4 Ways CRM Solutions Transform Business for Mid-size E-Commerce Companies

4 Ways CRM Solutions Transform Business for Mid-size E-Commerce Companies *************************************************************************

As the ecommerce industry continues to grow, it is becoming more evolved with its associated business technologies. The solutions for ecommerce has now become affordable for all businesses- large or small.

CRM solutions and ERP has traditionally been the most go-to supplementary tools, however with artificial intelligence, cloud and open source database, business execution has reached a whole new level.

Order management and campaign management take up a chunk of ecommerce business execution. Though ERP will be required for large scale supply chain management, small and medium sized companies that

have a CRM suffices the purpose. Especially with modern CRM solutions which to a large extend replaces the work of an ERP.

1. Own Customer Data build-up and data assets Ecommerce business is considered all about customer lifetime value management. The moment a potential customer enters his/her data on your portal, they are giving a powerful set of information about themselves like their source of acquisition, cookies etc. A good CRM solution as guided by your CRM consultant helps you organize this information into actionable data ready to personalize their campaigns all on the same platform.

2. Re-Engaging Customers powered by strong Analytics Modern CRM softwares are all-in-one platform solutions where you can completely make use of the data along with the incredibly powerful analytics that comes with the CRM to run campaigns that are personalized based on the sales forecasts, behavioral trends and retargeting offers. It generates higher repeat sales and make your customers feel valued as you retarget them according to their personal buying and predictions from the trends provided by your analytics data.

With AI and advanced data analytics, your ecommerce CRM will get smarter and give an in-depth analysis of hidden trends. This will give you a robust system of which kind of campaign might work. It will also indicate

which products to work on, predict your own sales and where to put in your money.

Your CRM consultant will help you choose a system, which will create a system with transparent historic trends. This will help you to take strategic and tactical steps predicting your own revenue and sales numbers.

3. Email and Social Media Marketing High ROI campaigns on your CRM solution, like email marketing, help in abandon-cart selling. One can also conduct affordable and constant branding activity so that your brand stays in consideration within the high competition e-commerce industry. According to “Email Marketing Industry Census 2017� by Econsultancy in partnership with Adestra CRM generates highest ROI among all forms of campaigns in the ecommerce industry.

Social media marketing on the other hand, is a great lead generation method with potentially infinite leads that you can generate according to your appetite. Given there is an 81% of social media penetration in the USA, one can easily understand the potential with 2.62billion reach of social media worldwide at cost that is much cheaper than traditional media methods.

With modern CRM solutions, the social media management can be brought to one place and campaigns can be automated and the data

generated can be readily processed by the Analytics tools all on the same platform.

4. Customer Support Implementing AI in customer support via chatbots creates an illusion as to how much the company values the customers through instant gratification and response and even solutions to problems without any human intervention. According to MnKinsey report on how AI impacts retail companies that have implemented AI has seen approximately 10% increase in profit margins.

Built-in AI customer support tools in CRM softwares today will help you get amazing results and cut the cost of human support agents as complaint registration and solution of simple problems now can be automated.

Recently, companies like Hubspot has rolled out features allowing its CRM to be integrated with Shopify and Workplace by Facebook. This is keeping in mind the growing need of affordable CRM solutions for midsize ecommerce companies without any sophisticated technical infrastructure required. As more and more ecommerce companies are adopting the smarter way of doing business, there will always be an advantage to the first movers.