Trend project pages

tRE A/W 16/17

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CONTENTS

PRINt & GRAPHICS Following the print and graphics trends for A/W 16/17, unfinished textures and marble effects take inspiration from the cracking of the earth’s natural surface.

The appreciation of emerging elemental aesthetics form the trend ‘Carbon Crack’. Bold type and print will also make a statement for the upcoming season, with graphic slogans and ‘type down trims’. Taking a contrast from this, cultural influences are brought back into the current, focusing on elaborate patterns created by the ‘Cultured Chippa’.

Carbon Crack

CARBON CRACk An off stand of the elemental macro trend, Carbon Crack offers an escape from the ever growing modern world, taking us back to the natural aspects of life. Expect to see a cold, mineral theme across materials with a particular focus on rusting and cracking. However, these subtle decays, originally inspired by derelict buildings are contrasted with metallic, iridescent colours and sheens, using transparency, oil spills and coated carbon. This emphasises how the cold stormy weather can influence our winter fashion statement, stressing the season’s main trend focus, to break away from the middle.

Print & Graphics

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Outerwear mock ups

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Print & Graphics

COLOUR PALEtte

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The subtle decays of this trend are contrasted by a colour palette of metallic, iridescent colours and sheens, using transparency, oil spills and coated carbon. We are now beginning to see the future in a new light, opposing past views and instead seeing the future as now. There is no middle and this season’s macro trends see a particular junction of extremes, where contrast helps consumers break away from the middle to create a powerful fashion statement, ‘Carbon Crack’ uses this old vs new contrast to bring these materials and textures into the luxury fashion market. This shows how the cold, stormy weather can influence our fashion statements. The selection of outerwear mock-ups show this influence, with accent shades of ‘Rusted Rocks’ and dark tones of ‘Oil Freeze’ and ‘Iridescent Sheen’ make up the colour palette.

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Carbon Crack

CAtWALk EVIDENCE

Mary Katrantzou A/W 13

Gabriele Colangelo S/S 14

Balenciaga A/W 13

Unfinished textures and marble effects take inspiration from the cracking of the earth’s natural surface. The appreciation of emerging elemental aesthetics have taken form on the catwalk from brands such as Balenciaga. Stripped back aesthetics are shown in fashion collections and in-store environments through marble effects and a focus on the earth’s natural beauties.

CULtured CHIPPa

CULtured CHIPPa This coming A/W 16/17, rich tones and colours are expected on the catwalk following the print and graphics trends. The trend title ‘Cultured Chippa’ deriving from the community of ‘Chippas’ known as cloth printers. This is a trend which will keep returning to the catwalk, embracing the rich culture of the world and bringing influences from different countries into today’s fashion. It is all about telling a story, with each block print representing something different to create a truly stunning print. It is a form of creating visual identity so allows the consumer to express themselves through flamboyant prints and paisley designs.

Print & Graphics

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Print & Graphics

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A current trend driver of this newly named trend ‘Cultured Chippa’ is the continuation of the diversity within the UK, and borrowing from other cultures, bringing influences from India onto the catwalk. The need to create an identity within society is also a current factor, and this can be reflected in the individual block prints used to create detailed patterns. It forms a trend of bringing the old into the new, with the history of block printing being the traditional means of creating print and pattern. The colour palette consists of a mixture of rich tones for this upcoming season. ‘Tan Stone’ shades and ‘Muted Radiance’ make up the palette with accent shades of ‘Rusted Soil’, ‘Rough Imprint’ and ‘Earth Edge’ to create natural, earthy tones which reflect the roots of Indian influences.

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CULtured CHIPPa

CAtWALk EVIDENCE

CULtured CHIPPa

Stella McCartney S/S 15

Designer Stella McCartney created a flowing collection for S/S 15 with contrasting colour tones. Valentino’s collection for S/S 14 is influenced by handcrafted, Indian woodblock techniques, translated into an organic, geometric route for Womenswear print.

A recent exhibition titled ‘Imprints of India’ explores the history behind traditional block printing methods and the origins of Textiles of India.

Print & Graphics

Imprints of Culture: Block Printed Textiles of India Bonington Gallery

Valentino S/S 14

tYPE DOWN tRIM

tYPE DOWN trim Typography is enduring a return as this seasons trends take the catwalk. The original bold typeface slogans spread across the garments are taking a new approach with small-scale lettering to refine the look this A/W 16/17. Scaling is key for a pared-down approach within the logo placement to create this discrete outtake on the original bold chest graphics.

Print & Graphics

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Print & Graphics

COLOUR PALEtte

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CLOtHING mock-ups

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The placement of type will be seen featured on the sleeves of garments to give a more discrete take on branding. Designers are bringing this style towards the luxury market through the use of quality over quantity to explore the brands and their eminent logos. Short slogans or brand identity take centre stage on apparel this season, paying particular attention to the placement of fonts. It is much more about negative space and taking a minimalist approach to the look of t-shirts and sweatshirts. Differently for S/S 16 back placements are seen with statement stamp-style prints to create a high impact and setting the main focus on the back of the garment. With the rise of consumer’s fixation on celebrity culture, many slogans on clothing link to celebrities, therefore seeing a rise in graphics and typefaces. The colour palette focuses on solid block colours, mainly consisting of ‘Solid Type’ black and ‘Blank Page’ white, giving the palette contrast in order for the lettering to stand out effectively. A ‘Pop of Red’ and ‘In the Navy’ can be seen within the trend to add an element of colour to the discrete placement of text.

tYP E

tYPE DOWN tRIM

Carhartt A/W 16/17

5 Preview S/S 16

tRAdE SHOW EVIDENCE

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HUF A/W 16/17

HUF featured at the Berlin Trade Shows with the apparel range for A/W 16/17. It focuses heavily on a black and white colour palette with sharp slogans for the casualwear consumer. Carhartt was a similar brand recognised but with a unique take on the graphic branding of the logo. 5 Preview for S/S 16 focuses heavily on slogans and large type but back placement was the key component of this range.

VM & IN-StOrE Following the VM and in-store trends for A/W 16/17, expect to see in-store environments which take a turn from existing lo-fi objects to create artistic in-store displays. The ‘Mundane Mirage’ trend will feature luxurious metallics to create everyday utopias within retail spaces. As well as this, a refined look of ethereal pastels and washed fluro tones is expected, moving away from cartoon kitsch to form ‘Kitsch Kandy’. ‘Indoor Utopias’ are created within instore environments, bringing the outdoors inside with greenery and refreshed displays. Embracing nature’s outdoor creations and bringing indoors to life.

MUNDANE MIrAGE

mUNDane mirage Following the VM and in-store trends for A/W 16/17, expect to see in-store environments which take a turn from existing lo-fi objects to create artistic in-store displays. The ‘Mundane Mirage’ trend will feature luxurious metallics to create everyday utopias within retail spaces. Previously seen as a trend which uses makeshift fixtures and prop solutions to show the true man-made beauty of materials.

VM & IN-Store

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VM & IN-Store

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A turn for A/W 16/17 will be seen, turning the mundane into exquisite objects and displays with a polished gold feel throughout. The use of makeshift objects with rough textures and obvious lo-fi creations is changing to be viewed in a much more luxurious way, transforming the way we view luxury. The use of mundane objects is a key trend for this upcoming season, with a trend driver being the ‘Eco-Active’ to upcycle existing materials and improve their aesthetics.

The ‘Eco-Active’ trend acts as a key driver to push this trend and also is a cultural topic which is constantly changing and developing. This makes the trend influential as it highly affects the environment and is a concern for many consumers. The colour palette for this trend focuses on a blend of ‘Plush Rose’ tones and ‘Foil Polish’ aesthetics to create a visual ‘Luxe Coat’ look.

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LUXE COat

COLOUR PALEtte

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MUNDANE MIrAGE

Silverwear Chandelier

COS x Patternity: Everyday Excellence

In-store EVIDENCE

Estate Agent Johns & Co visual display

Many brands have interpreted this trend in previous in-store displays, such as COS who create a formation of white cups to create clean lines and geometric shapes, an appealing way to display their products.

Other displays, use mundane objects to create interest through creating lettering in their in-store branding. The silverware chandelier created using cutlery creates a polished, luxury look, similiar to what is to be expected for A/W 16/17. By creating a trend which takes up-cycling into consideration, with a luxurious aesthetic, visual displays are formed which take a turn from the traditional lo-fi look. It brings into question what is luxury?

And blurs the lines between what is truly a luxury object in this day and age, this being a key trend consequence of ‘Mundane Mirage’.

kItSCH kANdY

kItSCH kANdy A refined look of ethereal pastels and washed fluro tones is expected, moving away from cartoon kitsch to form ‘Kitsch Kandy’. This coming A/W 16/17 expect to see a step away from the typical cuteness and innocent connotations within ‘candy’ styled displays. A sophisticated design is taken on this trend in order to break away from the typical stereotypes linked to femininity and pastel shades. This season a contrast will be seen between soft and feminine and angular structures and hard materials.

VM & IN-Store

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VM & IN-Store

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The trend will combine structure and precision to move away from the girly, airy representation of pastel palettes. It will partake in a modern rebranding of feminism, where genders will cross over and the lines will be blurred due to the current topic where gender neutrality is explored in all forms. Expect to see the ‘Kitsch Kandy’ trend across in-store displays throughout Menswear and Womenswear stores, to coincide with the gender neutral clothing seen throughout clothing ranges.

The colour palette for this trend focuses heavily on ‘Pink Lavender’ tones and ‘Fluro Crystal’, with accent shades of ‘Pink Pop’, ‘Sea Foam’ and ‘Lucid Luxe’. The colours make up a very ethereal palette, incorporating holographic elements in order to put a twist on the sophisticated design.

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COS pop up store A/W 15

Moschino A/W 14

A Max & Co in-store display features structural shapes and holographic patterns to create visually appealing textures and strong forms. The COS pop up store for A/W 15 focuses on one block colour to fill the store and strong silhouettes within wooden frames.

The Moschino display for A/W 14 shows the trend in its typical form, with Moschino being a brand which exaggerates this and uses the brand aesthetics to their advantage.

The ‘Kitsch Kandy’ trend takes a much more sophisticated design route in order to break away from gender stereotypes.

In-store EVIDENCE

Max & Co S/S 15

INdOOR UtOPIA

INdoor Utopia ‘Indoor Utopias’ are created within in-store environments, bringing the outdoors inside with greenery and refreshed displays. Embracing nature’s outdoor creations and bringing indoors to life. The trend is forever being introduced in new ways, with previous interpretations focusing on bright florals and often a kitsch look with paper garlands and DIY creations.

VM & IN-Store

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VM & IN-Store

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This coming A/W 16/17 the trend is created in a natural way with stripped back aesthetics and a focus on the true beauty of nature. Expect to see hanging terrariums filled with overgrown plants and influences from the transition of Summer into Autumn and how the effects of weather drastically change nature. Culturally, concerns surround us following the truth behind what we perceive and what is actually true in today’s society. By developing this refreshed, natured based trend, consumers will view a visual refreshment of greenery and therefore impact them to take this on board in day to day life. The colour palette focuses highly on earthy tones with ‘Earthy Mud’ and ‘Natural Moss’ acting as the main shades with accent colours of ‘Terrarium Taupe’ and ‘Neutral Peace’. A ‘Peach Edge’ tone is used to add a pop of colour and bring the palette together.

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PEACH Edge

COLOUR PALEtte

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INdOOR UtOPIA

In-store EVIDENCE

Debenhams S/S 15

Urban Outfitters A/W 15

Dover Street Market A/W 15

Debenhams in-store display for S/S 15 features a canopy of leaves surrounding an outfit from the season’s collection which creates visual appeal and contrast to the ordinary shop surroundings. Dover Street Market displays a kitsch presentation of floral ambiance with a playful twist. Differently, Urban Outfitters focuses on a muted colour palette in their display with hanging terrariums and a minimal layout.

MENSWEAR Following the Menswear trends for A/W 16/17 expect to see a military inspired trend which transforms existing movements into an Avant Garde collection, to form ‘Cosmic Cadet’. As well as this a trend which blends comfort and style into a ‘Laid-Back Luxe’ feel. Fur garments have always held a wealth label within the fashion market due to their glamorous reputation. Much controversy has occurred recently around the ethical production of fur used purely for fashion, with the idea of animals being a ‘Man’s Best Friend’ leaving much impact on consumer’s minds.

COSMIC CADEt

COSMIC CADEt This military inspired trend transforms existing movements into an Avant Garde A/W collection with its space inspired colour palette. Army badges play an important role in showcasing the new discovered look through their individuality. Innovation is portrayed though the use of metallics for a more graphic approach from this traditional camouflage pattern. Originating from military influences this A/W 16/17 trend is enhancing the modern aspect of fashion in a futuristic sheen.

MENSWEAR

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The ‘Sodden Moss’ colour palette with accents of metallic shades, holds historical army references to traditionalize the up-coming trend. A modernized pattern held within the silhouette, gives it a sophisticated approach making the original elements of its historical construction remain present. The fast paced society ideals of acceptance enhance this trend through its print, reflecting today’s culture with the conforms of blending into today’s background. ‘Cosmic Cadet’ takes a turn from the typical camo look, this coming A/W expect to see a twist on the aesthetics with ‘iced mirror’ tones to create an avante garde trend which adds an element of sheen to the typical dark tones of outerwear collections. Embrace the cold weather and contrast camo green tones with iridescent shades but maintain the traditional roots of camouflage.

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COSMIC CADEt

CAtWALk EVIDENCE

Photographed by Theodore Coulombe 1990

James Long’s collection was a clash of contrasts with jackets in camo print contrasting with velour track pants, and military emblems took a cartoon-style twist.

Meier’s collection for Vogue OAMC James Long A/W 16 distances away from any warlike statement with infusions of unlike colours to add a contrasting touch.

Camouflage streetwear and accessories was amidst in the 1990s and camouflage had become a global trend.

Raymond Meier: Vogue OAMC Fall 16

LAId BACk luxe

LAId back luxe A Menswear trend for A/W 16/17 which blends comfort and style into a laid-back feel. Baggy trousers, oversized cardigans and pull on shirts make up the season’s wardrobe and perfectly echoes that just out of bed look. This trend moves away from the Spring/Summer collections in 2013 where long, oversized shirts were a key focus and ensure that nothing hugs the body. . The development from the athleisure wear trend, shows Laidback Luxe as moving towards a more urban aesthetic, to make casualwear less tight and more avant-garde.

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The trend takes inspiration from graphic and interior trends with a minimalistic form and shape to create Menswear garments which can be dressed up or down, to suit the current Generation Y cohort who are optimistic with a need for a dual purpose. A key trend driver is the health craze, with males becoming more body-conscious and the need for less-clingy silhouettes. To ignore the pressures of society and feel comfortable in their style choice. A key piece of the collection is a range of cropped baggy trousers which is updated from the classic tailored trouser, with a slouched style and worn lower on the waist in order to refresh the vintage garment. The colour palette is very muted and understated to follow the ‘Laid-back Luxe’ trend, with ‘Taupe Haze’ tones and a ‘Minimal Mood’. Expect to see accent shade of ‘Royal Indigo’ and ‘Burnt Brick’ to give the trend that laid-back edge.

Raf Simons S/S 16 collection featured oversized, baggy trousers which made a strong statement on the catwalk.

Christopher Raeburn for A/W 16 focused on chunky knits with a long-line, slouched look which were more knit coats than cardigans. YMC’s collection is more 1960’s folk inspired with a muted chunky pathwork style.

YMC A/W 16

Christopher Raeburn A/W 16

CAtWALk EVIDENCE

Raf Simons S/S 16

MAN'S BESt friend

MAN'S bESt friend Fur garments have always held a wealth label within the fashion market due to their glamorous reputation. Much controversy has occurred recently around the ethical production of fur used purely for fashion, with the idea of animals being a man’s best friend leaving much impact on consumer’s minds. Throughout Men’s fashion weeks across the globe, more than 60% designers included fur in their new lines.

With men feeling more comfortable dressing the trend, this A/W expect to see the catwalks full of fur garments.

MENSWEAR

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The increase of fast fashion means that designers must achieve more affordable clothing to meet the changing fashion needs. An alternative approach of printed textures and faux fur is becoming evident in order to take a more ethical approach in production. With more brands putting an end to the use of animal fur, it is a trend which is a phasing out with a substitute of synthetic materials. Although fur has been seen as a typically feminine material, particularly within the glamorous era of the 1950s, a more masculine style is being adapted with gender neutrality coming into play. This makes the trend more acceptable to be seen on Menswear catwalks and within A/W street style. The colour palette forms a masculine range of shades, ensuring that this fur trend doesn’t steer away from male roots. ‘Hazel Hue’, ‘Muted Wheat’ and ‘Heather Grey’ tones act as the main drivers with accent colours of ‘Crimson Crush’ and ‘Jet Coal’ in order to add grit and impact to the trend essence.

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MAN'S BESt friend

Versace A/W 13-14

Philipp Plein A/W 15

CAtWALk EVIDENCE

Valentino A/W 14

Valentino’s fur garment A/W 14 mixes contrasting shades of fur texture, a luxurious item within the Menswear collection. Versace’s A/W 13-14 fur range focused on overstated collars and lengthy silhouettes, blurring the lines between genders. Philipp Pleinn is a designer who has opted to use synthetic alternatives, phasing out the use of animal fur in collections.

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list of illustrations

Contents Page: Deviant Art, (2016), White Marble Texture [ONLINE]. Available at:http:// goodtextures.deviantart.com/art/White-Marble-Texture-01-150143876 [Accessed 8 May 2016].

Desi Crafts, (2013), Handmade Indigo and White Damask Print Fabric [ONLINE]. Available at:http://blockprintfabric.blogspot.co.uk/2013/03/ indigo-fabric-raj-paisley-damask-print.html [Accessed 6 May 2016].

Ultimate Home Ideas, (2014), Silverware Chandelier [ONLINE]. Available at:http://www.ultimatehomeideas.com/living-room-ideas/15-diy-livingroom-chandeliers/ [Accessed 8 May 2016].

Anna Lomax, (2014), Anna Lomax Set Design [ONLINE]. Available at:http:// stylebubble.co.uk/style_bubble/category/susie-styles/page/20 [Accessed 8 May 2016].

Abbey Mckenna, (2013), Hanging Terrariums [ONLINE]. Available at:https://abbeymckennasucculentdesigns.wordpress.com/ [Accessed 9 May 2016].

Unknown, (2014), Individual Texture [ONLINE]. Available at: http://popista. com/metal-fabric-texture/individual-textures-by/19745 [Accessed 9 May 2016].

Sofia Celeste, (2016), D Squared 2 [ONLINE]. Available at: http:// nowfashion.com/dsquared2-menswear-fall-winter-2015-milan-11803 [Accessed 9 May 2016].

Print and Graphics: Alexandra Stephens, (2016), Carbon Crack Mood board [OWN WORK].

N/A [Created 12 May 2016].

Vogue, (2014), Gabriele Colangelo S/S 14 [ONLINE]. Available at: http:// www.vogue.co.uk/fashion/spring-summer-2014/ready-to-wear/gabrielecolangelo [Accessed 13 May 2016].

Alexandra Stephens, (2016), Cultured Chippa Mood board [OWN WORK].

N/A [Created 12 May 2016].

Alexandra Stephens, (2016), Cultured Chippa Mock Ups [OWN WORK].

N/A [Created 12 May 2016].

Pop Culture, (2015), Stella McCartney 2015 Spring Summer Collection [ONLINE]. Available at:http://popculturelive.net/stella-mccartney-2015spring-summer-collection/ [Accessed 12 May 2016].

Styloko, (2013), Valentino S/S 14 [ONLINE]. Available at: https://scissorfingers.com/2013/10/02/in-love-with-valentinos-ss14/ [Accessed 13 May 2016].

Alexandra Stephens, (2016), Block Printed examples [OWN IMAGE]. N/A [Taken 14 March 2016].

Alexandra Stephens, (2016), Type Down Trim Mood board [OWN WORK].

N/A [Created 14 May 2016].

Alexandra Stephens, (2016), Type Down Trim Mock Ups [OWN WORK].

N/A [Created 14 May 2016].

WGSN Trend Forecasting Team, (2016), HUF A/W 16/17 [ONLINE].

Available at:https://www.wgsn.com/content/board_viewer/#/54540/page/3 [Accessed 14 May 2016].

Laura Robertson, (2016), Carbon Crack Outerwear Mock Ups [GROUP WORK]. N/A [Created 29 February 2016].

WGSN Trend Forecasting Team, (2016), Carhartt A/W 16/17 [ONLINE].

Available at:https://www.wgsn.com/content/board_viewer/#/54540/page/3 [Accessed 14 May 2016].

Street Peeper, (2013), Mary Katrantzou Fall Winter Dress [ONLINE].

Available at:http://streetpeeper.com/fashion-news/mary-katrantzoufallwinter-2013 [Accessed 12 May 2016].

WGSN Trend Forecasting Team, (2016), 5 Preview S/S 16 [ONLINE].

Available at:https://www.wgsn.com/content/board_viewer/#/54540/page/11 [Accessed 14 May 2016].

VM and In-Store: Alexandra Stephens, (2016), Mundane Mirage Mood board [OWN WORK]. N/A [Created 14 May 2016].

Alexandra Stephens, (2016), Mundane Mirage Inspiration [OWN WORK]. N/A [Created 14 May 2016].

Plumen, (2014), Canary Wharf Light Display [ONLINE]. Available at: http:// plumen.com/ [Accessed 15 May 2016].

Unknown, (2015), Silverware Chandelier [ONLINE]. Available at:http://www.wgsn. com.ezproxy.ntu.ac.uk/content/board_viewer/#/129046/page/4 [Accessed 13 May 2016].

Sophie Crouchman, (2016), Urban Outfitters A/W 15 [OWN IMAGE]. N/A [Taken 7 January 2016].

Menswear: Alexandra Stephens, (2016), Cosmic Cadet Mood board [OWN WORK]. N/A [Created 12 May 2016].

Laura Robertson, (2016), Cosmic Cadet Outerwear Mock Ups [GROUP WORK].

N/A [Created 29 February 2016].

Unknown, (2016), James Long A/W 16 [ONLINE]. Available at: http://www. therakishgent.co.uk/james-long-aw-16.html [Accessed 12 May 2016].

Hype Beast, (2016), OAMC 2016 Fall/Winter Collection [ONLINE].

COS, (2013), Everyday Excellence [ONLINE]. Available at: http://www.itsnicethat. com/articles/cos-x-patternity [Accessed 13 May 2016].

Available at:http://hypebeast.com/2016/1/oamc-2016-fall-winter-collection [Accessed 12 May 2016].

Alexandra Stephens, (2016), Kitsch Kandy Mood board [OWN WORK]. N/A [Created 14 May 2016].

Theodore Coulombe, (1990), Streetwear and Accessories Camo [BOOK SOURCE].

Available at: Camouflage by Tim Newark, page 175.

Alexandra Stephens, (2016), Kitsch Kandy Inspiration [OWN WORK]. N/A [Created 14 May 2016].

Alexandra Stephens, (2016), Laid Back Luxe Mood board [OWN WORK]. N/A [Created 10 May 2016].

Studio Pepe, (2015), Maxco Bright Tokyo [ONLINE]. Available at: http://www. studiopepe.info/maxco-bright-tokyo [Accessed 14 May 2016].

Alexandra Stephens, (2016), Laid Back Luxe Clothing Mock Ups [OWN WORK].

N/A [Created 10 May 2016].

Dezeen, (2015), COS Pop Up Store [ONLINE]. Available at:http://www.dezeen. com/2015/11/09/snarkitecture-uses-steel-sheets-with-garment-shaped-cutawaysfor-cos-pop-up-shop-in-la/ [Accessed 14 May 2016].

Unknown, (2016), RAF SIMONS MENSWEAR FALL WINTER 2016 PARIS [ONLINE]. Available at:https://nowfashion.com/raf-simons-menswear-fall-winter2016-paris-17704 [Accessed 12 May 2016].

Alexandra Stephens, (2016), Indoor Utopia Mood board [OWN WORK]. N/A [Created 14 May 2016].

Deux Hommes, (2016), Forgotten Lands [ONLINE]. Available at: http://www. deuxhomm.es/forgotten-lands-christopher-raeburn-fall-winter-2016-lfwm/ [Accessed 12 May 2016].

Alexandra Stephens, (2016), Indoor Utopia Inspiration [OWN WORK]. N/A [Created 14 May 2016].

Alexandra Stephens, (2016), Debenhams S/S 15 [OWN IMAGE]. N/A [Taken 12 June 2015].

Hayley Mills, (2015), Dover Street Market A/W 15 [ONLINE]. Available at: http:// hmvm.co.uk/ [Accessed 15 May 2016].

Sophie Crouchman, (2016), Urban Outfitters A/W 15 [OWN IMAGE]. N/A [Taken 7 January 2016].

Krisztian Pinter, (2016), YMC catwalk show report A/W 2016 for LCM [ONLINE].

Available at:http://www.theupcoming.co.uk/2016/01/09/ymc-catwalk-show-reportlcm-aw-2016/ [Accessed 11 May 2016].

Alexandra Stephens, (2016), Man’s Best Friend Mood board [OWN WORK]. N/A [Created 11 May 2016].

Alexandra Stephens, (2016), Man’s Best Friend Mock Ups [OWN WORK]. N/A [Created 11 May 2016].

Unknown, (2014), Valentino Fall/Winter 2014 [ONLINE]. Available at: http:// fuckingyoung.es/valentino-fallwinter-2014/ [Accessed 12 May 2016].

alexandra Stephens N0571149 fash20032: promotion and context