Beautiful Life

Page 1

Headline MediaTitle Date Section Page No Language Journalist Frequency

Beautiful life Lifestyle Asia 21 Dec 2012 Features 82,83 English Cristina Gomez Monthly

Color Circulation Readership ArticleSize AdValue PR Value

Full Color 50,000 150,000 1307 cm² PHP 209,912 PHP 629,736

A LifestyleAsia ~1m

Aesthetics ^

#m P A I A SectionedicorCRISTINA GOMEZ




named after Banyan trees thai line Lhe iSjg n Lancome's property, promises utmost privacy. Guests {prance are billeted in villas surrounded by lush ia Vie Est

foliage. The developers built (he resort pR »5| ' ftartmenf'about with a respect for the land's terrain. ^ Wm tf ^ the beauty of

Such an environ made Balesin a suitable &&'"*5W '

place for the launch of Lancome's latest ^ M

fragrance, La Vie Est Belle. £ JF, I o^top^f the^ Balesin and Lancome maintain & m: a 4­ P°o'

that natural is beautiful. Youcef Nabi,

President of Lancome shares, "Less but duration of the stay. The welcome is AFTERNOON DELIGHT better. It is the kind of beauty that does completed with a lei of local flowers and a After a lunch of the day's not assail the senses, but rather a kind fresh fruit shake foretelling the personable freshest catch, Senior Corporate

of soft power of beauty." The fragrance scrvice that attends all guests. Communications Manager Pamela

was created to be simple and truthful to No detail was spared at the Bali Picazo­Garcia extended the invitation

its pure essence. It is not overpowering villa. Apart from the personalized to indulge in preferred activities,

or extravagant and uses raw materials to towels, there were message cards with following the Lancome philosophy of

fullest and greatest potential. the guest's name. On top of the vanity choosing what is best for oneself. A

table were Lancome skincare products tour around the island presented the

A HOME AWAY FROM HOME as the Visionnairc Advanced Skin options with most electing to explore The Balesin Island Club is a members­ Corrector, limited edition Genifique Youth the private beaches on horse back. only resort with villas clustered into Activating Concentrate and the Absolue A guide led the guests on a trail that

villages themcd after seven popular tourist L'Extrat Regenerating Ultimate Elixir with included the seven kilometer powdery destinations ­ Bali, St. Trope/, Costa a personal note from the team. Outside, white sand shore. The mountain ranges Smeralda, Mykonos, Phuket, Costa del Sol the day bed and Jacuzzi provided options of Quezon rose over crystal blue waters and Balesin. Upon arrival at the resort's for relaxation with the beachfront just a that beckoned as the afternoon sun

E.L. Tordesillas airport, a mobile phone few steps away. A therapist stood waiting beat upon the back. Chilled drinks and

was given to facilitate easy communication to perform the foot rituals to prep for a cold towels were welcome greetings

with an assigned butler for the entire long day of activities. upon the return.

H 2 I) K C. K M Ii K R ­J A N U A R Y 1013 ufks j ylkasiAMAti.coM

Headline MediaTitle Date Section Page No Language Journalist Frequency

Beautiful life Lifestyle Asia 21 Dec 2012 Features 82,83 English Cristina Gomez Monthly

Color Circulation Readership ArticleSize AdValue PR Value

Full Color 50,000 150,000 1307 cm² PHP 209,912 PHP 629,736

L'Oreggl 'hilijpines Senior I I­


Corparc e Communications I I II Manege * Fcm Picazo­ a . I i| Garcb i ndjproup­ •' If fl

Equipment for roses in shades of pink

^ that dotted the table Hj

surfing, kayaking, set up made personal .

paddle boarding, with etched name

jet skiing, sailing, Si. cards. Butlers escorted windsurfing, / ,' everyone to their seats snorkeling and / if to begin the night's ■ )

wakeboarding were 1/ celebration. » H /»~

ready after the horse : J * ^

ride.'other activities ^ \ , SCENT AND SOUL 1 ' " * ­

included golf, ^ It began with Lancome gives ^­£l archer}', basketball ^ a short film by back to the y

and tennis. —J . director Tarscm Singh tBh°ouThCprogronms ^BW? A /■ nMrFONTmq Jul* fc£ZT Xf)^ which featured the for ,,«s «^ /(/ / /! ONCE ON THIS u the dfwest perfume s endorser,

ISLAND <UTe Lancome brand with the Florence iris padilla, a rare and

Lanc6me's ambassador '*""" ' " ' ' ambassador Julia expensive ingredient. To emphasize the relationship with Roberts. The scene floral scent, sambac jasmine and Tunisian women was W^" opens with a soiree in orange blossom were added. Tile heart

expressed with a *' * Paris where crowds of the Indonesian patchouli amplifies the

new set of products «­ r part as she enters depth of the fragrance with hints of vanilla, waiting in the villa. A the rlH'm filled with tonka bean, praline, blackcurrant and pear.

beauts' kit containing \JBjr Jj06 people. Everyone The fusion blends in a scent that evokes Genefique Yeux has threads attached innocence and sweet sensuality. Eye Illuminating to their wrists

Activator, Teint if. H '9*^' manipulating their A BEAUTIFUL SPIRIT

Miracle Natural jgK ^ every movement like The morning after the launch, the

Skin Light Creator I marionettes. Roberts Lancome team, with representatives of the and Rouge in Love ./v^Sr frees herself and Balesin management headed by Bolton, lipstick were laid out ~ takes off. visited the Balesin Integrated School, an for use to prepare for L'Oreal Luxe elementary and high school for children of

the night's fragrance * General Manager the island. Backpacks with school supplies | launch. The Lancome Charisse Hernandez­ were given to each class which had 30 to

"8 team planned the KSul|jB|r WTmMF j| Chua said ^ 40 bo>'s and Sirls­ ManV wanted to take | two­day getaway *'JL ) Lancome's newest further studies in hotel and restaurant g for half a year and ■' ­ illfjfc fragrance, La Vie management. Their dn­am is to work in

£ worked with The HMjfcitt/. Cst BeIie'dec,ares Balesin. Others are aiming to get a degree

| Events Architect WSMmt' ♦ %LMW£*­>' \ that life is beautiful. in engineering or medicine to help their 2 (TEA) for the execution. The statement is a direct translation of island community. It resonates with 2 It was a black tie event that evening. the perfume's name. Freedom of choice Lancome's thrust to invest in the youth

£ Hors d' oeuvres and specially concocted determines one's own happiness by towards a better and more beautiful life.

% Lancome cocktails were served at the deciding how to live. La Vie Est Belle is the Later, back in Balesin, a massage and

EE lounge area of the Balesin Spa, the brainchild of three French master perfumers brunch at the Greek restaurant at the o designated venue for the grand unveiling. who drew from the simplicity of each Mykonos village had been arranged. It

2 White curtains were drawn to reveal a long fragrance component. It contains nearly 50 was the cap to an experience of Lancome s

^ table which appeared to be floating on percent natural ingredients, a proportion message that a beautiful life begins with ^ the surface of the pool. Special silverware rarely attempted. Iris is the backbone that the freedom to choose what is meaningful & and cutler)' were flown in from Manila bv defines the first note. Normally applied ar*d good and brings personal happiness TEA together with the white peonies and as a middle note, it blossoms and blends as a result. I i.i i­ hsty i k \ s i vm u i .com ­°'3 I) KC K M H K R ­ J A N U A R \ S3

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.