Netnography

1

Netnography

Alexis Bernard Department of Psychology, Norfolk State University PSY-540-90 Dr. Scott Debb, Ed.D., LPC May 22, 2022

2 Abstract With more expressive user-generated internet content amplifying the voices of participants in online communities, more strategically focused professionals are constructing meaningful ways to personalize and optimize the harmonious experiences between humans and machines. Due to the effects of technology, there are heavy implications that widely accessible concepts and solutions are being streamlined to a collective of online technically literate decision-makers with seamless data-sharing access. This gives symbolic indications that the responsive structures and specifications are based on a number of factors and are essential to offer end-users a great source of appropriate in-demand online networks and assorted services. Importantly, the synergy of all tech-literate participants and contemporary technology practices epitomizes the involvement of personalized and sophisticated end-users who recognize both the immense advantages of efficient design and can identify the effects of communication that affect the quality of user interactions and experiences in digital spaces.

keywords: cyberpsychology, communication, user engagement, online interactions, digital culture, multimedia technologies, virtual consumerism, technology and society, behaviorism psychology, user-generated internet content, social media

3 Netnography Methodological approaches addressing Digital Culture include netnography, which is essentially a derivative of the internet, and ethnography. Correspondingly, with a focus on the challenges and opportunities offered in the creation and presentation of online participants, in addition to online interactions and attitudes about digital communication methods, there is a growing need for reputable technology companies who understand the comprehensive need for cyberpsychology, social networking, and appropriate integrated online behavior. To help educate and protect users, communication by publications and broadcasts enhance digital infrastructures and technology industries. The phenomenon of translating significant data via the internet, cloud computing, algorithms, and biometrics are just a few examples of modern technology that optimally incorporates psychological aspects into it.

Classifications and associations that refer to groups as specifically and neutrally as possible are collected and connected to maintain a favorable strategic focus for developers and researchers. By examining and challenging assorted groups, improvements can be made to enhance the assurance, communication, and safety concerns of participants. Phrases, remarks, and statements made by end-users are cohesive with behavioral cues and images. When online users face instances of explicit or implicit biases, in addition to excessive filters and labels, feelings and attitudes are affected and in certain situations may be difficult to address and as a result, stigmas may be created. In particular, to consolidate these issues, identifiable goals and reports can be arranged to directly address and correspond with protocols and policies.

In an ethnological sense, facets, metaphors, and perceptions implicate the need for balanced power and resources among a range of leadership positions. Attempting to convey

4 negative and positive emotions in digital spaces gives online users instances of a cognizant awareness that explores personal attitudes and transferable thoughts. Based on a number of factors, this can create a vulnerability for smaller portions of online users. Significantly, a great source of data can be gathered from user feedback and this can provide practical information for marginalized, stigmatized, suppressed, and underrepresented groups. By understanding the science of the mind, in particular, mental processes, significant progress can be made through big data and research with a goal to share information and give first-person experiences to help educate and protect users and limit fraudulent practices. This phenomenon leaves end-users with an improved comprehension of digital infrastructures and ways of expressing ideas while communicating with others.

Method For my cyberpsychology research study, I will conduct surveys and interviews to assess the behavior of online participants and the impact of the internet on their lives.

Anticipated Results By directly addressing the personalized needs of online users, while having open dialogue, implications of the needs of participants will be reported, and establish any overlying findings that outline the need for concentrated focus on transformation and structural improvement. As a result, this will help promote strategic collaboration and social connectivity across cross-cultural groups while reducing miscommunication.

Potential Implications Multimedia technologies are now being used professionally across a range of technical fields for cutting-edge assessments, training, and treatments. By studying the needs, motives, and

5 buying behaviors of consumers, significant upgrades have been made to existing computer systems and technology. Studies of how we utilize and expand the existing cyberpsychological knowledge base dictate the effectiveness of augmented intelligence tools and encourage the engagement of participants.

6 References Aiken, M. (2017). Cyber effect. John Murray Publishers Lt. Bartsch, A., Kalch, A., & Beth Oliver, M. (2014). Moved to Think. Journal of Media Psychology, 26(3), 125–140. https://doi.org/10.1027/1864-1105/a000118 Brinson, N. H., & Eastin, M. S. (2016). Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10(1). https://doi.org/10.5817/cp2016-1-7 Janicke-Bowles, S. H., Raney, A. A., Oliver, M. B., Dale, K. R., Zhao, D., Neumann, D., Clayton, R. B., & Hendry, A. A. (2022). Inspiration on social media: Applying an entertainment perspective to longitudinally explore mental health and well-being.

Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 16(2). https://doi.org/10.5817/cp2022-2-1 Jansson-Boyd, C. V., & Zawisza, M. J. (2017). Routledge international handbook of consumer psychology. Routledge.

Linders, B. (2019). Human Sensitivity What inhibits We are inhibited when We are supported when Humane Design Guide. https://assets.website-files.com/ 5f0e1294f002b15080e1f2ff/5f0e1294f002b13c4de1f513_humane_design_worksheet.pdf Linders, B. (2021, June 19). Applying Cyberpsychology Research for a Positive Internet Experience. InfoQ. https://www.infoq.com/news/2019/06/apply-cyberpsychology-research/ May, M.-M. (2022, February 10). Embracing Agile Values as a Tech and People Lead. InfoQ. https://www.infoq.com/articles/agile-values-tech-people-lead/? itm_campaign=rightbar_v2&itm_source=infoq&itm_medium=articles_link&itm_content=link_t ext Netflix Data. (2016, April 7). The Cultural Crossroads of Data Engineering and Data Science Nathan Towery. YouTube. https://www.youtube.com/watch?v=tuH2fPkDEwo Netflix Data. (2017a). Delivering High Quality Analytics at Netflix. In YouTube. https://www.youtube.com/watch?v=nMyuCdqzpZc Netflix Data. (2017b, October 31). 20 Principles and Practices To Get The Most Out Of Your Data Platform. Www.youtube.com. https://www.youtube.com/watch?v=E8ildV3lmoo

7 USC Annenberg. (2018). Netnography: Robert Kozinets [YouTube Video]. In YouTube. https:// www.youtube.com/watch?v=F8axfYomJn4