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WELCOME TO THE FUTURE OF PUBLISHING ENTERTAIMENT IN ENGLISH, FIRST TIME IN SCANDINAVIA!

YOU SAY YOU LOVE THE SMELL OF PAPER – BUT HOW ABOUT THE SMELL OF THE WOODS?

HIT! RECORD NUMBER OF READERS!

1.100.000

WE’RE NOT A SIMPLE WEBSITE. OUR PUBLICATION IS A REAL MAGAZINE TRANSLATED TO WEB.

PEOPLE HAVE SEEN OUR SECOND ISSUE!

ALL ABOUT DIGITAL ADOPTED A STRATEGY TO COVER MARKET SEGMENTS (IE. NICHE MARKETS) THAT HAVE BEEN NEGLECTED. POPCULTURE MAGAZINE, A BIMONTHLY PUBLICATION IN THE SCANDINAVIAN REGION, HAS FOUND ITS QUITE LOGICAL TARGET: EXPATS, WHO ARE IN LOVE WITH TV SHOWS, MOVIES, GADGETS, MUSIC, GAMES, BOOKS, COMICS AND FASHION. This kind of magazine (as online publication) presents a perfect way to reach urban young people, men into trends, but also middle-aged wives and mothers: all kinds of expats in Scandinavia. These target groups spend a large portion of their work and free time online, in front of computers and gadgets, with less and less interest in printed publications.

Specific, but with a sufficiently broad target groups, this magazine offers the possibility of publishing the conventional advertising solutions, as well as product placement, branding of covers and PR texts, and other forms of personalized promotions.

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WHO’S OUR DISTRIBUTOR? As a place for our “e-newsstand”, as well as our distributor, we have chosen the world’s leading e-publishing platform – ISSUU. With their design and user interface, Issuu gives readers/users the feel of flicking through a real paper issue. With internal linking, it enables the functional content of the issue, which takes the reader to the desired page. A good system of statistics provides a clear insight into the number of readers and number of pages read, the popularity of sections, as well as reading frequency by days / weeks.

Issuu gives readers best possible desktop reading experience, but also offers Issuu Android and iOS applications.

Since Issuu is out Technical partner, we are promoting that platform as primary. Still, readers can find our own PopCulture Magazine applications for (Google) Android and (Apple) iOS. Our magazine is available anywhere and anytime.

WHO ARE OUR READERS? HOW MANY OF THEM ARE THERE?

OUR READER’S PROFILE:

GENDER: female 57% male 43%

TOTAL NUMBER OF INDIVIDUAL READERS: 1.874.550

AVERAGE NUMBER OF READERS FROM SCANDINAVIA: 89%

AGE: distribution: 17-62 the largest group: 26-39

AVERAGE NUMBER OF READERS PER ISSUE: 624.850

EDUCATIONAL LEVEL: bachelor’s degree

DIRECT READERS AVERAGE PER ISSUE: 46%

LOCATION: (Expats in) Scandinavia

TRANSFERD FROM BANNERS AND SOCIAL MEDIA: 54%

2016 PUBLISHING CALENDAR Issuu No.

Week No.

04 Week 05 05 Week 14 06 Week 22 07 Week 31 08 Week 40 09 Week 49 Special issues are going to be announced

#HOT START

by: Michel P.

The mystery behind the new Hulk’s identity has been revealed! But what has happened to the original Hulk, Bruce Banner in the previous eight months? All will be revealed – and the answers will surprise you! But one thing is for certain – Amadeus Cho is a completely different kind of Hulk. Not tormented, not conflicted. Just a giant green wrecking machine who loves being the Hulk! What could possibly go wrong?

michel_p@popculture.dk

44 things you must know about

Captain America: Civil War

TOTALLY AWESOME HULK:

THIS YEAR HAS BEEN GREAT FOR MAR­ VEL STUDIO AND HAS GIVEN BIRTH TO TWO GLOBAL HIT FILMS – AVENGERS: AGE OF ULTRON AND ANT­MAN. HOW­ EVER, THEY ARE PREPARING US SOME­ THING EQUALLY EXCITING FOR THE NEXT ONE TOO. THE THIRD FILM ABOUT CAP­ TAIN ROGERS GOT THE FULL NAME OF CAPTAIN AMERICA: CIVIL WAR, AND IT WILL BE FULL OF MARVEL’S COSTUMED SUPERHEROES. A NEW SEQUEL WILL BE A VERY COMPLEX BLOCKBUSTER FILLED WITH ACTION.

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ATTENTION! TOTALLY AWESOME HULK #1, on sale in December!

Written by Greg Pak, art & cover by Frank Cho, variant cover by Frank Cho.

On September 4th, Marvel Comics fans finally meet Totally Awesome Hulk, the one and only Amadeus Cho! It’s a all-new Jade Giant for an all-different Marvel Universe and he’s coming this December in TOTALLY AWESOME HULK #1! Legendary and storied Hulk scribe Greg Pak (Planet Hulk) returns to the fan-favorite character he created as he powers up to become the newest green goliath. And he’s bringing blockbuster artist Frank Cho (Mighty Avengers, Savage Wolverine) along for the ride!

and MORE...

IS PUNISHER NEXT?

Since Frank Castle is absent from Marvel’s announced plans for ALLNEW ALL-DIFFERENT MARVEL this fall, and we have recent trend towards replacing famous characters including Captain America, Thor, Wolverine and the Hulk, maybe Punisher is the next?

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TODAY IS CHRISTMAS

by: Marin M.

LeAnn Rimes

marin_m@popculture.dk

“Come December, the one true Hulk will be a 19-year-old Korean-America “Boy Genius” who is going to carry the burden of being the Hulk like it weighs a feather,” says Marvel Editor-in-Chief Axel Alonso. “He’s going to love every minute of it. In this new series, we are going to lean hard into the fantasy aspects of being the Hulk. It can’t be all bad, can it?”

Marvel's First Korean-American Hulk!

ESPECIALLY FOR THIS OCCASION, WE HAVE CREATED A USEFUL GUIDE THAT WILL HELP YOU KEEP TRACK OF ALL THE DETAILS RELATED TO CAPTAIN AMERICA: CIVIL WAR, BASED ON WHAT MARVEL HAS OFFICIALLY ANNOUNCED AND WHAT IS DISUCUSSED ON FO­ RUMS AND SOCIAL NETWORKS . WHAT DO WE KNOW SO FAR? READ BELOW!

IMAGE: Courtesy of Marvel Comics

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#BIGones

by: Danilo O.

You like Country? You’ll love the title-song and The Spirit the new holiday album by of Christmas. The Album is LeAnn Rimes, who’s been full of duets with other singaround since 2004 and is very ers, from other genres, just so popular in the US. In addition that Christmas won’t be dull. to her take on Christmas classics, we have two new songs – Today is Christmas,

danilo_o@popculture.dk

THE HOLIDAY COLLECTION Denmark + Winter The mysterious band from the Danish Indie-scene brings something new out from time to time, without big marketing campaigns, just to remind us that the best music is the one we listen to without talking about it too much. We wrote about them

in our first issue and now they have an holiday album.

The thirteen songs on this album are just pure joy and the author of this text just love them. Denmark+Winter, earphones, coffee-to-go, a cozy sweater and you’re ready for your holiday trip anywhere.

SHE HAS A FIXATION IN FORM OF A DARK SKINNED GENTLEMAN WHOM SHE SHAMELESSLY STALKS IN NIGHTS WHEN SHE HAS NOTHING TO DO OR CAN’T SLEEP.

CHRISTMAS WITH NASHVILLE Nashville Cast

Again Country, this time the TV-angle. If you love Nashville and you’re sincere to yourself, you’ll admit that you watch the show 20 % for the story and 80 % for the music.

Last year, the cast has record-

KYLIE CHRISTMAS

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It’s holiday season, add a bit glitter to it! There is nothing like Kylie, who’s popular in the US, but the Europeans a-do-re her! If her 2014 album Kiss Me Once wasn’t reason enough to be happy this year, don’t panic: Kylie’s first full holiday album, called Kylie

Christmas, was published in November and is a mix of traditional holiday songs, sung by one of the biggest pop stars in music history, as well as new songs. The duet with Iggy Pop must not be skipped. You’ve been warned.

ed this holiday album and the result is so good that I remember the whole holiday season of last year through the verses of these songs. A warm recommendation for this year, too.

CHRISTMAS

Michael Buble Old, but great. The album simply called Christmas came out in 2011 and can now be considered a classic. Michael leads you with his voice very simply into a festive mood and you just think while listening “it’s beginning to look a lot like Christmas”, even if you’re the worst Grinch. The collection of songs is big and varies in genres,

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COMPARED TO CONVENTIONAL PRINT MEDIA:

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Form and size of advertising solutions are same as in the print media, which provides bigger space than classic banner

ADVANTAGES OF ADVERTISING IN ONLINE MAGAZINE!

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COMPARED TO COMMON POSITIONING OF COMMERCIALS ON WEBSITES:

and if you’re not sure how to warm up any evening this winter, Michael Buble is the solution. And to make it an even bigger holiday, Buble will release a new song on November 30th, called The more you give (the more you’ll have), which will add something fresh to this timeless collection, for sure.

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ATTENTION! Watch Jessica Jones Season 1 on Netflix Nordics!

DARKER THAN DAREDEVIL M arvel’s TV-Universe is expanding, and I don’t mean ABC’s Agents of S.H.I.E.L.D. or Agent Carter, but Netflix, the new beacon of hope for television programs. It’s not exactly TV, but we won’t be nitpicking. The spiritual heir to the great Daredevil (before his second season, of course), is here.

and immorality. And in the middle of all that – Jessica, as the cynical opportunist.

Because Jessica is a P. I. who spends her nights between dumpsters, making photos of adultery. A noble vocation, for sure, but at least it pays on a regular basis.

Jessica is single, asocial (to put it mildly), she drinks a lot, loves wild sex and she’s very good at her job. Low scruples and said characteristics help her with that.

And she has a fixation in form of a dark skinned gentleman whom she shamelessly stalks in nights when she has nothing to do or can’t sleep. And she can’t sleep because she has unknown inhabitants in her head. Baggage left by events as of yet unrevealed to us, except that they left a And the streets are of course dumps, deep mark – flashbacks, trauma and at holes… full of fornication, perversion times total panic and hysteria.

For starters, Jessica Jones has a “comic book” opening theme. I didn’t read her comics, so I don’t know if they were a direct inspiration, but it’s impressive anyway. In an era where the opening theme usually consists of some ominous music and a floating title, Netflix opted for animated panels of the NYC streets.

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㄀㈀⸀㄀ ⸀㄀㔀 吀䠀䔀 圀䄀䰀䬀䤀一䜀 䐀䔀䄀䐀 匀䔀䄀匀伀一 㘀 倀刀䔀䴀䤀䔀刀䔀

伀䌀吀伀䈀䔀刀 ㄀㈀琀栀Ⰰ ㈀㄀㨀㔀㔀 圀圀圀⸀䘀伀堀吀嘀⸀一伀

THE CATS WE USE ARE A BIG PART OF OUR BRAND, AND OUR GOAL IS FOR PEOPLE TO RECOGNIZE OUR COMPANY WHEN THEY SEE THEM.

Q: IS THAT HOW YOU MET AND STARTED YOUR STUDIO? A: Yes, more or less. The majority of our team met on our second year at the university during a game project course, and the rest tagged along shortly afterwards when the original group decided to participate in Microsoft Game Camp during summer.

Together we wanted to develop a small mobile game that could be used as portfolio material in the future, and we ended up picking cats for our theme. In this manner, we created an endless runner with Kitty, a grey/ white cat whose job is to “quality test” carpets in a “carpet factory” by simply shredding them to pieces. If this “job” is imaginary or real we don’t know, but during the development of Carpet Kitty we realized that it could be more than just a portfolio project; it became a game that we wanted to

THE INTERNET AND ESPECIALLY THE SOCIAL MEDIA HAS PLAYED A MAJOR ROLE IN MY CAREER.

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Q: GAME DEVELOPERS USUALLY START IN DIFFERENT IT FIELDS. WAS THAT THE CASE WITH YOUR TEAM? A: Depends on how you look at it actually! We all went to the same university and studied Game Development, but in different fields e.g. programming, sound engineering and 2D-art.

So although we all studied game development, we didn’t study together unless we were in the same team during a game project course.

release on the app stores. In order to do this, we called for a meeting with the team and asked the big question: do we want to devote time and resources to do this while finishing our studies? The rest is history.

Q: WHY GAME DEVELOPMENT? A: I think I speak for the majority of the group when I say that we all have a huge interest in games. We all grew up playing them. From Super Mario to World of Warcraft, console, mobile and PC, we love playing all sorts of games. How cool wouldn’t it be to actually earn a living creating games that are enjoyed by many? I think that was the general thought process for everyone in our team when we individually applied to the University of Skövde. None of us knew that much of the industry when we started, except that the Swedish game industry was really growing at the time and still does. It made sense to at least explore it and see if it would be a good career choice for most of us. And as much as games are a lot of fun to make, we were also also hit by the reality that it’s a very hard and competitive industry to be in. The competition is fierce since many developers work for free and visibility has become a big issue. How will players enjoy your game if they don’t even know that is exists? But to see someone play your game and genuinely enjoy it is one of

FROM SUPER MARIO TO WORLD OF WARCRAFT, CONSOLE, MOBILE AND PC, WE LOVE PLAYING ALL SORTS OF GAMES.

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We offer several branding and advertising mixes to a limited number of brands in Scandinavia. We only support the brands that we think correspond to the world of PopCulture Magazine readers. #RATEthis

#COVERSTORY

Whether you work, study or just travel as a tourist in Denmark, using the S-train on a daily basis is a necessity – even a very pleasant one, bearing in mind that this is one of better organized public transport systems which the the author of the text had opporunities to use, and he was in many places. Maybe you drive only two stations, from home to the gym, and perhaps you are one of those “lucky ones” who live and work in two different parts of the city, but you surely get on the S-train pretty often.

Logo on Cover page, 7.500 DKK Logo/Product image inside (with text), 4.500 DKK Logo/Product image inside (without text), 3.000 DKK

Anyway, they say that there is no long drive with a good book and there is hardly any saying I could agree more. If you love to read (and of course you do, otherwise your reading thoguth the PopCulture magazine stopped at a completely wrong place), then our list of fall recommendations will be of great help to you these days, when filling in your e-book reader or backpack.

DARK PLACES

BY GILLIAN FLYNN Pick up a copy of Dark Places before the film comes out this year! It is coming from the globally popular author of Gone Girl, Gillian Flynn and many readers say that they just might like this one better than the last one.

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BEST S-TRAIN FALL READS

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THE GIRL ON THE TRAIN

BY PAULA HAWKINS A mystery that has been described as a psychological thriller, The Girl on the Train, looks as a must-read this fall.

Hawkins’ debut novel is the kind of book that keeps you up all night until you finish it, especially if you’re a fan of very popular genre these days – family thriller.

THE MORTAL INSTRUMENTS: CITY OF BONES

BY CASSANDRA CLARE If you missed this one, now it’s the last chance to read it before it becomes ABC Family series! It is focuses on a girl who learns that she’s originally from a magical world that is invisible to normal people and her destiny lies in demon-hunting. There are six books in the series, so plenty of meat for several TV seasons.

ARROW - VENGEANCE

BY OSCAR BALDERRAMA & LAUREN CERTO

Arrow novel? Oh dear God, please yes! This is the first novel based on the hit Warner Bros TV show Arrow, whose 4th season we are currently waiting to be aired. If the book is to be judged by its cover, we are going to read an Arrow vs Slade Wiilson adventure this October.

and MORE...

EIGHT BOOKS & TEN COMIC BOOKS DEXTER IS DEAD

BY JEFF LINDSAY Before Michael C. Hall became the visual representation of Dexter Morgan on the Showtime series Dexter, the character came to life in Jeff Lindsay’s book series of the same name.

And while Dexter lives on in the finale of Showtime series, a final book is (maybe) set to put the nail in his coffin.

Among the TOP 5 of fall recommendations is Dexter is Dead, by Jeff Lindsay, the last book in the series about a soft-hearted killer. However, if you have not met Dexter in a different form than the the central figure of the popular (and infamously finished) TV series, it is good to know: there are eight books about this guy and two graphic series of five notebooks, all from the pen of Lindsay. Give a chance to the book from which it all began, Darkly Dreaming Dexter and see why Dexter Morgan has become one of the most favorite serial killers ever.

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AD SIZES AFTER IT CONQUERED THE TV-SCREENS, THE PROGRAM OF AMC STAGNATED IN THE PAST YEARS. EVERY GOOD EPISODE OF BETTER CALL SAUL OR WALKING DEAD WOULD BRING SEVERAL AVERAGE EPISODES OF TURN, HALT AND CATCH FIRE AND OF COURSE, WALKING DEAD.

Everyone started saying how AMC has already dealt its best cards and that the policies of the executive board, which are getting worse and worse, are driving quality authors away from the network. But luckily, AMC is showing signs of recovery – they took it upon themselves to adapt the controversial Preacher and decided to experiment a bit.

This experiment was made known at San Diego Comic Con this summer. The trailer wasn’t all too clear and showed a show which at first glance combines things that cannot be combined: kung fu, fencing, oldtimers, southern western, the mystical, slavery etc.

But luckily, after we’ve seen the pilot, we know that we have a coherent story about a soldier who wants to escape this cruel occupation and takes with him his girlfriend, who is pregnant, by the way. He can do that only with the help of a boy who knows the way out of the Badlands. In the meantime, they find

themselves amidst of conflicts between feudal masters or barons, who are a mixture of southern slave-masters and Turkish renegade janissary leaders. To make things short: no good people.

One of the few who have managed to maintain the illusion of order and civilization in a world where war has taken most of the population. That illusion is held up by his fist of steel. Quinn is not a good man.

Does this experiment deserve you to sit in front of your TV and watch it? Here are a few reasons.

But he’s a great character. Marton Csokas is born to play semi-sociopath rulers. So it was in Kingdom of Heaven, where he played the templar Guy de Lusignan (who showed great disinterest for human life), and so was it in the Lord of the Rings trilogy, where he played Lord Celeborn (we all know elves don’t have a soul).

#1 QUINN (MARTON CSOKAS)

Quinn is the perfect example of southern smoothness.

His voice drawls like syrup, he rides the horse like his bottom has molten together with the saddle and handles the sword like a real gentleman. He’s very charming. He gathered an army of warriors (clippers) around him, which he had saved as kids from slavery and offered them military service. The only thing he wants in return is blind following. One of them is the protagonist Sunny (Daniel Wu).

He’s also as cruel as the worst lords of the southern plantations. His arms are drenched elbow-deep in blood. Quinn is a baron. The strongest baron, actually.

Sunny might be the protagonist here, but I think a show is as good as its villain. Quinn is promising.

#2 DESIGN

The show is mostly inspired by the classic Chinese tale Journey to the West, which is the Chinese counterpart of the Arthurian tale of a search for the holy grail, in the Chinese case the quest for enlightenment in the western countries (India). It’s no wonder that the show has oriental motives – from philosophy to aesthetics and

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MÅNS ZELMERLÖW

#DoNotSkip DANISH PAGES

by: Marin M.

marin_m@popculture.dk

PERFECTLY DAMAGED HERO Q: I know you’ve heard this so many times, but I’ve never had the chance to say it - congratulations on winning the Eurovision and thank you for taking time for this interview. Tell me, the sound of victory, what’s it like?

A: I’ve never felt that before.

People were in love with the performance and the song…

It feels incredible, it sounds incredible!

MAKING ME HAPPY IS NOT REALLY COMPLICATED.

Q: The song Heroes was a great bust for international fame - music competitions are something that you participated in the past, but did you believe that the Eurovision Song Contest would be the one that will make you a “hero” of pop music?

A: I really couldn’t anticipate the victory! I did think that Heroes is a great song for Eurovision SC, but I tried not to focus on winning as much as on participating. Yet, it happened.

Q: Heroes is not only a great song, but it is also visually powerful, positive energy-filled performance. How did that come out?

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A: The creators of performance are Fredrik Rydman and David Nordström. I came to them asking for a new effect, something that hadn’t been seen before.

After telling the guys some stories of my life, they liked one in particular. Actually, I am the stick-man from that performance. In school, I was bullied by the guy in my group of friends. From being part of something, at the end I was left out. But during a summer break, I started playing tennis with a new guy and we became friends.

The next semester, he started in my class and he made my friends come back to me.

The number is about that.

Q: The album you released after winning definitely brings the sounds of Heroes song, but we also recognize the influence of the music you’ve previously created. How would you describe the album Perfectly Damaged?

A: Album is a mix of organic musicianship of the Barcelona sessions with electronic influence of Heroes. I hope that my music fans before winning the Eurovision Song Contest are not disappoint-

ed as well as those who started listening to me after Eurovision Song Contest. I believe they like the album.

Q: If I am well informed, these days you’re making a video for the song Should’ve gone home. When can we expect it and what can we expect from it?

A: Pretty soon – about two weeks from now, which probably means immediately after the publishing of your magazine. The video is great!

Crazy! I sang some part of the song in reverse, which was s real challenge and quite exhausting. I am sure my fans will like it!

Q: Your popularity in Sweden is somethingl logical, but your strong connection with international fans seems incredible!

A: (laugh) I don’t know, it simply happened. I try to keep in touch with them in any way I can and I am honest in that. I think they feel it.

Q: Your tour through Europe starts In September - London, Paris, Copenhagen, Prague are only some of the cities where you will perform. The schedule looks very exhausting, sometimes you change countries in which you perform day by day. How do you prepare?

A: I don’t see going from a city to a city as such a big problem as keeping my voice during the tour. That’s why I’m trying not to yell or scream as much as possible these days. (laugh) Q: What is the set list for the upcoming tour - the focus is on the new album, but are you also going to sing your older songs?

A: Yes, there will be old songs. The

new album is in the center of attention, but there will be old songs too, possibly in the form of mixes. We are considering the possibility of having one special song from city to city. It would be interesting.

Q: You are also the chairman of Zelmerlöw & Björkman Foundation. Tell me more about that, please.

A: Zelmerlöw&Björkman Foundation is working for a better world for vulnerable children and young people.

We want to create opportunities for children and young people to develop their inner drive. I spent a lot of time in Africa and every time I come back...the energy I get from working in this foundation is unique.

Q: So, with music and humanitarian work you make others happy, but where does Måns find happiness these days?

A: I am pleased very often. (laugh) Making me happy is not really complicated. Walking a dog, spending occasional moments alone... All that feels so good at the moment.

Q: I hear that your daily habits include five-minute shower each morning. So, is cold shower your recipe for success?

A: It is very difficult for me to wake up in the morning! This is where this urban legend with a five-minute shower comes from (laughs). As for the recipe for success ... I’m not sure I have it. We just need to do things from our heart!

Q: Thank you very much, Måns, and I look forward to your Copenhagen performance in October!

A: Looking forward to seeing you all there!

September 21 Europe @ 20:00 Amager Bio, Copenhagen, Denmark WHAT:

September 22 Sóley @ 20:00 Bremen Teater, Copenhagen, Denmark WHAT:

September 24 Klovn forever @ different times Nordisk Film cinemas, Copenhagen, Denmark WHAT:

October 5 Nickelback – No Fixed Address Tour 2015 @ 20:00 Jyske Bank BOXEN, Herning, Denmark WHAT:

October 15-17 GEEKcore @ all day Valby Kulturhus, Copenhagen, Denmark WHAT:

ATTENTION! Do not miss Måns’s concert in Copenhagen, October 26 at 19:00, Store Vega.

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