BRANDING For Tomorrow

NINA COLLIS

Your brand; what is said about you when you’re no longer in the room. Would you want to know? RedSeven Marketing does.

Not simply your logo and a particular font, business branding covers the customer experience, the ‘feel’ of each interaction online, over the phone and in person, the recognisability of a marketing campaign, and perhaps most importantly, the instant perception upon mentioning your company name.

What comes to mind when you hear “Waitrose”? What about “BooHoo”? How about “Twitter”…?

Your brand is essential to your success; both professionally and personally. Far from being a box to tick, branding is a verb, not a noun; an ever-evolving, unstoppable force that needs consideration and intentional action, forever. So, let’s get to work!

Having recently moved to Bristol, the RedSeven Marketing team are well aware of how fierce the competition is for fantastic recruitment candidates. Nina Collis, Head of Talent, comments:

“We’re fishing from the same pool of candidates as some huge companies and we all want the best. If we don’t market ourselves at least as well as they do, when it comes to choosing where to work, we may well fall short. There are so many great reasons to work with us, but traditionally we’ve not been the best at letting people know. We were a marketing company that didn’t market itself! That’s why we’ve employed someone specifically for company branding purposes; Saad is officially ‘Head of Talent Attraction’”.

Saad Abu Quora has been given free rein to take a hold of the RedSeven brand, investing his time in the areas he feels are on trend, relevant and impactful in the current climate. Being a recent graduate himself, he’s hyper-aware of what’s appealing and effective to our target audience. His role is to find any branding gaps, create the content the audience wants, and focus on what works.

“Candidate ghosting is a thing! It’s a candidate-driven market right now, they have so many choices. We’re not the only people they’re seeing, they’re playing the field and sometimes you can get left thinking, “Was it something we said?”

Without a doubt, social media is a large part of the branding construct, you can’t ignore it and nor do we want to. Posts, stories, updates and profiles are all legitimate ways of marketing yourself, but RedSeven has chosen to take things back to the roots too to focus its efforts effectively. Their review culture is a frequent feature in morning meetings and quarterly agendas;

“Because we don’t have the workforce of Lloyds Bank, for instance, we need to be more proactive, encouraging reviews about people’s positive experience working with us. We need our Employer Value Proposition to be obvious so those who have options know we’re also a great choice.”

Sometimes we’re so absorbed in the dayto-day running of our businesses that we forget to take a step back and look at the company as a whole.

We’re very much looking forward to the evolution of the RedSeven Marketing brand, perhaps it’s time to take a look at your own?