Coordinating Farmers with Cell Phones: Technology Innovation in Livestock Extension Services in Pakistan’

In 2011, Ali Hasanain Assistant Professor, Deptartment of Economics, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences along with Michael Callen (Assistant Professor, John F. Kennedy School of Government at Harvard University) collaborated with former-DCO Zubair Bhatti to evaluate a novel project Bhatti was then implementing with the Punjab Government: the Punjab Citizen Feedback Model (CFMP). The project entailed proactively contacting citizens after they had been provided a government service, and requesting feedback focused primarily on corruption. In the course of evaluating CFMP, the researchers realised that a modified version of the programme could be productively applied to the livestock sector.