UI & UX - PROCESS BOOK
House with Nature.com
Architecture and land development. Romania
Projects Select multiple Search by location
Search by surface
Search by price Status
Land OR Dream House
Please choose
Building Type Please choose
iPhone 12 Pro Max - 160.8 x 78.1 x 7.4
UI/UX designer VĂRZARU ALINA
alinamihaelavarzaru@gmail.com, https://www.linkedin.com/in/varzarualina/
House with Nature.com
Architecture and land development. Romania
Projects x House with Nature.com
Architecture and land development. Romania
Projects
Please choose Under construction
Search by location
Built
Search by surface
Project
Search by price Status
Please choose
Status
Please choose
Building Type Please choose
Building Type Please choose
House with Nature.com
House with Nature.com
Architecture and land development. Romania
Architecture and land development. Romania
Projects
Projects
Sort by
Please choose Under construction Built Project Status
Please choose
Building Type Please choose
Home Office/Garden 250 sqm € 95000
Home Office/Garden 150 sqm € 65000
Home Office/Garden 180 sqm € 70000
- Presentation of architecture and urbanism product offers for sale - Through independent research and studio work, develop a complex design system and visual narrative to create unique and unified outcome across multiple media formats - “Architecture and land app” (residential developments)
KEY FRAMEWORK OF UX DESIGN • • • • •
Home Office/Garden 300 sqm € 120000
Strategy Scope Structure Skeleton Surface
- Mobile app - key features: landing page, main meniu, search bar, projects database - Design a compelling, media-appropriate design outcome - Communicate to multiple audiences, but with acceptance on a target audience that has certain characteristics (the mail consumer of products) - Organizing design, user interaction - scheme - Layout of the project - Draft concept
•
Emphatize phaze
•
Location/Migration
User Research
- LIVING IN METROPOLITAN AREAS - INTERESTED IN MIGRATION FROM URBAN TO RURAL - LIVING IN APARTMENTS - AVAILABLE FOR RELOCATION - FLEXIBLE AND MOBILE LFESTYLE
•
Education and work
- 1/2 UNIVERSITIES - CULTURAL BACKROUND - STUDIED ALSO IN THE ARTS AREA - MUZICAL NSTRUMENT, PAINTING, GRAPHICS - MAYBE WORKING IN - IT INDUSTRY, TECHNOLOGY, CAR ENGINEERING, ENERGY, MARKTING, ARCHI TECTURE, FINE ARTS, BUSINESS OWNERS - WORKING IN A MULTINATIONAL - OFTEN WORKING MORE THAN 8 HOURS A DAY
Define phaze
•
Ideate phaze
Economic backround - CAR OWNERS - BIKE OWNERS - SECOND OR THIRD PROPERTY - HAD FINANCIAL SUPPORT UP TO THE AGE OF 30 - FINANCIAL PLAN - HOLDERS OF EMERGENCY AND / OR EDUCATION RESERVE FUNDS - INTERESTED IN PROPERTIES WITH GOOD KNOWLEDGE OF PRICE AND QUALITY OF PRODUCTS
•
Passions and hobbies -
GOOD SOCIAL LIFE COLLECTIBLES HOLDERS OF ART OBJECTS PASSIONATE ABOUT MUSI/FILM/THEATER PARTICIPANT IN SOCIO-CULTURAL EVENTS PASSIONATE ABOUT FAMILY LIFE AND RELATED ACTIVITIES FAMILY GATHERINGS, CARING FOR VEGETABLES/PLANTS GARDEN - PASSIONATE FOR TECHNOLOGY AND NEWS IN OTHER AREAS - SOMETIMES TRAVEL - SOMETIMES BODY ART - SOMETIMES BIKE USERS
- The main problem of users is the lack of trust in existing applications that have in their portfolio works of architecture or urbanism. Consumers are looking for quality projects. - The quality in the case of users is defined by: the quality of the projects exposed by materials, cost, geographical positioning, exterior arrangements. - The quality of the web experience: strong contrasts, simple and clear design, highlighting the materials used in the exhibited projects, transparency of information, highlighting the endowments of the spaces sold
- Multiple solutions
• •
Prototype phaze Test phaze
DESIGN THINKING
•
•