Design for people. Education materials

Alexandra Miracle

INTRODUCTION Design for People

STRUCTURE Elements of design English Aptitude

It includes theoretical and practical material about the bases in design.

It includes a special terminology using in design and grammar rules.

Practical exercises for your creative mind.

WHAT IS DESIGN?

WHAT IS DESIGN?

https://www.youtube.com/watch?v=PwOlIGGDVjE

WHAT IS DESIGN? A talking machine invented in 1896

by Emil Berliner

1869 Berliner Gramophone

http://www.industrialdesignhistory.com/timelineproducts

WHAT IS DESIGN? The first dial telephone was introduced in 1897

by Alman Brown Strowger

http://www.industrialdesignhistory.com/timelineproducts

WHAT IS DESIGN? 1869 N. W. Ayer & Son

http://www.designhistory.org/

Morton Salt

WHAT IS DESIGN? 1922

William Addison Dwiggins

WHAT IS DESIGN? Walter Gropius

“The Bauhaus” 1919-1933

Paul Klee and Wassily Kandinsky

Le Corbusier

Oscar Schlemmer

http://www.bauhaus-movement.com/

Mies van der Rohe

WHAT IS DESIGN?

EXAMPLES www.artlebedev.ru/kovodstvo/business-lynch

EXAMPLES Landor

EXAMPLES ID & B

EXERCISE Create the brand and new way for the primitive tool

Hammer Company

Ami Drach and Dov Ganchrow

http://blog.gessato.com/2012/10/16/primitive-tool-set-by-ami-drach-and-dov-ganchrow/primitive-tool-set-by-ami-drach-and-dov-ganchrow-3/

Alexandra Miracle

Introduction ELEMENTARY

ELEMENTS

Design for People

lines

lines

lines

lines

Main characteristics Thickness Species Straightness Saturation Сurvilinear Duration Direction

lines

lines

lines

lines

lines

lines

Functions Backplane Separate Accentuation Artistic and aethetic Combine the elements Semantic

lines

Emotions

lines Style

Picture by Von Glitschka

lines Style

Picture by Von Glitschka

lines Style

Picture by Von Glitschka

lines Style

Picture by Von Glitschka

lines Style

Picture by Von Glitschka

lines Style

Picture by Von Glitschka

lines Style

Picture by Von Glitschka

Exercise Style

10 min for each style Realistic Linear Graphic Cubistic Cartoony Skeletal

Chunky

Exercise

Create the line composition 1 topic 2 9 compositions with lines

Examples

Shapes

round

triangle

quadrate

Shapes

Exclude

Unite

Shapes round Circle motion Completed shape Union Rest Stress relief Spirituality

Shapes triagle Striving up Thoughts Direction Motion Zero gravity Knowledges

Shapes quadrate Materialisation Heaviness Restraint Static Limit

Shapes rhythm

Shapes rhythm

Shapes rhythm the iteration of:

Points Lines geomery shapes dif. propotions colours textures

Shapes rhythm Regularity in the ratio: vertical and gorizontal power and weak geomery shapes long and short Motion: independant continuously lasting

Example

Exercise

Examples