Purpose vs. Vision vs. Mission

So what happens to our vision and mission statements from before?

We have simplified it into ONE PURPOSE statement.

However, this is more than a simplification exercise.

“We know the school is doing something big andveryimportant.”

Professional services staff

We have gone deep into our motto and our Alice Smith story to draw inspiration. We have gone out to the community to engage with them on this journey of synthesising our PURPOSE.

How will our PURPOSE guide us?

This is the question that this playbook will answer.

“I can understand why the school wants a clear PURPOSE. It gives direction for the teachers. It’s what a lot of organisations have.”

JB parent

“It’s a good thing the management wants to do this.”

Parent with children in both JB and EP campuses