Creative Industries Internship & Alumni Report, 2020-2021

School of Creative Industries Internship & Alumni Report

<section title>

CRI Internships during the time of COVID May 2020 – December 2021

School of Creative Industries

i

CONTENTS

A Note from Alexandra D’Arcy

1

About the School of Creative Industries Internship Program

3

About the Internships

7

Student Reflections

11

Preparation & Application Process

27

Employer Perspective

31

Alumni Employment & Outreach

37

A NOTE FROM ALEXANDRA D’ARCY

Internships, Industry Partnerships, and Alumni Outreach Liaison

1

Internship Report May 2020 - December 2021

a note from alexandra d’arcy

A Message of Resilience This internship report spans a time of COVID from May 2020 to December 2021. For student interns and employer partners it was a time of disruption.

After the initial shutdown in 2020, most companies pivoted to remote work and internships moved online.

This shift required employer partners to shift the way they worked and students to be resilient with a new normal.

I am pleased to note a number of positive outcomes during this time. According to student intern reports, most had excellent learning experiences and would recommend their internship to others.

By interning remotely during the pandemic students are now prepared for labour markets that embrace hybrid or remote models of work.

With the opening up of sectors like Live Entertainment and the changing job market, we are experiencing an increase in demand for Creative Industries student interns and graduates.

The past two years have been very difficult. But the future is bright.

While some sectors remained on hold, we fostered a range of new industry partners looking for talented students with a diverse and agile skillset. The program saw an increase in paid roles and the number of job offers resulting from internships.

School of Creative Industries

2

<section title>

ABOUT THE CREATIVE INDUSTRIES INTERNSHIP PROGRAM 3

Internship Report May 2020 - December 2021

<section title>

Students begin their work placement within a creative enterprise or role in the summer after third year or during the fall or winter semester of their final year.

The timing of the internship is designed to provide students with first-hand practical experience learning how creative enterprises manage, operate and expedite creative work.

If you’re looking for an intern or a new graduate, we’d be happy to connect you with some great candidates!

Contact Alexandra D’Arcy at adarcy@ryerson.ca

School of Creative Industries

4

about the school of creative industries internship program

IN BRIEF: Summer / Fall / Winter Minimum of 240 hours Full-time or part-time Paid / Unpaid / Honoraria Remote work / On-site work Organizations must be 2+ years old with 2+ full-time staff ∙ Organizations can be creative sector (any internship role) or non-creative sector (only creative internship roles) ∙ ∙ ∙ ∙ ∙ ∙

facing page: Victoria Goncalves, Publicity Intern, Sony Music Canada Class of 2018 Sabrina Rincon, Production Assistant, Palma Pictures Class of 2018

5

REQUIREMENTS FOR STUDENTS:

HOW WE WORK WITH EMPLOYERS:

All students need to complete 240 hours (full- or part-time) after their 3rd year of the program. Students can intern with any creative sector company (in any role) or with a non-creative sector company (in a creative role). Companies need to be 2+ years old and have 2+ full-time staff to host a Creative Industries intern.

Employers send us their internship postings and we share these with the students via our internal job board.

We collect the applications and send them over to the employer in one package, or we ask students to apply directly. It’s up to the employer.

During their internship, students complete 3 journal entries. The journal entries help students’ reflect on their host organization, personal work habits, work preferences and career goals. The journal entries are used in a final semester course, CRI800 Managing the Creative Enterprise, where students connect their internship experience to management theory.

From there, we leave it to the employer to reach out to any applicants who might be a fit. We ask employers to sign the documents verifying the internship and complete a short performance review at the end of the internship period (to gather some feedback on the student’s performance).

To connect with interns and new graduates, contact Alexandra D’Arcy at adarcy@ryerson.ca

Internship Report May 2020 - December 2021

<section title>

School of Creative Industries

6

ABOUT THE INTERNSHIPS 7

Internship Report May 2020 - December 2021

Through our internship process, we collect feedback from students and employer hosts in order to continuously improve our program.

Here’s a look at themes and feedback from May 2020 – December 2021.

School of Creative Industries

8

<section title>

9

Internship Report May 2020 - December 2021

about the internships TOTAL NUMBER OF STUDENTS

285

COMPANY SIZE Small (2–25) Medium (26–99) Large (100+)

68% 16% 16%

Private Sector Nonprofit Government

85% 11% 4%

TOP INTERNSHIP TITLES Marketing & Communications Social Media Development Content Creator Talent Management Production Graphic Communications Public Relations Account Coordinator Video

33% 16% 10% 9% 8% 7% 6% 5% 3% 3%

INTERNSHIP DETAILS Part-Time Full-Time

71% 29%

Honoraria Paid Unpaid

22% 34% 44%

Summer Semester Fall Semester Winter Semester

60% 24% 16%

Did this lead to paid work?

Yes No After graduation

40% 54% 6%

COMPANY TYPES Music Fashion & Beauty Marketing & Advertising Television & Media Film Publishing Talent Management Galleries & Museums Food Education Public Relations Finance Live Entertainment Theatre & Dance Architecture & Interiors Charity Consulting Events Government Gaming Health Real Estate Technology Tourism Other

18% 15% 12% 9% 5% 5% 5% 4% 4% 3% 3% 2.5% 2% 1.5% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

facing page: Colette Schottsman, Communications & Social Media Intern, Sonic Unyon Records Class of 2018 Toni-Rose Mabazza, Programs and Projects Coordinator, Canada’s Music Incubator Class of 2018

School of Creative Industries

10

<section title>

STUDENT REFLECTIONS 11

Internship Report May 2020 - December 2021

<section title>

Students are asked to reflect on their internship experience through a series of guided journal entries during their internship.

This process has pedagogical benefits in helping students connect the experience to academic learning. It also helps students to understand and evaluate their experience in relation to their learning and career goals.

School of Creative Industries

12

student reflections

13

Internship Report May 2020 - December 2021

student reflections STUDENT PERSPECTIVES Would you recommend this internship to others?

Yes

93%

Would you like to work here in the future?

Yes

82%

Did you gain skills?

Yes

96%

Did you expand your network?

Yes

95%

Did you gain business understanding?

Yes

93%

Did you gain professional experience?

Yes

96%

Did you gain a reference for future employment?

Yes

98%

What skills gained through your degree were useful in your internship role?

Adobe Creative Suite Business/Finance Communications Industry knowledge Excel Group work Problem-solving Presentations & reports Time management Writing

facing page: Chris Chiu, Development Coordinator, Entertainment One Class of 2019

School of Creative Industries

14

student reflections

What did you like best about your internship?

Sample student responses:

“I liked the encouragement that I got from my supervisors and hosting a podcast. “

What did you like least?

“I enjoyed the ability to explore so many new projects!

I love to read, and the majority of this work was reading new projects and deciding if they would translate well to TV, as well as fit into the production company’s brand.”

Not structured enough Not enough work

“I like how self directed my work was. I didn’t have to report to my supervisor all the time and was given the freedom to work through the products and my research at a pace I was comfortable with.”

“I really enjoyed working with a small company, because I was able to meet/work alongside the entire team.

Additionally this allowed me to hold more responsibility than I expected as an intern, and since each employee wears many hats I learnt SO MUCH!”

Working remotely

Too much screen time, all online work Internship was unpaid

What surprised you most about the internship?

The amount of freedom and responsibility given to interns The amount of communication and planning required The amount and success of learning on the job The casual company culture

“I’ve always considered writing professionally but was never confident that I had the natural talent or skill to pursue it.

Through the internship, I’ve written multiple articles for the publication and have been able to improve my writing with feedback from their editors.”

15

Internship Report May 2020 - December 2021

student reflections

List your top 3 takeaways gained from this experience:

TELEVISION INTERN 1. Starting at the bottom is more educational than anything and people still very much so appreciate your work, no matter how small.

2. I am more than capable of learning on the job and providing outstanding work. I have learned that things that come naturally to me don’t come naturally to others and I should use that to my advantage.

3. Put yourself out there more. Offer more.

Don’t be afraid to overreach or provide too much. If they don’t want your help they will tell you.

ARTS FOUNDATION INTERN 1. I learned how to work in an office environment that is collaborative and flexible.

2. Anything can be learned through enough practice and training from your seniors.

3. Collaboration is truly essential to effective creative work.

MUSIC MANAGEMENT INTERN 1. Always pay attention to detail and be as detailed as you can in your work.

2. Going that extra mile when doing a task pays off.

3. Being professional and kind to people you want to work with is key.

School of Creative Industries

16

<section partners industry title>

2+2 Management / 437 Inc. / Amelia Recordings / AMI Artist Ma ArteStile / Avalon McLean-Smits / Azure Publishing / Bather / Be / Blodwen Audrey / Blue Ant Studios / BlueFocus / Brandish Ag Bruce County Museum & Cultural Centre / Built With Science / C National Ballet School / Canada’s Wonderland / Canadian Bush Therapy Fund / Canyon Entertainment Group / CAPREIT / Carib Chef de Home / Christian Kahasha / Cirque Du Soleil / City of To Entertainment / Creative Innovation Studio / Creativity Everythin Interiors / De Mello Palheta / December Films / Design House C Magazine / DK Company / Droplet Trailers / Duet PR / East End Encircled / Epilepsy Toronto / Fenelon Falls Brewing / FOL!E x C Entertainment / Fountainhead Talent / France Chamber Of Com / Get Fresh Company / Golden Post Agency / Goodboy HQ / Gr Propeller Design / Guru Studio / Harry Rosen / Heartisan Films / Medical / JAM Direct / Jives Management / Judy Inc / Kind Laun Lulaworld Records & Artist Management / M&M Granite / Maca Event Venue / Mammalian Diving Reflex / marblemedia / MARY PR / Mayana Genevieré / McGillivray Entertainment / MCW Con / Memmo / Moncon Media / Monte & Coe / Mr. Saturday / Muse / Muskoka Lakes Chamber of Commerce / Myseum of Toronto / Entertainment / New Life Media / NM Media / Nuvalence / OPM Kids Media / Paquin Entertainment / Paradigm Talent Agency / P PLUS+ Information Technology / Postmedia Network / Preloved Company / Retail Assembly / Riipen / Rogers Media / Rooks to C en famille / Sash and Bustle / Saturday Industries Limited / Shan Definition Studios / Silver Lake Mennonite Camp / Simpli-Home Sorelle Sound / Strategic Objectives / Taboo Health / Taqqut Pro Centre / The Campbells Orchards / The Glenn Gould Foundatio The Sorry Girls / The STEPS Initiative / Thieve / thisspace co. / To Canada / Untitled & Co / Versalles Creative / Victoria Stasiuk & A Music Canada / Witly / Women of Influence / Wuxly Movement 17

Internship Report May 2020 - December 2021

industry partners

anagement / Andrew Coelho Corporation / ART BISH / e Motion / Bell Media / Beno / Bite Me Digital / Blitz Marketing gency / Brill Communications / Broken Pencil Magazine / C.W. Shasky & Associates / Cajarty Computing Inc. / Canada’s hplane Heritage Centre / Canadian Heritage / Canadian Music bbeanTales Media Group / Centurion Asset Management / Toronto / Civiconnect / CMagazine / Coalition Music / Corus ng / Cuchara Jewelry / Curves By Sean Brown / D.Janzen Collective / Devon Consulting & Public Relations / Divide Arts / Eight Days Media / Elitestar International Consulting / Cirque Du Soleil Entertainment Group / Foodmaestro / Forte mmerce / Fresh Management / FuturePeople / Galleries Ontario reat Big Theatre Company / Great Lakes Yacht Services / Green / HILO / Indie Week / Indigenous Tourism Ontario / Intertribal ndry / L’intervalle / Lohn Official / Lucky Iron Fish Enterprise / au Cable TV / Mad Ruk Entertainment / Madsen’s Greenhouse Y YOUNG / MASSIVart / Matheson 3 Productions / Matte nsultants / Media One Creative / Mediamint / Mediaplanet e Entertainment / Music Managers Forum / Musicworks / Mysterious Package Company / Nelvana / Neshama M Sales / ORA Creative Agency / Orange Juice The Brand / Our Pfenning’s Organic Vegetables / Planet in Focus Film Festival / d / Prime Capitol / Property.ca / Real Stake Vietnam Joint Stock Cooks / Royal Bank of Canada / Ryerson University / S’élever nghai MangQi Advertising / Shed Creative Agency / Shop High e / Sketch / SkillsCamp / Somewhere London / Sophomore / oductions / Taro PR / TC2 Group / TD Canada Trust / The Adler on / The Kit / The Nerdy Union / The Retail Training Agency / oonrush / Trebble / Twist Gallery / Ubisoft / Universal Music Associates / Vlad’s Dance Company / Vortex Media / Warner / Your Listing Expert / ZigiMedia School of Creative Industries

18

student reflections: intern spotlight

Ferraud Lallmohamed Public Relations & Social Media Intern, Devon Consulting & Public Relations Class of 2022

How was your internship experience?

Overall, I am very pleased with my internship experience!

I feel very privileged to have gained this kind of experience while still in school. As someone who has a very niche career goal (working specifically in the corporate beauty industry), I was hoping for experience that would be relevant to my career path but thought that would be difficult to find. I was very appreciative that I was able to get an internship specifically in my area of interest.

What was one positive outcome from your internship? What did you learn?

Is there anything you would like to share with other Creative Industries students?

I would like to encourage any students who are feeling scared, anxious or nervous for their internship to take a deep breath. I know personally how nerve-wracking the process of finding one and completing one can be! However, these internships are for you to learn and grow from. One thing that I’ve kept in my mind while I’m at my position is if you are comfortable, you’re not learning. My advice is: Don’t be afraid to try new things and, most importantly, ask questions!

I had the chance to work with brands that I’ve known, used, and loved for years. The agency I worked for has large scale clients such as NARS, Buxom and Laura Mercier.

These are brands that I have always admired. To be able to say that I have worked for them and helped support their campaigns is honestly the biggest positive outcome I could ask for.

19

Internship Report May 2020 - December 2021

student reflections: intern spotlight

School of Creative Industries

20

student reflections: intern spotlight

Christy Chan Graphic Design Intern, Universal Music Canada Class of 2022

On taking over Yonge Dundas Square As a Creative Industries student concentrating in graphics communications and media business, I was fortunate to join Universal Music Canada as their Graphic Design Intern this past summer. I didn’t realize how much of an impact and growth I would see within my skills, but reflecting back on it I believe that it was a lot more than I thought it would be — in the best way possible.

From working on billboards, web banners, album covers, e-newsletters, social media promotion and printed posters, I was able to dabble in a little bit of everything. I first entered the internship with the mindset that I only wanted to focus on designing social media content, but I’ve explored other marketing components as well. I went from creating personal projects for Behance to creating marketing collateral for rising well-known artists which was something I would never expect.

21

Since graphic designers need to be creative thinkers, this placement has helped to boost my creativity to convey ideas through text and image.

It also helped me practice my skills to generate solutions for “clients’; for example, promoting an artist’s music concept through a website or designing a banner that generates streams for their album.

While my Photoshop and Illustrator skills have significantly advanced throughout the summer, I also was able to develop my knowledge of a company’s creative process. One of my favourite projects this summer was designing outdoor billboard display takeovers in the Yonge Dundas Square. I was able to learn the process of interpreting designs for the general public which allowed me to expand my knowledge in ad design by combining my existing perspectives of aesthetics with accessibility.

The whole experience was exactly what I was looking for before entering my last year. Needless to say, this experience has opened my eyes to the possibilities of my passion for design. I was able to dip my toes in the water, feel out my strengths, weaknesses, and also explore new avenues.

Internship Report May 2020 - December 2021

student reflections: intern spotlight

“The whole experience was exactly what I was looking for before entering my last year.”

School of Creative Industries

22

student reflections: intern spotlight

Jessica Wiens Design & Marketing Intern, Nuvalence Class of 2022

Intern Jessica Wiens posted an article about about her internship experience at tech company Nuvalence and her focus on the ways that implicit bias can affect algorithms.

The Intern (Who Knows Almost Nothing About Technology)

Some context: I was hired as the marketing / graphic design intern for Nuvalence.

Imagine this: sprinting down the street in pursuit of the perfect coffee for your boss.

Doing jobs that no one else wants to do. Getting compensated negative dollars.

So basically the plot line of The Devil Wears Prada. Now imagine the opposite, and that’s what my internship has been like.

Some more context: I’m currently in school studying Creative Industries at Ryerson University, specializing in Fashion and Visual Culture.

What does any of that mean you may ask? It’s essentially business through the arts, with specializations that involve theory, research, and analysis of the ways in which advertising and mass media systematically and individually shapes, and is shaped by, people, industries and bias.

If you know anything about the partners at Nuvalence then you’d also laugh at the idea of them bossing around anyone.

In other words, I can indeed confirm that they are not Devils, nor do they Wear Prada (from what my camera over Zoom tells me).

If you’re reading this then you probably work in the tech industry. So maybe you have no idea what movie I’ve been referring to and none of these jokes have landed (this often happens to me as a non-tech professional working in the tech industry).

23

Specifically, I’m interested in the ways in which technologies influence information, communication and representation, and cultures that influence technologies and information.

Internship Report May 2020 - December 2021

student reflections: intern spotlight

School of Creative Industries

24

student reflections: intern spotlight

And so here enters the point in this blog post that I can talk about the one thing that I know about web tech: Assuming that algorithms are objective assumes the people building mathematical functions behind API are objective (Noble, 2018).

However, everyone has implicit biases. We all have different lived experiences and no amount of learning or listening can (1): make someone who has never experienced something understand what it is like, and (2): make someone ‘neutral’.

Researchers and scholars such as Safiya Noble have long been investigating whose perspectives are prioritized in algorithmic design, and long-emphasized that discriminatory automated decisions and results are not just malfunctions in the system, but actually at the core of the web itself (Noble, 2018). So how do we begin to change this?

One notion I’ve heard often is to diversify the tech industry.

This however, can pose a problem. More specifically, molding people to fit into roles that have been shaped by certain cultural perceptions and by the people who have predominantly been in these roles poses a problem (Jordan-Young, 2010).

We need to look at the industry and its culture as a whole and inspect who is most accommodated for, able to thrive, reflected in policies, procedures, practices, environments etc., and evaluate what types of knowledge and lived experiences are considered.

In conclusion, while including more people with alternate perspectives, experiences and identities than the tech industry’s current majority can promote positive change, there is still a dominant bias and audience that is favored and marketed towards on the web.

To combat these implicit biases, what if we explicitly redefined the industry and its culture as a whole?

25

What if we centered roles and prioritized support systems for BIPOC (Black, Indigenous and People of Color)? What if we actively defined new careers in tech for critical scholars, data researchers and feminists that call for such expertises and knowledge? What might this look like?

An industry that creates sustained space for cultural theorists, data researchers, and feminists to directly collaborate with software developers and engineers to build web tech.

The result?

A web that doesn’t limit BIPOC to stereotypes and memes. A search tool that doesn’t pull up dating sites and pornified images when searching “Asian girls’’ or “Latina girls” (Noble, 2018).

A facial-analysis software that doesn’t use biased, binary performance assessments with data that is 77% male and 83% white, and does not result in a 46.8% error rate for darkskinned women as opposed to a 0.8% error rate for lightskinned men (Hardesty, 2018).

Internship Report May 2020 - December 2021

student reflections: intern spotlight

A system that acknowledges the disparities in health care (which have long been known to black-women-led reproductive groups and many black women) and doesn’t lack data collection of maternal mortality, complications in childbirth, and reporting systems in general (D’lgnazio & Klein, 2020). The list goes on.

As daily life increasingly digitizes and institutions increasingly rely on webbased tools, it becomes only more critical to consider and examine the roles that cultures, representation and bias have in shaping technologies and data. We must inspect and begin to shift the markers and prioritized audiences of the web (Wajcman, 2010).

The first step? Recognizing that, “what we choose to measure is a statement of what we value…. it’s a measure of who we value” (D’lgnazio & Klein, 2020).

references: D’lgnazio, C., & Klein, L. 2020. Data feminism.

The MIT Press.

Hardesty, L. 2018. “Study Finds Gender and Skin Type Bias in Artificial Intelligence Systems.

MIT News. Retrieved from: http://news.mit. edu/2018/study-finds-gender-skin-type-biasartificial-intelligence-systems-0212 Jordan-Young, R. 2010. Brain storm: The flaws in the science of sex differences. Harvard University Press.

Noble, S. 2018. Algorithms of oppression: how search engines reinforce racism. New York University Press.

Wajcman, J. 2010. Feminist theories of technology. Cambridge Journal of Economics, Volume 34, Issue 1.

School of Creative Industries

26

<section title>

PREPARATION & APPLICATION PROCESS 27

Internship Report May 2020 - December 2021

<section title>

Preparing professional documents and moving through the application process is an important learning experience for students, many of whom will enter the workforce a year after their internships.

When students begin their internship, we ask them to reflect on their experience and the process of preparing and applying for roles. This reflection helps reinforce the learning gained through these stages, particularly the need for persistence and patience when searching for employment.

These reflections also help the program to assess the degree to which students feel prepared and supported throughout the internship journey. We use the feedback to make continuous improvements every year.

School of Creative Industries

28

about the internships

29

Internship Report May 2020 - December 2021

preparation & application process 1:1 APPOINTMENTS BOOKED

100+

RESUME, COVER LETTER, INTERVIEWING, & JOB SEARCHING WORKSHOPS

45+

INDUSTRY CONNECT EVENT 2020 ATTENDEES Students and alumni Industry professionals

140+ 25

APPLICATION PROCESS How did you find this internship?

Internal CRI job board Other job boards/networks

63% 37%

Did you feel prepared with support for letters, resumes, and job search interviews?

Very prepared

80%

NUMBER OF APPLICATIONS SENT 5 or fewer applications 6-19 applications 20+ applications

46% 39% 15%

Average number of applications sent in order to land a role How many interviews did you attend?

1 interview 2-5 interviews <10 interviews

10

44% 49% 7%

facing page: Raven Wilkinson, Public Relations Intern, On Q Communications Class of 2017

School of Creative Industries

30

<section title>

EMPLOYER PERSPECTIVE 31

Internship Report May 2020 - December 2021

<section title>

At the end of the internship period we send intern supervisors a detailed questionnaire to provide performance feedback to the student. This feedback does not impact the student’s academic record in any way but is a valuable tool to help students understand their strengths (and occasionally challenges).

We gather information from these evaluations to generate overall impressions of how well students are performing in a professional context.

School of Creative Industries

32

employer perspective

33

Internship Report May 2020 - December 2021

employer perspective EMPLOYER PERSPECTIVE How would you rate your intern’s overall performance?

90-100% percentile bracket 80-89% percentile bracket 70-79% percentile bracket

62% 30% 8%

Were they dependable?

Always Usually Sometimes

73% 22% 5%

Did they show initiative?

Self-starter: Asks for jobs and looks for work Takes initiative and works independently in most matters Waits for direction How would you describe their ability to learn?

Exceptional Quick to learn Average How would you describe the quality of their work?

Very thorough Usually thorough Satisfactory with normal amount of errors How would you describe the quantity of their work?

Completes more than expected for a student Highly productive compared to other students Expected productivity for a student Completes less than expected for a student

55% 41% 6%

61% 35% 4%

58% 36% 6%

26% 55% 18% 1%

facing page: Emma Lauermeier, Production Assistant, The Social Class of 2018 Daniel Mitchell, Production Intern, The Marilyn Denis Show Class of 2018 Quincy Clarke, Production Assistant, InnerSpace Class of 2018 Stephanie Francisco, Social Media & Marketing Intern, CTV/Bell Media Class of 2018

School of Creative Industries

34

employer perspective: what our partner companies say

“I love the pairing of business and creativity. It produces great students who understand key business values but enjoy the creative aspects.”

“We are always happy with the placements we work with from your program. We look forward to working with more applicants in the future.”

MONTE AND COE

BELL MEDIA

“We’ve always had great experiences and we have actually hired many interns directly from the program.”

“As I’ve said before, I think that this Internship Program is terrific. I’ve employed several students...all have been competent and some have been stellar.”

MEDIAONE CREATIVE

AMI AGENCY

“It is always fantastic to learn with Creative Industries interns, and to provide them with a real world learning experience, especially while pivoting into the new online world.”

“We love you guys! Every year, the students get brighter and more engaged.”

INDIEWEEK

BROKEN PENCIL

“Thank you, as always, for collaborating with us on the School of Creative Internship Program. We look forward to future candidates!”

“An excellent program! We always look forward to working with fantastic interns from Creative Industries.”

FORTE ENTERTAINMENT

PLANET IN FOCUS FILM FESTIVAL

35

Internship Report May 2020 - December 2021

employer perspective: what our partner companies say

“Students from Ryerson truly stand out amognst other programs in the applicant pool for their well written resumes and cover letters. Keep it up!”

“Ryerson continues to provide us with incredible internship students. Keep up the fantastic work!”

WARNER MUSIC

UNIVERSAL MUSIC

“We love Creative Industries students! The length and depth of the placement make it a uniquely enriching experience for us and for them.”

“Always love working with Creative Industries interns!”

POSTMEDIA

CCI ENTERTAINMENT

“We loved working with the Ryerson School of Creative Industries Internship Program and look forward to working with more interns in the future.”

THE KIT

School of Creative Industries

36

<section title>

ALUMNI EMPLOYMENT & OUTREACH 37

Internship Report May 2020 - December 2021

<section title>

The school has an exceptionally engaged alumni network with a culture of information sharing and support.

We are thrilled so many alumni stay connected, mentor current students, and share job and internship opportunities.

We make a point of staying in touch with our alumni and of working with the CI Alumni Association to share workshops, professional development opportunities, and jobs. Indeed, the stronger the network, the more benefits for all.

School of Creative Industries

38

<section title>

39

Internship Report May 2020 - December 2021

alumni employment & outreach NUMBER OF GRADUATES ACTIVE ON OUR ALUMNI NETWORKS

802 / 96%

GRADUATES CURRENTLY EMPLOYED FULL-TIME IN THE CREATIVE SECTORS (COMPANY AND/OR ROLE)

73%

EMPLOYMENT BY INDUSTRY Marketing & Advertising Live Entertainment Film & Television Music Retail Fashion & Beauty Digital Media Education Health Technology Hospitality Art Publishing Finance Charity Real Estate Events Gaming E-Commerce Architecture & Interiors Performing Arts Other

20% 7% 7% 6% 6% 6% 5% 5% 5% 5% 4% 3% 3% 2.5% 2.5% 2.5% 2% 2% 2% 2% 0.5% 3.5%

COMMON JOB TITLES Account Manager/Coordinator Marketing Manager Project Manager Community Manager Social Media Coordinator Office Coordinator Administrative Assistant Content Coordinator Partnerships Coordinator

facing page: Emily Skublics, Growth Manager, Paid Social Knixwear Class of 2017

School of Creative Industries

40

alumni employment & outreach

GRADUATES CURRENTLY PURSUING ADDITIONAL EDUCATION TYPES OF ADDITIONAL EDUCATION Post-Graduate Certificate Masters Degree College Diploma Doctorate

MOST COMMON CERTIFICATE PROGRAMS UX Design Marketing Digital Marketing Fashion Management Project Management Public Relations MOST COMMON MASTERS DEGREES Digital Media Communication and Culture Business Administration Marketing Journalism

29 / 4%

55% 33% 8% 4%

JOBS AND OPPORTUNITIES SENT DIRECTLY TO ALUMNI AND GRADUATING STUDENTS

60+

FULL-TIME EMPLOYMENT OFFERS ACCEPTED FROM SCHOOL’S ALUMNI OUTREACH PROGRAM (2020 - 2021)

23

WORKSHOPS HOSTED BY THE CREATIVE INDUSTRIES ALUMNI ASSOCIATION: How the Heck Do You Find A Job During COVID-19?!

How the Heck Do I Build My Personal Brand?!

How the Heck Do I Freelance?!

3

ALUMNI FEATURED IN THE ALUMNI ASSOCIATION #CRIBABIES INSTAGRAM CAMPAIGN 2020-2021

33

@RyersonCIAA on Instagram, LinkedIn, and Facebook

facing page: Melody McMullan, MA Communication & Culture Ryerson University & York University Class of 2018

41

Internship Report May 2020 - December 2021

alumni employment & outreach

School of Creative Industries

42