MARKET RESEARCH BRIEFING Semiconductor & Electronics · Report Code SE313
Over The Air Testing Market
Certifying every connected device: how 5G, IoT and smart cities are reshaping the global wireless-performance testing opportunity, 2020– 2030
$1.79 B
$4.67 B
9.1%
Market value, 2019
Forecast value, 2030
CAGR, 2020–2030
EXECUTIVE SUMMARY ▸
Mandatory CTIA OTA certification makes testing a non-discretionary cost for every wireless device brought to market.
▸ North America holds the largest share; Asia-Pacific posts the highest CAGR. ▸
5G, advancing wireless technology and home automation open the next wave of demand.
Copyright © Next Move Strategy Consulting
nextmsc.com
01 · MARKET LANDSCAPE
A $4.67 B market by 2030, compounding at compounding at 9.1% a year Global market size (USD billion)
4.67
9.1% CAGR over the 2020–2030 forecast period
2.6× MARKET SHARE LEADER
+$2.88 B
North America Highest share through 2030, on its
1.79
mature telecom base
FASTEST GROWTH
2019
2030
Asia-Pacific Highest CAGR, led by urbanization and smart cities
Industry ecosystem: from device to certified market entry
① Device OEMs
② Test systems
③ Test labs
Smartphones,
Chambers,
Antenna & receiver
CTIA standards
laptops, tablets,
emulators, test sets:
testing: UL, Intertek,
required by carriers;
wearables, medical
Keysight, Anritsu,
SGS, BV, Eurofins,
100+ CTIA
devices
R&S, MVG
Cetecom
authorized labs
④ Certification
worldwide
Market segmentation scope Technology
Application
Industry vertical
Geography
Cellular ·
Home automation · Mobile
A&D · Consumer
North America ·
Bluetooth · Wi-Fi
payment · Utilities mgmt ·
electronics · Automotive
Europe · APAC ·
Traffic control
· Logistics · Healthcare
RoW
Copyright © Next Move Strategy Consulting
Source: NMSC report; CTIA · 02
02 · GROWTH DRIVERS & OPPORTUNITIES
Regulation, IoT and 5G expand the testing workload Demand drivers Mandatory CTIA standards
Smart cities
OTA testing required for certification
IoT, AI, Bluetooth, Wi-Fi and cellular
01 of wireless devices
02 networks scale city-wide
Connected device boom
Vertical adoption
Smartphones, wearables, medical
Wireless use spreads in utilities,
03 devices and smart gadgets
04 logistics, transport, healthcare
High-growth opportunity segments 5G emergence
Wireless advances
Home automation
New FR1 and mmWave OTA
Cellular, Bluetooth and Wi-Fi
Innovation in connected-
test needs for 5G devices
(e.g. 802.11ax) upgrades
home devices and systems
Growth opportunity map 1 N o rth A m erica Largest share: established
3
2
telecom industry, high OTA
1
adoption
2 Asia-Pacific Highest CAGR: urbanization, smart gadgets, smart cities
4
3 Euro p e · 4 Ro W UK, Germany, France, Italy; UAE, Saudi Arabia, S. Africa, Brazil
● Navy = largest share · ● Green = highest CAGR
Copyright © Next Move Strategy Consulting
Source: NMSC OTA Testing Market report · 03
03 · COMPETITIVE SCENARIO
A highly competitive field racing to own 5G own 5G OTA Competitive positioning matrix: 10 profiled players C o m pany
Test system s
Test lab s
Rep o rt- cited strateg ic m o ve
Keysight Technologies
●
5G operator validation
Anritsu
●
Wi-Fi 6 partnership (EMITE)
Rohde & Schwarz
●
R&S PWC200 launch
Microwave Vision Group
●
StarWave 5G mmWave sale
UL LLC
●
Profiled key player
Intertek
●
Profiled key player
SGS SA
●
Profiled key player
Bureau Veritas
●
Profiled key player
Eurofins Scientific
●
Profiled key player
Cetecom
●
Profiled key player
Key strategies in action: 2020 moves JAN 2020 · CUSTOMER VALIDATION
APR 2020 · PARTNERSHIP
Keysight
Anritsu + EMITE
600+ validated test cases with all four U.S.
Joint TRP/TIS solution for IEEE 802.11ax
mobile operators
devices
MAY 2020 · PRODUCT LAUNCH
MAY 2020 · COMMERCIALIZATION
Rohde & Schwarz
Microwave Vision Group
R&S PWC200 plane wave converter for 5G NR
First sale of StarWave all-in-one 5G mmWave
FR1 OTA
OTA system
Takeaway: Players compete through new launches with up-to-date features and system vendors are converging on compact, 5G-ready OTA solutions.
Copyright © Next Move Strategy Consulting
Source: NMSC report; company sites, CTIA · 04
04 · STRATEGIC OUTLOOK
Where the value is and what could slow it slow it WHY IT MATTERS OTA testing assesses antenna
and receiver performance of smartphones, laptops, tablets and other gadgets. It confirms devices meet required industry standards before launch.
Implications by stakeholder Investors
Strategy teams
▸ $4.67 B by 2030 at a
▸ Defend North America, the
9.1% CAGR ▸ Certification mandates
share leader ▸ Build capacity in Asia-
support recurring, non-
Pacific, the fastest-growing
discretionary demand
region
B2B buyers
▸ Favour 5G FR1 + mmWave-ready, compact systems ▸ Plan Cellular, Bluetooth and Wi-Fi coverage together
Restraints vs. opportunities RESTRAINTS
OPPORTUNITIES
▸ Recurring errors & calibration
▸ Emergence of 5G technology
▸ Antenna array complexity
▸ Advancing wireless technologies
▸ Testing under extreme conditions
▸ Home-automation innovation
Vendors that simplify calibration and multi-
▸ Smart-city build-outs in Asia-Pacific
antenna (5G array) testing can turn these into differentiators.
Copyright © Next Move Strategy Consulting
Source: NMSC OTA Testing Market report · 05
OVER THE AIR TESTING MARKET $4.67 B by 2030 · 9.1% CAGR
Thank You Connect with us for in-depth insights, segment-level forecasts and strategic guidance on the OTA testing market.
WEBSITE
www.nextmsc.com
PHONE
+1 857 758 5017
info@nextmsc.com
Click here for the complete report → FOLLOW US
Copyright © Next Move Strategy Consulting
06