Pitch Document
The Bookish Type started in 2019, running pop-up bookstalls until 2020 when they set up their own website and opened their first brickand mortar store. They aim to actively support and work with the local queer community They sell a range of queer literature, including non-fiction, graphic novels and children’s books.
visibility
To sell high quality books by LGBTQ+ authors and writers
fun
social consciousness
colourful inclusive
representation equality
diversity
known locally but less known nationally cheaper than big brands like Waterstones
creative communal
good USP with focus on queer literature
Name: Alex Young Age: 22 Pronouns: They/Them Career: Illustration student in Leeds Likes: Reading, Drawing, Coffee Shops Dislikes: Homophobia, Bad endings to books Shopping Habits: Prefers to shop in person, Supports small businesses, £25 a month on books
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Easy to navigate
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Simple font – easy to read
Cluttered and busy homepage
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No clear target customer
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Strong colour palette
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Lacks personality and fun
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FAQ page
New this month section Newsletter to sign up to
Aim to: • Give more, professional sleek while also being fun New font choices
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Create Events page
SHOP FOR CART
SHOP fiction non-fiction YA kids poetry merch graphic novels short stories gift vouchers pay it forward
POSTAGE
HOME ABOUT US
BESTSELLING NOVELS
FAQS
CONTACT
CART
HOME
ABOUT US NEWSLETTER
BESTSELLING NOVELS RECOMMENDED BOOKS
BOOKSTORE
EVENTS
ABOUT US
FAQ
fiction
link to events
nicola
postage and shipping
non-fiction YA kids poetry gift vouchers pay it forward
joe ray
Used bolder font to look more professional, giving a more confident look while keeping the authentic simplicity
Century Gothic
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https://ad292861.wixsite.com/thebookishtype