2024 ALPFA Convention Report

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Convention Report Reporte de Asamblea | Relatório de Assembléia AUGUST 04-08, 2024 | LAS VEGAS, NV

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Table of Contents TABLA DE CONTENIDO| ÍNDICE

About Convention. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Overall Demographics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Student Demographics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Professional Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Programs Driving Career Impact and Growth. . . . . . . . . . . . . 16 Inspirational Leaders: Keynotes that Empower. . . . . . . . . . . . . . . . . . . . . . . 18 Climbing the Ladder: Leadership Perspectives for Senior Professionals. . . . . . . . . . . . . . . . . . . 22 Skills to Succeed: Workshops and Career-Building Sessions. . . . . . . . . . 24 Scholarship Sponsorship: I nvesting in the Next Generation of Latino Leaders. . . . . . . . . . . . . . . . . . 26 Building Futures: The Impact of the ALPFA Career Fair. . . . . . . . . . . . . . 28

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CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Community Engagement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 La Placita: Supporting Latino Entrepreneurs. . . . . . . . . . . . . . . . . . . . . . . . 35 Startup Pitch Competition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Giving Back: The Power of ALPFA Volunteers. . . . . . . . . . . . . . . . . . . . . . 40

Greater Community Impact. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Impact on Las Vegas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Engaging a Thriving Online Community: How Social Media Drives ALPFA’s Mission. . . . . . . . . . . . . . . . . . . . . . . . . . 45

Future Outlook. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Thank You. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Board of Directors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Corporate Advisory Board. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 ALPFA National Team. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Convention Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

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ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

About Convention ACERCA DE ASAMBLEA | SOBRE ASSEMBLÉIA The 52nd annual ALPFA Convention, held at Caesars Palace in Las Vegas, Nevada, was an event designed to empower Latino professionals and students across various sectors. With over 5,000 attendees, this year’s convention was focused on skill development, career advancement, and leadership growth through unique and diverse storytelling.

The theme of the 2024 ALPFA Convention, RE{FRAME} YOUR STORY, was a bold and powerful call-toaction aimed at challenging and reshaping how Latino professionals view and present their personal and collective narratives. Rooted in the idea that Latinos are a driving economic force, as highlighted in the 2023 Latinos GDP Report, the theme sought to inspire attendees to harness this power and influence to redefine their roles in both business and society.

This event was designed to bridge this gap by encouraging attendees to recognize the strength and influence they already possess and to take control of how their stories are told, both individually and collectively.

Throughout the convention, sessions and workshops focused on helping participants: z

RECLAIM THEIR NARRATIVE: Attendees were urged to take ownership of their personal and professional stories.

z

EMBRACE LEADERSHIP AND INFLUENCE: Sessions were designed to help attendees build leadership skills, advocate for themselves in the workplace, and mentor the next generation of Latino professionals.

z

HIGHLIGHTING COLLECTIVE STRENGTH: The convention framed the Latino community not as a monolithic group but as a vibrant and diverse collective, united by shared cultural values but with the power to lead across various industries.

The Goal ALPFA sought to create a space where attendees could network with industry leaders, explore career opportunities, and engage in meaningful discussions that inspire professional and personal growth.

These efforts were supported by an ambitious agenda, which included main stage sessions, hands-on workshops, and a two-day career fair.

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CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Our Attendees

The 2024 ALPFA Convention was a landmark event that demonstrated significant growth in attendance, partnerships, and overall impact. With 6,292 registrants and 4,911 attendees, the event centered around the theme Re{Frame} Your Story that drove record-breaking participation across various sectors.

This report provides insights into key highlights, including workshops, attendee engagement, volunteers, and more.

REGISTRANTS

The convention attracted a diverse range of participants, including early professionals, mid-level managers, and senior executives. In total, 6,000 registrants attended, with 5,000 participating across five days of events. With 125 sponsors and 100 exhibitors, the event provided a robust platform for networking, brand exposure, and talent recruitment.

5,492

6,292

3,569

2022

2023

2024

Our Mission in Action By offering workshops, keynote sessions, and networking opportunities this event empowered attendees to reframe their personal and professional stories, ultimately contributing to the development of Latino leaders across various sectors.

Power Speakers z

Luis Miranda Jr.

z

Codie Sanchez

z

Marcello Hernandez

z

Jeff Valdez

z

Rosina Grosso

z

Che Guerrero

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ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Demographics DEMOGRAFÍA | DEMOGRAFIA

01.

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

1,063

CPE CREDITS EARNED

Resumes Collected

2,651 306 PROFESSIONALS

STUDENTS

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

102+ PARTNERS

89%

ATTENDEE SATISFACTION SCORE

6,292

164

REGISTRANTS

REGISTERED PROFESSIONALS

57%

REGISTERED STUDENTS

43%

4,911

TOTAL SESSIONS WORKSHOPS & INFO. SESSIONS

110

CPE WORKSHOPS

23

MAIN STAGE

17

CORPORATE RECEPTIONS

12

POWERFUL PERSPECTIVES

2

ATTENDEES

GENDER

ETHNICITY

2+15+776

PREFER NOT 1.76% TO SAY

15.75% 7.02%

75.54%

OTHER HISPANIC/LATINO PLUS OTHER

HISPANIC OR LATINO

1+51+48 0.77%

OTHER/PREFER NOT TO SAY

51.19%

WOMEN

48.03%

MEN

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Attendees by State Does not include any attendee from outside the US and Puerto Rico.

WASHINGTON

112

MONTANA

NORTH DAKOTA

OREGON

15

MINNESO

05

IDAHO

02

SOUTH DAKOTA WYOMING

NEVADA

NEBRASKA

104

04

UTAH

108

COLORADO

44

CALIFORNIA

481

KANSAS

01

OKLAHOMA

ARIZONA

149

06

NEW MEXICO

18

TEXAS

694 ALASKA

HAWAI’I

01

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

NEW HAMPSHIRE

02

VERMONT

MICHIGAN

39

MAINE MASSACHUSETTS

158

OTA

5

WEST VIRGINIA

RHODE ISLAND

NEW YORK

WISCONSIN

11

658

21

CONNECTICUT

34

PENNSYLVANIA

IOWA

17

ILLINOIS

274

117

OHIO

28

INDIANA

40

NEW JERSEY

351

VIRGINIA MISSOURI

68

KENTUCKY

13

06

11

02

MISSISSIPPI

01

186

11

MARYLAND

88

SOUTH CAROLINA

16

WASHINGTON DC

19

GEORGIA ALABAMA

04

NORTH CAROLINA

TENNESSEE ARKANSAS

DELAWARE

143

PUERTO RICO FLORIDA

498

03

LOUISIANA

02

Demographics 11

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Student Demographics DEMOGRAFÍA ESTUDIANTIL DADOS DEMOGRÁFICOS DOS ALUNOS

Student Classifications

GPA Breakdown

SOPHOMORES

18.79%

3.0-3.5 36.26%

FRESHMEN 7.85%

JUNIORS 30.42%

14.94%

<3.0 3.5-3.75

8.60% GRADUATE STUDENTS

SENIORS 27.77%

12

27.06%

7.47% 3.75-4.0 4.0+

20.60%

87

1,947

STUDENTS SUPPORTED WITH LODGING AND OR TRANSPORTATION ASSISTANCE

STUDENTS SUPPORTED WITH REGISTRATION ASSISTANCE

Demographics

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Student Attendees By Region

66+34+x60 78+22+x60 75+25+x60 81+19+x60 Northeast

Southeast

Central

West

33.96%

21.96%

25.53%

18.54%

Top Attendee Majors 01. FINANCE, GENERAL 02. ACCOUNTING 03. BUSINESS ADMINISTRATION & MANAGEMENT, GENERAL

04. ECONOMICS 05. COMPUTER SCIENCE & PROGRAMMING

06. MANAGEMENT INFORMATION SYSTEMS

07. MARKETING MANAGEMENT & RESEARCH

08. SALES, MERCHANDISING, & MARKETING, GENERAL

Gender Breakdown

1+46+53

0.71% OTHER/PREFER NOT TO SAY

52.70%

MEN

46.63%

WOMEN

Demographics 13

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Professional Demographics DEMOGRAFÍA PROFESIONAL | DEMOGRAFIA PROFISSIONAL

Career Level

Years of Experience 0 TO 3

EXECUTIVES/ SENIOR EXECUTIVES

EARLY PROFESSIONALS

20+

16.56% 19.39%

34.96% 23.22%

15 TO 20

12.77% 15.36%

41.81% 10 TO 15

14.05%

3 TO 5

21.87% 5 TO 10

MID-MANAGERS

Top 10 Attendee Professions 01. ACCOUNTING/FINANCE

06. MANAGEMENT

02. CONSULTING

07. BUSINESS DEVELOPMENT/SALES

03. OTHER PROFESSION

08. INFORMATION TECHNOLOGY

04. BANKING

09. PROJECT MANAGEMENT

05. MARKETING/COMMUNICATIONS/PR

10. FINANCIAL ANALYST

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Demographics

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Professional Attendees By Region

68+32+x60 84+16+x60 75+25+x60 73+27+x60 Northeast

Southeast

Central

31.94%

16.14%

24.58%

Top 10 Industries 01. ACCOUNTING 02. FINANCIAL SERVICES 03. INFORMATION TECHNOLOGY & SERVICES

04. MANAGEMENT CONSULTING 05. BANKING 06. HUMAN RESOURCES 07. COMPUTER SOFTWARE 08. NON-PROFIT ORGANIZATION MANAGEMENT

09. INSURANCE

West

27.34%

Gender Breakdown

1+56+43

0.94% OTHER/PREFER NOT TO SAY

43.56%

MEN

55.58%

WOMEN

10. MARKETING & ADVERTISING

Demographics 15

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Programs Driving Career Impact and Growth PROGRAMAS QUE IMPULSAN EL IMPACTO Y EL CRECIMIENTO PROFESIONAL PROGRAMAS QUE GERAM IMPACTO E CRESCIMENTO NA CARREIRA

02.

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ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Inspirational Leaders: Keynotes that Empower LÍDERES INSPIRADORES: CONFERENCIAS MAGISTRALES LÍDERES INSPIRADORES: PALESTRAS QUE DÃO PODER Our speakers shared stories of perseverance and success to inspire attendees.

Luis Miranda Jr. Hearing from Luis A. Miranda Jr. and his story! It’s inspiring and motivated me to go after my dreams despite the circumstances I’m faced with.”

Rosina Grosso Rosina Grosso ­— she did an incredible job talking about her journey and why it was impactful. She was personable and accessible with key takeaways.”

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Attendee Engagement

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Codie Sanchez

“I loved listening to Codie Sanchez and her insights on issues within the Latino community. Her presentation was inspiring and empowered me to pursue my goals. I even got a picture with her!”

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Marcello Hernandez “My favorite was the Q&A with Marcello Hernandez during the Gala dinner. It was great to hear his story about being a Latino with humble background and rising to where he is today. Very entertaining personality as well!”

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Attendee Takeaways from our Keynote Speakers

01

“Latinos have the special talent of being highly adaptable. We’re thrown into different communities, we’re bilingual most of the time.

We’re definitely bi-cultural. And so there’s a little switch up here *taps head* that we don’t even know goes on and off when we are in different communities. But to me, that is a quality that we need to really think about and to develop and to communicate” — Victor Arias, Panelist, Powerful Perspective Series Advancing to Executive Roles and Beyond: Insights from Executive Recruiters

02

“I’m 200%. I am 100% American and I am 100% Mexican. I don’t have to choose.”

— Jeff Valdez, Keynote Speaker, Opening Session

03

“Energy is contagious and so is success.

Complexity empresses your peers, simplicity impresses your buyers.”

— Codie Sanchez, Keynote Speaker, Innovation Main Stage

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Climbing the Ladder: Leadership Perspectives for Senior Professionals SUBIENDO LA ESCALERA: PERSPECTIVAS DE LIDERAZGO PARA PROFESIONALES DE ALTO NIVEL SUBINDO A ESCADA: PERSPECTIVAS DE LIDERANÇA PARA PROFISSIONAIS SENIORES The ALPFA POWERFUL PERSPECTIVES SERIES is specifically focused on helping Latino professionals advance toward C-suite, CEO, and founder roles. It aims to provide insights, strategies, and mentorship from top leaders in the industry to strengthen the pipeline of Latino professionals aspiring to reach executive and entrepreneurial leadership positions. Through this series, ALPFA empowers attendees with the knowledge and network to navigate their path to these high-level roles.

23.22%

42.81%

EXECUTIVE/SENIOR MID-MANAGERS EXECUTIVES OUT OF ALL PROFESSIONAL ATTENDEES

22

Attendee Engagement

ES

SION

EQ

PRO

AL

F

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

A

LPFA

“The Powerful Perspectives - Insights from Executive Recruiters gave great insights as to what recruiters are looking for at the executive level. The content was tailored to professionals. It made me feel empowered to pursue an executivelevel role in any industry.”

“Powerful Perspective Series. This is the type of learning we need across all levels of management.”

“The Powerful Perspectives: Your Leadership Learning session was very inspiring and motivating to hear the speakers’ backgrounds and how they’ve managed to accomplish so much. It motivated me to keep pushing forward and that it is possible for someone like me to attain that level of success.”

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Skills to Succeed: Workshops and Career-Building Sessions HABILIDADES PARA TRIUNFAR: TALLERES Y SESIONES DE DESARROLLO PROFESIONAL HABILIDADES PARA O SUCESSO: WORKSHOPS E SESSÕES DE DESENVOLVIMENTO DE CARREIRA This year’s convention featured 110 WORKSHOPS AND INFORMATION SESSIONS, covering a wide range of topics such as leadership, technology, finance, and more. Each session was thoughtfully aligned with ALPFA’s key pillars: Business Mastery, Xtrapreneurship, Community Engagement, Health and Wellness, Professional EQ, and Wealth Creation. These sessions provided attendees with valuable opportunities to enhance their professional skills and gain critical insights into emerging trends within various industries.

Attendee Engagement

WEALTH CREATION

14%

PROFESSIONAL EQ

24%

14%

16%

12%

21% 24

HEALTH & WELLNESS

CPE CREDITS DISTRIBUTED

COMMUNITY ENGAGEMENT

TOTAL NUMBER OF WORKSHOPS

XTRAPRENEURSHIP

1,063

BUSINESS MASTERY

110

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

24%

INCREASE IN CONFIDENCE

Participant Engagement Attendee participation was robust, with individuals demonstrating strong commitment to their professional development. Pre- and post-workshop surveys revealed a significant 24% increase in attendees rating themselves as "Very Confident" after attending the sessions. This positive shift underscores the workshops' effectiveness in enhancing both skill development and professional growth among participants.

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Scholarship Sponsorship: Investing in the Next Generation of Latino Leaders PATROCINIO DE BECAS: INVERTIR EN LA PRÓXIMA GENERACIÓN DE LÍDERES LATINOS PATROCÍNIO DE BOLSA DE ESTUDOS: INVESTINDO NA PRÓXIMA GERAÇÃO DE LÍDERES LATINOS At ALPFA, we are committed to advancing Latino leadership and economic mobility by providing access to opportunities that transform lives. Our investment in scholarships for students to attend the convention is a testament to this mission, ensuring the next generation of Latino professionals has the resources to gain skills, build networks, and unlock their full potential.

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

scholar testimonial

“Receiving this scholarship has not only alleviated my financial burdens but also encouraged me to continue pursuing my educational goals with vigor and dedication. As a first-generation college student from a family that values education immensely, this scholarship represents not just financial assistance but a motivational force that propels me forward in my academic journey.

I am currently pursuing a B.S. in Honors Finance through Barrett, the Honors College at Arizona State University, where I am committed to excelling in my coursework and contributing to the community. This scholarship significantly lightens my financial load, allowing me to focus more on learning and less on the financial aspects of my education. It also empowers me to engage more deeply in extracurricular activities and volunteer work, where I can develop and apply practical skills in real-world settings.

I am determined to make the most out of this opportunity. Your support not only helps me financially but also reinforces my commitment to my studies and my future career in Investment Banking. I am eager to continue working hard, contributing to the field, and serving as a positive example for others who may follow in my footsteps.​“ — Perla Correa Arellano

~$2.3M

~2,000

TOTAL INVESTED IN STUDENT SUPPORT

TOTAL STUDENTS THIS IMPACTED

~$1.7M

~$500K

INVESTED IN ACADEMIC SCHOLARSHIPS

INVESTED IN SPONSORSHIP TO CONVENTION

Through our scholarship sponsorships, ALPFA is creating pathways to success for the next generation of Latino leaders. This investment directly supports our long-term vision of increasing Latino representation in executive roles, fostering innovation, and driving economic mobility. Together with our sponsors and partners, we are shaping a future where Latino professionals are empowered to lead with confidence and purpose.

Attendee Engagement 27

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Building Futures: The Impact of the ALPFA Career Fair CONSTRUYENDO FUTUROS: EL IMPACTO DE LA FERIA DE EMPLEO ALPFA CONSTRUINDO FUTUROS: O IMPACTO DA FEIRA DE CARREIRAS DA ALPFA

Attendee Experience

2,219

1,744

NUMBER OF CAREER FAIR PARTICIPANTS

INTERVIEWS SCHEDULED

47%

94%

SURVEY RESPONSE RATE

28

Attendee Engagement

SATISFACTION RATE

L

LP

FA

NGA

EM

U MM NI

E

G

Y E

CR

ION

A

T

TH

AT

WEA

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

O

ENT ALPF

A

C

“The interactions with the ALPFA partners were awesome! Due to having multiple days to interact with recruiters and companies [sic] personal, you get the chance to build real genuine relations with everyone in attendance. One of the best parts is also the big diversity of companies in the conference allowing for many different majors to find someone that is looking for their field.” ­ — Feedback Survey Respondent

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Partner Experience The career fair at this year's convention featured 85 PARTNERS REPRESENTING 43 DIVERSE INDUSTRIES, including financial services, banking, hospitality and telecommunications, providing attendees with exceptional networking and career-building opportunities.

85

92.4%

NUMBER OF PARTNERS

SATISFACTION RATE

testimonial

“It is such a privilege to lead our relationship with ALPFA for our organization and be able to make an impact in our future. The partnership has allowed us to bring such talented individuals to our company that are going to become our future leaders. It has also allowed us to make an impact in the communities that we serve and provided opportunities for development and networking for our internal employees. The ALPFA Familia has welcomed us and scheduled a variety of events for us to engage together and grow.

I’m excited to see where our work together will take us in 2025!”

— Wells Fargo’s ALPFA Testimony

30 Attendee Engagement

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Number of Sponsors in Top Industries

18

12

FINANCIAL SERVICES

BANKING

10

ACCOUNTING

6

INSURANCE

3

MANAGEMENT CONSULTING

4

RETAIL

3

PROFESSIONAL SERVICES

2

PHARMACEUTICALS

2

2

HOSPITALITY

TELECOMMUNICATIONS

2

INFORMATION TECHNOLOGY & SERVICES Attendee Engagement 31

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Community Engagement PARTICIPACIÓN COMUNITARIA ENVOLVIMENTO DA COMUNIDADE

03.

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Y

ENGA

— Vendor Feedback Survey Respondent

G

EM

O

MM

ENT

UNI

T

The engagement was far more than expected! I was working alone but for next time I would plan to have help. Everyone seemed to love the fact that I was a local business and Latina! . . . I’ve sold more at The ALPFA Convention than any other 3 day event, ever! And I’m so grateful for the opportunity to be part of such a great event!”

ALPF

A

C

34 Community Engagement

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

La Placita: Supporting Latino Entrepreneurs LA PLACITA: APOYO A LOS EMPRESARIOS LATINOS LA PLACITA: APOIO A EMPREENDEDORES LATINOS LA PLACITA at ALPFA’s convention is a vibrant marketplace and meeting area that embodies the spirit of community and connection. It is filled with joy and laughter, where attendees can engage with diverse vendors, community partners, and experience interactive activations.

Vendor Spotlight La Placita truly showcased the products and services that highlighted the rich diversity of the Latino community and provided an opportunity for us to pour into our community.

Participating in ALPFA’s La Placita was an incredible opportunity to connect with ambitious and engaged Latino professionals and students. Over 2.5 days, we interacted with more than 673 attendees . . . all highly motivated and eager to build connections that would support their careers . . . The event offered us the chance to foster strong relationships that will have a lasting impact on our business goals.

I strongly encourage both local vendors and larger sponsors to engage in future activities at La Placita.

— Monica Marquez, Co-Founder, Beyond Barriers

Community Engagement 35

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Community Partner Spotlight Beyond Barriers

300+

FREE PROFESSIONAL HEADSHOTS FOR MEMBERS A platform for professional development that accelerates success for the world’s leading companies and the diverse professionals who power them, from the campus to the C-suite.

Grita. Canta. Vota.

197 SIGN UPS

A grassroots nonpartisan campaign dedicated to mobilizing the Latino community for long-term civic engagement through the power of music.

Corporate Sponsor Spotlight How did the 2024 ALPFA Cares project go? Let’s ask our corporate sponsor, CROWE, who made it all possible!

How many bags/letters were completed?

During the event, attendees assembled 500 meal kits.

How many hours did it take for these bags to be completed?

The expected time was 9am to 12pm and then 1pm to 3pm. We had completed the event before the afternoon break.

Who were the bags distributed to?

The meal kits were distributed by Chicanos Por La Causa to underserved Latino/Hispanic communities in Nevada.

How was your overall engagement with the attendees?

Our overall engagement with the attendees was very positive. The event provided a great opportunity to connect with other professionals and make a meaningful impact on the community.

Were there any standout moments or challenges in your interactions with the ALPFA community?

One of the standout moments was seeing the enthusiasm and dedication of the volunteers as they worked together to assemble the meal kits. A challenge we faced was ensuring that the booth setup complied with fire marshal regulations, but we worked with ALPFA and the event space managers to create an engaging and visually appealing space.

testimonial

Participating in the ALPFA Cares event sponsored by Crowe LLP was an incredibly rewarding experience. It was inspiring to see so many professionals come together to support a great cause and make a tangible difference in the community. The event not only allowed us to give back but also provided an excellent opportunity for all to connect with like-minded individuals and strengthen our professional network. I highly recommend this event to anyone looking to make a positive impact and build meaningful connections.

— Crowe’s ALPFA Cares Testimony,

36 Community Engagement

L L E

NESS

150+

SP

YOG PARTIC A IPANTS

C

RO

WE

WELL

H

EA

ESS

LTH

N

&

ONSOR

2024 W

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

ALPF

A

Community Engagement 37

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Startup Pitch Competition CONCURSO DE LANZAMIENTO DE STARTUPS CONCURSO DE APRESENTAÇÃO DE STARTUPS The STARTUP PITCH COMPETITION at ALPFA’s convention empowers attendees by placing them in the investor’s seat, breaking down the barriers to understanding startups and investing. It inspires and educates our community to see themselves as future business owners, investors, and innovators.

Participation Overview This year’s Startup Pitch Competition provided a powerful platform for Latina-founded startups to showcase their innovative solutions and secure valuable visibility and potential funding. While the competition featured three selected startups, the emphasis was on quality, each representing highpotential sectors such as Consumer Packaged Goods (CPG), Technology, and Manufacturing.

Autaly $2.5K INVESTED 38 Community Engagement

Nopalera Unithrifts $5K INVESTED

$10K INVESTED

CREAT N

W

H

IO

EALT

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

ALPFA

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Giving Back: The Power of ALPFA Volunteers DEVOLVER: EL PODER DE LOS VOLUNTARIOS DE ALPFA DEVOLVENDO: O PODER DOS VOLUNTÁRIOS DA ALPFA Our volunteers embodied the spirit of Re{frame} Your Story by sharing their own experiences of growth and leadership, helping to create a space where attendees could thrive.

110

2,035

NUMBER OF VOLUNTEERS

VOLUNTEER HOURS

38,646,000

STEPS TAKEN DURING CONVENTION THE EQUIVALENT OF WALKING THE LENGTH OF OVER 18,300 FOOTBALL FIELDS.

40 Community Engagement

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

“...In 2022, I attended the ALPFA Convention as an eager undergraduate student, full of aspirations.

Fast forward to 2024, and I returned as a graduate student, even more determined to shape my future.

This time, the experience was more fulfilling- not just because it was my second year contributing to this amazing event as a volunteer. Working behind the scenes, I witnessed firsthand dedication, passion, and tireless efforts that go into making this event as a success. It’s inspiring to contribute to a team that’s so committed to empowering the next generation of leaders.”

— LinkedIn Post, Nathalia Ramirez

“I’m incredibly honored and proud to have served as the Volunteer Chair for the 2024 ALPFA Convention in Las Vegas!. - Leading this team of passionate dedicated volunteers has been a highlight in my journey. (Too many to tag but I swear yall are the best!) Together, we worked tirelessly to ensure the event ran smoothly, creating an environment where thousands of professionals could connect, learn, and grow…”

— LinkedIn Post, Clarissa Barboza

Community Engagement 41

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Greater Community Impact MAYOR IMPACTO COMUNITARIO MAIOR IMPACTO NA COMUNIDADE

04.

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Impact on Las Vegas IMPACTO EN LAS VEGAS | IMPACTO EM LAS VEGAS

04

WITH

DAYS

25

AFFILIATE EVENTS

THAT CONTRIBUTED TO

10,000+ HOTEL ROOMS

$500K

~$9.6M

OF LOCAL SPENDING

OF TRANSPORTATION AND EVENT-RELATED SPENDING

$23.9M TOTAL ECONOMIC IMPACT

44 Greater Community Impact

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Engaging a Thriving Online Community: How Social Media Drives ALPFA’s Mission ATRAER A UNA PRÓSPERA COMUNIDAD EN LÍNEA: CÓMO LAS REDES SOCIALES IMPULSAN LA MISIÓN DE ALPFA ENVOLVIMENTO DE UMA COMUNIDADE ON-LINE PRÓSPERA: COMO A MÍDIA SOCIAL IMPULSIONA A MISSÃO DA ALPFA The Re{frame} Your Story theme of the 2024 ALPFA Convention extends beyond the event itself, resonating throughout our robust social media presence. ALPFA’s platforms have become powerful tools for both engaging our community of Latino professionals and amplifying our corporate partners’ visibility, aligning them with our mission of empowerment and leadership development.

With a 35% growth in engagement, our social media channels provide direct exposure to an actively engaged audience, offering corporate partners unparalleled opportunities to connect with key demographics.

Growth in 10 Days LinkedIn (+3.1%)

1,872

FOLLOWER GROWTH

(+471%)

(+160%)

33,451

129,983

(+810%)

(+618%)

PAGE CLICKS

PAGE REACH

Instagram (+14.1%)

1,512

FOLLOWER GROWTH

22,240 IMPRESSIONS

387,339 PAGE REACH

By engaging with ALPFA’s thriving social media channels, partners are not only gaining exposure—they are becoming part of a larger narrative, championing the empowerment and leadership of the Latino community.

Greater Community Impact 45

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Future Outlook PERSPECTIVAS DE FUTURO PERSPECTIVAS FUTURAS

05.

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Looking Forward MIRANDO AL FUTURO | OLHANDO PARA O FUTURO As we reflect on the success of the 2024 convention, we are more energized than ever to continue building on this momentum. In the coming year, we will focus on expanding our reach, deepening our engagement with both professionals and students, and driving transformational growth within the Latino community.

Join us in driving ALPFA’s mission to empower Latino leaders. Your continued sponsorship, membership, and engagement fuel a movement that creates opportunities for economic mobility, leadership development, and long-term success. Together, we are building a future where our community thrives, grows, and leads with impact.

48

Future Outlook

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

OW!

BE THE FIRST TO KN

Future Outlook

49

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Thank You GRACIAS | OBRIGADO

06.

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Board of Directors JUNTA DIRECTIVA | CONSELHO ADMINISTRATIVO ANTHONY CURTIS Board Chair

MARCELA ALDAZ-MATOS, MBA

PATRICIA PACHECO DE BAEZ, MBA

Member of Executive and Nominations Committee and Fundraising Task Force, Immediate Past Chair of the Board

Member of Fundraising Task Force and Strategic Growth Task Force

IXCHELL DUARTE Chair of Finance & Audit Committee and Member of Executive Committee, Treasurer

MARIE J. ROBLES, CPA, MBA Member of Executive Committee and HR & Compensation Committee, Secretary

MONICA MARQUEZ Chair HR & Compensation Committee

DK BARTLEY Member of HR & Comp Committee, Fundraising Task Force, and Strategic Growth Task Force

ANGELICA URQUIJO

KEVIN WIJAYAWICKRAMA Member of the Board

Chair of Nominations Committee

ERNEST CORDOVA

NILZA SERRANO

Member of HR & Compensation Committee

Chair of Strategic Growth Task Force and Member of the Governance & Ethics Committee

CHAD WORKMAN

SANDRA PATTERSON

JOEL PEREZ

Member of Finance & Audit Committee and Governance & Ethics Committees

Partner, Member of Governance & Ethics Committees

JOEL BENCOSME

EVEKA RODRIGUEZ, CPA

Member of Finance & Audit Committee

Chair of Fundraising Task Force

JOSEPH LORETTO

Member of Fundraising Task Force

Member of Finance & Audit Committee, Chair of Governance and Ethics Committee

Member of Executive and Nominations Committee and Fundraising Task Force, Immediate Past Chair of the Board

Thank You

Member of Finance & Audit Committee and Fundraising Task Force

Member of Fundraising Task Force and Strategic Growth Task Force

MARCELA ALDAZ-MATOS, MBA

52

ARACELY GODINEZ, CPA

ENEIDA ROMAN

STEVEN GONZALEZ Member of Fundraising Task Force

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Corporate Advisory Board CONSEJO ASESOR CORPORATIVO CONSELHO CONSULTIVO CORPORATIVO YVONNE GARCIA CAB Chairperson, Chief of Staff to the CEO & Global Head of Communications State Street Corporation

ILEANA MUSA

JOE KOSINSKI

MEESHA ROSA

Managing Director, coHead International Wealth Management Morgan Stanley

Adjunct Professor, Department of Finance, Driehaus College of Business, DePaul University

Diversity, Equity and Inclusion Leader and Strategist

ADRIANA ROJAS GARZÓN

JOE MELLA

VP & Assistant General Counsel, Bain Capital

Chief of Staff, Finance Division, Goldman Sachs

Head of Capital Markets, Hexaware

ALEJANDRO JOHNSTON, CFA

JORGE ORTEGA Managing Director CRA, Inc.

Partner, US Treasury Advisory Leader, PwC

KAPLAN MOBRAY

RAVI RAO

SEBASTIAN ZUGMAN Global Banking & Markets General Auditor, Bank of America

Author and Motivational Speaker

CYNTHIA IZZO

Partner, RSM US LLP

KEN BOUYER

HECTOR PEREZ

Americas Director for Inclusiveness, EY

Principal and Technology Risk Management Network Leader KPMG

BRETT FRIEDMAN

CEO & Founder, Quantum FBI

GABE DE LA ROSA

LUIS G. CASTRO

Partner, KPMG

Director, Audit & Risk Enterprise Services, Deloitte

JEFF WALLACE

MARIA VILLANUEVA

CFO, USAA

Director of Ethics and Compliance, BioTissue

ROXANNE MARTINEZ Executive Vice President & CHRO, DentaQuest

DANIEL VILLAO CEO, Intelligent Partnerships

Thank You 53

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

ALPFA National Team EQUIPO NACIONAL ALPFA | SELEÇÃO NACIONAL ALPFA DAMIAN RIVERA CEO

JENNYLEE RAMOS

GINALY GONZALEZ

ZUHALY RAMON

COO

Human Resources

Director of Marketing

SELENE BENAVIDES

HENRY MONTOYA

DANIELA MANCERA

CFO

Senior Manager of Operations

Marketing Manager

GEORGE SERNA

SANDY PAULINO

ALEXANDRA LARSON

Controller

Operations Coordinator

Senior Designer

GRACIE RODRIGUEZ

JAMELFREY PACHECO

YUNUEN RODRIGUEZ

Financial Analyst

Director of Community Impact

Digital Marketing Coordinator

ESPERANZA PEREZ

CAREN RUSSIAN

LAURA RIVERA

CTIO

Manager of Chapter Operations

Chapter Marketing Consultant

ENNA JIMENEZ

RAYMOND SANTIAGO

ROMMEL GONZALEZ

Chief Development Officer

Member Experience Analyst

ALPFA.org IT Support

KATRINA PURCELL

ESMERALDA RODRIGUEZ

Strategic Advisor

Director of Programs

GISSELA SOSA Programs Coordinator

MARIA FERNANDEZ Student Programs Manager

54

Thank You

CONVENTION REPORT | REPORTE DE ASAMBLEA | RELATÓRIO DE ASSEMBLÉIA

Convention Partners PATROCINADORES | PATROCINADORES Lead MOODY’S CORPORATION

Platinum

Silver

Bronze

General

3M

ABBOT

AIG

ABBVIE

ALLY

ACCENTURE

BARCLAYS

ADP

CAESARS

ANDERSEN

BLOOMBERG

CALCPA

DELOITTE

BAKERTILLY

BOEING

CBRE

EY

CNA

CATERPILLAR

CDC

KPMG

FORVIS

CIA

COMMONWEALTH

PWC

GILEAD

DIGITAL BRIDGE

DTCC

RSM

GUSTO

EISNERAMPER

FINRA

USAA

HILTON

FDIC

MAAC

WELLS FARGO

HSMB

FTI CONSULTING

MCDONALDS

Gold

LOWES

GLOBAL ATALANTIC

NATIONWIDE

MOSSADAMS

AMAZON

PNC BANK

JOHNSON + JOHNSON

AMERICAN EXPRESS

PROTIVITI

OFFICE OF THE COMPTROLLER OF THE CURRENCY

BANK OF AMERICA

STATE STREET

BDO BECKER BNY MELLON CLA CROWE FIDELITY INVESTMENTS

LINCOLN FINANCIAL MARCUM MICROSOFT QURATE RETAIL RAYMOND JAMES ROBERTHALF SYNCHRONY T. ROWE PRICE TD SECURITIES

GOLDMAN SACHS

TIAA

GOOGLE

WESTERN ALLIANCE BANK

GRANT THORNTON JPMC MORGAN STANLEY

WITHUM YOUR PART TIME CONTROLLER

PCAOB PIZZA HUT PRINCIPAL PRUDENTIAL PVH SECURITIES AND EXCHANGE COMMISSION STATE DEPATMENT THE CLOROX COMPANY USABANK WIPFLI

Thank You 55

ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA

Thank you! ¡GRACIAS! OBRIGADO! 2024 CONVENTION REPORT