2016 Retail Market Guide

LOWER MANHATTAN

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2016

“ DOWNTOWN WAS THE 19TH CENTURY CENTER OF NEW YORK, AND IT’S THE 21ST CENTURY CENTER OF NEW YORK.” Dynamic. Flourishing. Evolving. Lower Manhattan is changing rapidly, as more and more businesses and residents move south of Chambers Street, infusing this globally recognized business district with undeniable energy. Home to over 300,000 workers, one of New York’s most affluent and fastest-growing residential communities and a thriving international tourist destination – this kinetic square mile at New York’s southern tip has something for everybody. At the center of a regional, multi-modal transportation network, the district has experienced a dramatic transformation, with $30 billion of capital investment in transit, new office and residential towers, retail space, hotels, parks, and cultural institutions.

It’s no longer business as usual in Lower Manhattan.

Forget about 9 to 5 – Lower Manhattan is hopping 24/7.

Fabulous stores, celebrity chefs and restaurateurs, cozy coffee shops and inviting public parks play host to power brokers and fashionistas alongside a savvy tech and media crowd — and students and young families.

With $6.5 billion in annual buying power and with retail inventory set to climb to 6.7 milion square feet by the end of 2019, the Lower Manhattan market is on track to become New York City’s premier retail destination. Come and see what all the buzz is about. Amazing things are happening.

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KEY FACTS

ANNUAL SPENDING POWER OF THE LOWER MANHATTAN MARKET: $6.5 BILLION EDUCATION • K-12 Public and Private Schools: 26 • Total K-12 Student Enrollment: 13,000 • Institutions of Higher Learning: 25 • Total Enrollment at Institutions Of Higher

LOCATION

• Southernmost Tip of Manhattan • South of Chambers Street • 1 Square Mile • 88 Million Square Feet of Office Space • 612 Stores and Storefront Services • 472 Bars and Restaurants

Learning: 53,000

VISITORS AND TOURISM

• Annual Visitors: 14.2 Million • Hotel Rooms: 5,600 • Hotels: 26

PRIMARY MARKET AREA

• Population: Approximately 60,000 • Total Households: 32,000 • Average Household Income:

MASS TRANSIT

$206,000

(Average Daily Ridership Totals)

GREATER MARKET AREA (3-Mile Radius)

• Total Households: 378,000 • Average Household Income: $134,000 EMPLOYMENT

• Private Sector Employment: 226,000 • Public Sector Employment: 40,000 • Average Employee Annual Wage:

• 12 NYC Subway Lines: 270,000 • 6 Ferry Terminals & 13 Routes: 76,000 • PATH Train to New Jersey: 37,000 • 30 Bus Routes • 28 CitiBike Stations • Free Circulator Bus (Intra-District)

$124,000

• Estimated Private Sector Job Growth Through 2019: 40,000

• Major Industries: Media, Financial

Services, Insurance, Real Estate, Government, Professional Services, Creative Services, Technology, Nonprofit

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1995

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“ DOWNTOWN IS VIBRANT. DOWNTOWN IS SEXY. DOWNTOWN IS NOW.” Lower Manhattan is undergoing an incredible metamorphosis. From the opening of One World Trade Center (the tallest building in the western hemisphere) to two newly remade transit hubs to a stunning, brand-new waterfront esplanade on the East River to the blossoming of a robust media and technology sector — nearly every corner of Lower Manhattan’s landscape is being transformed. The cumulative impact of over $30 billion in public and private investment over the past 15 years is materializing and mesmerizing locals and visitors alike.

The National September 11 Memorial Museum welcomed more than 3 million visitors in its inaugural year since opening in May 2014. One World Observatory, on floors 100-102 of One World Trade Center, opened in May 2015.

Throughout 2015, towers 1 and 4 at the World Trade Center ushered in Lower Manhattan’s rebirth, while Brookfield Place became the first project to embrace the retail revolution. Three World Trade Center will bring another 2.5 million square feet in 2018, and a redesign of Two

World Trade Center will allow new media companies to set up shop in 2020. The unveiling of the World Trade Center Transportation Hub in 2016 will follow Fulton Center’s debut in 2014. Both are marquee projects among the $6.4 billion of new transit infrastructure in the district.

And more great things are just over the horizon. By yearend 2019, Lower Manhattan will see another 5,200 new housing units. There are 3,900 new hotel rooms now planned or under construction in 23 hotels, including The Four Seasons Downtown New York, The Beekman Hotel and the AC Hotel. New attractions have joined the district’s plethora of landmarks, and tourism is expected to reach nearly 15 million annual visitors. The potential for increased consumer spending is vast. How will Lower Manhattan meet the surge of demand? With over 2 million square feet of new retail and dining possibilities.

Lower Manhattan’s next chapter is underway.

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LOWER MANHATTAN. IT’S A NEW YORK YOU KNOW OF, BUT HAVEN’T MET YET. The market is heating up downtown, as major shopping brands and celebrated chefs contribute to the remaking of Lower Manhattan.

In response to the rapidly growing residential population and diversifying workforce, the expanding of transportation options and the arrival of more and more tourists, many savvy retailers and restaurateurs have already established a presence here.

From high-end shops to boutiques to popular chains, the constellation of quality brands is varied and rich: Saks Fifth Avenue and Hermès, Equinox and Soul Cycle, Zara and Urban Outfitters, Financier Patisserie and Gregory’s Coffee, Tiffany and Century 21 — just to name a few.

Spending power in the area is strong and on the rise, and the time is ripe for a retail boom. Pioneering brands have a unique chance to be part of something big in Lower Manhattan. The time is now.

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WHAT’S IN STORE FOR LOWER MANHATTAN 11

Opening in mid-2016, Westfield World Trade Center will emerge as an iconic destination, unveiling a global collection of fashion, dining and cultural offerings with an unmistakable New York sensibility.

The center will host a curated mix of 125 world-renowned fashion, lifestyle and technology brands. It will also feature an exquisite array of dining opportunities and guest experiences powered by state-of-the-art technology. Banana Republic, H&M, Kate Spade, Victoria’s Secret, Hugo Boss and Eataly are among the many tenants that have signed on.

Anchored by The Oculus, designed by famed Spanish architect Santiago Calatrava, Westfield World Trade Center will be a 365,000-square-foot, world-class destination with a major street-level presence along Church Street, Cortlandt Way and Dey Street. This will include three stories of retail in Towers 3 and 4. An additional 90,000 square feet of retail will be added when Tower 2 opens in 2020.

At Westfield World Trade Center, the opportunities for connectivity are endless. With various modes of transportation, including 12 subway lines and the PATH train to New Jersey, no place in New York City has ever felt so central.

NEW DEVELOPMENTS 12

“The neighborhood is becoming one of the busiest and most dynamic in the city.�

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Brookfield Place NY is the pinnacle of luxury shopping, dining and cultural arts in downtown Manhattan. The complex is uniquely positioned just south of Tribeca along the Hudson River waterfront.

International fashion houses, including Hermès, Bottega Veneta, Salvatore Ferragamo, Burberry, Omega and Ermenegildo Zegna — and contemporary fashion brands such as Diane von Furstenberg, Theory, Michael Kors, Vince, Paul Smith and Lululemon — make Brookfield Place Downtown Manhattan’s most sought-after shopping destination.

An 85,000-square-foot Saks Fifth Avenue department store will open in early 2016, revolutionizing the luxury shopping experience in the area.

Best-in-class dining options include Hudson Eats, a curated collection of 14 chef-driven, fast-casual eateries; Le District, a 30,000-square-foot, French-inspired marketplace; and eight signature restaurants, including L’Atelier, Amada and Parm.

Complemented by the renowned cultural programming of Arts Brookfield, Brookfield Place is leading the transformation of the area as the premier destination for residents and visitors alike.

NEW DEVELOPMENTS 14

“The light, the architecture, the water. It’s really transcendent.”

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A reimagined Seaport District will create a spectacular New York experience. Opening in 2017, seven buildings on several city blocks — including the new Pier 17 building — will fully reopen with 365,000 square feet comprising over 80 new shops and restaurants filled with culinary, fashion, entertainment and cultural offerings designed to captivate New Yorkers.

As part of the ongoing effort to revitalize the Seaport District, the Fulton Market Building (scheduled to open in mid-2016) will feature iPic Theaters, an eight-screen, 500-seat luxury movie theater. The Howard Hughes Corporation announced the signing of the renowned New York bookstore McNally Jackson, opening on Schermerhorn Row in 2017. They have also partnered with celebrated chef and restaurateur Jean-George Vongerichten to introduce a food market and flagship restaurant reminiscent of the Seaport’s rich history as a center of food and commerce. The new Pier 17 will feature a one-and-a-half-acre rooftop that will hold up to 4,000 people for concerts and special events – becoming a premier boutique entertainment venue. The pier will showcase stunning views of New York Harbor, the Statue of Liberty, the Brooklyn Bridge and Lower Manhattan.

Committed to creating a unique destination for New Yorkers and visitors alike, The Howard Hughes Corporation has also brought an enticing collection of programs to the Seaport focused on food, fashion and culture. The District has become home to the popular Smorgasburg food vendors and Seaport Studios, a fashion forward retail shop curated in partnership with Women’s Wear Daily and featuring a rotation of emerging and cutting-edge designers. Other unique shops include Brother Vellies and Northern Grade marketplace. Overall, the Seaport District now offers over 50 authentic shops and restaurants in an unparalleled historic setting, with many more to come.

NEW DEVELOPMENTS 16

“The cool factor is rising in the cobblestone historic district downtown.�

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The opening of the MTA’s $1.4 billion Fulton Center heralds another great development in Lower Manhattan. The new train station becomes a significant hub in its own right — radically reinventing and uplifting the commuting experience between 9 subway lines and five existing subway stations. Fulton Center will serve 300,000 commuters, residents and tourists each day.

Combining a state-of-the-art transportation hub with shopping, dining and office space, the site will offer 65,000 square feet of commercial possibilities. With Westfield as the master leaseholder, retail tenants will include Shake Shack, Irving Farm Coffee Roasters and Zaro’s Bakery.

The building is organized around a grand civic space, defined by a glasstopped atrium with a distinctive cable net sculpture. Two floors of retail below ground, open retail areas at street level, and two glass-enclosed upper floors will serve members of the Lower Manhattan community and transit riders alike.

The importance of these transit improvements is clear. Extensive residential development and dramatic neighborhood revitalization in Manhattan, Brooklyn and New Jersey’s Hudson River waterfront cities have attracted huge numbers of young, educated people. Since 2000, the population of college-educated adults ages 18-44 living within a 30-minute commute of Lower Manhattan grew by nearly 40%.

Additionally, the labor force within a one-seat ride of Lower Manhattan grew 2.5 times as fast as the rest of the New York City metro area.

NEW DEVELOPMENTS 18

“Great space, great services, great transportation. It’s all here.”

9

Subway Lines

300,000

Daily Riders 19

In Lower Manhattan, opportunities for new stores come in all shapes and sizes and are around every corner. Exciting possibilities go far beyond the four big upcoming development projects.

More than 2 million square feet of retail space is on the way in numerous individual locations across the district starting with Westfield World Trade Center, Brookfield Place, the Seaport and on almost every block in between. Several different buildings are undergoing major improvements at the same time, as the Lower Manhattan retail frontier continues to expand in spaces old and new.

Rose Associates will soon convert the art deco building at 70 Pine Street into 644 rental apartments and 132 extended-stay apartments; the renovated building will also include 35,000 square feet of new retail space featuring a street-level grocery store and rooftop restaurant with superchef April Bloomfield and partner Ken Friedman.

At 222 and 195 Broadway — the crossroads of Lower Manhattan, adjacent to Fulton Center — L&L Holding Company is creating 77,000 square feet of new and repositioned retail space; Zara, Anthropologie and legendary restaurant Nobu have already signed leases. The historic One Wall Street will undergo conversion as Macklowe Properties turns the office building into more than 500 residential units and 100,000 square feet of retail. Additionally, Fosun International plans to add up to 200,000 square feet of new retail and amenities below the two-acre plaza of the landmarked 28 Liberty Street.

The potential is everywhere — in buildings that are historic and grand and in those that are modern and open. Space is plentiful and adaptable and can accommodate the needs of stores and restaurants big and small.

NEW DEVELOPMENTS 20

“There is a retail revolution that is underway in Lower Manhattan.”

Fosun’s 28 Liberty Street

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WHO SHOPS IN LOWER MANHATTAN?

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Lower Manhattan

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226,000 Private-Sector Employees

40,000

Public-Sector Employees

WORKERS

MAJOR EMPLOYERS

With over 88 million square feet of office space, Lower Manhattan is one of the largest and most active business districts in the country. And with 2.5 million square feet of new space coming online at the World Trade Center site through year end 2019, the number of workers — and potential shoppers — in the district will reach new heights in the years ahead. By the end of 2019, Lower Manhattan will gain an estimated 40,000 new private sector jobs.

Lower Manhattan’s workforce is becoming bigger and represents an increasingly diverse group of industries. Technology and media companies are setting up shop here in droves.

The number of Technology, Media, Advertising and Information (TAMI) companies stands at over 800 today. These newcomers are energizing the neighborhood and bringing more buying power and a varied gamut of tastes and retail habits. Among the creative companies that have recently committed to Lower Manhattan are publishing titans Condé Nast, Time, Inc. and HarperCollins Publishers; media and technology agencies GroupM and Mediamath; and advertising firm Droga5. Hudson’s Bay Company, Gucci, Hugo Boss and Revlon lead the pack of new companies specializing in fashion and beauty.

The district’s 9,083 employers span a wide range of other industries as well, including Finance, Insurance, and Real Estate; Professional Services; Government; Education and Nonprofits. While the creative services and technology sector continues to grow, Financial Services remains Lower Manhattan’s signature industry — with major companies, including Standard & Poor’s, American Express, Goldman Sachs, Deutsche Bank, and Bank of New York Mellon anchored in the district.

The area is also home to numerous law firms and government offices, as well as a steadily growing roster of leading nonprofits such as UNICEF USA and Teach For America.

$124,000 average employee wage

25

Over

60,000 Residents

RESIDENTS

Highly educated, affluent and well-traveled, the people who call Lower Manhattan home span a wide demographic — from hip, young singles, to couples and families, to empty nesters looking to enjoy their golden years. One of New York City’s fastest growing neighborhoods, the area’s population has doubled since 2001. An estimated 60,000 people live in 32,000 units south of Chambers Street.

80%

college education

As the population grows, residents have shown a strong commitment to the area.

Many who moved here as renters ended up buying homes. Almost two-thirds have lived in Lower Manhattan for five or more years, and the overwhelming majority plans to stay for at least the next three years.

Many residents hold high-paying jobs, and the average household income is $206,000.

The finance, insurance and real estate sector employs 30 percent of the population, while professional, scientific and management services employ 16 percent. An estimated 22 percent of those living here own a second home.

$206,000 average annual household income

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Lower Manhattan is increasingly popular among families with children, and new schools — both public and private — have popped up to meet the rising demand. Almost 13,000 students are enrolled in K-12 schools. But the students aren’t all locals — private Léman Manhattan Preparatory School and the prestigious public schools, Millennium High and Stuyvesant High, are attracting top achievers from around the city.

Education is a top priority for all ages. On average, 80 percent of adult residents have a college degree, and 40 percent have done post-graduate work. By comparison, among Manhattan and New York City residents, 59 and 35 percent have a college degree, respectively.

Lower Manhattan

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Lower Manhattan

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14.9 Million visitors projected in 2017

NEW ATTRACTIONS

VISITORS Tourists are flocking to Lower Manhattan. What other neighborhood is home to so many iconic attractions? The Statue of Liberty, Ellis Island, the New York Stock Exchange, the Charging Bull, the Brooklyn Bridge, the Federal Hall National Memorial and the South Street Seaport are all downtown. The area is projected to have 14.9 million tourists in 2017.* The neighborhood’s winding streets, monuments and museums, extraordinary harbor views and waterfront activities, classic architecture, stores and restaurants all add to the allure of Lower Manhattan.

The National September 11 Memorial Museum welcomed more than 3 million visitors in its inaugural year since opening in May 2014. One World Observatory, on floors 100-102 of One World Trade Center, opened in May 2015 and anticipates more than 3 million annual visitors. These two attractions will become preeminent New York City tourist destinations, joining the likes of Times Square and Central Park.

All this tourism activity has attracted the attention of the hotel industry, sparking a hotel building blitz in the last several years and adding new brands, ranging from luxury to boutique to budget. Today, there are 5,600 rooms in 26 hotels in the district, triple the number of hotels that existed 10 years ago. The development boom continues with 18 additional hotels scheduled for completion, which will bring the inventory to 8,800 rooms in 44 hotels by year end 2019.

5,600

hotel rooms in 26 hotels * Statistic

reflects Westfield’s 2017 projection.

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53,000

full & part-time students

HIGHER & CONTINUING EDUCATION

STUDENTS Education is a booming industry in Lower Manhattan and expands the daytime population by tens of thousands. The student headcount includes those in undergraduate, graduate and continuing education programs.

Every segment is growing fast.

Lower Manhattan is a center of higher and continuing education.

In addition to the main campus of Pace University and the Borough of Manhattan Community College (BMCC), Lower Manhattan’s institutions of higher learning also include NYU’s School of Professional Studies, Cornell University’s College of Art, Architecture & Planning and City College of New York’s Center for Worker Education. Several more — including Nyack College, The New York Film Academy, Institute of Culinary Education and the Flatiron School — have relocated some or all of their operations to the district. In total, 25 institutions offer training and degree programs that have a combined full and part-time enrollment of approximately 53,000 students annually.

Pace University, once seen as a “commuter school,” has mirrored the transformation of Lower Manhattan, with a growing residential student population, diversified academic offerings and significant capital improvements. In the past two years, Pace opened two student residence halls at 180 Broadway and 33 Beekman Street.

These buildings will bring the number of Pace student residents to almost 3,000 — great news for retailers who might like a piece of the nearly $70 million spent by the Pace University community in off-campus activities each year.

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Lower Manhattan

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SUBDISTRICTS OF LOWER MANHATTAN 33

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ID

R

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T

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EN

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L

L

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L A NUnderground E Pedestrian LD 1. Sephora Passageway 2. Century 21

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18. Barnes & Noble at Pace University 19. 55 Fulton Market 20. Smashburger 21. Zeytuna CEDAR

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T

21 MA

ID

EN

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LA

NE

PLA

TT

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38

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IL

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BR

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15 -19

W

18. Soul Cycle

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17. Dos Toros

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TT

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ICH

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PLA

RTY

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NE

A

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A. Hampton Inn Manhattan-SeaportFinancial District B. Holiday Inn Express NYC-Wall Street

LA

STREET

EN

WILLIAM

ID

ST

HOTELS:

MA

ET

EET STR

EET ET

2,3

28. Seaport District - a collection of shops, restaurants, market & entertainment JOHN STREE T (opening 2017)

11. Jersey Mike’s

24. Ambrose Beer & Lobster

RE

DUTCH

BROADWAY

TRINITY

GRE

C E Hale D A R and S THearty REET 10.

ET

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J,Z

8. Roti Mediterranean S T R E EGrill T 9. Ramen.Co

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LE

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4,5

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DEY

DT R T L A N(3) 6. Duane N,R C OReade

N S T

EA

TH

26. iPic Theaters A,C (opening 2016)A N N

NASSAU STREET

3. Roast Kitchen

MA

25. Abercrombie & Fitch

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ST

GOL

RETAILERS T R E EINCLUDE: T

NSPORTATION HUB 4. Chop’t

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E

AL

BE

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FD

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BRO

R

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R

2,3

W

C I TY HA L L P AR K P

SUBDISTRICT:

C 4 W T 7.

DI

P

STREET

TREET

MA

OL OL

D S L

D S L

IP

Seastreak

IP

New York Water Taxi N

T

IE

S

S

L

IP

VIETNAM VETERANS MEMORIAL PLAZA

EAST RIVER

39

IN ON

ET

GT

2 WTC

DEY

1

ET

4 WTC

TRINITY

EET

STREET

STREET

THAMES

PLACE

STR

5 C

12 H 9 F T TREE S R O N,R 2 RECT 6 1 8 3 4

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N

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MORRIS

W

GRE

W

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G

ICH

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40

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G. Courtyard by Marriott (opening 2016) H. Fairfield Inn & Suites (opening 2017)

GRE

WEST

R

CARLISLE

CEDAR

EET

RECTO

B 11 7

ET

STR

E. Club Quarters, World Trade Center

STREET

ON

D. World Center Hotel

NGT

C. W New York - Downtown

SHI

B. New York Marriott Downtown

E STR

END AVENUE

A. Millenium Hilton Hotel

WA

H NY

10

ALBANY

UT

A ALB

CEDAR

D E

SO

B AT T E R Y PA R K CITY

Pedestrian Bridge

BROADWAY

N,R C O R T L A N D T

RE

10. Morton’s Steakhouse

4,5

A

TRANSPORTATION HUB

ST D IEL OKF BRO LACE P

9. St. George’s Tavern

F. Holiday Inn Manhattan Financial District

STREET

LIBERTY STREET

8. Clinton Hall

HOTELS:

STREET

3 WTC

6. Dunkin Donuts

12. Schilling

A,C,E

Temporary

5. The English 7. Starbucks

2,3

PLACE

1 WTC

Underground Pedestrian Passageway

4. Wogies

11. Bill’s Bar & Burger

ET

RE

SH

3. Tajin

ST

2. Trinity Department Store

VESEY

LD IE KF E OO LAC P

1. Westfield World Trade Center a collection of 120 retail shops and restaurants (opening August 2016)

BR

RETAILERS INCLUDE:

BARCLAY

WE

WORLD TRADE CENTER & GREENWICH SOUTH

BROADWAY

ST

WA

SUBDISTRICT:

PARK

B

K R A P Y

EET

LE

WILLIAM

STR

AL

D

E TR EA TH

GOL

5

2,3 J,Z 1. Le Pain Quotidien

2. North End Grill JO

PNY LA

T

EN 7. Regal Battery ParkWaterway CinemasT L AN

E

STR

14 15

WILLIAM

EET

STR

ST

PEA

RL

ON

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AM

LI

IL

W H

IC

UT

ENW

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CARLISLE

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STREE

RECT

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E

SO

GRE

R

STR

EET

AD

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STREET

STR

AN

41

THAMES STREET BA

E

T

ALBANY

ON

Y

PL

N

NGT

AN

SHI

ALB

CEDAR

WA

B AT T E R Y PA R K 8 CITY

9

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ET

M

RE

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4 W

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END AVENUE

A

ST

New York

C

1

ES

LI

D

ET

FI

D Conrad EL

3 WTC

LIBERTY STR

H

IL

OA

STRE

A.

ET

16

UT

W

BR

NEW

B

EA

HOTELS: ER

V

NORTH

HUDSON RIVER

TRANSPORTA HUB

SO

J,Z

17 12

TH RCOVE shopping, dining and cultural events, N O MARINA COVE

10. Amada CEDA R STR EET 11. Parm 12. Equinox PINE STREE T 13. P.J. Clarke’s 14. Le District - a French-inspired marketplace W Hudson A L LEats S 15.

- aT collection of 14 REET fast-casual 2,3eateries 16. Saks Fifth Avenue (opening 2016) 17. Hermès H A 18. Salvatore Ferragamo N O E G V N A C H Ermenegildo Zegna E E X19.

R 20. Theory 21. Michael Kors ET 22. Diane von Furstenberg E 23. GucciR 24. Paul S TSmith

2 WTC

Passageway

8. Southwest NY & Black Hound Bar

including...

STREE

1 WTC

18 Underground 23 Pedestrian

EET

I B E R River House 9. LMerchants TY Brookfield Place, featuring luxury

STREET

RE

STREET

PLACE

PLACE

ST

ID

24

13 21 20

VESEY

D IEL OKF BRO LACE P

NASSAU STREET

HN ST REET 4. Harry’s Italian

6. M Blue Smoke A

22

BROOKFIELD 19 PLACE

3. Shake Shack 5. El Vez

10

4

ST

DUTCH

11

A

BARCLAY

WE

FU L T O N INCLUDE: STREET RETAILERS

ET

2 1

3 7 6

BROADWAY

STREET

PARK

RE

ADE

ANN STREET

ET

LAN

A,C

MURRAY

RE

ON

ESP

N S T

GT

MA

IN

BATTERY PARK CITY & BROOKFIELD PLACE

ST

ET

SH

EK

RE

ACE

BE

ST

MURRAY STREE WA

CE

SUBDISTRICT:

T

H

RU

TERR

SP

END AVENUE

VER

PARK

O

ALOF T HOTEL

Completed in 2015

THE CULTURAL HEART AND INTELLECTUAL HEART OF THE CITY IS CONTINUALLY MOVING DOWNTOWN.

FOUR SEASONS HOTEL & RESIDENCES Completion in 2016

THE BEEKMAN HOTEL & RESIDENCES

Completion in 2016

FULTON CENTER

& CORBIN BUILDING Completed in 2014 WORLD TRADE CENTER 1 Wor ld Trade Center Completed in 2014

2 Wor ld Trade Center

Completion in 2020

Wes t f ield W TC/ Transpor t ation Hub Completion in 2016 3 Wor ld Trade Center Completion in 2018 4 Wor ld Trade Center Completed in 2013

WHO’S WORKING HERE NOW? FASHION: HUDSON’S BAY, GUCCI, REVLON, HUGO BOSS MEDIA: CONDÉ NAST, TIME INC., HARPERCOLLINS FINANCE: GOLDMAN SACHS, AMERICAN EXPRESS, DEUTSCHE BANK, AIG NONPROFIT: TEACH FOR AMERICA, PLANNED PARENTHOOD, UNICEF USA ADVERTISING: DROGA5, GROUP M

WHO’S LIVING HERE NOW? EDUCATED, HIGH-INCOME EARNERS

WHO ARE OUR WELL-CONNECTED NEIGHBORS? TRIBECA, SOHO, WEST VILLAGE, EAST VILLAGE PARK SLOPE, FORT GREENE, BROOKLYN HEIGHTS, WILLIAMSBURG HOBOKEN, JERSEY CITY

WHO’S VISITING US? 14.9 MILLION VISITORS FROM ACROSS THE COUNTRY AND GLOBE

National September 11 Memor ial Museum Completed in May 2014

BROOKFIELD PL ACE

Completion in 2015/2016

AK A WALL STREE T

Completion in 2016

SOUTH STREE T SEAPORT Pier 17 Completion in 2017

70 PINE STREE T

Completion in 2016

EAST RIVER WATERFRONT ESPL ANADE Completed in 2013

PIER A

Completed in November 2014

THE BAT TERY

Completion in 2014/2015

50 WEST STREE T

Completion in 2016

BAT TERY MARITIME BUILDING Completion in 2017

GOVERNORS ISL AND

Completion in 2014/2015

42

READE

STREET

W

PEA RL

RL

T

TE WA

FR

LANE

O

V

E

Hornblower

E

R

GOU

EET RL

NE

PEA

STO

ST ET

E

VER

NEU

East River Ferry

R

Seastreak

Pier 11 OLD OLD

SLI

SLI

New York Water Taxi

P

P

ER

RE O

Pier 15

H

N

UT

A

AM

D

C

Pier 17 (closed for redevelopment Through 2017)

T

PINE

OA

T ER

R

PEA

ET RE L

ST

EE

STREET

H IT

ENW

E

N

TI

E

S

A LL

N

VIETNAM VETERANS MEMORIAL PLAZA

H

GTO

ICH

HIN AC

V EA

W

GRE

WAS

PLACE

4,5

PL

EN

PINE STREET

LI

BR

TREE NEW S

BATTERY

EAST RIVER

E

ST

BA

RY

STR

T

IL

E

B

E TT

N

AR STREE

W

AD

ROBERT F. ES WAGNER, JR. PL PARK AN

SOUTH STREET SEAPORT

STR

PLACE

N

2,3

MAID CEDAR

H

MORRIS

IP

R D EET RIV

RTY

JOH

J,Z

THAMES STREET

SOUTH COVE

N

IF

NE

PLACE

MORRIS

MA

CL

T

WALL

4,5

SL

ON

W R K

THAMES

EET R S1 T R N,R

LA

LIBE

CK

SO

ICH

GTO

AN

O RECT

EN

PE

FD

ENW

HIN

END AVENUE

Pedestrian Bridge

CEDAR

ID

GE

ON

F

TRINITY

GRE

WAS

D

UTH

EET

N,R

AT

E

E

AD

LT

EK

PE

ET

LIBERTY STREET

SO

PL WEST

O K R A P

4 WTC

MA

STR

RE IEL OKF BRO LACE P

ES RECTOR

CORTLANDT

JOHN S TREE

YN B RID

WAT

ST

N,R

NA SSA U ST REET

3 WTC

STR

FU

2,3

J,Z

DEY

ST REET

LD IE KF E OO AC PL ANY

BE

FULTON CENTER

BROADWAY

BR ALB

EET

ANN STREET

WILLIA M

ST

B AT T E R Y PA R K CITY

N S TR

OKL

EET

FULTON STREET

4,5 TRANSPORTATION HUB

MA

E S TR

ET

ON

WE

NORTH END AVENUE

ADE

A,C

EK

UC

STRE

GT

LAN

BE

BARCLAY

2 WTC

Pedestrian Bridge

ET

BRO

R

SPR

A,C,E

1 WTC

NORTH COVE

RE

FRANKFORT STREET

O

CITY HALL PARK

2,3 PARK

STREET

Underground Pedestrian Passageway

ST

ON

IS

N,R MURRAY

GOLD

IN

ESP

VESEY

Hudson River Ferry New York Water Taxi

D MA

A

H

SH

CE STREET

WARREN

BROADWAY

IC

WA

TERRA MURRAY

HUDSON RIVER

NW

RIVER

TRIBECA

4,5,6

P

EE

WEST

GR

1,2,3

R

CHURCH

CHAMBERS ROCKEFELLER PARK

CIVIC CENTER

ST REET

J,Z

WASHINGTON MARKET PARK

ST

AT

E

RE

BATTERY PARK

ST

Pier A

ET

Governors Island Ferry 1

Staten Island Ferry

Statue Cruises

GOVERNORS ISLAND

ELLIS ISLAND

STATUE OF LIBERTY

MAP KEY

Major Development Milestones

Transportation

Open Spaces

Hotels

Residential

Hotel & Residential

43

LOWER MANHATTAN : IT’S A NEW YORK YOU KNOW OF, BUT HAVEN’T MET YET

Alliance for Downtown New York 120 Broadway Suite 3340 New York, NY 10271 212-566-6700 DowntownNY.com Telephone: 212-835-2787 Email: Retail@DowntownNY.com

Photo Credits: Courtesy of Joe Woolhead for Silverstein Properties - Cover, page 2 Courtesy of Shorpy.com - Cover, pages 2, 4 Madison McGaw/BFA.com - page 7 Courtesy of Westfield Group - page 13 Jane Kratochvil - pages 16,17 Courtesy of Fosun Properties - page 21 Jennifer May - pages 22,23 Michael Dwornick for Utopia, The Agency - page 27 Mark Weinberg for Utopia, The Agency - pages 4,6,8,15,19,24,27,28,31 Pete Thompson for Utopia, The Agency - Cover, pages 2,4,6,10,12,14,16,18,20,24,27,28,31-33