Creative visualization

Creative visualization Dennis Dake

Alexandra Chudinova PhD. ELTE UNIVERSITY

Research

methods

SUBJECTIVE

OBJECTIVE

common understanding of human perceptual functions

physical object

quality precise meaning utility of communication

Research

methods

visual observation discussion of the formal elements their interactions

Analysis

methods

cognitive and affective import unique visual logic (interaction between visual communication and processes in the human brain)

Components

of the visual logic

Internal sense of cohesiveness comprehensibility integrity elegance

Principles

of visual logic

objective observable relationships

1 Visual Tensions within the work 2 the type of and quality of visual Unity 3 Available clues to form and space that human perception confers on every individual (Realism, real perception)

common processes

(human perception covers to every individual)

4 Relationship between Ambiguity and Meaning 5 Control of Direction 6 Ecological Relationshios

Tensional Principle To tear the visual message into separate elements, chaos

Unity Principle Holds the elements together, cohensive and understandable order

Realism Principle All styles of graphic communication (from abstract to nonobjective)

Ambiguity and meaning All visual messages are essentially ambiguous All configurations and processes are liable to more than one interaction

Control of Direction Able to make conscious decisions Viewer’s way to process the visual clues

Ecological Relatioships Image and visual message is a result of decisions, corrections, revisions, generative explorations.

Questions 1 Is it correct to say that the process of perception the visual information is built in the next way: interaction, subjective/objective communication, critical thought, individual and personal participation?

2 Could human perception of the visual message include all of the principles through the trigger of understanding coded information? What is this trigger?

How will research and analysis methods work in this way?