i nt r o d u c t i o n
b r a ndi d e nt i t y
e v e nto v e r v i e w
0 2
t h i so rt h a t
0 5
g r a p h i ce l e me nt s
mi s s i o ns t a t e me nt
0 3
mo o d b o a r d
0 6
c o l l a t e r a l s
2 1
l o g o
0 7
p a c k a g i ng
2 2
c o l o rp a l e t t e
1 5
t y p o g r a p h y
1 6
i ma g e r y
1 7 1 8
v o i c e
v i s u a le l e me nt s 2 0
I nt r o d u c t i o n
e v e nto v e r v i e w Ne wWa v ei sat r a v e l i ngb o s s ano v ac o nc e r tf e s t i v a l , a i mi ngt ob r i ng t h eg e nr eb a c kt oi t sb r a z i l i a no r i g i ns . b o s s ano v awa so r i g i na l l y c r e a t e db yas ma l lg r o u po fa r t i s t sa nds t u d e nt so nt h eb e a c h e so f r i od ej a ne i r o . wea r eo nes ma l lp i e c eo ft h eg r e a t e rc u l t u r a lmo v e me nto fb r i ng i ng b r a z i l i a nc u l t u r et ot h ema s s e s .
Mi s s i o ns t a t e me nt Ne wWa v e ’ smi s s i o ni st oa u t h e nt i c a t et h eA me r i c a np e r s p e c t i v eo f b o s s ano v ab yp r e s e nt i ngi tt oa u d i e nc e st h r o u g hi t sc u l t u r a lr o o t s .
b r a ndi d e nt i t y
Na r r o wi ngd o wna d j e c t i v e st od e s c r i b et h eb r a nd ’ st o nea ndp e r s o na l i t y
L o c a l / wo r l d l y
u p b e a t / c a l m
C o l o r f u l / mu t e d
we l c o mi ng / s e l e c t i v e
i nd i v i d u a l i t y / t o g e t h e r ne s s
l ma r o F / L A U S A C
p r e s e nt / d r e a my
y o u t h f u l / no s t a l g i c
g r a nd / i nt i ma t e
o p e nmi nd e d / r e s e r v e d
mo o d b o a r d
C o l o r s , t e x t u r e s , a ndt y p o g r a p h yt h a te nc a p s u l a t et h eb r a nd ’ si ma g e
I ni t i a ls k e t c h e s
e a r l yl o g oi d e a s
c o ns i d e r e dl o g o s
u s i ngt h ei c o ni cs u g a r l o a fmo u nt a i ni nr i od ej a ne i r o
F i na lh o r i z o nt a ll o g o
f i na lv e r t i c a ll o g o
c o l o rv a r i a t i o ns
a c c e p t a b l el o g oc o l o rv a r i a t i o ns
mo no c h r o ma t i cv a r i a t i o ns
a c c e p t a b l eb l a c ka ndwh i t el o g ov a r i a t i o ns
p r o p e ru s a g e
ma i nt a i na d e q u a t es p a c eb e t we e nt h el o g oa ndi t ss u r r o u nd i ngs p a c e .
l o g oa l t e r a t i o ns
t h el o g ot e x tma yo nl yb ec u r v e da r o u ndt h el o g og r a p h i cwi t ha d e q u a t es p a c i ng .
c o l o rp a l e t t e
p r i ma r ya nds e c o nd a r yc o l o r ss h o u l dno tb eu s e dt o g e t h e r .
p r i ma r y
y r a nd o c e s
t y p o g r a p h y
p r i ma r ya nds e c o nd a r yf o nt sc a nb eu s e dt o g e t h e r .
A B C D E F G H I J K L MNO P Q R S T U V WX Y Z 0 1 2 3 4 5 6 7 8 9 @& # ! ? “ ” ; : me d i u m p r i ma r y : f o rs h o r t e rt e x t
b o l d e x t r ab ol d t x e rt e ng o rl o f : y r a nd o c e s
he a v y
i ma g e r y
p h o t o ss h o u l db eu s e ds p a r i ng l ywi t hs i mp l emo no c h r o ma t i cg r a p h i ci c o nst a k i ngi t sp l a c e . g r a p h i c s s h o u l dr e f l e c tb r a z i l i a ni ma g e r ya ndi c o no g r a p h y . e ns u r eg r a p h i c sa r ec l e a rf r o ma f a ra ndu pc l o s e .
v o i c e
s t y l eo fc o mmu ni c a t i o n
ma i nt a i naf r i e nd l y , a u t he nt i c , c a s u a l , a nd we l c o mi ngt o ne , b u tno to net h a ti st r y i ngt o p r e t e ndt ob ei t sc o ns u me r . K e e pi ts h o r ta nds we e t . P r o f e s s i o na l , b u tno td i s t a nt . c a s u a l , b u tno tu nc o mf o r t a b l ys o .
E x : S e ey o ua tNe wWa v e@7 p mWy a t tD e c k ! D o n’ tmi s sNe wWa v e@7 p mWy a t tD e c k !
v i s u a le l e me nt s
g r a p h i ce l e me nt s
i c o nsa ndt e x t u r e sc a nb ea nyo ft h eb r a ndc o l o r s , b u tp a t t e r nss h o u l dr e ma i na sd e p i c t e d .
I c o ns
t e x t u r e s
p a t t e r ns
c o l l a t e r a l s
me r c ha ndo t h e ra d v e r t i s e me nt s
p a c k a g i ng
p a c k a g i ngmo c k u pf o rab e a c ht o we l