THE AGENCY DC
Listing Presentation MERCEDES FITZGERALD
THEAGENCYRE.COM
+ NICE TO MEET YOU
Nice to Meet You!
MERCEDES FITZGERALD
MERCEDES
FITZGERALD
MERCEDES’ EXTENSIVE EXPERIENCE AND KNOWLEDGE
Mercedes Fitzgerald is an experienced real estate professional dedicated to walking you through the process of buying or selling your home with ease. Being bilingual, Mercedes works with a wide range of clients and is able to effectively communicate in both English and Spanish. You could say real estate runs in the family. Mercedes’ husband, father, grandfather, and three brothers all work within the mortgage and real estate industries, making it a family-wide business! Mercedes began her journey in real estate in 2003 as a Loan Processor and quickly became a Loan Officer in just a few short months. She became an experienced Loan Officer and proceeded on that path for the next 10 years. Mercedes then found herself interested in the realtor side of the transaction and got her real estate license in 2012.
She became a top producing Re/Max agent before settling down with The Agency DC, where she now successfully helps clients buy and list their homes all across the DMV region. Mercedes’ extensive experience and knowledge in the mortgage industry is what truly sets her apart from so many other agents out there. She understands every aspect of the real estate buying process, from the pre-approval, to closing on your dream home. She also understands this is one of the most important transactions of your life, and is dedicated to making it as smooth and enjoyable as possible.
+ THE AGENCY DC
About The Agency
01 | MORE OF THE SAME IS NEVER AN OPTION 02 | THE POWER OF COLLABORATION 03 | A TECHNOLOGICAL REVOLUTION 04| OUR REACH
+ THE AGENCY DC
At Our Core 1
2
SO MUCH MORE THAN ANY ONE AGENT
WE’RE AN OPEN BOOK
WE’RE COLLABORATIVE TO THE CORE
POWERFUL STORYTELLING MEETS MASTERFUL DESIGN
The Agency set out to modernize the real estate industry by fostering a spirit of collaboration. We capitalize on one another’s strengths, expertise and resources to empower our agents and offer our clients a true competitive edge.
We’ve mastered our ability to hone in on the precise details of a property, to see a home as an architectural expression of a person, to create a story that is narratively and visually compelling.
3
4
A NETWORK FOR NETWORKING
RED ALL OVER
AWARD-WINNING TECHNOLOGY
A BOUTIQUE BROKERAGE WITH A GLOBAL REACH
The Agency has led the advancement of real estate technology, giving our agents the ability to seamlessly communicate and anticipate market trends. We then place that power at our clients’ fingertips.
The Agency is a lifestyle company committed to connecting global communities. We reach an unmatched following of buyers and brokers without sacrificing our local, boutique approach.
594 S. Mapleton, Holmby Hills, CA
2753 Somass Drive, Victoria, BC
203 Long Bay Beach Drive, Providenciales, Turks & Caicos
1495 Red Fox Road, Park City, UT
480 Mission Bay Blvd. North #1405, San Francisco, CA
+ THE AGENCY DC
THE AGENCY IS THE INDUSTRY-DISRUPTING LUXURY REAL ESTATE BROKERAGE THAT SINGLE-HANDEDLY CHANGED THE WAY PEOPLE BUY AND SELL REAL ESTATE Headquartered in Beverly Hills, The Agency continues its global expansion with offices located throughout the United States, Mexico, Canada and the Caribbean. More than 600 agents represent clients worldwide in a broad spectrum of classes, including residential, commercial, resort real estate and new development. For four consecutive years, The Agency has ranked on Inc. 5000’s list of fastest-growing private companies in the country, and our agents consistently rank among the nation’s top real estate professionals. FOLLOW US @THEAGENCYRE
+ THE AGENCY DC
01 MORE OF THE SAME IS NEVER AN OPTION By adapting to the nature of today’s global consumer, The Agency developed an innovative approach to the business of selling real estate. Our clientele is no longer an insular group that sticks close to home and occasionally takes vacations. It’s a constantly traveling, internationally versed, tech-savvy group of people with specific tastes that have changed dramatically over the last several years. We have a unique understanding of the consumer on a local, national and international level. And we offer something no other firm can—a vast global network, key market expertise, and unparalleled connectivity. Since our inception, we have devised a new way of doing business that has resonated throughout the industry. And we’re just getting started.
+ THE AGENCY DC
02 THE POWER OF COLLABORATION Strength of character and spirit of collaboration—these are the driving principles behind The Agency. The old model of how real estate companies were set up encourages people to work independently and in competition with one another. How does this benefit you, the client? How does this benefit the agent? It doesn’t. The Agency set out to foster a culture of partnership in which all clients and listings are represented in a cooperative environment, where agents share their knowledge, spheres of influence and contacts. Being a part of our boutique brokerage means benefiting from the strength of the whole. It means our agents come together with fellow real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design and service. We share information, from off-market listings to pre-launch property details. Our proprietary technology helps foster collaboration, allowing our agents to instantly reach our entire network within moments. Behind each one of us is the expertise and knowledge of the entire team. If one of us wins, we all win. And so do you.
+ THE AGENCY DC
03 A TECHNOLOGICAL REVOLUTION No revolution is complete without industry-disrupting technology. The Agency has led the advancement of real estate technology, devising the architecture for a fully integrated Client Relationship Management system—AgencyConnect. This custom-built software allows us to seamlessly communicate amongst each other and with the consumer to anticipate market trends, track the impact of our marketing initiatives and internally market and sell an unprecedented amount of off-market listings. The data we capture becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in an industry where tech is constantly trying to compete with the human element of our business.
04 | OUR REACH The Agency offers a vast international reach, providing immeasurable value to our agents and clients. The Agency has an unmatched global following of prospects, brokers and international tastemakers, who comprise an influential and attentive audience. Millions of people who can be reached on a moment’s notice—what better way to have your home’s messsage heard?
TWITTER, FACEBOOK, INSTAGRAM
1,543,000+ SOCIAL MEDIA CONNECTIONS
THEAGENCYRE.COM RECEIVES
1.8 M+ VISIT PER YEAR
THE AGENCY EDIT REACHES
295K+ QUALIFIED INDIVIDUALS
Comparative Market Analysis
994 West Side Drive, Gaithersburg, Maryland 20878
Ana Gomez FEBRUARY 17, 2022
Mercedes Fitzgerald
February 17, 2022
Dear Ana Gomez, I appreciate the opportunity to share my business plan with you. In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market. Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it "show ready". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualiJed buyers. Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisJed with me marketing your home. My goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.
Sincerely, Mercedes Fitzgerald
Mercedes Fitzgerald 2
Comparative Market Analysis
994 West Side Drive, Gaithersburg, Maryland 20878
What is a CMA No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.
What is a CMA?
The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.
How is the CMA created?
CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.
How accurate are CMAs?
The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data Jelds that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.
Mercedes Fitzgerald 3
Comparative Market Analysis
994 West Side Drive, Gaithersburg, Maryland 20878
Map of Comparable Listings
STATUS:
MLS #
STATUS
ADDRESS
S = CLOSED
P = ACTIVE UNDER CONTRACT
BEDS
BATHS
SQFT
PRICE
994 W Side Dr
3
1.00
1,211
-
1
Subject
2
MDMC2023174
S
688 W Side Dr #3 A
4
3.0/1.0
1,225
$300,000
3
MDMC2025418
S
766 W Side Dr #8 D
3
3.0/1.0
1,224
$305,000
4
MDMC2020540
S
1020 West Side Dr #24
3
2.0/1.0
1,211
$307,500
5
MDMC2031126
P
894 W Side Dr #15 J
3
3.0/1.0
1,217
$290,000
Mercedes Fitzgerald 4
Comparative Market Analysis
994 West Side Drive, Gaithersburg, Maryland 20878
Summary of Comparable Properties S
SOLD LISTINGS
ADDRESS
SOLD DATE
BEDS
BATHS
SQFT
PRICE
$/SQ.FT
688 W Side Dr #3 A
12/10/21
4
3.0/1.0
1,225
$300,000
$245
766 W Side Dr #8 D
1/7/22
3
3.0/1.0
1,224
$305,000
$249
1/17/22
3
2.0/1.0
1,211
$307,500
$254
1,220
$304,166
$249
1020 West Side Dr #24
Averages
P
ACTIVE UNDER CONTRACT LISTINGS
ADDRESS
894 W Side Dr #15 J
Averages
SOLD DATE
BEDS
BATHS
SQFT
PRICE
$/SQ.FT
-
3
3.0/1.0
1,217
$290,000
$238
1,217
$290,000
$238
Mercedes Fitzgerald 5
Comparative Market Analysis
994 West Side Drive, Gaithersburg, Maryland 20878
Comparable Property Statistics S
3 Sold Listings LOWEST
$300,000
P
AVERAGE
$304,166
HIGH
$307,500
AVG PRICE / SQFT
AVG DOM
$249
19
AVG PRICE / SQFT
AVG DOM
$238
7
1 Active Under Contract Listings LOWEST
$290,000
AVERAGE
$290,000
HIGH
$290,000
Mercedes Fitzgerald 6
Comparative Market Analysis
994 West Side Drive, Gaithersburg, Maryland 20878
Sold Property Analysis Averages
104.9%
Homes sold for an average of 104.9% of their list price.
19
Days on market
It took an average of 19 days for a home to sell.
Analysis ADDRESS
ORIG LIST PRICE
SOLD PRICE
% OF ORIG LIST PRICE
DOM
$ PER SQFT
688 W Side Dr #3 A
$260,000
$300,000
115.38%
5
$245
766 W Side Dr #8 D
$279,000
$305,000
109.32%
7
$249
1020 West Side Dr #24
$319,990
$307,500
96.10%
47
$254
$286,330
$304,166
106.23%
19
$249
Averages
Mercedes Fitzgerald 7