MARKET RESEARCH BRIEFING · REPORT CODE MC314
Over The Top OTT Market
From cable bypass to a USD 709.44 billion streaming economy — Global Opportunity Analysis & Industry Forecast, 2020–2030
MARKET SIZE 2019
FORECAST 2030
CAGR 2020–2030
LARGEST SHARE
$132.23 Bn
$709.44 Bn
16.5%
Base year value
≈5.4× the 2019 base
Sustained double-digit
North America APAC: fastest CAGR
E X E C U T I VE S U M M AR Y
▸The global OTT market is projected to grow from USD 132.23 Bn (2019) to USD 709.44 Bn (2030) at a 16.5% CAGR, adding ~USD 577 Bn in value. ▸Lower cost, on-demand convenience and easy operation versus cable, broadcast and satellite TV are accelerating adoption. ▸North America leads market share on mature telecom and 5G; Asia-Pacific posts the highest CAGR on regional content and smart-device uptake.
Copyright © Next Move Strategy Consulting
Source: nextmsc.com · OTT Market Report
01 · MARKET LANDSCAPE
Market Size & Industry Ecosystem A 5.4× expansion over 2019–2030 as viewers bypass cable, broadcast and satellite distribution INCREMENTAL VALUE 2019→2030
Global OTT market value (USD Bn)
+USD 577.21 Bn
Base year 2019 · Forecast period 2020–2030
New value pool for platforms & vendors
709.44
MARKET SHARE LEADER
North America 16.5%
Telecom infrastructure, 5G, major providers
CAGR 2020–30
FASTEST-GROWING REGION
Asia-Pacific Highest CAGR through 2030
132.23
SEGMENTATION SCOPE
2019
2030
7 lenses · 4 regions Component, device, content, revenue, user…
Industry ecosystem — how value flows from content to the end user STEP 5
STEP 1
STEP 2
STEP 3
STEP 4
Content
Platform
Monetisation
Devices
End Users
Video Audio / VoIP Games Communication Others
Solutions Services Cloud, IoT & API enablement
Subscription Advertisement Hybrid Others
Smartphones Smart TVs Laptops, desktops & tablets Gaming consoles Set-top box
Personal & commercial: Media & entertainment, education, health & fitness, IT & telecom, ecommerce, BFSI, government
S T R A T E G IC R E A D- OU T ▸Investors: a 16.5% CAGR on a USD 132 Bn base signals a durable, scale-driven growth story. ▸Strategy teams: value accrues across five layers — positioning beyond content alone widens the addressable pool. ▸B2B buyers: commercial use cases (education, BFSI, e-commerce, government) extend OTT beyond entertainment.
Copyright © Next Move Strategy Consulting
Source: nextmsc.com · OTT Market Report
02 · GROWTH DRIVERS & OPPORTUNITIES
What Is Powering Demand Faster networks, cheaper data and smart-device proliferation are converting audiences to internet-first viewing 5G evolution
Attractive data packs
High streaming speeds enable richer, uninterrupted
Telecom operators' data schemes lower the cost of
viewing
streaming
Youth-targeted content
Smart-gadget adoption
Web series, reality shows and TV content drive
Booming TV and telecom industries expand reachable
streaming intensity
screens
IoT & API advances
Social-media influence
Connected tech simplifies delivery across devices
Rising social penetration fuels content discovery
Regional growth opportunity map North America — dominant Established telecom infrastructure, early 5G and home to major service providers (U.S., Canada, Mexico).
N. America · #1 share
Asia-Pacific — highest CAGR APAC · fastest CAGR
Regional digital content, smart-gadget uptake, rising living standards and improving telecom networks.
Europe & RoW — covered UK, Germany, France, Italy · UAE, Saudi Arabia, South Africa, Brazil Indicative pins: market-share leader (North America) and highest-CAGR region (Asia-Pacific)
HIGH-GROWTH SEGMENT POCKETS ▸Video content — web series, reality shows and TV content lead streaming intensity. ▸Smartphones & smart TVs — device adoption plus data packs expand the viewer base. ▸Regional APAC content — local-language libraries unlock the fastest-
RESTRAINTS TO WATCH ▸Limited awareness of OTT benefits in some markets ▸Inefficient data-network infrastructure constrains quality & reach
growing region.
Copyright © Next Move Strategy Consulting
Source: nextmsc.com · OTT Market Report
03 · COMPETITIVE SCENARIO
Who Leads & How They Compete A highly competitive arena where cloud giants, streamers and regional ecosystems converge Competitive positioning matrix
KEY PLAYERS PROFILED
Indicative, by core business model — not a market-share ranking GLOBAL TECH ENABLERS
Amazon Web Services (AWS)
GLOBAL CONSUMER PLATFORMS
Apple Inc. Microsoft Corporation
Footprint: Regional anchor → Global scale
AWS
Hulu, LLC
Netflix
Telstra Microsoft
Apple Inc.
Tencent Holdings Ltd. Netflix
Google LLC
Google LLC Rakuten Inc. REGIONAL INFRA & ECOSYSTEMS
Telstra
REGIONAL STREAMERS
Hulu, LLC
Tencent Holdings
Rakuten Inc. MARKET STRUCTURE
Highly competitive — 10 profiled leaders across cloud, devices, social Ecosystem role: Infrastructure & technology → Content & consumer service
& streaming
Recent strategic moves H1 2020 · CLIENT WINS
MAR 2020 · DEVICE PARTNERSHIPS
APR 2020 · ECOSYSTEM SUPPORT
AWS
Hulu + Live TV
Netflix
Selected as cloud provider by Second Spectrum, Carrier, 3M and Lyell Immunopharma to drive digital transformation.
Launched on PlayStation 4 and Comcast Xfinity Flex & X1, letting users customise their viewing experience.
Donated €1 Mn to launch a COVID-19 Film & TV Emergency Relief Fund with the Italian Film Commission.
W H A T I T M E A N S F O R D E C I S IO N - MA K ER S ▸Players compete through new-technology deployment and feature-rich product launches to sustain position. ▸Distribution partnerships (consoles, cable boxes) and cloud alliances are the primary routes to scale.
Copyright © Next Move Strategy Consulting
Source: nextmsc.com · OTT Market Report
04 · CONNECT WITH US
Thank You Turn OTT market intelligence into your next strategic move Connect with our analysts for in-depth segment forecasts, competitive benchmarking and strategic guidance tailored to investors, strategy teams and B2B decision-makers.
WEBSITE
CALL US
www.nextmsc.com
+1 857 758 5017
info@nextmsc.com
CALL TO ACTION
Click here for the complete report
INSIDE THE FULL REPORT ▸ 2020–2030 quantitative forecasts
▸ SWOT & Porter's Five Forces
▸ Drivers, restraints & opportunities
▸ Value-chain & player share analysis
Follow Us
Copyright © Next Move Strategy Consulting
YouTube
Source: nextmsc.com · OTT Market Report