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If you’re getting more spam complaints than you’d like, don’t worry—you’re not alone, and there are ways to fix it. High spam complaints can hurt your email reputation, and that makes it harder for your emails to reach people’s inboxes. But with a few simple steps, you can start rebuilding trust with your subscribers and improve your email deliverability.

First, it’s important to understand why people might be marking your emails as spam. Sometimes, it’s because they don’t remember signing up for your list. Other times, they may feel like they’re getting too many emails from you or that the content isn’t helpful. One way to avoid this issue is by using email deliverability services. These tools can help you see how your emails are performing and give you pointers on how to get fewer complaints.

Next, take a close look at your subscriber list. Are these people who really want to hear from you? If you’re unsure, it might be time to clean your list. Remove inactive email addresses or people who haven’t opened your emails in a long time. It’s better to have a smaller list of interested readers than a big one filled with folks hitting the spam button.

Another helpful step is to give people more control over how often they hear from you. You can set up email preferences, so your subscribers can choose to get updates weekly instead of daily—or only hear about specific topics they care about. This makes them less likely to feel overwhelmed and more likely to stay subscribed.

Email content also plays a big role. Make sure your emails are friendly, clear, and useful. Use a real name in the “from” field instead of a company name, and write in a way that feels personal and easy to understand. You should also always include an easy-to-find unsubscribe link. It may seem like you’re encouraging people to leave, but in reality, it helps keep your list healthy.

Finally, be patient. Improving your email reputation doesn’t happen overnight, but by focusing on sending helpful messages to people who really want them, you’ll see fewer spam complaints and better results over time. Stay consistent, stay honest, and keep your subscribers’ needs in mind with every message you send.