Allie Smith Interior Design Capstone Project

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NETwork

STUDIO FITNESS

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ALLIE SMITH CAPSTONE PROJECT

NETWORK STUDIO FITNESS SENIOR CAPSTONE PROJECT

Allie Smith | alliesmith541@gmail.com Year 4 | IDES 451 | Spring 2017 Location: Pentagon Row | Arlington, VA Professor: Stacy Spale Mentor: Sabrina Ahern

Table of contents 04-05 06-09 10-11 12-13 14-15 16-17 18-29 30 31

INTENTION STATEMENT SITE ANALYSIS WHO & WHY CONCEPT CUSTOM DESIGNS FLOOR PLAN RENDERINGS SCALE MODEL WORKS CITED

network

noun an association of individuals having a common interest formed to provide mutual assistance; an interconnected group of people; a system of interrelated buildings, offices, etc; any complex interlocking system

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INTENTION STATEMENT Network Studio Fitness will act as a catalyst to help build a sense of community in this transient and dense urban area of Arlington, Virginia. This demographically unique area consists of over 50% wealthy, millennial families who see value in a boutique and personalized experience.

Located less than a mile away from the pentagon, a majority of the population is comprised of military families who move often and seek to create long lasting friendships. Network Studio Fitness creates an interconnected group of people by encouraging the interactions and networking of kids and adults. In addition to improving health and wellness, Network will support building life-long relationships which are of vital importance to one’s wellbeing. It will be a place to get in shape as well as work while being part of a community of people with similar life circumstances and interests.

Network Studio Fitness in Arlington, Virgina will be the headquarters with the intent to develop and establish locations near military bases all around the United States. Although network has a focus on military and millennial families, they are not the only targeted users. With the majority of people in this area teleworking or working from home, a Network membership gives them the opportunity to utilize the co-working environment, childcare, and studio classes. The Arlington market currently does not have similar offerings to what network will provide allowing it to fill an immediate need.

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LARGE SCALE SITE M

metro

areas of interest

court house lincoln mermorial korean war veterans memorial

M

virginia square

M

M

fort myer wa

M

thomas jefferson memorial

arlington national cemetery

lvd

ashton heights

nb to ing

sh

arlington

V

HO

crystal city

park

fort lesley j. mcnair

r

M

rive

s arlington ridge rd

army navy country club

1

southwest waterfront southwest nationals washington

ia mb olu fc a t o irgini v

tric

pentagon city

ac

H

dis

in

95

te 3

ta ters

tom

M OV

ronald reagan washington national airport

giesboro park

2000ft

6

M

east potomac park

po

d

barcroft park

395

the pentagon

joint base myer-henderson hall

n blv

gto

ate

rst inte

tomb of the unknown soldier

buckingham arlin

M

united states holocaust memorial museum

WALKABILITY & BIKESHARE 90 sec walk | fashion centre at pentagon city 03 min walk | pentagon city metro station 16 min walk | the pentagon & pentagon metro 30 min walk | arlington cemetery 30 min walk | tomb of the unkown soldier 30 min walk | army navy country club

60 min walk | lincoln memorial 20 min drive | washington, d.c.

05 min drive | the pentagon 05 min drive | reagan national airport1

lincoln mermorial M

korean war veterans memorial

M

southwest waterfront southwest washington

the pentagon

ac

tom

r

rive

M

ia mb olu fc a t o irgini v

tric

dis

pentagon city crystal city

east potomac park

po

M

army navy country club

M

thomas jefferson memorial

tomb of the unknown soldier

ashton heights

areas of interest

M

arlington national cemetery

arlington

metro

M

fort myer

M

M

bike share stops

ronald reagan washington national airport

giesboro park

2.8 mi 60 min

1.4 mi 30 min

0.8 mi 16 min

2000ft 0.5 mi 09 min

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IMMEDIATE SITE MISSING

fitness childcare child fitness fitness clothing store

bus stop

M

metro

areas of interest

army n

avy dr army n

avy dr

harris teeter

army n

avy dr

s ha yes

st.

s joy

es st.

residence inn arlington pentagon city

dea museum & visitors center

s ead

ce

st.

s fern

st.

spect park

pentagon row

11th st

.s

st.

s lyn

n st

.

s fern

pentagon city station

nordstrom rack marshalls

e yc

costco

th

13th st. s

s hayes st.

st.

15

st.

s jo

river house apartments

12th st. s

.

norstrom the fashion centre at pentagon city

pentagon city

.s

s elm st

the ritz-carlton

M

12th st

s eades

fashion centre @ pentagon city

st.

s

14th st. s

200ft

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PENTAGON ROW 1201 South Joyce Street Arlington, VA 22202

rental rate | $48 / sf / year total space | 31,093 sf building class | A year built | 2002 zoning | C-O-2.52

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who

MILLENNIALS & MILITARY FAMILIES

2015 AGE DEMOGRAPHICS WITHIN 5 MILES kids [0-14] 109,364 teens [15-19] 33,754

families with young children

age

college [20-24] 59,689

make up

prime child bearing [25-39] 274,875

50.14%

middle of career [40-59] 183,344

of total population3

end of career [60-69] 61,197 post career [70-84] 34,916 elderly [85-up] 9,340

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000 220,000 240,000 260,000

population

income

2015 HOUSEHOLD INCOME WITHIN 5 MILES >10k 10k-14.9k 15k-19.9k 20k-24.9k 25k-29.9k 30k-34.9k 35k-39.9k 40k-44.9k 45k-49.9k 50k-59.9k 60k-74.9k 75k-99.9k 100k-124.9k 125k-149.9k 150k-199.9k 200k< 0

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23,129 10,598 9,921 9,878 9,114 10,489 9,417 10,684 9,743 19,775 28,341 43,519 36,572 26,283 33,914 49,656

5k

55.39% of household gross income

exceeds 75k per year3

10k

15k

20k

25k

population

30k

35k

40k

45k

the millennial generation is numbered at

75.4 mil

MILLENNIALS

The millennial generation were born between 1982 and 2000 (17-35 years old in 2017) are the largest and most influential generation of consumers. According to the US Census Bureau, millennials are numbered at 75.4 million, represent 1/4 of the United States population and $200 billion annually in buying power. Their diversity, size, and buying power make them a target for many industries.4 One of these industries being boutique fitness gyms. “Millennials are not cheap, but frugal,” said Matt Powell, sports industry analyst at The NPD Group. “They are willing to spend money if they find value.”5

millennials represent

1/4

of total usa population

“This generation appears to enjoy personalization and being the center of attention. This helps explain the value they place on messaging from products and services from brands that speak to them directly, or have been created specifically for them (Smith, 2011).”6 This shows that branding and creating a sense of community in a unique environment is what is appealing to millennials about boutique fitness gyms.

They value authenticity, which millennials interpret as “real” or “trustworthy” in the context of brand values, personalities or communications”7 which is why boutique fitness gyms are so popular among them.

why

THE DESIRE FOR BOUTIQUE FITNESS GYMS

18.5% of the population were health club members in 2014

& of that...

42.0%

were members of a studio or boutique fitness gym8

fitness is the newSOCIAL SCENE gives people sense ofCOMMUNITY boutique gyms have been adding new studios at a rate of

450%

per year since 20109

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HOW CAN NETWORK STUDIO FINTESS HELP The square represents being healthy in mind, and is done so by your work life. The body is representative of PEOPLE REACH THEIR â&#x20AC;&#x153;IDEAL WELLNESSâ&#x20AC;??

To help answer this question I looked to the Vitruvian man who represents the idealized human body in relation to sacred geometry. It also represents the physical proportions and balance of the human body and how it relates to architecture. I abstracted this to the psychological balance of mental, physical, and spiritual wellness of the human.

the physical aspect of wellness and is done so by the studio fitness classes, and spirit is represented through the interconnected strings which are representative of the community or network of people that support you. The circle that encompasses everything is IDEAL WELLNESS, which is the result of being healthy in mind body and spirit.

MIND work life

BODY

physical aspect of wellness

SPIRIT network of people to support you

IDEAL WELLNESS 12

healthy in mind, body, & spirit

BRANDING THE SPACE

On the circuit board, everything is connected and there are central connection points. An isolated circuit, highlighted to the right, led to the logo, as well as the branding of my space. In the reflected ceiling plan below, custom lighting connects the spaces together and forms circles at the nodes of community areas which encourages wayfinding through the space by drawing you to these nodes. Custom pieces throughout the building also embrace the idea of connection and networking.

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custom designs

14

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HOW CAN NETWORK STUDIO FITNESS HELP PEOPLE BALANCE WORK, PHYSICAL WELLNESS, & COMMUNITY?

The existing column grid helped to start to plan out the building as well as the regulating lines of the Vitruvian Manâ&#x20AC;&#x2122;s body which informed the wall placement and the circulation of the building.

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children’s studio/daycare

barre studio

lounge

stor.

stor.

stor. stor.

family locker

men’s locker

mech. elec.

laundry

mech.

elec.

women’s locker

waiting retail

waiting

waiting cycling studio

reception

yoga

lounge

stor.

stor.

stor. coworking offices cafe

barre studio

yoga

hot yoga

MIND | work SPIRIT | community BODY | physical wellness

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COMMUNITY RECEPTION & RETAIL

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community LOUNGE SEATING

19

COMMUNITY CAFE

20

21

BODY

RITUAL PROCESS WAITING

YOGA STUDIO

YOGA STUDIO

THRESHOLD

HOT YOGA STUDIO

SUBMERGE

At the end of the hallway is the studio areas which involve a three step ritual process. Using architectural elements, the spaces forces the user through a threshold, submerges them into a tight and somewhat

RELIEF

confusing area, and then offers relief into the yoga studio. It is intended to be a ritual experience that helps you leave your outside worries and stress behind as you enter into the studio.

threshold

You are first greeted with a threshold of wire grids coming from the original grid used to layout the nail pattern on the concept model.

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SUBMERGE You are then submerged into a tight and uncomfortable area that doubles as cubbies for belongings.

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RELIEF

At the end of the cubbies, you take a left are released into a clean, pure yoga studio.

CLICK HERE

to experience this space in virtual reality

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body

MULTI-USE YOGA STUDIO

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mind

COWORKING OFFICE

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ETWORK 1N STUDIOfitness WORK N E T 2 STUDIO FITNESS NEt w NET w o r k 3 STUDIO FITNESS STUDIO NET WORK 4 COw w o r k N E T 5 STUDIO FITNESS NETw

NE

STUD

Network Studio Fitness is a place that is able to connect and bind people together by creating a sense of community that is used to promote wellness of the mind, body, and spirit. The location in Arlington, VA near the pentagon is key in creating a place where people can create an equal balance of work, community, and physical wellness.

studio fitness

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spirit

COMMUNITY

body

PHYSICAL WELLNESS

mind

WORK

29

1:1 scale model

30

works cited

1. “Welcome to WalkArlington.” Accessed January 23, 2017. http://www. walkarlington.com/.

2. “1201 South Joyce Street, Arlington, VA 22202.” LoopNet. Accessed January 23, 2017. http://www.loopnet.com/Listing/19951186/1201-South-JoyceStreet-Arlington-VA/.

3. “1201 South Joyce Street, Arlington, VA 22202.” LoopNet. Accessed January 23, 2017. http://www.loopnet.com/Listing/19951186/1201-South-JoyceStreet-Arlington-VA/.

4. Calienes, Elizabeth, Candy Carmel-Gilfilen, and Margaret Portillo. “Inside the Mind of the Millennial Shopper: Designing Retail Spaces for a New Generation.” Journal of Interior Design 41, no. 4 (December 1, 2016): 47–67. doi:10.1111/joid.12085.

5. Garcia, Tonya. “Boutique Fitness Studios Are Leading Growth in the Health Club Industry.” MarketWatch. Accessed January 18, 2017. http://www.marketwatch.com/story/boutique-fitness-studios-showing-the-most-growth-inthe-health-club-industry-2015-09-16.

6. Calienes, Elizabeth, Candy Carmel-Gilfilen, and Margaret Portillo. “Inside the Mind of the Millennial Shopper: Designing Retail Spaces for a New Generation.” Journal of Interior Design 41, no. 4 (December 1, 2016): 47–67. doi:10.1111/joid.12085.

7. Calienes, Elizabeth, Candy Carmel-Gilfilen, and Margaret Portillo. “Inside the Mind of the Millennial Shopper: Designing Retail Spaces for a New Generation.” Journal of Interior Design 41, no. 4 (December 1, 2016): 47–67. doi:10.1111/joid.12085.

8. Garcia, Tonya. “Boutique Fitness Studios Are Leading Growth in the Health Club Industry.” MarketWatch. Accessed January 18, 2017. http://www.marketwatch.com/story/boutique-fitness-studios-showing-the-most-growth-inthe-health-club-industry-2015-09-16.

9. “Boutique Gyms Part I: What They Are and Why They Are Gaining Steam | Life Fitness.” Accessed January 18, 2017. https://www.lifefitness.com/ blog/posts/boutique-gyms-part-I-what-they-are-and-why-they-are-gainingsteam.

Graphic Art on front and back cover & wall graphic in coworking office on page 27/29: Circuit Board 2 by artist Jean Frater

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