Live Music Friend-Networking App

Live Music Friend-Networking App 11/28/2021

Allison Leung- UX Designer and Researcher

Table of Contents

Section 1 Study Details Section 2 Themes Section 3 Insights & Recommendations

Study Details

Project Background I am creating a live music friend matching app that connects people to individuals/groups to go to concerts and music festivals with. This is perfect for those who don’t want to go to live music events alone but have no one to go with. I am researching other methods people tried to make friends for concerts. There aren’t many good methods (meetup groups, FB groups, etc.) to make new friends to go to concerts with. I want to create a product that will build community within the music scene of every city. I want people to meet other like minded music fanatics so that they never have to miss out on another concert again.

Study Details

Research Questions 1.

2.

3.

4.

5.

6.

Can users easily find groups to attend music events with?

Do music fans have a use for this app?

Can users easily sign up for concerts Is the messaging platform safe and inclusive?

Do users prefer a swipe feature or a list feature to match with fans with similar music interests?

How should we curate concerts and festivals tailored for the user? (Pull data from Spotify, Apple Music, etc.)

Participants

Methodology

5 participants

25-30 minutes

Participants of all genders, ages 18-35, and based in NYC.

United States, remote Unmoderated usability study Users were asked to create a profile, find a group to join and book a live music event ticket.

Prototype Tested This is the wireframe designed before usability testing. View full prototype here.

Themes

There is no verification system or legitimacy feature Supporting evidence from the usability study. ●

3 out of 5 total participants said they wanted a verification system so that they know that users are legit

“Are people's identities verified before matching?".”

- 20 year old participant

a

Participants want more personalization for live music choices Supporting evidence from the usability study. ●

2 out of 5 total participants said they wanted more personalization, like a music quiz when they create their profiles

“It would be cool to have a design quiz to make the options even more personalized.”

— 23 year old participant

a

Participants could not find messenger tool Supporting evidence from the usability study. ●

2 out of 5 total participants said they could not find messenger chat button after booking their tickets.

“It’s difficult to find the messenger tool. Right after I book, I would like to chat with my group right away. It’s a great idea to communicate with your new friends” — 26 year old participant

a

Insights & Recommendations

Research insights

Verification system

Users want their identities protected and want to make sure the people they’re meeting are safe and legit!

Customized feeds

Easy-to-use chat tool

Users want a customized quiz especially if they don’t have a Spotify or Apple Music account to sync.

Users want a seamless experience to chat with their new live music friends.

Recommendations

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Add a more prominent chat button. Also, a more interactive and fun way to chat with new friends like custom prompts and meet up suggestions.

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Make a personalized quiz so that the live music event options are super tailored.

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Add a verification system so that everyone feels safe using the app and meeting up with people in real life.

Thank you!