Time Warner Cable & The Victor Cruz Founda7on Halloweenland A Beneﬁt for The Boys & Girls Club of America
Event | Overview
Descrip7on: • Time Warner Cable partnered with the Victor Cruz Founda<on to produce the ﬁrst-‐ever HalloweenLand – A
Spooky Sports & Science Fair to beneﬁt The Boys and Girls Club of America.
Basketball City a venue in New York City was turned into a mysterious laboratory of sports & science ac<vi<es and kids from Boys & Girls Clubs across the tri-‐state area were invited to celebrate Halloween.
Appearances by noteworthy talent including: • • • • • • • • • • • •
NY Giants Victor Cruz, Mark Herzlich & Julian Talley NY Knicks legend Anthony Mason, JR Smith and Earl “The Pearl” Monroe NY Rangers legend Brian Mullen WNBA legend Teresa Witherspoon Red Bulls players Ian Chris<anson and Eric Stevenson Coach Bill Cowher Phil Torres from Al Jazeera The Epic Meal Guys from FYI Prince Puma from El Rey Dora the Explorer The Teenage Ninja Mutant Turtles Ronald McDonald
Time Warner Cable & The Victor Cruz Founda7on Halloweenland A Beneﬁt for The Boys & Girls Club of America Event Overview | Ac<va<on Photos
Results: • •
Over 1,000 guests aZended including kids from the local Boys & Girls Clubs Along with the help of 25 programming partners, and funding from corporate partners Halloweenland raised $205K for the Boys & Girls Clubs of America The event was covered by 31 media outlets Total reach of 1,469,902 impressions and 46,905,103 unique visitors