Purpose Statement
The Latinas to Watch (L2W) list recognizes 75 high-impact Latina professionals and entrepreneurs who are driving business success, shaping industries, and making meaningful contributions to their fields. These honorees are directors to executivelevel leaders and business owners scaling six-figure enterprises, known for their expertise, leadership, and ability to influence key sectors.
Through this recognition, ALPFA highlights accomplished Latinas who are advancing their industries and creating value through innovation, strategy, and leadership. L2W honorees are respected professionals, industry experts, and sought-after voices in business, using their platforms to expand opportunities and inspire the next generation of leaders.
L2W serves as a platform for recognition, professional influence, and leadership connection, ensuring that Latina professionals receive the visibility and access needed to accelerate their careers. Through this initiative, ALPFA continues to celebrate leadership, spotlight rising executives, and highlight professionals making a lasting impact.
Selection Criteria
Latinas to Watch are high-impact leaders who meet the following criteria:
Career Level
Director- to executive-level professionals OR entrepreneurs leading six-figure businesses
Business Impact & Innovation
Recognized leaders who have demonstrated measurable impact in driving business success, industry advancement, and innovation
Thought Leadership & Expertise
Recognized as thought leaders and experts and respected voices, shaping conversations in key sectors
Leadership Influence
Demonstrative of a track record of leadership influence within their organizations and professional networks
Community & Industry Contribution
Making a meaningful contribution to their communities or industries through board service, mentorship, advocacy, or social initiatives
Nominate a Latina to Watch for the L2W List here.
Purpose Statement
The Rising Stars (RS) list recognizes 100 high-potential Latina professionals in early to mid-career stages who are demonstrating exceptional performance, leadership potential, and career growth. These honorees are emerging leaders recognized by their peers and superiors for their impact within their companies and professional networks.
Through this recognition, ALPFA provides visibility to the next generation of Latina leaders, spotlighting those who are excelling in their professions while positioning themselves for greater leadership opportunities. Rising Stars honorees are on the path to senior and executive leadership and industry-wide influence, positioning them as future candidates for ALPFA’s Latinas to Watch and Most Powerful Latinas lists.
Selection Criteria
Rising Stars are early- to mid-career professionals who have demonstrated:
Exceptional Performance & Career Acceleration
Excelling in their roles and showing clear upward mobility within their companies.
Leadership Potential
Recognized by their peers or superiors as emerging leaders within their organizations.
Internal Business & Professional Impact
Driving success within their companies through strong contributions to teams, strategy, or innovation.
Active in Professional Networks
Engaged in mentorship, leadership development, or initiatives that foster career growth within the ALPFA community or broader community.
Making an Impact in Their Organizations & Industries
Contributing through leadership roles, advocacy, or business innovation.
Nominate a Rising Star for the RS List here.