Mobile App Strategies: Top 9 Things to Consider

Mobile App Strategies: Top 9 Things to Consider

Every company want to create their business mobile app to cover maximum part of huge business marketplace. Mobile app marketplace expand day by day, on Android app store you can find 2.8 million apps and 2.2 million on apple app store.

As a result many business entrepreneurs has developed business mobile app on Android platform and some others have chosen Apple app store platform. While many of them have also created hybrid business mobile app development, that works fine on cross platform mobile app platforms.

So if you are also in the same race then this presentation becomes very much useful for you to develop helpful mobile app strategies.

Let’s take a look at the drawbacks your company may experience depending on your Mobile App Solutions decision in 2018.

1) Poor Competition Research: Your Mobile App is not just another platform for you to interact with your customers and stakeholders, it is your marketing strategy. Multi-platform Mobile App Development has to be well-designed with a well-thought out strategy.

Consider your competition who may be using Mobile Apps strategically to give secret, exclusive promotional offers to their loyal app users, which an outsider would never know.

2) Efficiency & Space: Considering most mobile phones still use 3G & 4G data along with very limited space in its mobile memory, you have to be extremely cautious about how you craft your mobile app. It has to be efficient in terms of data consumption and space usage for installing and running the app. Nothing can be more annoying than an app freezing every now and then whenever you want to use it.

3) Designing issues: The very fundamentals of your app designing flowchart should be based on ease of use and gaining the trust of your users. Most entrepreneurs stress so much on their business model around the app that they totally forget the user factor attached to it. According to Appiterate Survey, ranges of design issues like login methods and privacy concerns too result in your app going to the trash apart from forced bad UI/UX and ad issues.

4) Nothing Unique to Offer: Even if you are an e-commerce store in a niche which is hyper competitive, you can have something unique to offer, you just have to think through and implement it while you make your app If your app has no brand recall in the minds of your customers, chances are they will be in the trash within a week even if you manage to get them downloaded somehow.

Dynamic pricing based on a prospect’s social influence too is possible today on an app, if you strategize it well.

5) Pricing: Expectation setting is the key to pricing in today’s world when finding your cheaper competitor is just a click away from your purchase. If you are selling a virtual product or an experience, you need to be all the more cautious about your price-point. One can even use dynamic pricing on every session to generate maximum customer lifetime value.

6) Not Getting Notifications Right: One of the reasons businesses actually go through the hassle of making an app for their business is the gift of push notifications that they along with it. But that too has to be used judiciously. The last thing your customer wants is excessive spamming from your app trying to push sell. Instead, talk to them gently, lure them to an offer they will thank you for notifying them.

7) Not Using the Acquired Database: One of the reasons you should have an app in the first place is because you can hold on to your customers. They will put in their mobile numbers and email and they will be in your list forever. Apart from sending regular emails that you send the rest of your email list, incentivize your app users for being loyal to you and installing your app. Notify them about new updates, incentivize for updating.

8) Trying to be Master of All: Niche strategy is the key to the success for most apps unless you have deep pockets like Amazon. Finding the right audience for your product and knowing what they want and developing the whole app around that can be the game changer.

9) Internet Connectivity Management: Internet connectivity management or otherwise how your app will manage itself in the presence or absence of internet connection can be a game changer especially if you are operating in the enterprise app segment. Office 365 or Salesforce apps are perfect examples of how they have used this problem to their strategic advantage.

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