Audience Profiles

Jerry Silva | “The Diabetic” Age: 52 Occupation: Restaurant Owner Marital Status: Married Location: Oakdale, CA

• Loves to indulge in sweets but has to limit his intake because he is diabetic

• Enjoys listening to music while driving because it makes his long commute more bearable

• Has to purchase a private health insurance plan because he is a business owner

• Spends $475 a month on insulin because his health plan does not cover prescription costs

• Is thinking about illegally buying his medication on the Dark Web to avoid the pharmaceutical markups, but does not know how to access that part of the internet

Gina Collins | “The Detective” Age: 43 Occupation: Private Investigator Marital Status: Single Location: San Francisco, CA

• Is a private investigator because she lives for the chase

• Her favorite TV show is Law & Order: Special Victims Unit because she strives to be like Detective Olivia Benson

• Her friends joke that Gina is in the CIA because she is very secretive about her work

• Needs to expand her client-list because her apartment rent just increased

• Gina is having trouble finding new clients while maintaining her anonymity, so she would like to find a portal where she can advertise her services without revealing her real identity

Joe Sawyer | “The Proud American” Age: 21 Occupation: Student Marital Status: Single Location: Livermore, CA

• Listens to country music because that is the type of music he grew up on

• Defends the Second Amendment right to bear arms by being an active member of the National Rifle Association (NRA)

• Is worried that his guns will be confiscated because politicians have been pushing for gun control

• Would like to illegally purchase a gun without serial numbers, also known as a ghost gun, because it will be untraceable

Maryann Berg | “The Army Veteran” Age: 30 Occupation: Unemployed, on disability Marital Status: Single Location: Sacramento, CA

• Developed anxiety and PTSD after serving a tour in Afghanistan, where she was then medically discharged because she broke her back on a mission

• Does not like to talk about what happened when she got injured because it triggers her to have panic attacks

• Has gone through multiple therapists who keep pushing anti-anxiety medications, but stopped taking them because she did not like how empty and tired they made her feel

• Read that there are some psychadelic drugs that have benefitted people with PTSD and would like to try it, but doesn’t know where to find the drugs because they are illegal

Rudy Ramirez | “The Drug Lord” Age: 40 Occupation: Illegal Drug Smuggler Marital Status: Divorced Location: San Jose, CA

• Involved in the illegal drug trade because he loves the money that comes with it

• Has multiple aliases because he does not want to link his real name to his work

• Planned to go to Mexico to pick up a shipment, but needs false documents for a new identity because his others have been compromised

• Needs to find a new service to provide him with a Social Security Number (SSN), birth certificate, drivers license, and passport because his original connection was shut down by the FBI

Nichole Bailey | “The Stay-at-Home Mom” Age: 34 Occupation: Blogger Marital Status: Married Location: Danville, CA

• Lives in a wealthy gated community because her husband, Joshua, is the CEO of a successful tech company

• Noticed Joshua has been working extra hours lately, but comes home smelling like perfume and alcohol

• Wants to see her husband’s credit card statements, but does not have access to them because he handles all of the finances

• Would like to hire a private investigator because Joshua’s stories regarding his whereabouts are not adding up