Inspirato 2013 Press Kit

2013 PRESS KIT

T H E N E W DE S T I N AT I ON f o r E L I T E LU X U RY T R AV E L E R S

PRAISE & ACCOLADES

“ONE OF AMERICA’S MOST PROMISING COMPANIES” Launched in 2011, this members-only luxury-vacation club arranges travel and activities for wealthy clients, who pay a $15,000 initiation fee and a $2,500 annual fee. In October 2011 it raised $17.5 million from Kleiner Perkins Caufield Buyers and individuals including Mark Teixeira, first baseman for the New York Yankees.

“2012 BEST OF THE BEST: VACATION HOMES” Inspirato has been recognized as one of Robb Report magazine’s “2012 Best of the Best” in it’s signature annual issue.

“LUXURY TRAVEL CLUB INSPIRATO RAISES $20M AT VALUATION CLOSE TO $200M” “INSPIRATO’S NEXT-GEN VACATION RENTALS” Newcomer Inspirato aims to combine the best of luxury lodging choices in one package.

“TOP 10 DIGITAL LUXURY MARKETERS OF Q2” Luxury Daily recognizes Inspirato as a top 10 digital luxury marketer, citing the microsite www.inspiredgiving.com, developed for Inspirato’s philanthropic division.

“2012 DREAMY DESTINATIONS”

“INSPIRATO, A NEW SPIN ON LUXURY VACATION RENTALS”

“LUXURY VILLA RENTALS & VACATION HOMES” Inspirato Announces 100% Growth in Luxury Vacation Portfolio Offerings.

“GOLD MEDALIST, FOLIO MAGAZINE’S 2012 EDDIE & OZZIE AWARDS” The industry authority awarded Inspirato Magazine top honors for both Editorial and Design Excellence in the Custom Publishing category in 2012.

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LOOK WHO’S TALKING

“What a FABULOUS first issue!

I unwrapped it today while sitting in the doctor’s office and several patients in the waiting room asked if they could read it when I was through! An outstanding product for avid luxury travelers, this is still our premier source for information and INSPIRATION!”

“After receiving your magazine today...I can say that none of the magazines I’ve been involved with have as nice a paper quality, eye popping photography, clean layout and editorial variety as Inspirato. Even my wife, who never comments on magazines, saw it and was wowed...”

Virginia Levy

Scott Kramer

CEO / Round Midnight Films, LLC

Former Senior Editor / Golf Magazine

“We just received the new Inspirato magazine and wanted to let you know what a beautiful publication it is...we are so

thrilled with the magazine and exposure!”

Jennifer Ferkenhoof

Director of Marketing / Hyde Park

“The first issue was beyond spectacular! I still can’t believe how incredibly beautiful it was.

Honestly, I have not seen anything in print quite like it.”

Jim Hering

Vice President & Co-Founder / HW Home, Inc.

“Please give a huge congratulations to the team that put this

magazine together.

I’m completely blown away.

What an incredible publication.”

David M. Keuhner

Founder & CEO / Destination Cellars

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FROM THE EDITOR

With great enthusiasm and pride, we welcome you to Inspirato Magazine.

INSPIRATO IS NOT FOR EVERYONE. AND THEREIN LIES THE BEAUTY.

This new and unique glossy offers an unparalleled opportunity for you to reach a highly qualified and precisely targeted luxury consumer: The Inspirato member. ¶ We created Inspirato Magazine to offer the very best in luxury travel, geared specifically toward our membership demographic. Brimming with the latest styles, travel trends, and unforgettable journeys, our readers rely on Inspirato to deliver the type of experience they can’t find anywhere else. ¶ The Inspirato brand is synonymous with luxury travel. Inspirato Magazine is the tangible extension of this brand, where affluent international travelers turn for ideas and inspiration as they seek the greatest experiences that money can buy. This is not “just another” luxury travel magazine.

It is a unique publication that embodies the level of excellence our members — and the affluent demographic they represent — expect from our one-of-a-kind club. ¶ Inspirato is not for everyone. And therein lies the beauty. We cater to an extremely niche audience of powerful consumers and engage their buying behavior. Our readers are highly affluent super-buyers who trust our brand and the affiliations that we bring to the table. ¶ We invite you to explore this one-of-a-kind print and digital media vehicle as an opportunity to extend your own brand and place your products in the hands of truly qualified consumers.

Exceptional endeavors await us all,

Katherine Strauss EDITOR-IN-CHIEF

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ABOUT INSPIRATO

How Inspirato is Unique OUR MISSION IS SIMPLE: TO BE THE PREEMINENT NAME IN GLOBAL LUXURY TRAVEL Inspirato is a private, membersonly destination travel club that is revolutionizing the way affluent travelers vacation. We have combined best-in-class service and amenities with world-class destinations and properties to create the premier club for a new generation of luxury travelers.

Launched in January 2011 by the founders of Exclusive Resorts, Inspirato offers exceptional experiences and extraordinary value as an alternative to risky, overpriced vacation rentals.

Inspirato is neither a rental agent or villa broker, but an elite destination club that manages and services a steadily growing portfolio of more that $225 million in exceptional residences in the world’s finest locales.

A revolutionary destination club, Inspirato is changing the face of luxury travel.

WINTER RETREAT PLAN THE PERFECT GETAWAY FROM KAPALUA TO CÔTE D’AZUR

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WINTER 2013

DREAM DESTINATIONS AROUND THE WORLD

TUSCAN MOON Jenna Bush-Hager’s memorable week at a storied Italian villa CUTTING EDGE Six young chefs who are changing the way we dine FRESH TRACKS Three ski vacations custom fit for you AMBER REVIVAL Craft Irish whiskey enjoys a renaissance in the New World

INSPIRATOMAGAZINE.COM

TARGET AUDIENCE

How the Inspirato Reader is Unique $1.5M AVERAGE HOME VALUE

$250K

MINIMUM HOUSEHOLD INCOME

THE INSPIRATO READER

$2.5M AVERAGE NET WORTH

35-54 AVERAGE AGE RANGE

The Inspirato reader is extremely affluent, worldly and cultured.

They expect and appreciate the best experiences and finest products available, but above all else they value quality time with family and friends.

The Inspirato audience has supreme confidence in the magazine’s endorsements and rely on Inspirato to help deliver a high quality travel experience.

They trust the information and affiliations we present. This loyalty is key in turning prospective customers into buyers.

Our tightly focused target audience is smaller in numbers and bears huge spending power that translates into luxury sales.

They spend freely across an array of categories, always seeking the finest products and services to help them live the good life.

Ultimately, they appreciate the unrivaled value Inspirato Magazine delivers as it mirrors their own elevated standards and lifestyles.

INSPIRATO MEMBERS ARE SUPER-BUYERS. THEY HAVE THE STRONGEST PROPENSITY & CAPABILITY FOR SPENDING.

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THE ESTABLISHED ELITE..

Based on a national average of 100, Inspirato Magazine readers score likely to make purchases on the following: 785 = APPAREL 754 = AUTOMOTIVE 636 = DESIGNER JEWELRY 528 = ELECTRONICS 185 = WINE & SPIRITS ADDITIONAL INTERESTS..

Frequent online and mobile shopping Gourmet food and dining Five-star vacations and transportation SOURCE: INSIGHTS CONNECTION RESEARCH DATA, 2012

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DISTRIBUTION PLAN

WE OFFER A HIGHLY EFFECTIVE MEANS TO REACH A HIGHLY QUALIFIED AUDIENCE.

80,000 TOTAL DISTRIBUTED TO A NARROWLY FOCUSED LUXURY AUDIENCE

50,000 DISTRIBUTED TO A HIGHLY QUALIFIED DATABASE INCLUDING THE INSPIRATO MEMBERSHIP ROSTER

30,000

AVAILABLE ON SELECT NEWSSTANDS AND IN EXCLUSIVE, MEMBERS-ONLY AIRPORT LOUNGES WORLWIDE

HUDSON NEWS AIRPORT OUTLETS u JFK u LaGuardia u Miami u Ft. Lauderdale u Orlando u Reagan National u Denver u Dallas / Ft. Worth u Houston International u Boston Logan u John Wayne Santa Ana u San Francisco u Seattle u Las Vegas

AIRLINE AFFILIATIONS MEMBERS-ONLY CLUB LOUNGES u u u u u u u u u u u

USAirways USAirways Shuttle Continental United Delta Air France Air India British Airways Korean Airlines Lufthansa Virgin Atlantic

BARNES & NOBLE STORES WORLDWIDE

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CONTENT STRATEGY

How We Invite, Engage & Inspire Action SAVVY TRAVELER SECTION An image-rich front-of-thebook section highlighting style, trends, insights, technology and high-end tools for the elite luxury traveler. Readers turn to the Savvy Traveler section as a trusted resource on what’s hot and what they need to enrich their lives at home and abroad.

Full-page display ads mesh with dramatically packaged, deeply layered editorial content for a rich consumer experience.

INSPIRATION SECTION These short-read department stories include celebrity profiles, culinary trends, wine and spirits, unique travel ideas and irresistible destinations. Stories inform and inspire readers to act on what they see. Spread display ads help pace the section and grab readers’ attention as they move from one engaging story to the next.

EXPERIENCE SECTION Inspirato’s full-length feature well delves deeply into idyllic journeys and destinations bringing the luxury travel experience to life with award-winning writers and vibrant photography.

MEMBERSHIP SECTION The back of the book is dedicated to Inspirato members and prospects. Readers relish in the Portfoliio pages, an exhibit of luxurious properties around the globe. They learn about the club’s philanthropic efforts, unique opportunities and membership details. They are open and engaged in this section, and reach out to Inspirato as a result. This section offers superb advertising placement potential with an audience highly likely to act upon your message.

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SPACE RESERVATIONS

AD MATERIALS DUE

PUBLICATION DATE

SP RI NG

February 8, 2013

February 14, 2013

March 2013

SUMMER

June 7, 2013

June 14, 2013

July 2013

WINTER

October 7, 2013

October 14, 2013

November 2013

SPRING

PUBLISHING OUTLOOK

February 7, 2014

February 14, 2014

March 2014

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RATES & SIZES

LIMITED OFFERINGS

$

10,500

SPREAD AD

BLEED = 20.25” x 12.25” TRIM = 20” x 12” SAFE = 9” x 11” ( each page )

RESERVE SPACE NOW

$

5,800

FULL PAGE AD

BLEED = 10.25” x 12.25” TRIM = 10” x 12” SAFE = 9” x 11”

15% PREMIUM FOR PLACEMENT PLEASE CONTACT US FOR MORE DETAILED COVER & PREMIUM PLACEMENT PRICING

ADVERTISE Deborah Juris Publisher deborah@hungryeyemedia.com 303.883.4159 — or — Laurie O’Connell National Account Manager laurie@hungryeyemedia.com 970.376.0401

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1 6 3 7 WA Z EE STRE ET | DE N VE R , C O 80202 | INSPIR ATO.C OM