We live in the only major city in America not founded on a port or navigable river. Dallas was built by entrepreneurs, people who created opportunity through vision, relationships, and action.
That same spirit defines us today. With Keith Conlon as President and CEO, alongside Executive Director of the Board and Founder, Allie Beth Allman, our culture of trust, integrity, innovation, and strategy has guided four decades of luxury leadership. Our agents are among the strongest in the market, deeply connected locally, and relentlessly focused on results.
We lead Dallas’ premier neighborhoods because people are the core of our business. Every client matters. Every goal is personal. Strategy drives outcomes, but relationships create success.
Our legendary local roots, paired with global reach, give your home unmatched exposure. Our network is powerful, our marketing innovative, and our commitment unwavering.
A search for the right home, or the right buyer, is ultimately a search for the right relationship. For us, real estate is real life. And serving you with excellence is our purpose.
Keith Conlon Allie Beth Allman President & CEO Executive Director of the Board & Founder
THE DEALS
OFF-MARKET SALES
OVER $745 MILLION IN 2025
THE SUCCESS
SELLING $4 BILLION IN 2025
THE BRAND
YEAR AFTER YEAR, SELLING MORE LUXURY
PROPERTIES ACROSS PREMIER NEIGHBORHOODS
THE PEOPLE
400+ AGENTS
378 AGENTS DID A DEAL IN 2025
#1 RANKED AGENT IN DALLAS
#1 RANKED TEAM IN DALLAS
#1 RANKED TEAM IN TEXAS
#7 RANKED TEAM IN THE U.S.
ACCORDING TO REALTRENDS 2025
Top 10 Advantages of Listing With Us
1
LEADERSHIP
It’s not just about our legendary Founder and CEO—it’s about their ability to build relationships.
3
MARKET KNOWLEDGE
The wisdom to know it’s not just numbers—it’s what you don’t see that can make the difference.
5
SMARKETING
The word is funny, but the combination of sales and marketing is what works for buyers and sellers.
7
WHITE GLOVE SERVICE
Our ordinary is extraordinary. At all levels.
9
GLOBAL
While most homes are sold to local neighbors, we have the strongest global partners.
2
STRENGTH
We bring teams equipped with integrity and success to lift every property.
4
PACKAGED TO SELL
The most powerful part of creating a plan for success is packaging the home for the buyer.
6
THE POWER OF ENGAGEMENT
An integrated marketing approach creates a strategy to bring buyers from social, digital, print, and all sources.
8 10
LUXURY LEADER
We sell more estates over $5 million; yet luxury, we believe, is not a price point but a state of mind.
GIVE WHERE YOU LIVE
Our community commitment is renewed daily. ALLIE
LEADERSHIP
Our Values Guide
Our
Leaders
Leading a team of powerful, brilliant and motivated people requires a strategic vision for the future and a willingness to innovate. That vision fosters a culture that helps everyone be everything they aspire to be. What follows is a respected cadre of trusted advisors to the influencers of Dallas.
The Allman culture is built on core values that mirror those of our nation's founders. We celebrate free enterprise that spawns entrepreneurship. We nurture individualism that radiates responsibility and accountability. And we are driven by equal opportunity that fosters teamwork.
Following fundamental beliefs, the Buffett organization is building the nation’s largest provider of home ownership services. And the Allman firm is Dallas’ luxury leader. We Care. We Share. We Dare.
THE ADVANTAGE
Our legacy of leadership is in its fourth decade of trust, integrity, and results. Locally founded and managed, we are a major independent broker with premier national and global support. For us, quality is not a luxury. It is a necessity.
40 YEARS OF LEGENDARY ENTREPRENEURSHIP
1981
Allie Beth Allman makes first-ever home sale with Alicia and Tom Landry
1985
Allman decides to start her own company, with help from husband Pierce Allman. Thus, Allie Beth Allman Real Estate was formed
2001
The Miller company merges with Coldwell Banker
2012
Allie Beth Allman & Associates becomes the first single-office residential firm in Dallas history to achieve $1 billion in sales
2015
Warren Buffett’s real estate affiliate makes its first Texas acquisition, Allie Beth Allman & Associates
2017
Allie Beth Allman & Associates opens two new offices, one in Lakewood and one in Southlake
2020
Allie Beth Allman & Associates has its best year, closing over $2.7 billion in sales
2024
Allie Beth Allman & Associates closes over $3.7 billion in sales
1982
Allman decides to turn her knack for selling into a career and becomes a Realtor with Hank Dickerson & Co.
1995
In an expansion move, Allman sells company to Henry S. Miller
2003
Allman decides to reopen as an independent company, Allie Beth Allman & Associates
2015
Allie Beth Allman & Associates completes the biggest single residential transaction in Dallas and Texas history
2016
Allie Beth Allman & Associates, a Berkshire Hathaway Affiliate, completes the second-biggest single residential transaction in Dallas history
2018
Allie Beth Allman & Associates closes year with $2 billion in sales, a first for the company
2021-2023
Three consecutive years selling over $3.2 billion. Ranked #1 in DFW Luxury selling the most over $2 million
2025
Allie Beth Allman & Associates closes over $4 billion in sales 2026
Keith Conlon becomes an equity partner with HomeServices of America
“Relationships and expertise drive results in luxury real estate. Having ownership rooted in Dallas-Fort Worth, combined with global reach, matters. As an owner of Allie Beth Allman & Associates, I’m invested in every client. Our top-producing agents deliver local insight, a luxury service mindset at every price point, and the relationships that move markets.”
— Keith Conlon, President & CEO
Keith Conlon serves as President, CEO, and Equity Partner of Allie Beth Allman & Associates, strengthening the firm’s commitment to delivering unmatched expertise, relationships, and results for every client. Founded in 2003 by Allie Beth Allman, the company was built on deep Dallas roots, the highest ethics, and a community-centered approach to luxury real estate.
Recognizing the importance of preserving local vision while expanding opportunity, Keith invested as a full equity partner in January 2026 alongside HomeServices of America. This strategic partnership combines Dallas’ leading luxury brokerage and legacy relationships with
the global reach of the nation’s largest homeownership network, giving every listing unparalleled exposure and market intelligence.
Allie Beth’s heritage of luxury service and Keith’s commitment to excellence and entrepreneurship alongside lifelong connections to Dallas-Fort Worth ensure sellers benefit from both trusted local insight and innovative strategy. Supported by the strongest team of agents in North Texas, Allie Beth Allman & Associates continues to lead the luxury market, delivering personalized service, informed guidance, and powerful results for every client.
% of prospective buyers who will look at your home
THE WORLD HAS SAVVY BUYERS
PRICE RIGHT FROM DAY 1
The higher the asking price of your home, the fewer interested buyers you will have.
Peak market awareness is during the first 2 weeks on the market.
MARKET KNOWLEDGE
There’s Nothing Accidental About Pricing
Our agents are street-savvy. We know what’s been sold, when, and for how much. What are the area’s trends and hot spots? We know the places, the people, and the price it takes to get you in the door.
ANALYSIS & INSIGHT
Effective technology optimizes client engagement. We analyze data with proprietary technology and apply our knowledge to deliver a customized plan for you. Our agents work and live in the community and will ensure that you truly know your neighborhood.
PRICING STRATEGY
Listen to your agent, not your heart. Set the wrong price and your home sits. Your advisor is attuned to the market and will conduct a thorough analysis to formulate effective pricing, taking into account relevant factors and market trends.
SALES
Sales happen here. We connect sellers with buyers. Our team of more than 400 agents sells the most high-end homes and achieves the most sales in our target neighborhoods. We collaborate with clients to deliver the deal. Together, we sell.
NEGOTIATIONS
Successful negotiations have nothing to do with luck. They require homework, street smarts, and discipline. Your agent anticipates the next move and knows that negotiations require strategic timing, creativity, and keen awareness. The endgame is more important than egos.
WRITING THE CONTRACT
The result of successful negotiations is a contract. Understanding every word is critical. Your agent is your mentor, your guide through the language and the process. Even if you have your own legal counsel, experienced agent insight remains invaluable.
Performance earns prestige. We don’t react to the market. We make it. Using technology-validated data to optimize knowledge, we price to sell. Our agents consistently close within 10% of the client’s selling price. In other words, we get the deal done. THE ADVANTAGE
Sales + Marketing = Smarketing
THE SMARKETING FUNNEL
Strong strategic sales planning plus integrated marketing is selling.
Selling begins with packaging and pricing. Marketing then brings the buyers. Allie Beth Allman & Associates has a varsity team of more than a dozen professionals focused on your property. Your data-driven team will conduct targeted research to develop a creative yet effective local and global media strategy. We bring the power of print, the dynamism of digital, and the surround of social media.
Print media includes Dallas’ leading daily newspaper, Dallas’ premier business publication, respected community newspapers, national luxury magazines, and our company’s envied publication.
Our omnichannel reach is contentbased for engagement and relationship cultivation. Attraction and retention accrue with valuable, relevant, and consistent content.
All agents become members of our smarketing (sales + marketing) team, working toward one common goal: customer centricity. We form working partnerships with clients, and together we sell.
The day you list, marketing happens. Our full-service, 11-person marketing team blends technology and creativity to maximize your property appeal and exposure. Your personal team and sales advisor bring daily market knowledge for social media updates and strategy. We bring more to your door. We market to sell.
PACKAGED TO SELL
Creating a Home That Sells
Creating a space where buyers come in and feel like sitting down and living is what we do best.
READY TO SELL
WALK-UP APPEAL
Packaging your property to sell is not interior decorating. It’s attracting buyers and convincing them they want to live there. Listen to your advisor and you will sell for top dollar.
STAGING
The average buyer takes 90 seconds to decide if they like a home. Details such as proper lighting and furniture placement are critical. Your Allman advisor knows how to dress your home for success.
First impressions form before the buyer walks in the door. Stand across the street with your Allman advisor. Would you want to go inside? Start with the front of the house and envision it through a buyer’s eyes.
DE-CLUTTER
When clutter dominates space, buyers can’t see the room. Surveys show that most people feel anxious and overwhelmed when surrounded by clutter. Clean space sparks imagination and visions of potential.
PHOTOGRAPHY
Great photos can lead to a great showing. For 97% of buyers, their first look at your home is the online photo submitted to MLS. That’s why your Allman advisor uses top-rated photographers to gain the visual advantage.
NECESSARY REPAIRS
An upkept exterior implies your home has been poorly maintained, but improvements to the kitchen and bathroom can swing deals. Your Allman advisor will help develop a winning maintenance strategy.
According to the National Association of Realtors, every $100 invested in staging yields $400 in potential returns. At Allie Beth Allman & Associates, we want your home to create that indefinable buzz that makes buyers stop and look. And then buy.
THE POWER OF PURPOSEFUL MARKETING
We Send Your Home Through All Meaningful Channels
We take your home everywhere. Through digital ads, online searches, custom URLs, videos and social media, the Allman team puts your home in buyers’ hands. We craft high-quality print ads, engaging advertorials, targeted emails, direct mail pieces, and luxury ads. We create the buzz and generate engaging conversations. Would-be buyers get fast facts from expanding providers in the new mass media universe. Our new listing plan instantly places your property prominently in multiple media sources.
PRINT NICHE
MARKETING
We target our buyers and reach over 163 million readers per year.
Dallas Morning News
Park Cities People
Preston Hollow People
Dallas Business Journal
STROLL Westlake
Southlake Style
Lakewood Advocate
Preston Hollow Advocate
D Magazine – D Best
D CEO
D Home PaperCity
Patron
Wall Street Journal
Texas, Los Angeles, New York
Luxury Portfolio International
DIRECT MAIL
We target the right address and send out the word to 580,138 homes per year.
Trifolds – Neighborhood Mailers Postcards
SOCIAL SELLING
Our reach shows 130,000 a month love our content.
Channels:
Content: Posts Videos
PARTNER SITES
Zillow.com
Trulia.com
Realtor.com
Redfin.com
HAR.com
Plus our 31 Listing Syndication
Website Partners
DIGITAL PLATFORMS & DRIVERS
Reach and retain. Your home at a touch is on premier websites and on digital platforms. Our content-rich daily drivers are both needto-know, bringing thousands to our homes.
ABA Website
DallasNews.com
DMN Business Section
DMN Arts & Entertainment Section
Leading Real Estate Companies of the World
Luxury Portfolio International
D Magazine
Candy’s Dirt
Dallas Business Journal
WSJ Mansion Global
PaperCity Curated Collection
People Sports Spotlight
CultureMap
Drivers to each property: Fresh on the Market
Allmanac eBlast
Open House eBlast eCards
Geo and Behavioral
Re-targeting
Property eBlast to Targeted Affluent Audiences
Last year, we created and posted more than 700 videos, pulling eyes to our homes.
SOCIAL SELLING
The “In-Circle” of Selling
We are driving buyers daily to our properties through engaging and creative content.
With a solid visual foundation, we adapt the latest technological tools to create relevant, engaging posts. Our weekly Fresh on the Market email/video package reaches over 6,900 clicks, and our Open House email/video package reaches over 5,400 clicks to properties through our multichannel database. Follow-up includes single-property posts on our exclusive Live Love channels to target your neighborhood.
THE ADVANTAGE
We ENGAGE:
1.3M+ SAW ABA PROPERTIES ON THEIR FEED
134K REACTIONS, COMMENTS, SHARES AND CLICKS #1 DRIVER TO PROPERTIES ON OUR WEBSITE Facebook
798,675 YEARLY IMPRESSIONS
94,876 YEARLY ENGAGEMENT Instagram
Every day, we reinforce our brand trust in your neighborhood. Using tested technology and directed social media, we connect 24 hours daily with buyers local and global. Our creative content-driven social posts link thousands of qualified buyers to property pages for agent response.
3,200,000
12,700,000
Juwai juwai.com
12,900,000 monthly
2,400,000 monthly
PropGoLuxury propgoluxury.com
3,000,000 monthly user visits
16,817,056
DIGITAL MARKETING
Digital Campaigns That Open Doors
The moment your listing debuts on alliebeth.com, we start bringing the buyers. Now that anyone can tap a smartphone screen and access unlimited information, we put your home at their fingertips. Our team creates compelling stories with high-end photography, graphics, and videos that demand buyers’ attention—and drive them to your home.
Each month, our digital marketing strategy directs more than 13 million potential buyers to property pages on alliebeth.com.
Creative e-cards
Beautiful and engaging e-cards are part of the digital strategy, with over 13.7 million sent annually to all agents’ influencers. The Open Rate for 2025 was 55% (national average is 13%).
Websites Targeted for Luxury buyers
Our relationships with top international real estate organizations showcase your home to millions of buyers across the globe.
Your Home on ABA Website
Retargeting Behavioral Digital Ads
Finding buyers that work, shop, play in targeted areas with buying power will bring the “right” people to your property from many channels.
Advertising with Dallas Morning News
Geo Targeting with the News Leader
We retarget to the zip codes that buy. Using dallasnews.com, the #1 news site in North Texas, we promote our homes and our brand to their readers. Our campaign brings over 8,000 buyers to our homes.
DallasNews.com Run-of-Site Ads
The DMN has over 8 million unique visitors each month. We run engaging content throughout the site as well as the top banner on its Business and Arts & Entertainment pages to each buyer interested who live in Dallas’ premier neighborhoods or are interested in relocating. Over 18,000 business readers clicked through to our website in one year.
We reach qualified buyers. Our digital market investment enables us to reach potential buyers locally and in population centers like New York, Los Angeles, and Chicago. Each homeowner working with Allie Beth Allman & Associates receives a multilevel digital marketing plan designed to drive potential buyers to their home online. Our most effective online drivers—strategic search, social media, and email campaigns— generate thousands of listing views each month.
FROM PIXELS
TO PROPERTY, OUR IMAGES
DRIVE BUYERS TO YOUR DOOR.
Leveraging the “Right Audiences”
Maximizing and Uniting Sales Strategy and Innovative Marketing
PRINT
Print marketing is not about just reaching the most eyeballs. It’s about targeting those who are most receptive to our message. Research shows that those who read print publications are generally more engaged and give credibility. The publications we partner with target those potential clients who are most likely to respond. Direct mail and collateral pieces engage with their beauty and relevance.
BROCHURES & FLYERS
Beautifully designed collateral gives buyers something tangible to remember. Research shows printed materials drive stronger recall than digital alone, which is often lost to spam. Striking imagery paired with thoughtful messaging captures attention, reinforces value, and increases the likelihood of meaningful buyer action.
DIGITAL
Engaging digital marketing allows precise targeting across key luxury publications and geo-focused platforms, placing properties directly in front of qualified buyers. With over 70 percent of affluent consumers beginning their search online, ABA delivers daily visibility through the right channels, reaching high-intent audiences with strategic, data-driven campaigns.
DIRECT MAIL
Recent surveys reveal that more than three quarters of all direct mail is opened, compared to only 30 percent of targeted emails. Launching to the right households drives awareness and demand from day one. Direct mail remains highly effective in the luxury market, with response rates up to five times higher than digital alone. Paired with beautiful photography and elevated messaging, it delivers targeted visibility and meaningful buyer engagement.
California, New York and Texas
PRESTON HOLLOW AND LAKEWOOD/EAST DALLAS
WHITE GLOVE SERVICE
It’s More Than
Just Numbers
Our White Glove service assures confidentiality, privacy, and understanding. Our relationship with you is rare and real. While meticulous and detail-oriented, your property plan is personally bespoke for your needs. We will not abuse any intelligence shared about family, business, or preferences. Disruptive technology will be used creatively in your best interests. You may be confident in our brand’s abilities to use and manage any data, providing clear and demonstrable value. Any education on terms or data will be explained in simple, everyday language. You will stay in contact with a gracious professional, not a chatbot. We want to exceed your expectations and earn your trust for generations.
Time is the currency of life. With our White Glove service, we will invest your time wisely for your comfort and benefit.
A Luxury Marketing Council meeting in New York at the Four Seasons reaffirmed widespread client desire for white-glove service. Traditional, old-world expectations reflect today’s wants and needs. Top-tier brands strive to exceed expectations. Our pledge for the past three decades has been to provide timeless, over-the-stop service, and we will continue to do so indefinitely.
THE LUXURY LEADER
The One
Take a look at the statistics. The numbers tell a consistent story.
Allie Beth Allman & Associates is the ultra-luxury sales leader by any assemblage of analytics. Multiple Listing Service statistics show that ABA leads in luxury sales.
These numbers were earned by providing our customers with a personal experience crafted for their individual needs. We protect client privacy while working hard to get the right deal done. This philosophy builds life-long relationships and yields sales results that are plain to see.
THE ADVANTAGE
Luxury is an art. In 2025, ABA delivered the highest sale in Dallas/Fort Worth by mastering pricing, presentation, negotiation, and connecting exceptional homes with the right buyers.
THE TEAM DRIVING THE SALE
Newest studies on organizational structure focus on interconnecting and not having silos. When you work with ABA, you receive the strongest team leader and sales consultant (your agent) backed by the most innovative technological strategists to make selling seamless. Your listing is a priority to us. From the beginning of our relationship, through the connectivity to the creative and business office, all is “in-house.”
TECHNOLOGY
Cloud Security, Digital Asset Management, Best in Class Infrastructure, Custom Development, Web and Mobile Solutions, State of the Art Hardware, Dedicated 24/7 Support, Analytics and Personalized Data Management.
“Allie Beth is a CEO who gathers ‘the best of the best’ to stand behind our brand and our customer.”
MARKETING
Marketing Director, Creative Director, Marketing Coordinators, Art Directors, Graphic Designers, Web Designers, Social Media Specialists, Photographers, Videographers, Copywriters, Programmers
“As an agent, I need the backup of the strongest sales and marketing team to support my clients. When I list a property, the wheels turn immediately to sell at the highest price in the fewest number of days.”
“Today’s technology keeps all the wheels working. The integration of technological solutions is what makes our sales and marketing cutting-edge.”
SALES
General Manager, Director of Relocation, Director of Lending, Accounting Clerks, Office Administrator, Transactions Coordinator
Our invitation-only network was responsible for $272 billion in annual home sales volume among the top 500 U.S. real estate firms in 2024.
