SELF-BRANDING COURSE | 2nd lesson

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W E B

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L A N D I N G

P A G E

www.alexandramiracle.com

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T A S K S

WHO IS YOUR CUSTOMER? WHAT ARE THE PROBLEMS OF YOUR CLIENTS? WHAT ARE THE REASONS TO WORK WITH YOU? WHAT IS YOUR OFFER TO YOUR CLIENTS?

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C U S T O M E R . M A T R I X

Personal data: Married, Geography:

male and female UK, London

Who is my client:

Advertisement Agencies, Startups, Business owners What will my client receive?

Result. Packed product.

What will my client solve?

Brand Identity for representing and selling the product.

The product has to have the FACE What values has the client?

Quality, Professionalism, Responsibility What is his environment?

Advertisement, professionals

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C U S T O M E R . M A T R I X

What stereotypes do you have on the market?

Freelancers are not responsible Barriers

The stereotypes about freelancers Blogs, events

Conferences, Competitions, Portfolio Reviews, Personal meetings Ambassador

Art and Creative Directors, Mentor What does my client know?

He needs package for his business, he knows what he wants to sell, he has the ideas, designer knows how to realize Interests

Business, Money, Health, Family

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C U S T O M E R . T A

32 years Aleksey man Business owner It business Married Russia Moscow No free time Manage the team Has the assistant Big budget

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P R O B L E M S

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---- INCREASE THE SALES ---- IMPROVE THE QUALITY ---- BUILD THE RIGHT FACE OF THE PRODUCT ---- REPRESENT THE PRODUCT

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W H A T W I T H

A R E T H E Y O U ?

R E A S O N S

T O

W O R K

---- PRESTIGIOUS ---- PROFESSIONALISM ---- QUALITY ---- NO STRESS ---- STYLE

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W H A T W I T H

A R E T H E Y O U ?

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C L I E N T S ?

---- PROFESSIONAL WORK ---- QUALITY ---- PROMOTION ---- PRICE

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L A N D I N G

P A G E

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---- LOGOTYPE

---- ADDITIONAL

---- CONTACTS

---- TITLE CLIENT’S PROBLEMS (3-5) REASON WHY CLIENT HAS TO WORK WITH YOU (3-5) SPECIAL OFFERS OUR PORTFOLIO (BEFORE > AFTER) YOUR SERVICE/PRODUCT PRICES OUR CLIENTS FEEDBACKS LINKS

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H O W

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R E P R E S E N T

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B R A N D ?

BRAND

IDENTIFIED PRODUCT/SERVICE Example: I have my web site, business cards, social networks.

All my profiles have the same style and message to my customer. I’m talking about professionalism, quality, clearness...

30 sec. for your answer

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T A S K

TAKE THE HANDOUT AND REALISE THE WIREFRAMES

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L A N D I N G

P A G E

H T T P S : / / O N A I R C O D E . C O M /

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H T T P S : / / W W W . U P L A B S . C O M /

E L A C R I M A R D N A X E A L Y B E S R U O C

L A N D I N G

P A G E

H T T P S : / / U I C R E A T I V E . N E T /

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W E B

S I T E .

S T R U C T U R E

MENU CONTENT

RESULT

STRUCTURE

AFTER VISITING

VISUALS

THE WEB SITE

PORTFOLIO

USER EXPERIENCE

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E X A M P L E

H T T P S : // M A D E A G E N C Y . C O M . A U /

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E X A M P L E

H T T P S : // P A T R I C K M A H O M E S . C O M /

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