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7DUJHW $XGLHQFH Attributes: -Technology level -Demographics -Preferences -Sophistication levels -General knowledge Active Military Persona: Age range from 20s to 40s Most likely male Cyber security career Married with two children Experienced with IT Earns over $75,000 annually Has core tech skills Lives in Tidewater Region Identifies with brands including: Microsoft, Apple, Windows, Facebook and LinkedIn Limited social media use College educated Has reliable transportation Interest in politics and traveling Prefers getting news online Conservative Deployed on occasion Veteran Persona: Age range from 50s to 70s Male Limited income Interest in politics, outdoor recreation and sports Very limited use of social media Least likely to follow trends Limited transportation Some college education Disabled

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Married Conservative Prefers information on hard copies

3DJH RI RFK Solutionz Brand Style Guide (Visuals Included) Reference List https://99designs.com/blog/tips/how-to-create-a-brand-style-guide/ https://designschool.canva.com/blog/your-brand-needs-a-visual-style-guide/ https://www.helpscout.net/blog/style-guide/ https://www.webdesignerdepot.com/2014/08/why-your-brand-needs-a-style-guide-andhow-to-create-one/ https://playfoursquare.s3.amazonaws.com/press/foursquare-brandbook.pdf https://www.smashingmagazine.com/2010/07/designing-style-guidelines-for-brands-andwebsites/ http://www.htmlcsscolor.com/hex/93C54B