Font Specimen - SALVIA

salvia

by Alice Speranza

font anatomy: POPPINS

ascender taller than cap height

Sapp low contrast

!

Designed by Indian Type Foundry, Jonny Pinhorn Many of the Latin glyphs are more constructed and rationalist than is typical. The Devanagari design is particularly new, and is the first ever Devanagari typeface with a range of weights in this genre.

optical corrections

consistently round

hire

ascender cap height x-height

base line

descender

UPPE RCASE!

AB C D E F G H IJ K L MN O PQ R S T U V W X YZ

abc d e f gh i j k l mn o pq r s t u vw x y z l owerc as e . . .

0

# nu mera l s

1 2 3 4 56789

!?

diacritics & signs

\/ ( ) [ ] { }

+-÷×= &%#€@ ,. ;:'

„

„ *_ ~

24/33,6 pt.

12/14,4 pt.

10/14 pt.

7/8 pt.

But I‘m a cheerleader!

Megan Bloomfield is a high school cheerleader whose parents send her to a residential in-patient conversion therapy camp.

Seventeen-year-old Megan Bloomfield is a happy high school senior who loves cheerleading and is dating a football player Jared. She does not enjoy kissing Jared and prefers looking at her fellow cheerleaders. This, combined with Megan‘s interest in vegetarianism, lead her family and friends to suspect that she is in fact a lesbian.

With the help of Mike, they surprise her with an intervention. Following this confrontation, Megan is sent to

True Directions, a reparative therapy camp which uses a five-step program to convert its campers to heterosexuality. Over the course of the program, Megan becomes friends with another girl at the camp, Graham, who though more comfortable being gay than Megan was forced to attend the camp at the risk of otherwise being disowned by her family.

Later on, Megan accepts her sexuality and her relationship with graham develops into a romantic one.

One, two, three, four, I won‘t take no anymore. 5,6,7,8 - I want you to be my mate.

1,2,3,4 - you‘re the one I adore. 5,6,7,8 - don‘t run from me cause this is fate.

BLOOM BLOOM BLOOM BLOOM

60 pt.

48 pt.

36 pt.

WITCH WITCH WITCH

24 pt.

WITCH

18 pt.

WITCH

14 pt.

WITCH

12 pt.

WITCH

10 pt.

WITCH

hazel hazel

hazel

60 pt.

48 pt.

36 pt.

hazel

24 pt.

hazel

18 pt.

hazel

14 pt.

hazel

12 pt.

hazel

10 pt.

font anatomy: SALVIA

Sapp blunt terminals

no contrast

!

Salvia is very geometrical and modern. Its sharp edges and unusual joints make the overall look of the font interesting and refreshing despite its minimalistic nature.

slab serif

ascender is taller than the cap height

hire edgy joints

ascender cap height x-height

base line

descender

n p e z s

the serifs are thick and block-like and they have blunt ends

applied to round shapes, sharp joints give letters an irregular effect

tilted strokes create a strong contrast with soft shapes

blunt terminals are a key feature throughout the font

the thickness of the strokes is even in all characters

font relationships

nmhru oecbdp vwyxz i lj f t asgk

font evolution

a n b

-15° 90% 7 pt.

calligraphic brush

SALV SALV SALV

LVIA LVIA LVIA

PRISTINE, UN TRACED BY THE WORLD OUTSIDE YOU PRISTINE, UN TRACED BY THE WORLD OUTSIDE YOU