Aw trend booklet

> > > > > >

Just out of bed A bare back Going braless 90s baby Free the nipple Rust

Autumn__Winter 15/16

01_

the fashion line up: free & fearless

02_

03_

“Rust presents itself as the most forward fashion colour in Desert Neutrals�

Motivations & attitudes: - Up to date with current trends - Fashion conscious - Bohemian festival style - Western accessories - Quirky and alternative Brands loving ‘rust’: - Zara,Rag & Bone,Asos,Gucci and Versace.

prints and textures

Malene Birger

Jil Sander

04_

05_

A bare back becomes the ultimate seduction. A subtle and seductive fashion trend which is hitting the market by storm.

“Combining a tom boy style with sultry feminine details”

Motivations & attitudes: - Free and fearless - Daring and different - Confident in their skin - Motivated to reveal less of the bust and more of the back.

06_ Brands loving ‘a bare back’: - Motel,Zara,Religion and Topshop.

Designers: - Sophie Thealett - Edwin Oudshoorn - Elie Saab

The ultimate seduction

07_

08_

“Even when you can wear a bra, you might just not want to”

“Sometimes its just a matter of not finding the right bra”

09_

‘Free the nipple’ campaign hits the catwalk as models bare their breasts on the catwalk.

“next season’s most stylish accessories are... your nipples”.

Motivations & attitudes: - Going against societies norms.

- Fighting against censorship laws where it is illegal in 37 states for women to appear topless.

- Not afraid to show of their body.

- Showing an alternative flare of fashion.

- A feminist view point.

10_

Valentino

Versace Zeynep Kartal Brands loving ‘going braless’: - Erdem,Tom Ford,Burberry and DAKS. Personalities: - Cara Delevingne - Rumer and Scout Willis - Rihanna

Tom Ford

11_

the fashion line up: i woke up like this

12_

13_

90s style chunky knits

tom boy

laid back

Sleepwear is the look of the season and is a key focus from the 90s, reminiscent of Seattle neo-grunge. The 90s legging is back in a cocoon style, teamed with chunky knits to echo that “just out of bed� look.

14_

Motivations & Attitudes: - A casual, laid-back approach to fashion - A reflection of their laid-back personality - Minimal style - “Just out of bed” shows their fast-paced lifestyle.

- The aim to portray a tom boy style.

- A fan of the 90s, perhaps born in this era so bringing back the look of their childhood.

Alexander Wang

Brands loving ‘just out of bed’: - Alexander Wang, Topshop, Asos and Tommy Hilfiger.

15_

On the streets

Where has the trend originated from?

16_

The trend is reminiscent of Seattle neo-grunge and the 90s. People are looking into a more casual, laid-back look which they can literally take “just out of bed”. A younger age group of around 18-28 year olds are typically seen is this dress code to represent their laid-back attitude to life.

“Yes, you can wear pajamas in public!”

The “Just out of bed” trend has been all over the media, justifying that it is perfectly fine to show up on the streets sporting a pajama look. The trend features in top magazines such as In Style and Vogue. As well as this,many bloggers are blogging to share their thoughts on how you can pull of the look,with hints and tips of where to purchase from.

17_

Alexandra Stephens N0571149